ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise. Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.Very helpful and encouraging answer to a question that confirmed I was on the right track. Thank you Good clear general advice given
Hi Annie, Thank you for your feedback. We’re really pleased the answer you received was helpful and encouraging, and that the clear advice confirmed you were on the right track. Hope you have a lovely day! Warmly, The ZOE Team
Hi Kay, Thank you for your 5-star review. It’s great to hear you’ve found the ZOE team responsive and helpful. Warmly, The ZOE Team
The app is easy to use but messages have been inconsistent, late in terms of instructions and sometimes too much too late. Needs to be more streamlined and perhaps cut down on the abundance of messages. This is personal preference and only mine.
Hi Sherie, Thanks for taking the time to share your experience. It sounds like you are referring to the suggestions from Ziggie (your in too nutrition guide), please try instructing ZIggie to give less information or specific information as necessary. Best, The ZOE Team
Contacted Zoe customer service after promised discount code for their new Gut Health bar had not arrived so I had to pay full price. Emily was able to sort it out for me and process a refund . Response was prompt and courteous
Hi Anne, Thank you for your feedback. We’re glad Emily was able to help with the missing discount code for the Gut Health Bar and process your refund promptly and courteously. Hope you have a great day. Warmly, The ZOE Team
I am currently on my first package of the Zoe Daily 30+. I have a pretty good diet, I am a very positive and happy person. Therefore, I was surprised how much of a difference the Zoe 30+ has made. The small amount of stress/worry/anxiety levels that I have are significantly less. I feel much calmer and this is coming from a pretty calm baseline! I do not drink frequently and when I do I always have anxiety the next day, but not anymore. Obvioulsly, I am not encouraging drinking, but explaining how powerful the product has been for me and neither will it increase my drinking. My sleeping patterns have not improved yet. I look forward to my daily dose as it is so tasty, but I am someone who eats seeds and grains for the taste. The only thing I am confused about is I cannot find a way to access the Free Zoe Food scanner. It appears only to be 'free' if I have a subscription. If that is correct I do think the marketing message needs to be made more clear - e.g. Free with your/a subscription.
Hi Suzby, Thank you for sharing your feedback. We’re delighted to hear you’re enjoying Daily 30 and that you’ve felt calmer since adding it to your routine. We also appreciate your comments about the food scanner and the clarity of the messaging. Warmly, The ZOE Team
Hi Geraldine, Thank you for your feedback. We’re pleased to hear you’ve found help available when you need it. If you require any further assistance, please reach back out to us. Warmly, The ZOE Team
Unfortunately support seems to be on AI automation. I had completed the GDPR request but my data has not been released. Two automated replies, one closing my request even though I was waiting for the report, the second asking me to review how good the support was. Come on Zoe you can do better than this. Still waiting for my data.
Hi Paul, Thanks for taking the time to share your experience. We have requested additional information so we can look into this further. Please respond here to our request for additional information. Our support team will then contact you. We look forward to assisting you further. Best, The ZOE Team
Really Helpful. The Zoe App really helped me to look at what I was eating and to make changes to my diet. It was especially helpful in the first few months as I did not feel I needed to look at it so often once I had made the changes.
Hi Viv, Thank you for your review. We’re so glad to hear the ZOE app helped you look at what you were eating and make changes to your diet, especially during those first few months. Best, The ZOE Team
Fast and very clear response from Dani in Customer Service. Thank you!
Hi Gill, Thank you for your feedback. We’re glad Dani was able to provide a fast and very clear response. If you need anything else, please do reach back out to us. Best, The ZOE Team
Recent contact with the customer service team was excellent. I had a very speedy response and my query was dealt with straight away. I'm not sure which part was an AI bot and a real person, but it did a great job in changing my subscription. Staff are great! I have been a Zoe member almost since it started. The App, the information updates and the lectures have all helped me improve my diet and overall general health. A life changer, for the better!
Hi Caroline, Thank you for your feedback and 5-star rating. We’re thrilled to hear your recent customer service experience was excellent, with a speedy response and your subscription query handled straight away. It’s wonderful to know the app, information updates, and lectures have helped improve your diet and overall health. Warmly, The ZOE Team
The customer support was 5 star but unfortunately the actual zoe app was hopeless. I tried, with the help of zoe team, to be able to log in to my account but every time, it failed and asked for me to join up. Which I had already done. However, the support team were excellent but your app lost a customer.
Hi Marissa, Thanks for taking the time to share your experience and apologies your interactions with the app has left you hopeless. This is not our goal as we are striving to improve the health of millions. Please reach back out to us and request being escalated to human support for further guidance on this. Best, The ZOE Team
Fin responded quickly to my question, giving me the relevant information whikst leaving tge door open if I still had queries
Hi Wendy, Thank you for taking the time to leave feedback. We’re glad Fin responded quickly with the relevant information and made sure you could come back with any further queries. Hope you have a great day. Warmly, The ZOE Team
Hi Angela, Thank you for your feedback. We’re happy to hear you received an instant and very helpful response. Warmly, The ZOE Team
Have used Zoe for about 4 weeks now. Zoe app is great for recording meals etc with good clear concise feedback on what you are eating with regard protein,fibre,carbs and fat and offering advice on how to improve your diet. Have used Chat on Zoe app a couple of times with a couple of admin queries and again always are given clear and concise answers. All in all a great aid to improving health!
Hi David, Thank you for sharing your experience and leaving us a 5-star rating. We’re so pleased the ZOE app has been helpful for recording meals and giving clear feedback on protein, fibre, carbs, and fat. We’re also glad the chat team has provided clear answers to your admin queries. Warmly, The ZOE Team
I always get a speedy response from team With a clear answer to my question. But never “ pushy “
Hi Mrs. Sally, Thank you for your 5 star review. It’s great to know you consistently receive speedy responses with clear answers, without the experience ever feeling pushy. We hope you have a great day. Best, The ZOE Team
I am enjoying using the Zoe app and the answers to my questions are really helpful and reassuring. Thank you
Hi Linda, Thank you for your 5 star review. We’re so pleased to hear you’re enjoying the ZOE app and that the answers to your questions have felt helpful and reassuring. Have an awesome day. Best, The ZOE Team
Immediate reply with just the information I needed.
Hi Susan, Thank you for your feedback. We’re pleased you received an immediate reply with exactly the information you needed. Warmly, The ZOE Team
I loved Zoe initially, as I cook from scratch and I could also add my own recipes to their app. I was very taken with the individual scoring system and loved Zoe recipes too. However as the company has become more popular they are now more interested in selling their daily 30 supplement and their snack bars and feel the company is now just a big money making outfit. On the latest app, It often takes hours or even days to get a reply from customer services and the ability to add recipes is no longer possible. Worse still, despite eating in line with my individual scores with virtually zero UPFS I have gained 9 lbs since 2022. I won’t be renewing after my subscription period.
Hi Helen, Thanks for taking the time to share your experience. Our intention with the new app version and expanded food products is to make ZOE more accessible. Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next. We do advise contacting your primary doctor for guidance on increased weight since cutting out UPFs. If you need guidance navigating the app or your membership billing, please contact us. Best, The ZOE Team
As a medical practitioner I value the evidence based approach consistently taken by Zoe in underpinning their advice on the importance of good dietary choices to both gut and overall health.
Hi, Thank you for sharing your perspective. We’re pleased to hear that ZOE’s evidence-based approach to nutrition and health resonates with you. It is great to know this has contributed to your positive experience. Kind Regards, ZOE Team
I have a positive view of Zoe, though there is room for improvement, and in order to keep the usefulness growing there need to be developments, such as when the scanning for harmful additives from bar codes came in. To be more specific, The AI that looks at a meal photo makes glaring errors, resulting in lots of editing by hand, especially for someone who grows and gathers food, and cooks from first principles. Furthermore estimating quantities is hit and miss. Thirdly, there is no option to recognise homemade bread for example, even a probable possibility of flagging in starch resistance by freezing etc. Strengths include, scanning stuff in dhops by bar code, though I found this very patchy while on holiday in Spain. I maintain the 5 stars though, as the whole experience of using the updated Zoe App, has been very informative, despite some limitations.
Hi, Thank you for sharing such detailed feedback. We’re glad to hear the app has been informative overall, and we appreciate your comments on meal photo recognition, quantity estimates, homemade foods, and barcode scanning. Feedback like this helps highlight where the app experience can continue to improve, thank you! Kind Regards, ZOE Team
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