ZOE

Very happy with Zoe

I have been subscribing to Zoe for a few years and really value the guidance provided in the app. I find it so helpful to be able to easily find recipes by ingredients - for breakfast, lunch, dinner, and snacks - and to see how they rate for my particular gut microbiome. The support team is consistently responsive and supportive, and able to help with any questions I have had, whether food-related or about the app. The updated Zoe app now has an integrated AI chatbot, (‘Ziggie’), which I’m also finding useful. I’ve drifted in and out a bit with logging meals and snacks, but re-engaging each time has been seamless. My reason for signing up to Zoe in the first place was to optimise my general health and wellbeing in late middle-age with a view to maintaining good health as I get older. In addition to gaining more energy, a welcome unplanned benefit has been losing a stone in weight without thinking about it.

Big BUnited Kingdom · 1 review · Experienced 2026-08-04 · Posted 2026-08-04

Very quick reply to my query.

Lost mobile and address glitch

Although I was conversing with Fin, Zoe's AI agent, it was all very personable and relevant to my issues. I felt reassured that the issues and suggestions I made were being listened to. When Fin is unable to answer, he asks if you want to speak to a human. I await the tech team getting back to me in due course regarding address issue. Well done tech team for developing such a relatable AI agent as Fin.

Excellent customer service

I had several issues that needed attention. The agent was very helpful, she was quick in getting back to me. The questions that needed research, she did not hesitate to let me know that as soon as an answer is available she would let me know. When I first registered with Zoe, Muslima was the person who helped me navigate some issues I had. She continues to provide excellent customer service, and I personally want to say, Thank you!

Answered my points and forwarded to…

Answered my points and forwarded to interested parties for action.

Very responsive

Daisy was very quick, friendly and helpful.

I had a non delivery issue due to Royal…

I had a non delivery issue due to Royal Mail having lost the delivery and Zoe were fantastic sending me another batch without delay. Highly recommend them and excellent customer service. Paul

Carla FeraruRomania · 1 review · Experienced 2026-08-03 · Posted 2026-08-03

I have been looking at trying Zoe for…

I have been looking at trying Zoe for little over a year know, however due to the cost until last month I didn't go ahead with it. I finally decided to get the membership for a month so that I could order a gut health test. I am quite disappointed with the level of information received from the test results, especially considering the price of the test kit. The results are highly vague, there is no reference scale to understand what each percentage of microbes means, the results (after a quick Google search) seem contradictory. I think the worst element is how gamified the whole experience is and how little valuable knowledge you get in return from what is supposed to be a personalised microbiome test. I would not recommend spending the money on this test, I will not comment on the app as I have not used it long enough to give an informed review.

Inconsistent and Missing Messaging

The app says one thing and the support another. When the app clearly states there is a daily target of 1000 beans (units) the support aren't aware of the wording and say it's more like a guideline. So why the graph? In a number field the app put a space after the decimal point. That got fixed but now it's come back when entering volumes on some foods but not all. As a user it's easier to enter courses individually but the app doesn't consider that when making suggested improvements to the meal. There isn't any facility to enter allergens so suggesting adding tofu to a meal when you are soya intolerant isn't helpful. After 10 months I don't feel any better and I haven't lost weight. My gut score barely improved. Apparently long-term health issues and regular medication can impact any benefits. That is not something they mention in any of the advertisements. There's also no curiosity by the team as to what might be the issue. A side of their research that seems to be missing. Plugging their 30+, the snack bars and various books when you follow them in social media makes it feel like a grift.

Philip Korff de gidtsNetherlands · 1 review · Experienced 2026-07-31 · Posted 2026-08-03

Transparent communication

Transparent communication, straight to the point without losing a respectful tone of voice. They understood my message, which genuinely made me feel that ZOE wanted to help.

Great customer care

Excellent customer service and a super…

Excellent customer service and a super site to keep you healthy!

I received a very quick response to my…

I received a very quick response to my query and this was appreciated

Ina MachinaUnited Kingdom · 10 reviews · Experienced 2026-08-02 · Posted 2026-08-03

The information given was very clear…

The information given was very clear giving step by step helpful advice which was easy to follow. I felt comfortable asking more questions and the replies were supportive and enlightening.

Quick and efficient reply

I forgot to cancel my subscription and…

I forgot to cancel my subscription and only realised my mistake when I saw the pending Zoe charge. I got in contact with Zoe and without any fuss or lengthy back and forth emails they’ve cancelled my subscription and are issuing a full refund.

Care for customers

I appreciate responsive, proactive and intelligent customer care and that Is what I received today from Zoe. Thank you so much.

High quality product and exceptional…

High quality product and exceptional customer service. Thank you!

Great Advice and Dietary approach but…

Great Advice and Dietary approach but Deliberately structurally ethically questionable blood glucose monitoring depriving participants of a free months trial of an Abbot blood glucose monitor . They charge enough so why is this free contribution by Abbott not declared at the outset? Chris Van Tulluken would deem it conflicted ethics. Profit driven!

Ziggy is not your friend

I loved the Zoe App when I first signed up 3 years ago. It was easy to navigate, add foods, recipes, check bar codes etc. It gave me extra information when I wanted it. The new app sends my cortisol levels rising. It’s clunky and annoying. It decides when it’s going to give me ‘lessons’ at times that are not convenient to me. Ziggy is frankly ridiculous. I’m about to ditch it. It’s a shame as I understand that the company needs to make money but it feels like they’re selling out.