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The iFISH Store

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202 reviews

4.6202 reviews
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About The iFISH Store

Data updated
Website
www.theifishstore.com
Category
Animals & Pets
Location
United States
Status
Unclaimed
Last 12 months
202 reviews
Replies to negative
100% (16/16)
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About this business

The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!

Written by the business, not verified by us.

Is The iFISH Store legit?

The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process. However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.

Auto-generated from all reviews of this business. For reference only.

What people say

Very good experience

Very good experience. We did receive the fishes on time and they are in excellent health. We do recommend this business

Reply from The iFISH Store2026-03-05

Thanks so much for the kind words and for being a returning customer! We’re really glad to hear your cichlids arrived on time and in excellent health. It means a lot that you’d recommend us, and we truly appreciate your continued support. Enjoy your fish and we look forward to helping you again anytime!

Great selection of fish

Great selection of fish, quick and professional service. Great communication and courteous service. I highly recommend

Reply from The iFISH Store2026-03-04

Hi Joann; Thank you so much for the great review! We’re really glad you were happy with the selection and that everything—from communication to delivery—went smoothly. It means a lot that you’d recommend us. We hope you enjoy your Plecos and Catfish, and we’d love to help you again anytime you’re looking to add more fish to your tank!

Fish came healthy and looked great

Fish came healthy and looked great. I've ordered from them multiple time and will do so again.

Reply from The iFISH Store2026-03-05

Hi Jason; Thanks so much for your continued support! We’re really glad to hear your African Cichlids arrived healthy and looking great. It means a lot that you’ve ordered from us multiple times and plan to again. We really appreciate it. Enjoy the fish, and we look forward to sending more your way!

Good customer service

Good customer service, really nice fish and I will order from you again.

Reply from The iFISH Store2026-03-02

Hi Jay; Thank you so much! We’re really glad to hear you’re happy with your African Cichlids and the service you received. We appreciate you giving us a try, and we’ll be ready when you are to add to your tank. Thanks again for the support!

Our Discuss purchase with Ifish

Our fish arrived well packaged and healthy. We appreciated Ifish for holding off shipment because of the blizzard so they could be shipped safely. The only negative I have is that some of the fish you have on your website that we our interested in purchasing constantly say sold out.

Reply from The iFISH Store2026-03-03

Hi Mike; Thank you for your thoughtful review. We appreciate you taking the time to share your experience. We’re so glad your Discus arrived healthy and that you were happy with the packaging. Holding shipments during extreme weather (like that blizzard!) is never our favorite thing to do, but your fish’s safety will always come first. We’d much rather delay than risk them in harsh conditions. And we completely understand your frustration about certain fish showing “sold out.” Discus in particular can move very quickly once they’re listed, especially the more unique varieties. We’re constantly working to restock and add new inventory, but availability can change fast. If there’s a specific variety you’re looking for, feel free to reach out and let us know. We’re always happy to give you a heads up when they’re coming back in. Thanks again for your support. We really appreciate you!

Valerie was terrific

Valerie was terrific . Communication during heavy cold snow storms delayed delivery . She went out of her way by calling me to assure me as soon as able they will deliver fish. Fish arrived all healthy and doing great . Will definitely do business with Ifish again .

Reply from The iFISH Store2026-03-02

Hi Joseph; Thank you for your kind words and for your patience during those crazy snowstorms! We always want to make sure your fish arrive safely, and when Mother Nature has other plans, we’d much rather delay than risk their health. Valerie really cares about every order, so we're glad her call gave you peace of mind while we waited for safe shipping weather. That means a lot to us. We’re so glad your Discus and Pleco arrived healthy and are doing great! There’s nothing better than knowing they settled in nicely. We really appreciate your continued trust in iFISH and look forward to helping you again soon. Thanks for being part of the iFISH family!

Great fish

Great fish, great color great price n they got here pretty fast

Reply from The iFISH Store2026-02-24

Hi Ronnie; Love hearing this — thank you!! We’re so glad the cichlids arrived fast and that you’re happy with the color and price. That’s what we’re all about! We really appreciate you coming back to us again. We’re here for you when you’re ready to add to your tank again! Happy fishkeeping!

The fish were so small they all died…

The fish were so small they all died with in a few days.

Reply from The iFISH Store2026-02-20

Hi John; We were surprised and very sorry to see your review, especially after your email letting us know the koi arrived looking good when you received them. We truly wish you had contacted us at the first signs of trouble. When fish begin to decline, early communication often allows us to help troubleshoot and sometimes turn the situation around. Timing really matters. We care about our fish and our customers’ success, and we would have absolutely tried to help. If you’re open to it, we’d still welcome the chance to discuss what may have happened. Regarding size, we list approximate size ranges on each koi listing, but we completely understand how disappointing it can feel if they weren’t what you expected.

Discus

I have received several shipments of discus from iFish. The fish looked great healthy and ready to go. They are doing awesome and adapted to their new surroundings very quickly. I appreciate the quick delivery and very timely support from iFish customer service.

Reply from The iFISH Store2026-02-12

Hi Leo; Thanks for coming back to us again and again — we really appreciate it! So glad to hear your discus arrived healthy, looking great, and settled in so quickly. That’s exactly what we hope for every time we pack a box. Thanks too for the kind words about the shipping and support — it really means a lot. We’ve got you anytime you’re ready for the next batch!

This store has a great website and…

This store has a great website and awesome fish deals. The customer service is top notch. We have ordered 50 fish from them over the last 2 months and all are thriving and well. I would highly recommend this store.

Reply from The iFISH Store2026-02-11

Hi Julie; 50 fish in two months… now that’s what we love to hear! 😄 Thank you so much for the return visit and continuing to trust us with your African Cichlids. Knowing they’re all thriving and doing well is the best kind of feedback we could ask for. We really appreciate the shoutout about the website, the deals, and our customer service — that means a lot. Customers like you make this fun for us. Thanks again for the recommendation… we’re ready when you are for the next batch!

Was skeptical ordering fish online

Was skeptical ordering fish online. Ordered a couple of gouramis and diamond tetras. 3 weeks post delivery and all are still alive and thriving.

Reply from The iFISH Store2026-02-09

Hi Joseph; Totally get the skepticism — ordering fish online can feel risky! We’re so glad you gave it a shot and even happier to hear your Gouramis and Diamond Tetras are still doing great weeks later. Thanks for trusting us, and enjoy watching them thrive!

Visited their store

I happen to live nearby so decided to visit their store. Not flashy but wow ! We'll maintained tanks with fish of every kind available. Got a chance to watch staff efficiently preparing shipments. Purchased some endlers for my 30 gallon bolivian ram tank. Highest recommation.

Reply from The iFISH Store2026-02-09

Hi Clarence; Thanks for stopping in and checking us out! We love that you caught a glimpse of the behind-the-scenes action — our team takes a lot of pride in keeping the tanks healthy and shipments running smoothly. Glad you were able to pick out some endlers for your bolivian ram tank. We really appreciate the recommendation and hope to see you again soon!

Great packaging and super fast shipping…

Great packaging and super fast delivery. Arrived when they were supposed to and were in great condition.

Reply from The iFISH Store2026-02-05

Hi Tony; Thanks so much! We’re glad to hear the packaging and fast delivery hit the mark and that your catfish arrived healthy and ready to go. We really appreciate you choosing us and hope your newest additions to your aquarium are settling in nicely. Enjoy them!

Great instructions were included with…

Great instructions were included with fish, package was prepared and delivered on time, all 10 fish are healthy and doing great!

Reply from The iFISH Store2026-02-03

Hi Frank; Thanks so much! We’re happy to hear the Acclimation Instructions were helpful and that everything arrived on time. Even better knowing all 10 Discus are healthy and doing great. Enjoy them, and thanks for choosing us!

The entire experience was exceptional

The entire experience was exceptional. The fish arrived quickly, exactly as ordered and healthy. I have already placed an additional order and look forward to additional purchases. Highly recommended!!!

Reply from The iFISH Store2026-02-03

Hi Vonnie; Thank you so much for the continued support! Happy to hear your Cichlids arrived quickly and in good health, just as expected. It means a lot that you’ve already placed another order—we’re happy to help with many more in the future. We really appreciate the recommendation!

Excellent shipment procedure.

The shipment went very well and the fish is doing fine and healthy fit right in with his fellow Mbuna cichlids. Thank you Good job!

Reply from The iFISH Store2026-02-03

Hi Eric; Thank you so much! We’re really glad to hear the shipment went smoothly and that your new African Cichlid is doing great and fitting right in with the Mbuna crew. We really appreciate you as a returning customer—thanks again, and happy fishkeeping!

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