The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.
Is The iFISH Store legit?
The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process.
However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.
Hi Joseph;
That’s so great to hear…thanks for sharing! We’re so happy your blue lobster arrived in great shape and is thriving. They’re such awesome, unique additions to a tank. If you ever have any questions or need anything down the road, we’re always here. Enjoy him!
All fish arrived happy and healthy! Still doing great weeks later!
Reply from The iFISH Store2026-04-14
Hi Sara;
Love hearing this—thank you! So glad your cichlids arrived happy and healthy and are still doing great weeks later. That’s what it’s all about! Enjoy them, and just let us know if you ever need anything.
Shipping took forever, fish would never eat and eventually died a couple weeks later.
Reply from The iFISH Store2026-04-14
Hi Regan;
We’re really sorry to hear about your experience and the loss of your Blue Diamond Discus.
We do want to mention that your order was shipped within the timeframe outlined on our website, which includes our quarantine and preparation process to ensure fish are healthy prior to leaving our facility.
That said, we truly wish we had been notified as soon as you noticed the discus wasn’t eating. Early signs like that are often something we can help troubleshoot right away, and in many cases, we’re able to identify the cause and turn the situation around with a few adjustments.
We always encourage customers to reach out at the first sign of concern so we can provide guidance and support in real time.
We appreciate your feedback and are very sorry things didn’t work out as expected.
They always get it right, I’m happy with my Discus.
Reply from The iFISH Store2026-04-10
Hi Taalib;
We really appreciate that—thank you for being such a great repeat customer! Glad you’re happy with your discus… that’s what we love to hear. We’ll be here whenever you’re ready for the next batch!
Healthy tank got fish from here had a massive epistylis break out after adding them in. Should have quarantine lesson learned.
Reply from The iFISH Store2026-04-12
Hi Ian;
We’re really sorry to hear about your experience, and we truly appreciate you sharing it.
Epistylis can be frustrating to deal with, and you’re absolutely right that quarantining can be a good precaution when introducing new fish. Many of our customers have successfully acclimated their new fish from us without a quarantine after receiving their fish since we quarantine the fish prior to shipping on this end.
In many cases, though, epistylis is actually secondary to underlying environmental or bacterial conditions. It tends to show up when there’s elevated organic waste, stress, or existing bacterial activity in the tank, which can sometimes be triggered when new fish are introduced and the system gets temporarily out of balance.
Although our fish are quarantined and carefully observed before shipping, situations like this are never something we want for our customers. That said, the addition of new fish can create stress for both the newcomers and existing tank mates, which can sometimes bring out underlying issues that weren’t visible beforehand.
We do wish we had heard from you right away when the fish arrived or at the first signs of trouble. We’re always happy to help troubleshoot things like water parameters, filtration, and treatment options in real time. Many times, with early intervention, these situations can be managed much more easily.
If you’re open to it, we’d still be glad to help you get things back on track. Feel free to reach out to us anytime. We’re here to help.
I ordered 14 fish, all arrived healthy and in great packaging. It has been 4 weeks and all the fish are healthy and thriving.
Reply from The iFISH Store2026-04-10
Hi Aasif;
That’s what we love to hear! Glad all your fish arrived safe and they’re still thriving weeks later…that’s always our goal. We really appreciate you trusting us with your order, and we hope to help you stock your tank again when you’re ready!
Hi Pamela;
Happy to hear that…thank you! Glad your gourami arrived safe and sound and he’s settling in nicely. We appreciate you giving us a try. Hope to see you back again when you’re thinking of adding to your tank!
Amazing customer service- fast shipping and beautiful fish as always!!
Reply from The iFISH Store2026-04-07
Hi Alicia;
Thanks so much! We really appreciate you coming back when you decided to add to your tank. Love hearing that everything showed up fast and that the African Cichlids looked great. We’ve got you whenever you’re ready for more!
Hi Spencer;
Thanks so much for the feedback! We’re really glad to hear everything arrived quickly and that you’re happy with the quality of your cichlids.
We appreciate you giving us a try and hope to see you back again when you’re ready to add to your tank!
Hi Keith;
Really appreciate your repeat business with us...means a lot! Glad your pleased with your African Cichlids. Whenever you’re ready for the next batch, we’ve got you!
I ordered 8 dwarf neon rainbowfish recently. I followed the websites directions on getting the fish ready for my tank. All 8 are beautiful healthy fish schooling in my tank right now.
I will definitely order from iFish Store again soon.
Reply from The iFISH Store2026-04-05
Hi Michael,
Thank you so much for giving us a try...we really appreciate it!
So glad to your dwarf neon rainbowfish arrived healthy and are already schooling in your tank! Sounds like they’re settling in perfectly.
We’re always here when you’re ready for your next order. Thanks again for the kind words!
Hi Michael,
We’re sorry to hear about your experience, but we do want to clarify a few important points for accuracy.
We stayed in consistent communication with you throughout this order and your previous one back in October. During that prior order, we replaced your discus as a courtesy (you only covered shipping), even after discussing that proper acclimation is critical—especially with sensitive fish like discus.
For this most recent order, you reached out to let us know that losses occurred a full week after delivery. As outlined in our policy and care guidelines, issues reported beyond the arrival window are typically related to tank conditions, acclimation, or environmental factors—not shipping or fish health at the time of arrival.
We did not receive photos or information within the required timeframe to evaluate a live arrival issue, and unfortunately, we’re not able to extend additional replacements in situations like this—particularly after a prior courtesy replacement was already provided.
We always aim to be fair and supportive, and we truly do our best to help customers succeed. However, we also have to remain consistent with our policies.
If you’d ever like help reviewing your tank setup, water parameters, or acclimation process, we’re still happy to assist.
I like the service of ifish store, this is the third time I ordered fish from them. They all came alive.
Reply from The iFISH Store2026-04-03
Hi Manju;
Thanks so much! We really appreciate you coming back to us!
Third order and going strong…we love to hear that! So glad everything arrived alive and well again. Enjoy your new African Cichlids, and we’ll be here whenever you’re ready for round four!
I truly love you guys. Fish are beautiful. Shipment of the Fish is great. Boxed up with care and the Fish are Healthy. Thanks again. This is my second time ordering and definitely not the last. Harford County Maryland fish stores can’t compare at all. Keep up the amazing work….
Reply from The iFISH Store2026-03-31
Hi Robert;
Thank you so much…we really appreciate the love! 😊 It means a lot to hear this, especially from a returning customer.
We’re so glad your fish arrived healthy and that everything met your expectations again. We put a lot of care into every shipment, so hearing feedback like this makes it all worth it!
And wow—that comparison means a lot too! We’re honored to be your go-to.
Thanks again for your continued support. We’re here to help whenever you’re ready to add to your tank again!
Received multiple dead fish apon arrival, 6 more died within the 1st week
Reply from The iFISH Store2026-04-01
Hi Kegan;
We’re sorry to hear about your experience and the losses you had. Shipping live fish can be stressful, and we do understand how frustrating that is.
That said, we do want to clarify that we stayed in constant communication with you via both text and email throughout the process. As soon as you provided photo proof, we issued a refund for those fish in accordance with our Live Arrival Guarantee. We made every effort to respond promptly, answer your questions, and work toward a fair resolution.
Losses that occur days after arrival can often be related to factors outside of shipping, such as acclimation, tank conditions, or equipment issues, which is why we always encourage customers to reach out right away so we can help troubleshoot.
We always aim to provide both healthy fish and responsive support, and we stand by the assistance we provided in this case.
Delivery was spot on. Customer support is super. Will definitely order again
Reply from The iFISH Store2026-03-31
Hi Patric;
Love hearing this...thank you so much for coming back to us! We’re glad everything arrived right on time and that you had a great experience with our support team. That means a lot.
We’ll be here whenever you’re ready for your next order!
Super cool people on the phone when ordered, FISH came healthy after a long gerny.
Reply from The iFISH Store2026-03-30
Hi Lee Ann;
Thanks so much! Really glad you had a great experience with us on the phone. Even better to hear your African Cichlids made the journey safely and arrived healthy! That’s what we love to hear.
Appreciate your business and hope to help you again soon!
Hi Angelo;
Thank you for sharing the additional details as requested with us via email.
It does sound like the missing heat pack may have played a role in what happened during transit, and we’re grateful you brought this to our attention. We take a lot of pride in how we package our fish, so it’s very disappointing to hear that this shipment missed the mark.
We sincerely apologize for the error and for the experience you had. We’re glad we were able to issue a refund, and we appreciate your understanding. Your feedback helps us improve, and we’ll be reviewing this with our team to make sure it doesn’t happen again.
Could not believe the colors, the fish are amazing
Reply from The iFISH Store2026-03-30
Hi William;
Thank you so much! We love hearing! The colors of the those African Cichlids those really are something special! So glad you’re enjoying them and we truly appreciate you giving us a shot. Hope they continue to thrive and bring your tank to life!
Fish arrived well packaged and in great condition. Definitely coming back!
Reply from The iFISH Store2026-03-27
Hi Robert;
Thanks so much for coming back—we really appreciate it! Glad everything arrived safe and in great shape.
Looking forward to your next order!