ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.
Is ZOE legit?
ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise.
Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.
What people say
M
MichaelUnited States · 8 reviews · Experienced 2026-07-28 ·
★★★★★
I get great answers from Zoe support…
I get great answers from Zoe support folks. I’m not a fan of the yellow AI clown. I’m not a fan of the hoorah motivational aspect of the app, but I love two things about Zoe: the science behind it, and the human support when I need it.
Reply from ZOE2026-07-29
Hi Michael,
Thank you for your honest feedback. We’re really glad you value the science behind ZOE and the human support you receive when you need it, and we appreciate your comments on Ziggie and motivational elements too. We hope you have a great day!
Best,
The ZOE Team
When I went through the Zoe programme, it was excellent.
I have now been using the 30+ subscription for around a year or so. Excellent.
What is NOT excellent is that I cannot pause or cancel my subscription. While I receive an AI response quickly every time I make the same request, I'm met with the same reply.......which, in my case I cannot complete. I am tearing my hair out trying to get hold of a human being to sort this out.....meanwhile the expensive 30+ packs are stacking up in my cupboard!!!!!!!
I do not know how to respond directly to the Zoe comment\advice - This is what I have been told to do and doesn't work......this is the whole point, this is the only response I receive.
Reply from ZOE2026-07-27
Hi Sue,
Thanks for taking the time to share your experience, it is wonderful to hear you enjoy the ZOE app and Daily 30 product.
To cancel your Daily30 subscription renewal, please log into your account via this link: https://zoe.com/account.
Here you’ll have the option to cancel, pause or amend your subscription renewal.
Best,
The ZOE Team
A prompt reply to my question was received which answered it perfectly
Reply from ZOE2026-07-27
Hi Dr.Ripley,
Thank you so much for your 5-star review! We’re really pleased to hear you received a prompt reply and that your question was answered perfectly.
Please contact us if you need anything else.
Best,
The ZOE Team
No advice of renewal before the product was dispatched. I also checked my junk mail and there was definitely no pre advice. I contacted them and was advised that it was too late to cancel.
Reply from ZOE2026-07-27
Hi Jackie,
Thanks for taking the time to share your experience. We've flagged this to our support team whom has contacted you today with further insight on your renewal reminder email.
Please reach back out if you need any further assistance.
Best,
The ZOE Team
Fin was very helpful and quick with his responses- I couldn’t ask for more!
Reply from ZOE2026-07-28
Hi Pamela,
Thanks for taking the time to share your experience and leave us a 5 star review. SO glad our AI Assistant Fin was helpful and prompt.
If you need any further assistance please reach back out to us.
Best,
The ZOE Team
Feedback
FIN AI was really easy. clearly stated AI route but direct, clear & easy service.
Follow up with (human) Sam - equally easy, straightforward & efficient
simple, no fuss efficient
Reply from ZOE2026-07-28
Hi Steffan,
Thanks for taking the time to share your experience. We are pleased to hear you've had such a positive experience with our AI Assistant Fin and our support rep Sam.
If you need any further assistance, please reach back out to us.
Best,
The ZOE Team
Today I needed to get in touch with Zoe for the first time and it was a very positive experience. Daisy was able to sort my problem out quickly and efficiently. I felt very well looked after and have nothing but praise for Zoe customer service.
Reply from ZOE2026-07-28
Hi Eleanor,
Thanks for leaving us a 5 star review. It is wonderful to hear you had such a positive experience and received quick and efficient assistance from Daisy.
If you need any further assistance, please reach back out to us.
Best,
The ZOE Team
Mandated auto renewal. Did not notify me and is costing a £120 for an app I don't use (Zoe doesn't give refunds or stop taking payments) and is objectively useless for managing your diet due to the amount of time it takes to add a meal if you cook from scratch.
Reply from ZOE2026-07-28
Hi Peter,
Thanks for taking the time to share your experience. The ZOE membership/subscription continues to auto renew unless it is canceled or changed in advance. This is specified in our terms, checkout flow, and confirmation email. If you need any further assistance, please contact us.
Best,
The ZOE Team
Re Zoe logging meals. I would like to list foods for meals separately or as well as taking photos of meals. I find often the amounts are more than what I eat or the wrong brands are used which often lower scores which I have to amend.
I also find it difficult navigating the site.
Having said that I have only just restarted logging meals again to see if I’m still on the right track with my diet. I probably will get used to it after a while. The support I get is timely & very good when I have a query or need advice or explanations.
Reply from ZOE2026-07-28
Hi Patricia,
Thanks for taking the time to leave us a 3 star review. We would love to support you further with this journey of mindful eating and getting back on track with your logging. Can you please reach out to us via the in app chat or email? Our support team can then provide guidance on how to favorite your common meals and edit the serving amounts.
Look forward to assisting you further soon.
Best,
The ZOE Team
Super helpful, quick to respond and sorted my query in the first instance. Just what customer service should be like!
Reply from ZOE2026-07-27
Hi Becky,
Thanks so much for your kind words. We’re delighted our team could respond quickly and sort your query the first time around.
We hope you have a great day!
Best,
The ZOE Team
As an early adopter, and shareholder I’m 100% behind Zoe.
Zoe is a fantastic organisation, science based personal dietary advice based on tests of your microbiome.Their scientific studies have been published in Nature and they update advice as their research pushes back what is known about the Microbiome
They deserve 10 stars out of 5 for the science. They are badly let down by the app update which has infantilised the presentation of data we users need, by gamifying it as if for children. The update has also removed many features of the previous app like barcode scanner and editable personal menus. Feedback probably doesn’t get back to the principals, as they seem unaware the barcode scanner has been removed for example.
When the app has been restored back to the functionality of its first version, if ever -given that is been 6 months since it was introduced- this would be a 5 star review
Reply from ZOE2026-07-27
Hi Iain,
Thanks for taking the time to share your experience and share such a thoughtful review, and for your long-standing support of ZOE as an early adopter and shareholder.
We’re really grateful for your belief in our science and mission, and we’re sorry to hear how disappointed you’ve been with the updated app experience. We understand that some members valued the more detailed, data-led functionality in the previous version, and that it’s frustrating when features you relied on, such as the barcode scanner and editable personal menus, are no longer available in the same way.
Please be assured that feedback like this is shared with the relevant teams, as we want ZOE to feel genuinely useful and empowering for members. We really appreciate your support and hope future improvements will better support the way you use the program.
Best,
The ZOE Team
I can get all of this information of chat gpt - I am very aware of what I need to eat - I really needed recipies which didn’t suit my requirements as I prefer low carb. The app didn’t work at first. For newbies who are looking for a gut friendly supplement this would work , however I’ve been doing this for over 6 years and it’s very expensive compared to buying gut friendly otc supplements .
Reply from ZOE2026-07-27
Hi Karen,
Thanks for taking the time to share your experience and for being an avid member. Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next.
We believe what sets us apart from ChatGPT or any other nutrition platform online is that the information in the ZOE app is personalized to you based off your testing and our studies.
Please contact us if you need guidance on continuing to make the most out of your app experience or navigating the recipes feature.
Best,
The ZOE Team
I am very happy with Zoe. I have learned so much regarding nutrition, and I only started my journey in October 2025 at the age of 63! Everyday is a learning day! I watch the educational podcasts, I only wish my mother and husband were alive to benefit from Zoe’s helpful, sad and honest knowledge of the food industry. I wish I knew more back then to help them both. Both died from complications of dementia and I decided to do something about my health last October, just before my mother’s funeral. I just had to do better!
Zoe( and a few other people on the same mission) helped me realise that if I didn’t do something sooner then, I would be going down the same path. I only hope that I’m not too late in my decision making.
I would just like to say thank you 🙏🏽 to all in the Zoe company.
Reply from ZOE2026-07-27
Hi J,
Thank you so much for sharing such a personal and meaningful review. We’re really glad ZOE has helped you learn more about nutrition and feel empowered to take positive steps for your health. It means a lot to know our educational content and mission have supported you on this journey.
We look forward to supporting you further!
Best,
The ZOE Team
The new app is great. A big improvement on the old one. Customer support is good once you get past the AI bot.
Reply from ZOE2026-07-27
Hi Ronald,
Thank you for your lovely review! We’re so happy to hear you’re enjoying the new app and finding it a big improvement on the old one. We also appreciate your feedback about getting through to support. Have a great day!
Best,
The ZOE Team
Customer Support is excellent but improvement is possible. There is a disconnect between response/promise and what follows. However I am now happy with the outcome and will recommend to my friends.
Reply from ZOE2026-07-27
Hi Gordon,
Thank you for your honest feedback. We’re pleased to hear you found our Customer Support excellent and that you’re happy with the outcome, though we’re sorry there was a disconnect between the initial response and follow-through. We really appreciate your recommendation and will take your comments on board.
We hope you have a great day.
Best,
The ZOE Team
I wasn't sure how to change my email address but found out having asked for help on the app. It was very straight forward, but you need to ask by tapping the You button in the bottom right corner of the app, then ask on the messages.
Reply from ZOE2026-07-27
Hello,
Thanks so much for sharing your experience! We’re pleased our team could help you find the right place in the app to change your email address, and that the process felt straightforward once you knew where to go.
We’re here if you need anything else.
Best,
The ZOE Team
I had an issue with daily captures randomly vanishing. Daisy took the problem on and kept with it until she got the issue resolved. She kept me well informed and I also appreciated her patience. Thank you technical team and thank you Daisy ! Great customer service.
Reply from ZOE2026-07-27
Hi Gladys,
Thank you for taking the time to leave such thoughtful feedback! We’re really glad Daisy kept you informed and stayed with the issue until your daily captures were resolved. We’ll be sure to share your thanks with Daisy and the technical team. Please contact us if you need anything else.
Best,
The ZOE Team
Hi,
Thank you for your feedback. We appreciate you sharing your thoughts on the offer and the product.
If you would like us to review anything specific about your order or subscription, our support team can help.
You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Team
I’ve been doing Zoe for a year now and have made big changes to my eating habits and lifestyle that I’m pretty confident will be permanent. I feel better and fitter, I’ve lost weight and have come to grips with my sugar addiction to a great extent. Also my cholesterol has come down and I’ve lost inches from my waist measurement, reducing my risks of heart disease and diabetes. Zoe is quite hard work, especially at first, but well worth it. I think I needed a year to really change my habits, which at 71 years old have built up over a long time. It’s been a really worthwhile journey.
Reply from ZOE2026-07-27
Hi Mrs. Greta,
Thank you for taking the time to share your journey with us. We’re so happy to hear that after a year with ZOE, you’ve made lasting changes to your eating habits and lifestyle, and that you’re feeling better, fitter, and more confident in your health.
We hope you have a great day!
Best,
The ZOE Team
Although originally messaging with an I bot, I was quickly transferred to messaging a team member. Within 12 hours found out what I needed to know. Great customer service.
Reply from ZOE2026-07-27
Hello,
Thank you for sharing your experience! We’re glad you were quickly connected with a team member and received the information you needed within a timely manner. Please reach out if there’s anything else we can help with.
Best,
The ZOE Team
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