The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process. However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.Shipping was quick and fish arrived in great condition!
Hi Wayne; Thanks for ordering with us again! We’re happy to hear your fish arrived quickly and in great shape. We appreciate your continued support. Happy fishkeeping!
Delivery was as scheduled but quality of discus was not ad good. Volors were not as shown on pictures and mostly pretty dull looking. Three died within days after arrival and one is looking very thin and not eating as it dhould slthough I have tried everything. Just not worth the shipping cost to lose half the fish after arrival. I followed installation instucktions exactly and am not an inexperienced owner.
Hi Sylvia; We’re sorry to hear you’ve had trouble with some of your fish. We always encourage our customers to contact us at the first sign of any health concerns, as we’re happy to help assess the situation and offer recommendations that may help turn things around. Fish can sometimes arrive looking dull or washed out from the stress of shipping, with their colors improving as they settle in and acclimate. We wish we’d had the opportunity to help when you first noticed the issues. Please feel free to reach out to us so we can take a closer look at what may be going on with the remaining fish.
Easy site to navigate, fish arrived alive and beautiful. Just a great experience all around!
Hi Darren; Thanks for the great review! We’re happy to hear everything went smoothly and that your fish arrived nice and healthy. We appreciate you giving us a try, and hope to see you back again. Happy fishkeeping!
My experience was very good. The fish came in very healthy looking good and are still doing well.
Hi Marlene; Thanks so much for the 5-star review! We’re glad to hear your gourami arrived healthy, and are still doing well. We appreciate you giving us a try, and we hope you enjoy them for years to come. Thanks again, and happy fishkeeping!
I’ve ordered three times from iFISH and has been very pleased with the quick delivery of my beautiful cichlids. The customer service team is amazing the quality of service they offer is outstanding. I’ve reached out and they responded right away of the loss of my fish and showed concern and offered support and refund. I look to continue business with this business for my future fishes. Thank you
Thanks for your continued support! It means a lot to hear you’ve had great experiences with all three of your orders. We’re glad your African Cichlids arrived healthy and that our team was able to help when you needed us. We really appreciate your kind words and look forward to helping you in the future. Thanks again, and happy fishkeeping!
When my fish arrived, there was a dead fish in the bag looks as though he could have been dead for days and also there was like a 4 inch piece of plastic bag. Also, in there with the fish, I text a picture of the fish in the plastic and never got a response. Not good for customer service
Hi Steven; We’re very sorry to hear about this. We don’t seem to have received the text or photo you mentioned, and we apologize that you were left feeling like we didn’t respond. Could you please resend the photo by email to [email protected]? We’ll be happy to look into what happened and work with you to get this resolved. We appreciate you bringing it to our attention.
The fish were healthy upon arrival, thanks to the careful packaging and shipping. They are doing great!
Hi Pam; Thanks for the great review! We’re happy to hear your fish arrived healthy and are doing well. We appreciate you giving us a try, and we hope to see you again. Thanks again, and happy fishkeeping!
Hi Mike; Thanks for sharing your feedback. We’re very sorry to hear you lost two fish and understand how disappointing that can be. Our Live Arrival Guarantee is designed to cover fish that arrive deceased or in poor condition, which is why we ask customers to notify us within 2 hours of delivery. After fish have been in a new aquarium for days or weeks, there are many factors that can affect their health, making it impossible to determine the cause of a loss. Even though the first fish passed well outside of our guarantee period, we still offered a replacement as a one-time courtesy because we wanted to help. Unfortunately, we’re not able to replace fish that perish weeks after delivery, as we need to apply the same policy fairly and consistently for all of our customers. We’re sorry your experience didn’t meet your expectations, and we appreciate that you gave us the opportunity to earn your business. We wish you and your aquarium all the best moving forward.
I receive Fish from them and they were packed and received just fine. Valerie and her husband are very good people to deal with, very nice and 100% business.
Hi Henry; Thanks so much for the awesome review and for coming back to us again! We’re glad your Arowana arrived safe and sound. We really appreciate the kind words about Valerie and Frank…it means a lot. Thanks again for your support, and we hope you enjoy your new fish. Happy fishkeeping!
good communication, quick shipping and healthy fish all important and they did all...
Hi Alex; Thanks so much for the great review! We’re glad your barbs arrived healthy and that you were happy with the communication and quick shipping. We hope they’re settling in nicely. Thanks again, and happy fishkeeping!
13 of the fish were deal upon arrival. My husband took photos and tried to contact but the only method of contact required log in codes from me while I was at work and never received. No phone, no way to contact. MAKE IT RIGHT!
Hi Jennifer; We're sorry to hear about your experience. After reviewing your order and your comments, we're not sure what you mean by needing a login "code" to contact us, as our website doesn't require one. If you have an account, you simply enter the password you created when setting it up. If you don't have an account, you can still visit our website at www.theifishstore.com where our phone number and email address are clearly listed. No login is required. In addition, our phone number and email address are included in the order confirmation emails and on the paperwork that arrives with every shipment, so there are multiple ways to reach us. We'd genuinely like the opportunity to make this right. Please contact us directly at [email protected] or 516-524-6423, and we'll be happy to review the photos and the situation with you. We look forward to hearing from you so we can work toward a resolution.
This is my best online fish purchasing experience so far. I have my doubts with their unbelievable prices But when the package arrived the color selection they sent me was pretty impressive Very fast responsive through emails and answered all acclimation support needed. I had best buck to value experience
Hi Bala; Thanks so much for giving us a try! We’re so glad you loved the color selection and had a great experience with your new discus. We really appreciate your support and are always here if you need us. Thanks again, and happy fishkeeping!
Hi Kenny; Thanks so much for the great review! We’re happy to hear your discus arrived on time and healthy. We really appreciate you choosing us, and hope you enjoy them for years to come. Thanks again, and happy fishkeeping!
Easy, reasonably priced and healthy fish.
Hi Jon; We really appreciate you choosing us again! We’re glad to hear everything was easy, the prices were right, and your fish arrived healthy. Thanks again, and happy fishkeeping!
This company stands by their fish, they package very well and care about the fish. I had a loss and they offered either a replacement or a refund, I choose a replacement and that one came DOA, they still gave me a refund. Great communication, willing to work with you. I highly reccomend.
Hi Kathy; Thanks so much for the awesome review! We’re really glad to hear you were happy with your discus and that our team could help when you ran into an issue. While we never like seeing a fish arrive DOA, we’re always committed to making things right and taking care of our customers. We really appreciate your recommendation and your support. Thanks again, and happy fishkeeping!
Nice fish fast easy ordering
Hi Carol; Thanks so much for coming back to us! We’re glad everything was quick and easy, and that you’re happy with your Oscar. We really appreciate your support and look forward to helping you again. Happy fishkeeping!
fish came alive and well, and was quick. would def buy again
Hi Giovanni; Thanks for the 5-star review! We’re so glad your catfish arrived quickly and in great shape. We appreciate you giving us a try, and it means a lot to hear you’d buy from us again. Thanks for choosing us, and happy fishkeeping!
The beautiful fish arrived healthy and with good instructions to get them acclimated. They are doing well!
Hi Vicky; Thanks so much for the 5-star review! We’re so happy to hear your Neon Tetras arrived healthy and that the acclimation instructions were helpful. It’s great to know they’re settling in and doing well. We really appreciate you choosing us, and we hope you enjoy them for years to come. Thanks again, and happy fishkeeping!
Everything was good.Delivery was on time, but one of my fish died.That night, other than that, all the other ones were thriving are still thriving
Hi Ricci; Thanks for the review! We’re glad to hear your African Cichlids arrived on time and that the rest are still doing well. We’re sorry to hear one didn’t make it through the first night. If you ever have an issue like that, please reach out to us right away. We’re always happy to help if we can. We appreciate you giving us a try, and hope you enjoy your cichlids for years to come. Happy fishkeeping!
Hi Dan; Thanks so much for coming back to us! We’re glad to hear everything was easy and that you’re happy with your discus. We hope you enjoy them for years to come. Thanks again, and happy fishkeeping!
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