ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise. Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.Fast response to my enquiry and all my questions were answered with professionalism and detail. Overall an excellent customer service experience
Hi Sarah, Thank you for your 5-star review! We’re really pleased our team responded quickly and answered your questions with professionalism and detail. We hope you have a great day! Best, The ZOE Team
The response to my query was very prompt and answered my question concisely. Am pleased to say I can continue to enjoy crunchy peanut butter👍😁
Hi Costa, Thanks so much for your 5-star review! We’re happy your query was answered quickly and clearly — and even happier that crunchy peanut butter is still on the menu. Please contact us if you need anything else. Best, The ZOE Team
A prompt and friendly response to my query. And also reassurance about a concern. So good to deal with a responsive helpful company!
Hi Margaret, Thank you for your lovely 5-star review! We’re delighted you received a prompt, friendly response and reassurance around your concern. We hope you have a great day! Best, The ZOE Team
Email answered promptly and Sam helped sort my problem out straight away. Cancelled my account with no jumping through hoops.
Hi Michaela, Thanks so much for your 5-star review! We’re glad Sam was able to answer your email promptly, sort the issue straight away, and make the cancellation process simple. Please reach out if you need anything else. Best, The ZOE Team
Quick active responses and resolution, the Zoe bot was very quick! And customer service not far behind. Thank you
Hi Alexandra, Thank you so much for your 5-star review! We’re really glad the ZOE bot was able to respond quickly and that our customer service team followed up promptly to help resolve things. Please contact us if you need anything else. Best, The ZOE Team
ZOE heavily marketed its Daily30 product with promotional offers and extensive claims about supporting gut health, yet there was effectively no opportunity to genuinely trial the product. After just one serving, I experienced stomach cramps and was unable to continue using it. Despite using only the minimum amount necessary to determine whether I could tolerate the product, ZOE refused to provide a refund because the pouch had been opened. Consumers are therefore expected to assume the full financial risk simply for discovering whether the product is suitable for them. If a company actively encourages people to try a product through promotions, it should also have a fair process for customers who discover immediately that the product is not suitable. A rigid “opened means no refund” policy shows little regard for the realities of individual tolerance. I expected a company that prides itself on science and improving health to place the same importance on treating customers fairly. Instead, I was left with an unusable product and no meaningful resolution. Consumers deserve better. Before purchasing, make sure you understand exactly what happens if the product is unsuitable after your very first use.
Hi Leo, Thank you for taking the time to share your experience. I’m really sorry for the frustration this has caused. I completely understand this isn’t the outcome you were hoping for. As the Daily 30 pouch has been opened, we’re unfortunately unable to offer a refund. The reduced trial price is designed to give members the opportunity to try Daily 30 without committing to the full subscription price or a larger subscription amount upfront. I appreciate this may still feel disappointing, and I’m sorry we’re not able to make an exception on this occasion. Best, The ZOE Team
I had an issue with my subscription and the customer support team were so patient and helpful and sorted it all out. It took a few days but they didn’t give up and the outcome was perfect. Thanks 😊
Hi Sally, Thanks so much for your 5-star review! We’re really pleased our customer support team stayed patient and helpful while sorting your subscription issue, and that the final outcome was perfect. We hope you have a great day! Best, The ZOE Team
Easy to ask questions and responses were clear
Hello, Thank you for your 5-star review! We’re glad it was easy to ask questions and that the responses you received were clear. Please reach out if you need anything else. Best, The ZOE Team
The feedback was instant, engaging and encouraging. It didn’t seem tickbox but more of a clear comprehension of what I was saying and providing a good and quick responsive which was helpful and progressive to my planning.
Hi Crystal, Thank you for your 5-star review! We’re pleased to hear the feedback felt instant, engaging, and encouraging, and that it helped support your planning in a meaningful way. We hope you have a great day! Best, The ZOE Team
Fin, Mike and Qudrat all helped me out over the past several weeks getting my access to my Zoe account problem resolved! I couldn’t be happier! They checked in on me just about daily, offering different options to try and finally resolving my issue and my access is back!! FANTASTIC customer service and excellent communication! THANK YOU ALL!!!
Hi Missy, Thank you so much for your wonderful 5-star review! We’re delighted Fin, Mike, and Qudrat were able to support you over several weeks, check in regularly, and help restore access to your ZOE account. We hope you have a great day! Best, The ZOE Team
My 3-month subscription was very useful. It simultaneously validated my general approach to eating and drinking while offering constructive advice on areas of my diet that could be easily and effectively improved. This meant that I enjoyed making wider choices on ingredients, making tasty dishes and feeling confident about the positive benefits they were giving me. I liked how the Zoe approach is realistic about balancing mindfulness with the reality of food's role in social contexts and avoiding harsh self-criticism when erring into less wise choices. All of the above give me confidence that I'll be able to continue on my own in a sustainable way rather than other eating / diet regimes founded on virtually impossible "rules". My subscription has just ended and I feel disappointed that all the information I logged every day over the 3 months, the advice I got and the informative video clips have all now disappeared. I would have expected Zoe, in its commitment to encouraging and facilitating mindful and healthy eating, would have left those resources in an accessible format.
Hi Duncan, Thank you for such a thoughtful review. We’re so happy your 3-month subscription helped validate your approach to eating while giving you constructive, realistic advice to make sustainable improvements. We also appreciate your feedback about access to your logged information, advice, and video clips after your subscription ended, and we’ll share this with the team. We hope you have a great day! Best, The ZOE Team
Hi Angela, Thank you for the 5-star review! We’re glad you received a super quick reply and helpful advice. Please contact us if there’s anything else we can help with. Best, The ZOE Team
Great service, speedy, efficient and resolved the issue. Superb company
Hi Charles, Thank you for your lovely feedback! We’re delighted to hear the service was speedy, efficient, and resolved your issue. Please reach out if you need anything else. Best, The ZOE Team
Fantastic response to my answer even though it wasn't a real human!
Hi Connor, Thanks for taking the time to share your experience, so glad you had such a positive interaction with our AI assistant. While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff. Best, The ZOE Team
I got an immediate response, with quality unbiased information to help my understanding. I like that it is referenced so I can refer back and read further
Hi Clare, Thanks so much for sharing your experience! We’re pleased you received an immediate response with clear, unbiased information, and that the references helped you read further and build your understanding. We hope you have a great day! Best, The ZOE Team
I had a query. I emailed them and received a response by return. They were really helpful. It puts your mind at rest to know that you're dealing with a human and not a dreaded bot.
Hi Hilary, Thank you so much for your 5-star review! We’re really glad your query was answered so quickly and that speaking with a human helped put your mind at rest. Please contact us if you need anything else. Best, The ZOE Team
Fin was extremely helpful and has always been very obliging. Sorted me out instantly.
Hi Hilary, Thank you for your 5-star review! We’re really pleased Fin was able to help instantly and has consistently been so obliging and supportive. Please reach out if there’s anything else we can help with. Best, The ZOE Team
I’m a very satisfied Zoe customer and have seen real benefits to my health since I started subscr a few years ago. Today I contacted customer service via tge zie app and got a very quick and comprehensive answer to my question.
Hi Amanda, Thanks so much for your lovely 5-star review! We’re delighted to hear you’re a satisfied ZOE customer and that you’ve seen real benefits to your health over the past few years. It’s also great to know our team gave you a quick and comprehensive answer through the app. We hope you have a great day! Best, The ZOE Team
every time I contact Zoe, I get a different member to deal with the problem each time, I have email them about ten times with the same email quoting the same order number . still they ask for email and order number , this is very frustrating and a wicked waste of my time.
Hi Gloria, Thanks for taking the time to share your experience. We are sorry to hear this and have requested one of our support reps to get back to you immediately via email. We look forward to speaking with you further. Best, The ZOE Team
Hello, Thank you for your 5-star review! We’re glad you received a quick response and appreciate you taking the time to share your feedback. Please contact us if you need anything else. Best, The ZOE Team
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