The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.
Is The iFISH Store legit?
The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process.
However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.
Hi Don;
Thanks so much for the great review! We’re glad everything arrived quickly and that you found our prices reasonable. We really appreciate you choosing us for your African Cichlids, and we hope they’re settling in and doing great. We’d love to have you back anytime!
Great company, great customer service, great and healthy fishes, premium fishes with excellent prices.
Reply from The iFISH Store2026-07-06
Hi Adriel;
Thanks so much! We really appreciate you coming back to us. It means a lot to hear you’re happy with the fish, the service, and the prices. We hope your Red Chili Oscar is doing great, and we’re here to help when you’re ready to add to your tank!
Hi Stacy;
Thanks so much! 😊 We’re so happy to hear you had a great experience and that you’re enjoying your new African Cichlids. We really appreciate you choosing us, and we hope you have a blast watching them settle in. Thanks again! 🐟
iFish always ship healthy and beautiful looking fish. From my cichlids that I purchased awhile back to my Discus Ibought recently. All are doing wonderful. Shipping is the fastest of all the online fish stores I've used. Will keep using iFish for all of my aquatic needs.
Reply from The iFISH Store2026-07-07
Hi Cecilia;
Thanks so much for sticking with us! 😊 It means a lot to hear your cichlids and your new discus are all doing so well. We’re really happy everything arrived quickly and healthy. Thanks for making us your go-to fish store—we truly appreciate it and can’t wait to help with your next addition to your aquarium!
Fish arrived on time, one fish did not live past a day tho.
Reply from The iFISH Store2026-07-03
Hi Katrina;
Thank you for your order and for letting us know. We’re so sorry to hear one of your fish didn’t make it.
We do wish you’d reached out at the very first sign that something wasn’t quite right. Even though the fish passed the following day, getting a heads-up early often gives us a chance to start assessing what might be going on and, in many cases, help turn the situation around before it’s too late.
We’re always happy to troubleshoot and work through things with our customers, so please don’t hesitate to reach out right away if you ever notice a fish acting differently. We truly appreciate your feedback and hope the rest of your fish are doing great!
The fish came in alive and well and are doing great I would definitely recommend these guys, I live all the way in southern Illinois and these guys got these fish alive and well. Amazing job
Reply from The iFISH Store2026-07-02
Hi Bryson;
Thanks so much for the great review! We’re so happy to hear your African Cichlids made the trip to southern Illinois safely and are doing so well. We really appreciate you trusting us with your order and taking the time to recommend us. Enjoy your new fish, and we hope to see you again soon!
Fish arrived healthy in a well packed box via overnight FedEx. I've had them about a month and they are thriving.
Reply from The iFISH Store2026-07-02
Hi Katie;
Thanks so much for giving us a try! We’re so happy to hear your goldfish arrived healthy, settled in well, and are still thriving a month later. Enjoy them, and we hope to see you again when you’re ready to add more fish.
Hi Martha;
Thanks so much! We appreciate you coming back to us again and again. It means a lot that we’ve been your go-to for your fish, and we’re glad every order has been a good one. Looking forward to sending your next batch!
Packed well and are very healthy had them only three weeks but are doing very well.
Reply from The iFISH Store2026-06-30
Hi Marty;
Thanks so much for the great review and for coming back to us again! We’re happy to hear your discus arrived healthy and are settling in nicely after three weeks. Enjoy them, and we look forward to sending more your way!
Ifish is great with availability of all sorts. More than willing to answer any question. 10 out of 10!
Reply from The iFISH Store2026-06-30
Thanks so much for the awesome review and for coming back to us! We’re always happy to answer questions and help however we can. We’re glad you’ve had such a great experience, and we really appreciate the 10/10! Enjoy your discus, and we look forward to helping with your next order!
great communication fish in top notch shape have dealt with these folks for years highly recommend
Reply from The iFISH Store2026-06-30
Hi Sue;
Thanks so much for sticking with us all these years! It really means a lot. We’re so glad your cichlids arrived in top-notch shape and that you’ve always had a great experience with us. We truly appreciate the recommendation and can’t wait to help you with your next order!
We have purchased African cichlids from them a couple times. They are always great with communication and offering suggestions. The quality of the fish is great. I would definitely buy from them again.
Reply from The iFISH Store2026-06-30
Hi Dawn;
Thanks so much for coming back to us again! It really means a lot. We’re so glad you’ve been happy with the African Cichlids and that our team has been able to help with suggestions along the way. We appreciate your continued support and can’t wait to help you pick out your next group of fish! Thanks again!
Hi Danielle;
Hi Danielle;
Thank you so much! We’re glad your African Cichlids arrived healthy and looking their best. We appreciate you giving us a try, and we hope they bring lots of color and personality to your tank. Thanks again for the great review!
Always very helpful and fish always arrive in good health.
Reply from The iFISH Store2026-06-29
Hi Bryon;
Thanks so much! We’re really glad to hear everything’s been going well and that your fish have been arriving healthy every time. We appreciate you coming back to us, and we look forward to helping you stock your tank again in the future. Enjoy your new additions to your tank!
Fish were perfect. Everyone arrived happy and ate the same day. Second order and I’ll be back for sure.
Reply from The iFISH Store2026-06-29
Hi Amy;
Thanks so much for the awesome review! We’re glad your Discus arrived happy, settled in quickly, and started eating right away. It means a lot that you came back for a second order, and we’re looking forward to helping you with your third. In the meantime, happy fishkeeping!
Fabulous. It’s always a good experience working with you, Valerie. All my Fish are healthy, and sassy. I read a couple of these negative reviews and I just don’t even see how be the same company. Every time they shipped to me in Texas from New York, my Fish travel less than 24 hours. They come via Fedex. The water is clean and the fish are healthy.I follow the instructions and I’ve never lost a single one. They’re all very healthy, active fish. Someone had a problem, but It’s hard for me to imagine because I’ve ordered many times from these folks.
Reply from The iFISH Store2026-06-29
Hi Julie;
Thank you so much for the kind words! It’s always a pleasure helping you, and hearing that all of your fish are healthy, thriving, and keeping you entertained absolutely. It makes our day!
We really appreciate you taking the time to share your experience and for your continued trust in us. Customers like you are the reason we love what we do. Thanks again, and we can’t look forward to helping you stock your tank again!
I enjoy the entire process frank and Val are just great people
Reply from The iFISH Store2026-06-27
Hi Mark;
Thank you for the kind words and being a loyal customer! It was a pleasure helping you with your Barbs and Electric Blue Acaras. We’ll be sure to pass your feedback along to Frank and Val—they’ll really appreciate it. We can’t wait to help you stock your tank again soon!
Timing was good, just wish the fish lived longer. To much money spent for only a short lived fish.
Reply from The iFISH Store2026-06-25
Hi Amber;
We’re so sorry to hear your Banjo Catfish didn’t make it, especially after arriving on time. We know how disappointing that is.
We do wish you’d reached out to us at the very first sign that something wasn’t right. We’re always happy to help assess what’s going on, and in many cases we’re able to identify the cause and even help turn things around before it’s too late. We genuinely want every fish to thrive, and we’re here to support our customers every step of the way.
Thank you for your feedback, and we really appreciate you giving us the opportunity to earn your business.
Fish arrived well packaged, healthy and active. They immediately began to eat.
Reply from The iFISH Store2026-06-25
Hi Howard;
Healthy fish, good appetites, and a smooth arrival…that’s exactly what we aim for. Thanks for trusting us with your angelfish and discus! We hope they’re already settling in and showing off. Enjoy your new additions, and we hope we can help you when you’re ready to add to your tank again!
Ifish was very nice to work with and my beautiful discus made the journey no problem. I had never ordered fish through the mail before and was a bit nervous. I would absolutely order from ifish again and plan to!
Reply from The iFISH Store2026-06-26
Hi Maggie;
Thank you so much for your kind words! We’re especially happy to hear your first experience ordering fish online was a great one. We know it can be a little nerve-racking, so it means a lot that your discus arrived safely and made the journey without any issues.
We hope we can help you again when you’re ready to add to your tank. Thanks again for trusting us, and welcome to the iFISH family!