The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process. However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.Good quality, fish. Good instructions on how to acclimate. Bought three discus all three are thriving.
Hi Chris; Thanks so much! We’re happy to hear the discus arrived healthy and that all three are thriving. Sounds like they’re settling in nicely! We appreciate you trusting us with your new fish and hope to see you back again when you’re ready to add a few more to the tank.
Excellent service, fast shipping. Fish arrived alive and well. They are thriving in my pond.
Hi Clyde; Thanks so much for the kind words and for ordering from us again! We’re glad everything arrived safe and sound and that your koi are doing well in their new pond. Enjoy them, and we hope to help you find a few more favorites down the road!
Shipping was delayed but that was because of FedEx shipping.
Hi Michael; Here’s a friendly, conversational reply: Thank you for your review! We really appreciate your understanding regarding the shipping delay. Unfortunately, once a package is in FedEx’s hands, occasional delays can happen that are outside of our control. We’re glad your order still made it safely, and we’re grateful you chose us. We hope you’re enjoying your African Cichlids!
Hi Jessica; That’s great to hear! We love getting updates like this. Thanks for coming back to us for your Pleco and African Cichlids. Enjoy watching them grow and show off their personalities. We look forward to helping you stock the tank again when you’re ready!
If you live on the east coast, find another supplier. One that doesn't take 5, YES 5 days to arrive. The fish were alive, barely. Within 4 days they weren't. Their business address is NY the fish were shipped from California.
Hi Gary; We’re sorry to hear about your experience, but there are several inaccuracies in this review that we feel should be clarified. First, we are located in New York, just minutes from JFK Airport, and our fish are shipped directly from our New York facility—not from California. We have no facility or business partners we rely on in California. Second, you stated that you received your order in five days which is well within the timeframe clearly stated on our website. That processing period includes our quarantine and observation protocol, which is an important part of ensuring fish are healthy, stable, and prepared for the stress of overnight shipping. Most importantly, we never received any communication from you regarding the condition of your fish after arrival. Had you contacted us when you first noticed any concerns, we would have been more than happy to assess the situation, provide guidance, and very likely help turn things around. We work closely with customers every day to resolve issues, but we can only help when we’re given the opportunity. We stand behind the quality of our fish and our customer service, and we’re disappointed that this review was posted instead of reaching out to us directly so we could assist.
Hi Yudi; Thank you for your continued support! We’re so glad to hear you’re happy with both the quality of our fish and the customer service you received. It means a lot to us when customers come back and trust us with their aquariums time and time again. We truly appreciate your business and look forward to helping you with your next order. Thanks again!
Hi Pat; Thank you for the 5-star review! Good to hear you had a great experience with our customer service. We appreciate your business and hope you’re enjoying your new cichlids. We look forward to helping you again soon!
The discussion came alive and well!! Please get more different kinds. I’m getting one of each!!
Hi Sue; Thanks so much! We’re happy to hear your discus arrived alive and well and are settling in nicely. We love the “one of each” plan—that’s how a discus addiction starts! We’re always looking to bring in new varieties, so stay tuned. Hopefully we’ll have a few more that catch your eye soon. Thanks again for your order, and we look forward to helping you grow your collection!
The communication!!!!the prices, and the quality of the fish....it's second to none!!!! And the professionalism and knowledge of their own business
Hi Kevin; Wow, thank you! We really appreciate the awesome feedback. We’re glad you were happy with your new African Cichlids as well as our communication and the prices. We put a lot of care into what we do, so hearing this means a lot to us. Thanks for trusting us with your African Cichlids, and we hope to see you back again soon!
The best place to buy fish from. Beautiful, healthy fish. I purchased 123 fish about a month ago. I have not lost any of them. Clean, beautiful fish. Thank you very much. Verry happy to have found this place.
Hi Mike; Wow….123 fish and not a single loss after a month? That’s music to our ears! 🎉🐟 Thank you so much for the awesome review. We’re really happy that your tetras arrived healthy and are thriving in their new home. It means a lot to hear that you noticed the quality and care we put into our fish. We’re so glad you found us too! And we’re here to help when you decide to add to your tank in the future. Thanks again for being part of the iFish family!
2 of the 3 fish i ordered died within the 3 days.
Hi Keith; We’re very sorry to hear that 2 of the 3 fish did not make it. As a returning customer, we truly appreciate your business and understand how disappointing it is to lose fish. We do wish you had contacted us at the very first sign that their health was declining. Our team is always happy to help troubleshoot, review tank conditions, and provide guidance, and in many cases we can help turn a situation around before it’s too late. We rely on our customers to notify us as soon as possible when issues arise so we can work together to find a solution. We care deeply about the health of every fish we ship and are always here to help whenever concerns come up. Thank you for your feedback, and we hope you’ll reach out to us directly right away if you ever experience any issues in the future.
Hi Ami; Thanks for the review! We’re happy to hear you were pleased with the quality of your African cichlids and how quickly they arrived. We appreciate you giving us a try and hope you’re enjoying watching them settle into their new home. Thanks again for your support!
Hi Robert; Here’s a casual reply you can use: Thanks so much for your continued support! We’re glad to hear your tetras and catfish arrived in good shape and condition. It means a lot to have you as a repeat customer, and we appreciate you taking the time to leave a review. Enjoy your fish, and we look forward to helping you again soon!
Arrived perfect. All survived. Packaged great.
Hi Amy; Thanks so much for your review! We’re very happy to hear your tetras arrived in perfect condition and that everyone made it safely to their new home. We take a lot of pride in our packaging and shipping process, so it’s great to know it showed. Enjoy your new fish, and we appreciate you choosing us! 🐟😊
I am incredibly impressed. They arrived packaged very securely. What blew me away was that these 2-inch juveniles were showing vibrant colors right out of the box! I’ve never experienced juvenile cichlids this small having so much color immediately after shipping. Exceptional quality and care. Will definitely be ordering again!
Hi Usman; Thanks so much for the fantastic review! We’re very happy to hear your Peacock Cichlids arrived safely and made such a great first impression. Seeing vibrant colors right out of the box is always exciting, especially with juveniles, and it’s something we work hard to achieve through careful selection, conditioning, and packing. Enjoy watching them grow and develop even more color. We look forward to sending you more beautiful cichlids in the future!
They got the job done ?
Hi Eugene; Thanks for giving us a try! We’re glad your Jaguar Cichlids arrived healthy and made a great addition to your tank. We appreciate your support and hope you enjoy watching them grow and show off their personalities. Thanks again for choosing iFish!
i had a problem with FED-X and two fish died. they made it right and replaced them. very nice and really care about what they do. they are the best. and glade to say all the other fish are doing great and look great,
Hi Doug; Thanks so much for the kind words! We were disappointed that FedEx caused a problem with your shipment, but we’re glad we could get those fish replaced for you. Hearing that the rest of the fish are doing great and looking great makes our day! We really appreciate your support and are always here if you need anything. Thanks again for being such an awesome customer!
Order Arrived on time and fish were in great condition I was very satisfied with the order James.
Hi James; Thanks for the kind words! We’re glad your fish arrived on time and in great condition. It means a lot to have your continued support. Enjoy your fish, and we hope to see you back again soon!
Communication was constant and I knew exactly when the fish had shipped and tracked them to the minute they arrived. Acclimation instructions were detailed and specific but allowed the fish to adapt with little stress possible. Helpful methods for helping my fish were provided and the fish arrived exactly as described. They have been exploring and eating and growing in the few weeks since I’ve had them.
Hi Kate; Thanks so much for giving us a try for your first fish-by-mail order! We’re thrilled to hear everything arrived as described and that our updates, tracking, and acclimation instructions helped make the process stress-free. It’s even better to hear your African Cichlids have settled in well, are eating, growing, and exploring their new home. We appreciate your trust in us and look forward to helping you add to your collection again in the future. Enjoy your fish!
The fish came in time and was a great addition to my fish tank
Hi Renee; Thanks for the great review! We’re glad your Albino Tiger Oscar arrived on time and settled in nicely. They have a way of becoming the center of attention in any tank! We appreciate you giving us the opportunity to earn your business and hope to see you back again when you’re ready to add more fish to the collection. Happy fishkeeping!
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