Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics. Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment. Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey. Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle: Create and upload book files with flexible tools Automate secure publishing workflows through API integrations Print premium, on-demand books with intelligent global routing Deliver direct to customers in 200+ countries and territories Access to data and analytics for forecasting and sales visibility As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment. Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing. Create a free Lulu account Get started creating Get started selling Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
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Is Lulu legit?
Lulu (www.lulu.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Media & Publishing and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 87% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers truly love how simple and straightforward the publishing process is, frequently noting that creating custom layouts and printing physical books remains completely affordable and efficient. Many people enthusiastically praise the exceptional print quality, true colors, and professional finish of their newly published works.
However, some people mentioned that specific website navigation tools or cover design options can occasionally feel a bit confusing to set up properly. A few reviewers were dissatisfied with occasional print defects, such as blurry text, washed out colors, or unexpected formatting issues on certain pages.
Auto-generated from all reviews of this business. For reference only.
I just published my second book using LuLu's exceptional services. The process was easy, and they offer links to editing and technical assistance you can get if you need them. Book layout and cover we're exactly as I'd envisioned. Working on my third project now, and I'll be back!
Reply from Lulu2026-08-28
Hello Michael,
Thank you so much for sharing your experience! We are thrilled to hear that your second book turned out exactly as you envisioned and that you found the publishing process easy to navigate. It is wonderful to hear you are already working on your third project. We look forward to being part of your continued publishing journey!
Michael
Lulu
Over the years I have used Lulu for nine different books. For all of them I had a very limited number of copies produced. I received all in perfect condition and exactly as I expected them to be. I have recommended Lulu to others wishing to publish books.
Reply from Lulu2026-08-26
Hello Bert
Thank you so much for sharing your experience and for creating nine books with Lulu over the years! We are really glad to hear that each book arrived in perfect condition and met your expectations.
It means a lot to us that you have recommended Lulu to others looking to publish their books. We truly appreciate your continued support and trust!
Michael
Lulu
Hello Earney
Thank you for the kind words! We are so glad to hear you had a positive experience with Lulu. We appreciate your support and wish you all the best with your publishing journey!
Michael
Lulu
My first experience wasn't good. The proof book showed errors that weren't visible online. Some of the interior text was faint eg. Chapters and although the cover looked correct online, the proof showed unacceptable white spaces around the edges of the book. The printing machine wasn't properly aligned. I asked for refunds for two books and my request was declined. The final outcome after I made changes to the interior was spot on and although I made no changes to the cover, someone on your side made the correct adjustment. The third proof was acceptable so it was approved and is now on sale in the Lulu Bookstore.
Reply from Lulu2026-08-28
Morris
Thank you for taking the time to share such detailed feedback. We are sorry that your first proofs did not meet your expectations, and we understand how frustrating it must have been to encounter issues that were not apparent before ordering.
We are glad to hear that the adjustments to your interior and cover resulted in an acceptable third proof, and that your book is now available in the Lulu Bookstore. We appreciate your patience throughout the proofing process and your willingness to work with us to get the final result right.
Michael
Lulu
It's been a pleasure working with Lulu. Very straightforward, user-friendly, and efficient. I've even created a tutorial on my YouTube page for the self-publishing authors, and personally helped two other authors getting started on Lulu. They love it too!
Reply from Lulu2026-08-26
Good day, Corey
Thank you so much for your wonderful feedback! We are thrilled to hear that you have found Lulu straightforward, user-friendly, and efficient. It is especially great to know that you have taken the time to create a tutorial and help other authors get started with Lulu. We truly appreciate you sharing your experience and helping fellow authors on their publishing journey. Thank you for being part of the Lulu community!
Michael
Lulu
I was tasked with writing a biography for my Dad. Now in his 80s and facing failing health, he’s been eager for me to finish, because his deepest wish was to sign copies and gift them to family and friends while he still can.
I ordered a prototype on July 27, along with 30 copies, knowing there might be changes to make, but time was of the essence, and the expected ship date was the week of August 11.
Needless to say, the 30 copies arrived at his home on July 31. That was the first miracle. The second miracle was that no changes were needed for global distribution.
We are beyond excited that he’s able to sign these 30 copies while he still has the strength. We even took photos and a video to capture the moment. I am truly grateful for Lulu and the service they provide; the books are absolutely outstanding in quality.
As an Indigenous author, I write with a message for the next seven generations, and this book is a treasure. Thank you, Lulu.
While mainly only using the site to print personal copies of my stories for myself and some family members. It is a life long dream having physical actual fully produced books from my own imagination on my shelf. Lulu makes it extremely simple, fun and affordable each time I finish another project. I am so grateful for it.
I absolutely love the look and feel of my Menopause Art coloring book covers. The pages look great too but I really wish they offered 80 lb uncoated card stock for our more serious artists wanting to work in colored pens and markers. Otherwise great prices and turnaround time, and great communication.
Hi Curtis,
Thank you for taking the time to share your feedback! We're glad to hear that you were pleased with the quality of your product and found our pricing to be a good value.
We appreciate your support and are happy to be part of your publishing experience. Thank you for choosing Lulu!
Kind regards,
Stephanie P.
Lulu Press
Hello Betty,
Thank you for taking the time to share your feedback! We're so glad to hear that you had an excellent experience
We appreciate you choosing Lulu and are grateful for your support.
Kind regards,
Stephanie P.
Lulu
I've attempted to publish two books with lulu. The first one went smoothly and was successfully published, but after about 4 years, lulu refuses to pay me my $55.99 balance, i gave a second payment account, and every time I have contacted support i've been met with obstacles, at one point being told that the book was not fit for global distribution (which was totally fine before) and that was the problem, attempting to change anything has led to me being forced to order a second proof copy (which i do not need), and still not a single payment
Reply from Lulu2026-08-12
Hello Bamdad,
We’re sorry to hear about the difficulties you’ve experienced with your payment and publishing projects. We understand how frustrating it must be to have an outstanding balance and not have the matter resolved after reaching out for assistance.
We reviewed our records but were unable to locate any previous Support tickets associated with the information provided. We recommend submitting a new Support ticket. Our Support team will be happy to investigate what may be preventing the payment from being issued.
Regarding the proof copy, a new proof is required when a print book with distribution is revised. This occurs when the Project Creation Tool is reopened and the project is republished after changes are made to the interior and/or cover file. Once a project has been revised, the proof requirement cannot be bypassed. This allows the updated book to be reviewed before it is resubmitted to retailers and helps ensure it continues to meet the applicable distribution requirements.
We also understand your concerns regarding Global Distribution. Retailer requirements can change over time, and these requirements are determined by the retailers and distribution partners. As a result, a project that previously met the requirements may require updates before it can be resubmitted for distribution. If you include the Project ID in your Support request, our team can review the project and provide recommendations based on its current status.
Even if a project is not currently eligible for Global Distribution, you can continue selling it through the Lulu Bookstore while you work through any required updates.
Please create a support ticket here: https://help.lulu.com/en/support/tickets/new?undefined
We appreciate your patience and encourage you to reach out to our Support team so we can take a closer look at your specific concerns.
Kind regards,
Stephanie P.
Lulu
Hi,
Thank you for taking the time to share your feedback! We're glad to hear that you had a great experience with Lulu and that you were pleased with the quality of your product.
We appreciate you choosing Lulu and wish you continued success with your publishing journey.
Warm Regards,
Stephanie P.
Lulu
Very easy to use with lots of help available if wanted
Reply from Lulu2026-08-07
Hi Suzanne,
Thank you for taking the time to share your feedback! We're glad to hear that you found Lulu easy to use and that our available resources were helpful throughout your experience.
We appreciate you choosing Lulu. If you ever have questions or need assistance with a future project, please don’t hesitate to reach out to our Support team, and we’ll be happy to help.
Kind regards,
Stephanie P.
Lulu
Hi Richard,
Thank you for taking the time to share your feedback! We're glad to hear that you were pleased with the quality of your order and that the delivery process was fast and easy.
We appreciate you choosing Lulu and look forward to supporting your future publishing projects.
Kind regards,
Stephanie P.
Lulu
Great Print Quality, Room for Better Author Pricing
I previously worked with IngramSpark, and to be honest, their paperback pricing is significantly better, especially for an author who really depends on decent margins. However, Lulu clearly wins when it comes to speed and print quality. Even such a simple but crucial thing as having the title and author name printed straight on the spine — not shifted to one side, not creeping onto the front or back cover — is something Lulu uniquely does well, and I sincerely hope you continue to maintain this level of quality.
I also really appreciate the regular monthly discounts — thank you for those.
Reply from Lulu2026-08-02
Hello,
Thank you for taking the time to share your experience and for your thoughtful feedback.
We're delighted to hear that you've had a positive experience with our print quality, production speed, and spine alignment. It's especially meaningful to hear that these aspects have stood out compared to your previous publishing experiences.
We also appreciate your kind words about our monthly promotions. Thank you for choosing Lulu, and we look forward to continuing to provide you with quality products and service for your future projects.
Sincerely,
Regis
Lulu Press
I’ve been shopping with Lulu for oA Loyal Lulu Customer for Over 5 Years ⭐⭐⭐⭐⭐ver…
I’ve been shopping with Lulu for over five years and have consistently had a great experience. I order regularly and appreciate the reliable service, quality products, and smooth ordering process. Lulu has become a trusted choice for me, and I’m happy to recommend them. ⭐⭐⭐⭐⭐
Reply from Lulu2026-08-07
Hi Andreas,
Thank you for taking the time to share your wonderful feedback! We're grateful for your continued support over the past five years and are happy to hear that you’ve consistently had a positive experience with our service, products, and ordering process.
We truly appreciate your recommendation and are thankful that Lulu has become a trusted choice for your publishing needs. We look forward to continuing to support your future projects.
Kind regards,
Stephanie P.
Lulu
extremely good and extremely prompt customer service. many options available to help to navigate the site.
Reply from Lulu2026-08-02
Hello Henry,
We are truly delighted to hear about your positive experience with our customer service and the helpful navigation options on our site. Your feedback is greatly appreciated!
Best wishes,
Regis
Lulu Press
