The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
Written by the business, not verified by us.
Is The iFISH Store legit?
The iFISH Store (www.theifishstore.com) has a 4.6 out of 5 rating on OK.one, based on 202 user reviews collected here. It is listed under Animals & Pets and its reputation is excellent. 89% of reviews are 4 stars or higher and 5% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-09-03.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast delivery times and the careful, secure packaging that keeps the aquatic pets completely safe during transit. Consumers note that the fish arrive healthy, active, and vibrant, bringing wonderful color and life to their home aquariums. Reviewers emphasize the professional service and dedication provided throughout the entire ordering process.
However, some reviewers were not happy with the livestock condition, mentioning unfortunate instances where fish arrived dead or sadly passed away shortly after delivery. A few people also felt that unexpected shipping delays and lengthy transit times caused additional stress and noticeable disappointment.
Auto-generated from all reviews of this business. For reference only.
I have been a tropical fish hobbyist for over 50 years. I have dealt with many tropical fish suppliers including long distance suppliers. Many of the long distance suppliers have been a disappointment. I decided to put aside my disappointments & try IFish. The fish, cardinal tetras, neon tetras & honey dwarf gouramis arrived alive & healthy. I’ve had the fish for over a month now & all are alive & swimming. Dealing with Customer Service Representative Valerie is another reason for my recommendationshe’s simply best. Best decision I made buying fish from IFish. Will definitely be a returning customer.
Reply from The iFISH Store2026-05-05
Hi Bill;
Wow—50 years in the hobby…this means a lot coming from you!
We’re so happy to hear your tetras and gouramis all arrived healthy and are still thriving a month later. Glad that you gave us a chance after some past disappointments.
And we couldn’t agree more about Valerie—she truly cares about every order and every customer, and we’ll be sure to pass along your kind words to her!
Thank you again for your trust and support. We’re honored to be part of your fishkeeping journey and look forward to helping with your next order!
Called me to say they ran out of a certain fish i wanted. But happily replaced it with a different one on my list. Even called me and sent videos of the ones to pick from! Very accommodating!
Reply from The iFISH Store2026-05-05
Hi Jaime;
Thanks so much for coming back to us…we really appreciate it!
We’re so glad you had a good experience. When something you picked isn’t available, we always want to make sure you still get something you love, so being able to connect, chat it through, and send videos really helps make that happen.
Enjoy the new additions to your tank, and we’ll be here whenever you’re ready for the next round!
Beautiful fish! This will definitely be my store of choice for quality African Cichlids.
Reply from The iFISH Store2026-05-02
Hi Pam;
Thank you so much! We really appreciate you coming back to us!
Glad to hear you’re happy with your African Cichlids… nothing better than seeing those colors pop in the tank! Looking forward to helping you again whenever you’re ready for the next addition.
Fish shipped within 48hrs, delivery however was another issue. FedEx showed a delivery time of between 10:45 and 2:45, actual delivery time was 7:03. Luckily they were packed well, as the heat packs were dead, but the fish seem to be okay.
Reply from The iFISH Store2026-05-01
Hi Kim;
Thanks so much for your feedback—we really appreciate you sharing your experience!
We’re glad to hear your cichlids arrived safely and that the packaging held up, even with the unexpected delay. That’s exactly why we take extra care with insulation and packing. Situations like late deliveries can definitely happen, and we want to make sure your fish are protected every step of the way. We’re sorry the delivery window didn’t line up as expected. That’s always frustrating, especially when you’re planning around it. But we’re happy to hear the fish are doing well.
If you ever notice anything off or have questions as they settle in, don’t hesitate to reach out. We’re always here to help. Thanks again for choosing us!
Great customer service, Valerie is awesome! I ordered the Discus 10 pack and was absolutely thrilled that they arrived within a few days after ordering. As luck would have it, they had some fish already quarantined and ready to ship. The fish arrived as advertised and I followed the acclimation protocols. Unfortunately, one of the fish died a few days after delivery, but Valerie has offered to replace the fish when I place my next order. I couldn't be happier with the quality of the remaining 9 fish, the team at iFish sent me a good mix of different colors and sizes. The Kings of the tank are acclimated and assuming their role as the Main attraction in our aquarium.
Reply from The iFISH Store2026-05-01
Hi Bill;
Thank you so much for the awesome review. We really appreciate you taking the time to share your experience!
We’re so glad you’re enjoying your Discus and that they arrived quickly and in great shape. Valerie will be thrilled to hear your kind words. She really cares about making sure every order goes smoothly.
We’re sorry again about the one loss, but we’ve got you covered on your next order. We’re happy the rest of your group is thriving and settling in beautifully. Thanks again for your trust and support—we look forward to sending more amazing fish your way soon!
Shipping was fast, the fish are beautiful and healthy. More than happy with them
Reply from The iFISH Store2026-04-30
Hi Tanya;
Thanks so much for your kind words! Glad to hear your cichlids and plecos arrived quickly and in great shape. It means a lot to us that you’re happy with them. Enjoy your new additions, and we’d love to have you back anytime!
Fish arrived quickly, in great healthy, and bright and vibrant.
Reply from The iFISH Store2026-04-30
Hi Rasheed;
Thanks again for coming back to us…we really appreciate it!
Glad to hear everything arrived quick and your African Cichlids are healthy and full of color. Sounds like they’re settling in great
Enjoy them, and we’ll be here when you’re ready for the next batch!
I have ordered twice and the second time one of the fish was DOA. I contacted the store and they gave me an option. I ordered the third time and they kept their commitment and I was throughly pleased. Working on my fourth order soon.!!
Reply from The iFISH Store2026-04-29
Hi Mark;
Thanks much for your continued support! We really appreciate you giving us the opportunity to make things right, and we’re glad we could follow through on our commitment. Great to hear your African Cichlids are healthy and exactly what you were looking for!
We’re looking forward to that fourth order! Thanks again for being such an awesome customer!
Dealing w/co was great but shipping way to long and 1 triple bag leaked enough to kill the discuss, altho the co refunded the 1 death. Yeah, would buy again but kinda pricy for the old retired fella. ADIOS
Reply from The iFISH Store2026-04-29
Hi Michael;
Thank you for the honest feedback…we really appreciate it! We’re glad to hear you had a good experience with us overall, but we’re really sorry about the delay and the leaking bag. That’s definitely not the kind of experience we want for you or your fish.
We’re glad we could at least make it right with the refund, but we know it’s still frustrating. We’ll be sure to share this with our packing team so we can keep improving.
And we hear you on the cost; especially these days. We do our best to keep our fish prices fair and our shipping as efficient as possible, but we understand it can add up.
Thanks again for your support, and we hope to see you back again down the road. Take care!
Excellent packaging and instructions
Good quality
Fish are healthy and very active
Reply from The iFISH Store2026-04-24
Hi Jedi;
Thanks so much for the kind words. We really appreciate you coming back to us!
Glad to hear everything arrived in great shape and that the fish are healthy and active. Enjoy your African Cichlids and Catfish, and we’ll be here whenever you’re ready for the next addition!
Good price on fish. Excellent tracking. Fish arrived healthy in a insulated packaged and fish were double plastic bag, half water and half oxygen. Fish were very lively. The fish have been in my tank for a month now with no issues and no losses. Very happy. This is my third purchase from IFISH.
Reply from The iFISH Store2026-04-24
Hi Paul;
Thanks so much…we really appreciate you coming back to us again!
Glad to hear your African Cichlids arrived healthy and lively, and that they’re still doing great a month later. Sounds like they settled in perfectly!
Thanks again for the support and for trusting us with your fish (third time’s a charm!). We’ll be here whenever you’re ready for the next batch!
It was great.help me pick out the right fish that go together. Beautiful fish, healthy fish on time delivery above and beyond my expectation..
Reply from The iFISH Store2026-04-21
Hi Robert;
Thanks so much…we really appreciate you coming back to us! Glad we could help you pick out just the right African Cichlids for your tank. We’re happy to hear that they arrived healthy and that everything met (and exceeded!) your expectations. Enjoy them, and don’t hesitate to reach out if you ever need anything…we’ve got you!
This is the first time I ordered fish online and the experience was great. I ordered 6 Chilids. The customer service was good, fish arrived safe, and they were not stressed. It's been 3 weeks and the fish are heathly and doing well. I would definitely order again from iFish if needed. I plan to have my 6 new babies for a while.
Reply from The iFISH Store2026-04-21
Hi Felicia;
Thanks so much for giving us a shot for your first online fish order—we’re really glad it was a great experience!
Awesome to hear your cichlids arrived safe, settled in well, and are still thriving weeks later. Sounds like those 6 are in a good home—we hope you enjoy them for a long time.
We’ll be here whenever you’re ready for more! 🐟
Love buying from the Ifish store. Quick delivery and fish are always in great shape!
Reply from The iFISH Store2026-04-22
Hi Adam;
Thanks so much…we really appreciate you coming back to us! It’s awesome to hear everything arrived quickly and in great shape. We’ve got you anytime you’re ready for the next round!
Check out was easy
All the fish arrived alive and are still doing great a month later.
Reply from The iFISH Store2026-04-17
Hi Nick;
Thank you so much! We’re glad everything went smoothly from checkout to delivery, and even better that your African Cichlids are still thriving a month later. Enjoy them, and we’re always here if you need anything down the road!
Fast prompt service,exactly what I wanted in fish.
Reply from The iFISH Store2026-04-17
Hi Ray;
Thanks for the awesome feedback! We’re glad everything arrived just as you were hoping and that the process was quick and smooth. Enjoy your new African Cichlids and we’re here anytime you need us!
You did not quarantine the fish as promised.
Shipping was done the day after I ordered instead of 7 days. The gouramis were sick, all died. One of the Kenyis as well.
Reply from The iFISH Store2026-04-16
Hi Geert;
Thank you for your feedback. We’re really sorry to hear about your experience.
We do want to clarify that all of our fish go through quarantine. We operate with a constant inventory rotating through our quarantine systems, which allows us to ensure fish are properly conditioned while also being able to ship orders more quickly when they’re ready. Because of that, orders may ship sooner than expected without skipping that step.
We’re also sorry to hear about the losses. We truly wish we had been contacted at the very first sign of any health concerns. We’re always happy to help troubleshoot—whether it’s water parameters, acclimation, or other factors—and in many cases we can help turn situations like this around when we’re able to step in early.
If you’re open to it, we’d still be glad to connect and learn more about what happened.
Very happy with the quality of the fish and the speedy delivery
Reply from The iFISH Store2026-04-14
Hi Hosea;
Really appreciate you coming back to us! Glad to hear you’re happy with the quality of the discus and that everything got to you quickly. Enjoy them, and we’ll be here whenever you’re ready for more!
Hi Igor;
That’s awesome to hear—thank you so much! 😊 We love the excitement! So glad you’re happy with your discus. Enjoy them, and we’re here anytime you need us! 👍