1st Class Service
Just had help from Zoe with cancelling my subscription and the service was great. Got an instant reply and agent talked me through whole process. 10/10!
ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise. Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.Just had help from Zoe with cancelling my subscription and the service was great. Got an instant reply and agent talked me through whole process. 10/10!
This app is about as much use as a chocolate teapot. I expected an app where I could track my food intake and get feedback about improvements I could make. Took me nearly an hour to add my three meals (no snacks) for one day - I got some scores but no idea what I was aiming for. The only suggestion was to eat chia seeds (the ones in the mixed seeds apparat don't count) confusing and clunky - I will be cancelling after only 3 days.
The reply to my question was answered promptly and was very helpful. Although, putting the answer in to practice was a bit more tricky due to the apps lack of ease of use.
Hi, Thank you for sharing your feedback. We’re glad to hear the support response was prompt and helpful, and we appreciate your comments about using the app. Kind Regards, ZOE Team
Excellent customer service. Very prompt, friendly and efficient response
Hi, Thank you for your kind review. It is great to hear that our team responded quickly and efficiently, and we appreciate you taking the time to share this. Kind Regards, ZOE Team
The support team responded within minutes of my inquiry and my questions were answered clearly and concisely.
I tried the Zoe daily 30 on a trial. Unfortunately cancelled too late so now have 4 months of something i don't want at an exorbitant price that i cannot return even though packaging not even touched and nothing is used. Customer service will accept no returns. This is unbelievable. Total rip off. I would not recommend getting stuck in this trap. Ppl should be allowed to change their minds without penalty.
The answer I got wasn’t what I wanted but fin was helpful and explained everything clearly.
Hi Sue, Thanks for taking the time to share your experience and leave us a 4 star review. We are thrilled Fin was able to answer your questions in a quick and courteous manner. Also thank you for the understanding even if the answer you got wasn't what you hoped for. If you need any further assistance, please reach back out to us. Best, The ZOE Team
Very, very clever. I am a big fan of the Zoe team however I was a little bit sceptical about this app. Something clicked when I listened to Sarah’s short video on mindful eating (if they were going to tell me to meditate between mouthfuls I was binning the free trial). I really started to think about what I was eating and why. I’d got into the habit of eating when I wasn’t hungry, eating because my husband was snacking & even eating things I don’t particularly like, like ice cream (now swapped for dark chocolate). I wanted to loose some post menopausal weight and I have. I’ve held off writing a review until I really started seeing results. I’m now on day 80, I’ve lost 4 definite pounds, my aim was 7, I’m not looking for a quick fix, I wanted a lifestyle change. I visited Germany recently & ate cake every day for 9 days & still came home a little bit lighter. I didn’t pile up my holiday breakfast plate because I thought about whether I was actually hungry, or not, I just ate until I felt satisfied & did the same for lunch & dinner. I never skip (or lie about) putting in the app what I’ve eaten everyday, and seeing the feedback on each meal is very informative. I always thought I needed breakfast but I actually don’t, so resting my gut for 12-14 hours isn’t a problem (this wasn’t as easy on holiday) I just eat something when I’m hungry, I look at food I used to just grab because it was there but now I ask myself do I really want that? am I actually hungry? I add the Zoe 30+ supplement to my fruit & yogurt & most salads and my digestion has thanked me for it (it did take about 8 weeks for the effects to kick in, I assumed that my gut was sort of reprograming itself). My husband & I followed Prof. Tim during Covid & used the app every day, he was the adult in the room throughout, if he didn’t know something he said so & continued to work on improving his knowledge for the better. I feel that the Zoe team are all committed to improving people’s health & I have every confidence that they will update their research as & when, to improve their products. The Zoe team deserve every success. I would encourage anyone to do the free trial, see how the app works & listen to the videos.
Hello, Thank you for such an inspiring 5-star review! We’re thrilled the app, Sarah’s mindful eating video, Daily30, and meal feedback have helped you build lasting habits, tune into hunger cues, and see real progress toward your goals. We also really appreciate your kind words about the ZOE team and our commitment to improving health through ongoing research. We hope you have a great day! Best, The ZOE Team
I don't like receiving emails from "customer service" which are actually AI - particularly when the use of AI is not clearly disclosed. I still think it's false advertising to list the gut health bars at £28 a pack of 12 when it's actually £37.
Hi Lucy, Thanks for taking the time to share your experience. As we strive to improve the user experience and be transparent, this review is uniquely important for us to understand areas of improvement. While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. If you need any further assistance, please reach back out to us. Best, The ZOE Team
Just try cancelling!" yes you receive a 2 page document on how to cancel. I cancelled in time and was still billed £133, I'm contacting AMEX this is another website selling their wares, just like the old days selling bottles that will help you, in this case a drop of granola. Endorsed by doctors paid probably in £$ commissions. I don't mind trialling items(and paying) but they signed you automatically on to a subscription. Buyer be aware! Zoe I did contact you before this submission you refused to give me back my £133.
Hi, Thanks for taking the time to share your experience. We hear your frustrations and take matters like this very serious. The subscription must be canceled before the day it auto-renews in order to avoid being charged. As stated during checkout and in our terms, it is a Daily 30 subscription with automatic renewal unless canceled or changed before hand. Please reach out to us for further assistance on managing your subscription or login to your membership portal via our website. Best, The ZOE Team
I find that I always get a fast and accurate response when asking Finn questions. I have also emailed in directly to Zoe and always received prompt replies. Everyone is so helpful and knowledgeable. Thank you.
Hi Sue, Thanks so much for your 5-star review! We’re glad Finn has been able to give you fast, accurate answers, and that the wider ZOE team has been prompt, helpful, and knowledgeable when you’ve emailed us directly. Please reach out if you need anything else. Best, The ZOE Team
My query began with AI which was helpful. But the support came from customer service team who were helpful and supportive. Sam chased up my order and made sure it went to the correct address Then I had an email suggesting if I had any more questions then I could email the support team. I felt the whole experience was supportive, professional and very friendly.
Hi Mrs. Christine, Thank you for your lovely 5-star review! We’re pleased the AI support was helpful and once escalated to human support, that Sam followed up with your order to make sure it reached the correct address. It’s great to hear the whole experience felt supportive, professional, and friendly. We hope you have a great day! Best, The ZOE Team
Customer service was initially processed by AI which was disappointing. When people took over it improved enormously. My issue was with the poorly designed storage container and its insecure lid. My feedback has been acknowledged and a replacement pouch has been offered.
Hi James, Thanks for taking the time to provide such honest feedback about our AI Assistant Fin. We recognize communicating with AI may not always be ideal and glad your query was transferred to human support. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff. Also thanks for flagging the condition of your Daily 30 storage tin, we truly appreciate this. Hope you enjoy the replacement pouch. If you need any additional assistance, please reach back out to us. Best, The ZOE Team
Options provided that made me feel I was listened to and understood.
Hi Donna, Thank you for your 5-star review! We’re really pleased the options provided helped you feel listened to and understood. Please reach out if you need anything else. Best, The ZOE Team
Having had several interactions with the help bot I was very pleased when I was passed to Sam who was able to deal with my request straightaway. They were very helpful. Thank you.
Hi Charlotte, Thanks so much for your 5-star review! We’re glad Sam was able to step in after your help bot interactions and deal with your request straightaway. We hope you have a great day! Best, The ZOE Team
Hi Kay, Thanks so much for your 5-star review! We’re pleased your query was resolved quickly and that you found the support helpful. We hope you have a great day! Best, The ZOE Team
There's an all around support as part of the Zoe system that is really helpful. You have the Zoe podcasts and articles providing up to the minute scientific information about food and health, the gut microbiome tests to give you a snapshot of your own gut health, the Daily30 supplement (which is tasty), the Zoe snack bars (which are delicious and leave you feeling satisfied so your not reaching for the next bar), but perhaps the jewel in the crown is the Zoe App, which scores your meals, adding commentary as to why they are good or not so good and making suggestions for simple swaps to improve them. The App has genuinely changed the type of foods I choose and eat regularly because it (probably unintentionally) gamifies eating. In my desire to increase my score, I keep picking healthier and healthier foods, and I didn't even think I was particularly competitive. Now, after 4 months or so, I have radically overhauled my diet without any great pain and am thoroughly enjoying much healthier meals than I have ever done before. A realy success story for me.
Hi Gillian, Thank you so much for your thoughtful 5-star review! We’re delighted that the wider ZOE system from podcasts and articles to gut microbiome testing, Daily30, snack bars, and the app; has helped support your health journey. It’s amazing to hear the app has encouraged simple swaps and helped you overhaul your diet in a way you’re genuinely enjoying. Please contact us if you need anything else. Best, The ZOE Team
Beware of ordering anything from Zoe !!! I have cancelled my subscription twice and with 4 bags of the product still to use I noticed they had taken £133 from my account randomly! I cancelled my card and reported the payment but it’s still gone through! They are scammers and as soon as they have access to your account they just take randomly when ever they fancy it . Do not order you will never get away !
Hi Lesley, Thanks for taking the time to leave us a review. This is very concerning to us as we strive to make the cancellation process as simple and accessible as possible. It is possible that the subscription is still active under a different email. Please reach out to us and request to be transferred to human support immediately. Our team will then review your account(s) and get to the bottom of this. Please note, we don't randomly charge or overcharge our subscribers, charges are automatically processed on active accounts as agreed upon by the user during checkout. Best, The ZOE Team
Zoe AI support is great! Backed by humans as needed. And I love Zoe! Daily training meal by meal. I’m getting intuitive about improving my meal quality creation easily - with items already in my kitchen.
Hi Felicia, Thank you for your wonderful 5-star review! We’re so happy to hear you’re loving ZOE and finding the AI support helpful, with our human team there when needed. It’s great that you’re building confidence meal by meal and improving meal quality with ingredients already in your kitchen. Please contact us if you need anything else. Best, The ZOE Team
Brilliant customer service. Responsiveness within a few seconds, appropriate information given, kind and polite tone of the message. My issue was resolved very quickly. Thank you. In general, love what Zoe does, I tested myself and I follow the diet advice and I feel great. My husband even more, he completely transformed himself.
Hi Renata, Thanks so much for your 5-star review! We’re so pleased your issue was resolved quickly with kind, helpful support, and it’s amazing to hear that following your personalised advice has helped both you and your husband feel great. We hope you have a great day! Best, The ZOE Team
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