The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.
Is The iFISH Store legit?
The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process.
However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.
Great selection of chiclids and other fish at a great price as well as bundle deals and shipped directly to u,,, cant beat it...
Reply from The iFISH Store2026-06-09
Hi Wade;
Thanks so much for your continued support! We’re glad you’ve been happy with our selection of African Cichlids, bundle deals, and direct-to-door shipping. We work hard to offer healthy fish at great prices, so it’s awesome to hear that value stands out to you. We really appreciate your business and look forward to helping you stock your tank again soon!
Hi Khaled;
We’re sorry to hear you were disappointed. As a returning customer, we truly wanted to help resolve the issues you reported, which is why we reached out multiple times by email asking for additional information, including your current water parameters and more details about what was happening in the aquarium.
Unfortunately, we were never able to get the information needed to properly diagnose the problem. Fish health can be affected by many factors after arrival, and water parameters are one of the most important pieces of information when troubleshooting losses.
We stand behind our fish and always do our best to assist customers, but we can only help when we receive clear details about the issue. A review stating only “no good fish” doesn’t provide us—or future customers—with enough information to understand what occurred.
Our door remains open, and if you’d still like assistance, we’re happy to work with you to determine what may have happened and help prevent future losses. We genuinely want our customers and their fish to succeed.
What made my experience great was the fish arrived on time and very healthy.
The other thing that made my experience great was the wonderful help that I received from the staff on the phone. (Sorry I forgot your name) because I was having trouble with the online ordering. Thank you again it’ll be. I’ll be looking forward to ordering again.
Reply from The iFISH Store2026-06-09
Hi Randall;
Thank you so much for your continued support! We’re happy to hear your tetras and barbs arrived healthy and on time. We’re also glad we could help get everything sorted out with your order. Our team really does enjoy helping fellow fishkeepers, whether online or over the phone. We’ll be sure to share your kind words with the staff. Thanks again for choosing us, and we look forward to helping you with your next order! 😊🐟
Hi Laysim;
Love hearing that! Thanks for the kind words and for coming back to us again. We’re glad you’re happy with your Arowana. Enjoy them! We’re here for you next time you decide to add to your tank!
Fish arrived alive but did not seem happy, the water they were in was dirty and seemed like such a small amount for the amount of fish. I have ordered from other companies where the fish arrive sooner and are packaged much better.
Reply from The iFISH Store2026-06-03
Hi Gabrielle;
Thank you for your feedback. We're glad to hear your fish arrived alive, but we're sorry to learn they didn't make the best first impression when you opened the box.
Your order was delivered four days after it was placed, which is within our stated processing and delivery timeframe. It's also normal for fish to appear stressed after shipping, and the water in the bags can sometimes become discolored during transit due to waste accumulation and stress. While it may not look appealing, it is a common part of the shipping process and doesn't necessarily indicate a problem with the fish's health.
We do wish you had reached out to us when you first received your order. We're always happy to review photos, answer questions, and help assess the condition of newly arrived fish. Our goal is for every customer to be successful, and we're here to help whenever concerns arise.
We appreciate you giving us a try and value your feedback as we continue to improve.
Fish arrived alive!! Didn't take too long to get the package, he was a bit smaller than I expected, but he happened to be big enough to survive in the tank with bigger tank-mates.
Reply from The iFISH Store2026-06-01
Hi Francisco;
Thank you for your order and for sharing your experience! We’re glad your Jack Dempsey arrived safely and settled in with his new tank mates. They can vary a bit in size, but we’re happy to hear he was big enough to hold his own in the tank. We appreciate your feedback and hope you enjoy watching him grow and show off his personality. Thanks again for choosing The iFish Store!
Hi Dave;
Thank you so much for giving us a try! We’re so happy to hear all of your shrimp arrived alive and well. Wishing you lots of fun watching them settle into their new home, and please don’t hesitate to reach out if you ever have any questions. Thanks again for choosing The iFISH Store!
Hi Joe;
Thanks so much for giving us a try! We’re really glad to hear your discus arrived in great shape and that the packaging met your expectations. We put a lot of care into making sure our fish travel safely and arrive healthy. Enjoy your new discus!
Live gaurenree arrival and very quick to respond to any issues that may arise. Love my discus
Reply from The iFISH Store2026-05-26
Hi Sherry;
Thanks so much for the great review and for continuing to shop with us! We’re really glad to hear you’ve had a good experience with our live arrival guarantee and customer service. We know how much these fish mean to our customers, so we always try to be quick to help if anything comes up. Most importantly, we’re happy to hear you’re loving your discus — that’s what it’s all about!
Service was very good fish themselves where nice ones and three not so healthy so those three died other than the customer service was great
Reply from The iFISH Store2026-05-26
Hi Filiberto;
Thank you for your honest feedback and for being a returning customer. We’re very sorry to hear that three of the fish didn’t do well, but we’re glad to hear the others arrived nicely and that you were happy with our customer service. We truly appreciate your support and the opportunity to make things right whenever issues arise. Thanks again for giving us another chance to earn your business!
Me and my dad just ordered 12 fish and the shipping process was immaculate and they all arrived in great condition 10/10 will recommend to anyone looking to find great fish at a great price!
Reply from The iFISH Store2026-05-26
Hi PJ;
Thank you so much for the awesome review! We’re happy to hear that you and your dad had such a great experience and that all 12 cichlids arrived safely and in great condition. We work hard to make sure the packing and shipping process goes smoothly, so it means a lot to hear that it showed. Enjoy your new fish, and we truly appreciate the recommendation!
They handled any issues I had quickly and the fish are doing well
Reply from The iFISH Store2026-05-26
Hi Michael;
Thanks so much! We’re really glad we could help get everything sorted out quickly and that the fish are doing great. We appreciate you choosing us and hope to see you back again soon!
Actually talking to a real person when I called with questions about my order and caring.
Reply from The iFISH Store2026-05-26
Hi Harry;
Thanks so much! We’re really glad you reached out and that we could help answer your questions. We know how important it is to talk to a real person who actually cares, especially when ordering live fish. We really appreciate you choosing us and hope you’re enjoying your new goldfish!
Excellent communication, super fast shipping and quality fish. They care about satisfying their customers and go beyond what most do to insure your satisfaction. I highly recommend buying from The IFish Store !!
Reply from The iFISH Store2026-05-26
Hi Charles;
Thanks so much for the awesome review and for continuing to choose us for your African Cichlids! We really appreciate the kind words. We work hard to make sure every order arrives safely and that our customers feel taken care of from start to finish. Enjoy your fish, and we look forward to helping you stock your tank again soon!
They offer 2” discus for very good price but I received 1” and 1.5” , only 1 with 2”
Reply from The iFISH Store2026-05-26
Hi Damir;
Thanks so much for your feedback! We advertise our discus as ~2” because they typically range between about 1.5”–2” depending on the individual fish. We’re sorry the sizing wasn’t quite what you expected, but we’re glad at least one arrived right at the 2” mark. We do our best to provide healthy, well-started juveniles at a great value, and we truly appreciate you giving us a try!
Fast shipping great service and always willing to listen and help out in any way
Reply from The iFISH Store2026-05-26
Hi Joseph;
Thanks for the continued support! We’re always happy to hear that your fish arrived quickly and that you’ve had a great experience with our team. We love helping our fellow cichlid enthusiasts and making sure everyone feels supported along the way. We really appreciate your repeat business and can’t wait to help with the next addition to your tank!
I ordered 12 goldfish which was easy to do. They arrived safely packed well. I looked at the instructions and was horrified to see that they were for how to put the fish in a tank since I wanted them for my pond. So I did what I had done with other orders and got them into the pond. They are now doing well and seem very happy to be with my other fish. I have had them for a month.
Reply from The iFISH Store2026-05-15
Hi Lynne;
Thank you so much for sharing your experience! You definitely did not order the wrong fish! 😊 Your Comet Goldfish can do wonderfully in ponds, and it sounds like your new additions have settled in nicely with your existing fish.
The acclimation instructions included with your order are intended for introducing fish into both aquariums and ponds, since the goal is the same — helping the fish slowly adjust to temperature and water conditions before release. We’re happy to hear your method worked well and that everyone has been thriving for over a month now!
Enjoy your pond and your beautiful new goldfish, and thank you again for choosing The iFISH Store!
Fast delivery, great communication and healthy fish!
Reply from The iFISH Store2026-05-12
Hi Jaime;
Thank you so much for your continued support! We’re so happy to hear your Discus arrived healthy and that the delivery and communication met your expectations. Enjoy your new additions, and we look forward to helping you stock your tank again soon!
The fish arrived safely. They were the right size as ordered.
Reply from The iFISH Store2026-05-11
Hi Jean;
Thank you so much for giving us a try! We’re very happy to hear your goldfish arrived safely and were the size you expected. We appreciate your support and hope you enjoy watching them settle into their new home!
My fish arrived in great condition that's why I'm buying again
Reply from The iFISH Store2026-05-07
Hi Frank;
Thanks for coming back to us again! Glad to hear your fish arrived happy and healthy. We really appreciate the support and look forward to helping you add even more awesome fish to the tank!