ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise. Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.Love this app, so helpful to say nourished when on a diet
Hi Jennifer, Thanks so much for your lovely review! We’re so pleased you’re loving the app and finding it helpful for staying nourished while on a diet. We hope you have a great day! Best, The ZOE Team
I found the Zoe app intuitive to use and a mine of information. There’s the ability to snap a photo of a meal and the app analyses the ingredients and then scores the meal accordingly. Individual ingredients are highlighted on a traffic light system (green, amber, red) according to their gut friendliness. There are short video clips on a range of interesting topics which I found informative and motivational. There is a bank of recipes which can provide useful ideas e.g. for including more fibre in a meal or more fermented foods, etc. A standout feature is the excellent customer service. I had a number of queries some of which were more general relating to ZOE whilst others related to my gut health test results. My queries were answered in a timely and comprehensive way by Qudrat. The responses were very clear and explained everything in an understandable way whilst still retaining the underlying scientific rigour for which ZOE is known. It was really helpful that there was continuity with the person responding to my queries. Zoe has enabled me to understand how and why my body reacts to certain foods and what changes to make to improve any negative reactions. I’m now aware of food combinations which work really well for me eg. combining oats with Greek yoghurt to avoid the dip that I used to get eating only oats. Zoe has given me the knowledge to eat more healthily and to improve my gut microbiome. Overall, I would thoroughly recommend it.
Hi Chris, Thank you so much for such a thoughtful and detailed review! We’re delighted to hear you’re finding the app intuitive, informative, and helpful for understanding how different foods affect your body. It’s also wonderful to know Qudrat was able to answer your questions clearly and comprehensively while keeping the science easy to understand. Please contact us if you need anything else. Best, The ZOE Team
Excellent customer service from Sam and Emily! They couldn’t have been more efficient and accommodating with my query. Very happy with the support and outcome. Thank you 🙏
Hi Rachel, Thanks so much for your wonderful review. We’re delighted Sam and Emily were able to support you so efficiently and accommodatingly, and that you’re happy with the outcome. We hope you have a great day! Best, The ZOE Team
I can’t say enough great stuff about Zoe. They have the only AI bots, Anywhere that seem to have lots of knowledge and understand what I’m saying I love everything about Zoe in general and I’m happy to be a part of their cutting edge science approach to nutrition🫶
Hi, Thank you for sharing such positive feedback. It is great to hear that you are enjoying your experience with ZOE and our approach to nutrition. We’re pleased to have you as part of the ZOE community. Kind Regards, ZOE Team
Hi, Thank you for your feedback. We’re glad to hear your experience was quick, straightforward, and thorough. We appreciate you taking the time to share this. Kind Regards, ZOE Team
The customer care team are really quick and helpful. My query was answered immediately and in full. Highly recommend.
Hi, Thank you for your feedback. We’re happy to hear the customer care team responded quickly and were able to help with your query. We appreciate the recommendation. Kind Regards, ZOE Team
The Zoe app has helped me change my diet to increase my gut micro biome making me healthier. The nutrition videos give me ideas on how to change my diet to maintain ultimate health. The Zoe program is changing my life for the better.
Hi, Thank you for sharing your experience. It is great to hear that the ZOE app and nutrition videos have supported positive changes to your diet and wellbeing. We appreciate you taking the time to leave this feedback. Kind Regards, ZOE Team
My problem with daily 30 subscription was dealt with very quickly and sorted out immediately. A link was sent so that I could easily manage my subscription and change delivery dates.
Hi, Thank you for sharing your experience. We’re glad to hear your Daily30 subscription query was resolved quickly and that you were able to manage your delivery preferences easily. We appreciate you taking the time to leave this feedback. Kind Regards, ZOE Team
I have been a Zoe member for some years. I highly rate their nutritional advice. I xontactedas having trouble accessing my old test results but the problem was quickly resolved by doing a reinstall of the App.
Hi, Thank you for being a long-standing ZOE member. We’re pleased to hear you value the nutritional guidance and that the app access issue was resolved quickly. We appreciate you taking the time to share your experience. Kind Regards, ZOE Team
I have absolutely no complaints when dealing with ZOE and find them helpful and polite.
Hi, Thank you for taking the time to share this. We’re glad to hear your experience with ZOE has been helpful and positive. Your feedback is appreciated. Kind Regards, ZOE Team
Terrible Customer Service! Can't speak to a real person even though I have sent endless emails. I get an AI response that they are experiencing large volumes of emails...i wonder why! I wish to return my order straight back to them as I have informed them less than 24 hours after I put the order in, that I have a food intolerance to some of the ingredients. I have sent them numerous emails. I have the parcel here and I just want to send it back and get a refund. I am well within my cancellation cooling off period of 14 days. It's causing me great distress and frustration that you just can't speak to someone straight away! Please can someone just contact me so I can get this sorted as soon as possible as it's getting ridiculous now!
Hi, Thank you for your feedback. We are sorry to hear you have had a frustrating experience getting support with your return request. Our team can look into this and advise on the next steps for your order. You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can! Kind Regards, ZOE Team
The Zoe customer service team genuinely walked the extra mile - they were brilliant! Their culture reflects what you see the front of house team championing. Fabulous product too - if you've haven't tried the snack bars I highly recommend them. I've ordered more!
Hi, Thank you for sharing such lovely feedback. It is wonderful to hear that the team made a positive impression and that you are enjoying the products, including the snack bars. We appreciate you taking the time to leave this review. Kind Regards, ZOE Team
I have had multiple interactions with Sam at Zoe and they all were productive. She’s crushing it.
Hi, Thanks for sharing this. We’re pleased to hear Sam was able to help and that your experience with the team was positive. Your comments are appreciated. Kind Regards, ZOE Team
The AI was able to access the relevant information including my account to provide the answers
Hi Darryl, Thanks for taking the time to share your experience with our AI Assistant Fin. It is wonderful to hear things went so well and your questions were answered. FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff. If you need anything else, please reach back out to us. Best, The ZOE Team
I use daily 30 and enjoy the taste and texture a nice crunch to start the day
Hi William, Thank you for your feedback. We’re so glad to hear you’re enjoying Daily 30 and that the taste, texture, and crunch make it a nice way to start your day. Warmly, The ZOE Team
I was really pleased with Zoe customer care. I sent an email to them. They responded quickly and sent me instructions to do what I wanted to do. It was quick and easy. I would recommend them to anyone wanting to sort out any issues.
Hi, Thank you for sharing your feedback. We’re glad the customer care team responded quickly and gave clear instructions to help with your query. It is great to hear the process felt quick and easy. Kind Regards, ZOE Team
I got the Zoe Daily 30+ on a 50% off trial. The product is fine but isn’t life changing and is a lot of money for what is essentially a bag of seeds. I knew I had a subscription which I needed to cancel, but I did not receive any emails notifying me of the renewal until I got a bank charge for £133. I contacted them the next day to advise I did not want the product, the bot which responded advised me that I had a 14 day cooling off period and they would process a refund but it would need to be a human who did that bit. It took a week to speak to someone who wasn’t a robot by which point I had received the product and was then advised because the order had been fulfilled I couldn’t have my money back. I explained I was happy to return the product at my own cost as I haven’t opened it, but have been advised that for an unknown reason that is not possible. They have sent me lots of screen shots explaining how they are in the right and I am wrong, but there’s not been any kind of care for me as a customer and my overall experience with them. I was also previously a subscriber to their programme but I certainly won’t be buying anything from them again.
Hi, Thank you for taking the time to share your experience. We are sorry to hear this has not worked as expected for you, particularly around the renewal and return process. Our support team can review the details of your case and advise on what options may be available. You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can! Kind Regards, ZOE Team
VERY impressed with the response and speed of the response from Fin in the customer service team.
Hi, Thank you for your feedback. We’re glad to hear Fin responded quickly and was able to help. It is great to know you had such a positive experience. Kind Regards, ZOE Team
I became quit annoyed when in the chat app I kept getting steered back to a bot, without solving my issue. However once I got connected to Muslima , a real person she was steadfastly kind, intelligent, and eventually was able to help me with both my 30+ supplement issue and my membership question. Bots are not for out of the ordinary and/complex problems. Pls make your program a little easier to get to a real person.
Hi, Thanks for taking the time to share your experience. We’re sorry to hear it was frustrating trying to get pass the bot, but we’re glad Muslima was able to help with your Daily 30 issue and membership question with kindness and care. We appreciate your comments about making it easier to reach a real person. Warmly, The ZOE Team
Zoe & its level of support has been excellent - also I am enjoying using the app which assists working out best fresh foods and supermarket foods. Podcasts are very interesting and informative
Hello, Thank you for your feedback. We’re delighted that you’ve found ZOE’s support excellent, and that you’re enjoying the app for working out the best fresh and supermarket foods. It’s also great to hear you find the podcasts interesting and informative. Warmly, The ZOE Team
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