The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.
Is The iFISH Store legit?
The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process.
However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.
I ve ordered atleast 5 everytime now, 3 times for sure probably within 3-4 month's. I've lost 2 everytime within 2 days. Wish I would have taken pics of last stary night Cichlid 3 " I received last. Fins were terrible.
The last batch i paid extra for all 3-4" and blew my mind when I got them. I've spent 100s there by now. They have anything you want. I feel shorted on size each time. And know I'm loosing 1, or 2.
The rest are awesome, have grown, beautiful.
Ordered 2 groups of small fish. Each fish was individually bagged and labeled. Everything arrived healthy . Highly recommended seller
Reply from The iFISH Store2026-09-01
Hi Roger;
Thanks so much for the recommendation! We’re glad all your fish arrived healthy and that the individual packaging/labels made everything easy. We hope they’re settling in nicely. Happy fishkeeping!
I am not new to the fish aquarium hobby, but I am new African cichlids. I contacted iFish with my questions about the fish was wanting to purchase and they provided me with some great information and suggestions. Shipping was great, all fish arrived healthy and going on a month now all are healthy and thriving. Would use this site again for sure.
Reply from The iFISH Store2026-09-01
Hi Adrian;
Thanks for giving us a try! We’re glad we could help answer your questions as you got started with African Cichlids. It’s great to hear that a month later, they’re all healthy and thriving. We really appreciate your recommendation and look forward to helping you again!
Nice website, nice selection, nice prices. Shipping cost has to be what it is in order to get your fish in a timely manner to secure your fish arrive safe.
Reply from The iFISH Store2026-09-01
Hi Gary;
We’ll be happy to see you again! We’re glad you enjoyed our website, selection, and prices. We also appreciate you understanding what it takes to get your fish to you quickly and safely. Until next time, happy fishkeeping!
Fast shipping, great communication, fish were alive and well. Instructions included were very clear!
Reply from The iFISH Store2026-09-01
Hi Alyssa;
Thanks for giving us a try! We’re glad your discus arrived healthy and that our communication and acclimation instructions made everything easy. We hope they’re settling in beautifully. Happy fishkeeping!
Nice fish fair price and very reasonable shipping prices I will highly recommend this business
Reply from The iFISH Store2026-08-30
Hi Mario;
Thanks for ordering with us again! We’re so glad you’re happy with your fish and found our prices and shipping reasonable. We really appreciate the recommendation and look forward to helping you again. Happy fishkeeping!
I ordered two 3" discus. One was barely alive when it arrived but only lived a few minutes after being acclimatized to my water. I took a picture of it and sent it to Valerie who said they would replace it. The other one was stronger and a little bigger and is thriving. Valerie is wonderful to work with. I am hoping to upgrade to a 4" discus for the replacement and waiting to see if they get one in. Very satisfied. This is my second order and I am happy with their service!
Reply from The iFISH Store2026-08-27
Hi Jon;
Thank you for ordering with us again! We’re sorry one of your discus didn’t make it, but we’re glad the other is thriving. We appreciate your patience while we work with you on the replacement and hopefully find the right 4” discus for your upgrade. It’s always a pleasure helping you, and we’re grateful for your continued support!
I recieved the fish very fast. Both fish were healthy and what i ordered. The only thing is that they were slightly smaller than expected but that was ok. They have grown fast. Thanks
Reply from The iFISH Store2026-08-25
Hi Adam;
Thanks for giving us a try! We’re glad your fish arrived healthy and ready to go. We appreciate your understanding on the sizing, and it’s great to hear they’re already growing fast! Thanks again for your order, and happy fishkeeping!
Fish arrived healthy and strong,would recommend Ifish to anyone,will probably order some more come spring
Reply from The iFISH Store2026-08-25
Hi Daniel;
Thanks so much for ordering with us again! We’re glad your Goldfish arrived healthy and ready to go. We really appreciate the recommendation and your continued support. We’ll be here when you’re ready to add a few more in the spring. Until then, happy fishkeeping!
Hi Carol;
Thanks for ordering with us again! We’re glad we had everything you were looking for in stock and appreciate your continued support. Happy fishkeeping!
I was scrolling on my Phone 1 day and came across a store that sold the kind of fish I like I fish store. So I connected with them picked out some fish
12 to be exact and they gave me 2 more. The fish are doing well. I go down and see Em every day. They eat a lot, but that's fine. The fish are doing fine. I will buy more sometime soon.
Reply from The iFISH Store2026-08-25
Hi Della;
Thanks for giving us a try! We’re glad your African Cichlids are doing well and enjoying their meals! It sounds like they’ve found a great home. We really appreciate your business and look forward to helping you add a few more to the tank sometime soon. Until then, happy fishkeeping!
Hi Ricardo;
Thanks so much for the review! We’re glad your African Cichlids arrived healthy and ready to go. We really appreciate your business and hope we can help you again in the future. Happy fishkeeping!
The transaction was very smooth. I received my order on the day I requested. All the fish looked well upon arrival. I'd definitely recommend purchasing your fish from this company.
Reply from The iFISH Store2026-08-18
Hi James;
Thanks so much for giving us a try! We’re glad everything went smoothly and everyone arrived looking good. We really appreciate the recommendation and hope to see you back again. Happy fishkeeping!
I had a fish die in the bag and never got a refund
Reply from The iFISH Store2026-08-26
Hi Zachary;
We’re very sorry! This slipped through the cracks on our end, and we apologize that your refund wasn’t taken care of sooner. We’ve issued the refund for the Bumble Bee Catfish that arrived deceased. We appreciate you bringing this to our attention and hope the rest of the fish and invertebrates in your order are doing well.
Hi Diana;
Thanks for ordering with us again! We’re glad everything went smoothly and your bettas and catfish arrived quickly. We really appreciate your continued support and hope we can help you again in the future. Till then, happy fishkeeping!
Fish are all looking good two days later. Arrived in a cooler with a ice pack due to it being very hot. Happy with my purchase from Ifish.
Reply from The iFISH Store2026-08-15
Thanks for the great review! So glad to hear all your fish arrived safely and are still doing great. We really appreciate you giving iFISH a try. Enjoy your new fish, and happy fishkeeping!
The neon dwarf gourami arrived fat and sassy and immediately took over the tank. Packaging was well done and acclimation instructions were easy to follow. He’s beautiful, healthy and didn’t seem stressed. Best of all these folks respond to emails!
Reply from The iFISH Store2026-08-14
Hi Linda;
Thanks for the great review! We love a sassy fish, and it sounds like your gourami wasted no time making himself at home and taking charge! 😂 We’re so glad he arrived healthy and happy and that everything from the packaging to communication went smoothly. Thanks for choosing us, and happy fishkeeping!
ordering , communication delivery all good. One of two fish I ordered died. ( I ordered 24 total 2 from i fish 22 from another online vendor . Only one died . Will try them once more
Reply from The iFISH Store2026-08-12
Hi Cory;
Thanks for giving us a try and for sharing your experience. We’re glad the ordering, communication, and delivery went well, but we’re sorry to hear you lost one of your cichlids. Thank you again for giving us a try, and we appreciate the opportunity to earn your confidence on your next order.
Fantastic customer service!!! Great guy
However both fish died a week after i received them. Would still purchase from them!
Reply from The iFISH Store2026-08-10
Thank you for the kind words about our customer service. We’re very sorry to hear that both fish passed a week after arrival. We always encourage our customers to reach out at the first sign that a fish isn’t doing well. We’re more than happy to help assess what may be going on and offer recommendations that may help the fish recover.
We really appreciate your willingness to give us another try, and we hope your next experience is a much better one. Thanks again for your gracious review!