ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
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Is ZOE legit?
ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise.
Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.
I am extremely disappointed with my experience with ZOE.
I signed up for the £20 trial, but when it automatically renewed to a £133 four-month subscription, I immediately contacted customer support as I genuinely couldn't afford the payment. I also explained that the product hadn't agreed with me previously and that I no longer wished to continue.
When the renewal box arrived, I deliberately left it completely unopened and offered to return it immediately. Despite this, ZOE refused to accept the return or offer any refund, relying solely on their terms and conditions. My request for my complaint to be escalated to a manager also appeared to be ignored.
As a company that promotes health and wellbeing, I expected a more caring, compassionate and customer-focused approach. Instead, I received repeated references to policy with no flexibility or goodwill, despite the products remaining unopened and unused.
While my subscription has now been cancelled, I feel very disappointed by the lack of empathy shown throughout the process. Based on my experience, I would encourage anyone considering the trial to read the subscription and renewal terms very carefully before signing up.
Reply from ZOE2026-07-21
Hi Geri,
I hope all is well. Thanks for taking the time to share your experience.
The subscription terms are shown during the checkout flow, including that the £20 1-month trial renews onto a 4-month plan if it is not cancelled before the renewal date.
We apply these terms consistently across all accounts to keep things clear and fair for everyone.
Best,
The ZOE Team
Zoe are very efficient helpful knowledgeable and get back to you asap.
Highly recommend
Reply from ZOE2026-07-22
Hi Arabella,
Thank you for your 5 star review. We really appreciate your recommendation and are glad you’ve found the ZOE team efficient, helpful, knowledgeable, and quick to respond. Have an awesome day.
Best,
The ZOE Team
Fast response to my initial message and great communication throughout the process
Reply from ZOE2026-07-22
Hi Amalia,
Thank you for your 5 star review. We’re happy to hear you received a fast response to your initial message and great communication throughout the process. Have an awesome day.
Best,
The ZOE Team
This app is so helpful with food choices. I have to stop myself from avoiding carbs and eating more plants. The tech support is awesome. Wishing there was a senior rate for the subscription. I’m really benefiting.
Reply from ZOE2026-07-22
Hi Donna,
Thank you for your 5 star review. We’re delighted the app is helping with your food choices and encouraging you to eat more plants, and we’re glad you’ve found the tech support awesome. Have an awesome day.
Best,
The ZOE Team
AVOID. What started as good has been trashed by an app rewrite. Customer service was passive aggressive: you might not like it but it’s been ‘effective for customer retention’. We could cancel our subscription which was a relief. Just email even if you’re on a year contract. The brand has unsophisticated, passive aggressive AI customer service. Avoid it!
Reply from ZOE2026-07-21
Hi Sarah,
Thank you for being an avid ZOE member and taking the time to share your experience.
Some of your favourite features have changed or are missing, and that can be frustrating, especially when you’ve built daily habits around them.
Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next.
Best,
The ZOE Team
My queries were dealt with quickly and well and the advice I received was helpful. In fact I was offered a replacement which was exactly what I wanted.
Reply from ZOE2026-07-24
Hi,
Thank you for sharing your feedback.
We’re glad your queries were handled quickly and that the advice was helpful.
Kind Regards,
ZOE Team
I joined Zoe for the12 month diet track app and also ordered a stool test. I paid and they have taken my money and I never have received so much as a confirmation email! Their emails are run with AI and evidently after several communications with a robot I was put through to customer support. 3 days later I have still not heard from a human being. But interestingly my friend gave them a bad review and they instantly emailed her. I’m guessing if everything goes smoothly online then you are ok but if it dosent you are stuffed as the communication and back up is appalling. Altho I really want to do this I am so put off that if you have an issue there is not any back up or care and NO contact number so you could not actually ever speak to anyone over the phone. So they maybe excellent scientists but there is a lack of care for the customer.
Reply from ZOE2026-07-21
Hello,
Thanks for taking the time to share your experience. We have requested additional information so we can look into this further. Please respond here to our request for additional information. Our support team will then contact you.
We look forward to assisting you further.
Best,
The ZOE Team
I had an issue where my order didn't arrive due to what appears to have been a Royal Mail delivery problem. Although it wasn't ZOE's fault, their customer service was excellent throughout.
They responded quickly, kept me updated with clear communication, and arranged a replacement without any hassle. It's always reassuring when a company takes ownership of helping to resolve an issue, even when the problem sits with the delivery provider.
A great customer service experience from start to finish.
Thank you to Qudrat and the team.
Reply from ZOE2026-07-24
Hi,
Thank you for sharing your experience.
We’re glad Qudrat and the team were able to keep you updated and arrange a replacement smoothly.
It is great to hear the delivery issue was resolved in a way that felt clear and hassle-free.
Kind Regards,
ZOE Team
Accidentally created an account after buying the trial pack (though since found that’s automatic) using hide my email. As I wanted more I created another account using a different email and credit card - not realising I was already getting the next delivery - so ended up with two accounts and two deliveries. Was pretty stressed as I found I was communicating with an AI.
Eventually spoke to a real person called Daisy who kindly sorted it all out for me. I do think you need to have a phone number so anyone could call should they be unsure and stressed like I was.
All is well, both accounts are unsubscribed and I will use up my 8 months’ worth of Zoe30.
Following which I imagine I will probably re-subscribe as I like this Zoe30 very much. Luckily at age 68 I’m fairly au fait with online business - just this time I got into a pickle which has now been sorted!
Reply from ZOE2026-07-21
Hi Mary,
Thank you very much for taking the time to share your experience. We are pleased to hear that Daisy was able to assist you and get this resolved promptly.
We have noted your feedback regarding the account creation confusion.
Hope you enjoy Daily 30!
Best,
The ZOE Team
Hi,
Thank you for your feedback. We’re glad to hear you have consistently found the team helpful. We appreciate you taking the time to share this.
Kind Regards,
ZOE Team
Finn responded promptly to my question re my retest results and also preempted further queries I was going to put. Thank you
Reply from ZOE2026-07-24
Hi,
Thank you for sharing this. We’re glad Finn was able to respond promptly and provide helpful information about your retest results.
It is great to hear the response covered what you needed.
Kind Regards,
ZOE Team
When I was having a problem with my Zoe app the help and support I received from Zoe was great. They managed to sort out the problem for me and followed up afterwards to make sure everything was running smoothly again.
Reply from ZOE2026-07-24
Hi,
Thank you for sharing your feedback. We’re glad the support team was able to resolve the app issue and check back in afterwards.
It is great to hear everything was running smoothly again.
Kind Regards,
ZOE Team
I asked a question and it was answered promptly, politely and I was very satisfied with the response.
Thankyou Zoe
Reply from ZOE2026-07-24
Hi,
Thank you for your kind feedback.
We’re glad your question was answered promptly and that you were satisfied with the support provided.
It is great to hear you had a positive experience.
Kind Regards,
ZOE Team
I had subscribed to the Daily30. New order sent despite me cancelling the subscription. Zoe did not send notification of the upcoming renewal therefore it gave me absolutely no opportunity to ‘manage my subscription’. I emailed straight away and cancelled my subscription but the customer service is so appalling the next email stated it had now been dispatched. The only reason I knew it was going to renew was an email from Klarna saying payment had been taken!
When Zoe finally contacted me they basically said under their T’s & C’s it was too late to stop the shipment, I cancelled too late and no, I cannot return it.
Appalling company, appalling customer service, avoid!
Update
Thank you for my refund, it really is appreciated.
I’m just sorry I had to leave a negative review regarding the customer support I received in the first place
The Daily30 is a good product just as a company, responding to communications needs to be better
Reply from ZOE2026-07-21
Hi Siobhan,
Thank you for taking the time to share your experience. Since your review, our support team has been in contact with you and your refund has been processed in full as a gesture of goodwill.
If you need any further assistance, please reach back out to us.
Best,
The ZOE Team
Great customer service, the app was malfunctioning, they sorted it out in a couple of days. Both Emily and Sam were clear in their communication and helped me get back on track.
Reply from ZOE2026-07-21
Hello,
We appreciate you sharing your feedback. We’re sorry the app was malfunctioning, but we’re happy to hear Emily and Sam communicated clearly and helped get everything sorted within a couple of days.
We hope everything continues to work smoothly for you.
Warmly,
The ZOE Team
Sam on chat was very helpful and kept in touch to ensure that the issue had been resolved.
Reply from ZOE2026-07-21
Hi,
Thank you for your kind feedback. We’re pleased Sam was able to help on chat and keep in touch to make sure the issue had been resolved. We hope you have a great day.
Warmly,
The ZOE Team
Quick reply via message service in app. All resolved in a few replies.
Reply from ZOE2026-07-21
Hi,
Thanks for your feedback. We’re glad you received a quick reply through the in-app message service and that everything was resolved in just a few replies. Please reach out if you need anything else.
Warmly,
The ZOE Team
Managed to give advice and get me sorted on a new plan- thank you
Reply from ZOE2026-07-21
Hi,
Thank you for your feedback. We’re happy to hear the team was able to give advice and help get you sorted on a new plan. We hope you have a lovely day.
Warmly,
The ZOE Team
Before signing up please look into the contract you are signing up to. I tried to cancel the monthly fee as I wasn’t using the app. In fact I have never used the app. I was told that I would only be able to cancel after the year has expired. So just like a gym membership ship you are tied in. So for the past year I have been paying for something that I haven’t used.
Customer service were unhelpful and basically said tough you signed up.
Reply from ZOE2026-07-21
Hi Sam,
Thanks for taking the time to share your experience.
As outlined in our Terms & Conditions ZOE subscriptions are billed in advance for a set term (4 months or 12 months). Cancellations apply from the next billing period and do not take effect immediately or mid-term.
These terms are presented clearly during the sign-up process to ensure transparency before purchase.
If you need any further assistance, please reach back out to us.
Best,
The ZOE Team
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