ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise. Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.I had a difficulty cancelling a subscription and Dani helped me and didn’t give up when I wasn’t able to carry out the first advice he gave me.
Hello, Thank you for your 4-star review! We’re really glad Dani was able to support you with canceling. We hope you have a great day! Best, The ZOE Team
A bit premature -I haven’t received anything???
Hi Geraldine, Thanks for leaving us a review and apologies that this was requested prematurely. Once you've had more time with your ZOE service/product, please do come back and share your experience with us. Best, The ZOE Team
Easy to follow really enjoying using Zoe
Hi Mrs. Linda, Thanks so much for your 5-star review! We’re so happy to hear you’re finding ZOE easy to follow and that you’re really enjoying using it. We hope you have a great day! Best, The ZOE Team
Relevant common sense with science to back it up.
Hi Simon, Thank you for your 5-star review! We’re delighted you value ZOE’s mix of practical, common-sense guidance with science to back it up. Please reach out if you need anything else. Best, The ZOE Team
Absolutely hate the new app. Takes too long to find my old stored recipes and still can’t find all the individual foods I stored. In response to your reply which states all my recipes and saved food are available, your are incorrect- yes, I have now found my saved recipes. However when I click on my foods, it states I have no saved foods, when in fact I had a large number of saved foods on my old app. Therefore I still remain very unhappy.
Hi Vicki, Thanks for taking the time to share your experience. Please know we are listening carefully to all feedback, the good and poor experiences are informing the areas we improve upon next. All of your previously saved recipes and foods should be available under the Recipes section. Please reach out to our support team via the in app chat or email for guidance on this. Best, The ZOE Team
Very responsive and happy to help answer my questions
Hi Gillian, Thanks so much for your 5-star review! We’re pleased to hear our team was responsive and happy to help answer your questions. We hope you have a great day! Best, The ZOE Team
The speed of response was excellent and Dani was able to update my record for me and reassure me that my orders were going to the right place
Hi Jill, Thank you so much for your 5-star review! We’re really glad Dani was able to respond quickly, update your record, and reassure you that your orders were going to the right place. Please contact us if you need anything else. Best, The ZOE Team
Be very careful with their auto-renewal policy. I did not find the service any better than common sense advice on diet. I mistakenly did not cancel after the year was up (I was moving house) and Zoe refused to let me get out of paying for another year for a service I don't even use. The law will change in 2027 requiring companies to have a better reminder process. What a shame that Zoe is sticking to what is widely seen as unfair practice. **Update** The company has now reviewed my case and agreed to refund me. I have added a star as a result. I am pleased they have finally listened but it should not have been so hard. The power of Trustpilot?
Hi Alison, Thank you for this feedback. We completely understand it can be disappointing when a refund or early cancellation isn't possible. However our terms specify the membership is unable to be canceled mid cycle and we sent a renewal reminder email a few weeks before the renewal. If you need any further assistance with our membership terms, please reach back out to us. Best, The ZOE Team
Loved the lab work ! Did there app and coaching for a year. Only needed it for a few months but was locked into a year. Very predatory on their renewal software. They won’t cancel it. I had to report it to my credit card as fraud. They automatically renew you in to a year contract. They talk in circles and don’t do what they say. Few days to cancel it and then they lock you in. Very unhelpful … I explained the situation and they ingnored my cancellation and just keep on billing.wont use them again based on this. Took them two months to get me my testing and another month for the results. Very long wait.
Hi Erika, Thanks for taking the time to share your experience. Our membership terms clearly state the membership is unable to be canceled mid-cycle. Please respond to the email from our support team for further guidance on this. We look forward to assisting you further. Best, The ZOE Team
Customer service was superb. I had a problem changing my order and even very late at night, after messaging for support, suggestions were made which enabled me to resolve it very quickly.
Hi Sue, Thanks so much for your kind words. We’re really pleased our team could support you with changing your order, and help you resolve it quickly. We hope you have a great day! Best, The ZOE Team
Cancelled at the weekend as did not want to continue subscription due to not being able to stomach the product. I had delayed the delivery as was persisting to see if I could handle the stomach pains. I then saw £133 appear on my card with no email from Zoe to advise of this. I immediately contact Zoe and submitted the cancellation again. 2 days later they replied saying there was nothing they could do & no cancellation request was received at the weekend. Also that they cannot refund or accept a refund So 4 bags of a product I cannot use will arrive at a cost of £133. Beware if you take the trial that you need to cancel and ensure this has been processed
Hi Michelle, Thanks for taking the time to share your experience. We understand your frustrations here as you believed to have everything on your end to stop the reoccurring charges. Our terms specifically state the subscription must be canceled before the date of the next renewal and no return/refunds on renewal orders. These terms are presented clearly during the sign-up process to ensure transparency before purchase. If you need any further assistance please reach back out to us. Best, The ZOE Team
This is a fantastic company to deal with. In addition to giving evidence-based advice towards health and nutrition, the customer support has been perfect.
Hi Mrs. Davey, Thanks for taking the time to share your experience. It is wonderful to hear you've had such a positive experience. If you need any further assistance, please reach back out to us. Best, The ZOE Team
Super quick response clearly answering my query in a friendly, professional manner.
Hi Helen, Thank you for your kind review! We’re pleased to hear your query was answered quickly, clearly, and in a friendly, professional way. Please contact us if you need anything else. Best, The ZOE Team
The AI assistant was quick to respond and gave me step by step instructions to achieve what I wanted.
Hi Sandy, Thanks so much for your feedback! We’re glad our AI Assistant responded quickly and gave you clear step-by-step instructions to help you achieve what you needed. We hope you have a great day! Best, The ZOE Team
Thank you for sorting my query so swiftly. Much appreciated.
Hi Kate, Thank you for taking the time to leave a review! We’re so pleased your query was sorted swiftly and that you appreciated the support. Please reach out if you need anything else. Best, The ZOE Team
I’m a weekly listener of the ZOE podcasts and is my first stop for tips on how to live well. I love the app where you can track your food and see how well they are for your own personal biology.
Hi Macsen, Thanks so much for your lovely review! We’re delighted ZOE is your first stop for tips on living well, and that you’re enjoying both the podcasts and the app’s personalized food tracking. Please contact us if you need anything else. Best, The ZOE Team
Customer care/ Zoe subscription related. AI nonsense throughout dealings. At times, even makes out to be a human being and ‘head of the team’. At the very end of each email/ messages, it clarifies that the answer is AI generated. Answers don’t stay on a thread and are all over the show/ chaotic - far harder to achieve what is needed than it should be.
Hi Darren, Thanks for taking the time to share your experience, this has been flagged for our team to take into consideration with future updates to the AI template. While our AI assistant FIN enhances our customer service capabilities by being available 24/7, our dedicated support team remains readily available to address complex issues, provide personalised assistance, and offer the human touch when needed. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff. Best, The ZOE Team
Zoe is Easy to follow and great for learning, and seeing what you are actually feeding your body. Gentle prompts for eating differently. The support team are there for advice too and respond quickly, Overall loving it so far and highly recommend to anyone!
Hi Julie, Thanks so much for reaching out and leaving us a 5 star review. We are thrilled to hear our guidance on mindful eating has been easy to follow. If you need any further assistance, please reach back out to us. Best, The ZOE Team
Spent a lot of money on products for which allergens were inadequately signposted/ NOT signposted on the website . They are unusable for myself and potentially fatal . Fortunately I checked a bar before consuming . Because the boxes were opened , I’m told that they can’t be refunded. One item can be refunded, but I’m told that postage will be deducted! Really poor customer service.
Hi EF, Thanks for taking the time to share your experience with our food products. We are sorry to hear this as we strive to make our ingredients prominent by listing the full ingredients list on our website. Please reach back out to our support team if you need any further assistance. Best, The ZOE Team
Had an issue with viewing my account details and therefore a query over whether I should still be paying for a subscription. The team acknowledged my initial query very quickly (possibly an A.I. response but reassuring nevertheless) after 48 hrs a comprehensive explanation of my subscription was received. So the team are responsive to issues. Overall I would Comment that the app has changed considerably since I first subscribed and I haven’t used it for several months as I felt the quality of the content was disappointing ie less recipes, previous saved content, statistics disappearing and the use of A.I. tools instead of entering specific macros.
Hi Rachel, Thanks for taking the time to leave us a review and 4 star rating. It is wonderful to hear you had a positive interaction with our AI Assistant. We appreciate your honesty about the app's current status. Some of your favourite features have changed or are missing, and that can be frustrating, especially when you’ve built daily habits around them. Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next. If you need any assistance navigating the new version of the ZOE app, please reach back out to us. Best, The ZOE Team
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