Sterling Insurance (www.sterling-insurance.co.uk) has a 4.1 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Money & Insurance and its reputation is good. 77% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 85% of negative reviews. Last updated 2026-08-10.
What people say
S
S gemmell · 3 reviews · Experienced 2026-07-21 ·
★★★★★
Effortless and no pressure
After calling to get insurance, dealing with Rachel was simple, pleasant and effortless, from initial begginging to end there was nothing but complete professional ethics, im so pleased that I had the opportunity to get her as a mediator and get my policy set up.if my insurance brokers can match the skill shown by this person ,I will be more than satisfied, after the signing up and sealing the contract, i mentioned to my son ,an MP and we'll respect in his field ,i said that there are so many strangers in life that pass by and instantly you know there a lovely person
Many thanks
M
Mr D Maclean · 18 reviews · Experienced 2026-07-14 ·
★★★★★
Great To Deal With
A combination of online application, and phone conversation to iron out odd details led to a great overall experience, and the operative I spoke to was very knowledgeable and helpful. 5*
L
Lu · 2 reviews · Experienced 2026-07-23 ·
★★★★★
Awful company
Awful company - phoned to get car insurance for my 17 year old son on his bday to go out learning - got it online with Stirling but they didn’t send any confirmation email and couldn’t get into the portal, so phoned them up - 2 hours and 3 phone calls later still no confirmation email, left on hold for most of the 2 hours tried to cancel as didn’t want to take him out driving with just word of mouth that he was insured as no confirmation - managed to get another company to insure him in 3 mins got confirmation email straight away - but Stirling then charged us £40 to cancel! Disgusting customer service, couldn’t log on to portal or no emails at all! £40 for being on call for 2 hours when all we wanted was confirmation of his insurance! I dread to think if he had an accident and needed to make a claim with them how bad it would be to sort out with Stirling! Do not use!!!
Reply from Sterling Insurance2026-07-23
Hi Lu,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
My call was answered very quickly and my policy renewal was dealt with and payment made without fuss.
C
Carole · 14 reviews · Experienced 2026-07-22 ·
★★★★★
Great service
Great service. Was busy and took long time to get through to but once through extremely helpful
M
MJB · 3 reviews · Experienced 2026-07-23 ·
★★★★★
They do not answer the phone!
Reply from Sterling Insurance2026-07-24
Hi,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
S
S Brown Property Maintenance · 40 reviews · Experienced 2026-07-23 ·
★★★★★
Amanda excellent customer service
Amanda excellent customer service, professional and friendly, got the issues resolved.
Simon
Agent was kind, courteous and totally professional - service the way it should be.... Excellent rate also for new car policy - Highly Recommended - Thank You.
C
Charlie · 2 reviews · Experienced 2026-07-16 ·
★★★★★
Awful
Awful. Trying to cancel. Chats always busy. No way of doing it online. Limited hours to call when you work full time. No response back
Reply from Sterling Insurance2026-07-24
Hi Charlie,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
General process is ok but very confusing as to “who’s who”! Started with Compare the Market, went to Sterling Ins, then when completing the process there was mention of Makerfield Ins, then Bikesure Ins, and now getting emails on behalf of Hearts Ins 🤷♂️
G
Graham. Thank you for confirming your sale with Goodbye Gadgets. · 24 reviews · Experienced 2026-07-21 ·
★★★★★
Good Customer Service.
They give a competitive price...which is always helpful ! The Customer Service reps are very helpful and try to help.
I have used this company for 2 years running, and will continue to do so.
The team I dealt with including, Rachel, Russel and Alex have been absolutely amazing. I have a bespoke policy that allows me to drive 365 days per year in Europe. I could not get a policy like this or service like this anywhere else. Unreservedly recommend.
R
Richard Holland · 12 reviews · Experienced 2026-07-22 ·
★★★★★
Dreadful scammy company!
Dreadful scammy company!! Avoid !
They cancelled my policy after less than a month over a silly little mistake and forced me to pay the full policy amount by threatening court action if I didn’t pay !!
Financial ombudsman made them refund me but took 6 months to get my money back !
Rude , arrogant thieves , avoid them at all costs!
William Lindsell · 11 reviews · Experienced 2026-07-08 ·
★★★★★
Lucy was very helpful and friendly with…
Lucy was very helpful and friendly with a good knowledge and desire to help.
Very much reccomend to all.
J
John英国 · 15 reviews · Experienced 2026-07-14 ·
★★★★★
very helpful and pleasant
very helpful and pleasant contact on the phone. Took time to answer questions and helped to get the best deal available. very professional and helpfull
Brilliant team and great service and price, but it will usually take 2-3 days of perseverance to get any one to talk to you. I suppose that is only because they are so popular !
c
customer · 46 reviews · Experienced 2026-07-21 ·
★★★★★
After holding on for nearly an hr after…
After holding on for nearly an hr after being told thirty mins later I would get through in ten mins they hung up on me at 6pm on the dot even though they are not meant to close until seven what a waste of space
Reply from Sterling Insurance2026-07-22
Hi,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet expectations.
Your comments have been noted and will be used to help improve our service moving forward.
Kind regards
The Sterling Insurance team
P
Paul · 1 review · Experienced 2026-07-20 ·
★★★★★
Whilst changing insurance from another…
Whilst changing insurance from another company. to Sterling
the previous insurer had not supplied the correct information, thus causing a problem for my cover, but with the swift assistance from Emma, who was on the case and quickly sorted out the problem with several calls to insurers, underwriters and myself, it was all sorted, it was a refreshing experience to have such great customer service from Emma, thanks again