ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
Written by the business, not verified by us.
Is ZOE legit?
ZOE (zoe.com) has a 4.2 out of 5 rating on OK.one, based on 201 user reviews collected here. It is listed under Health & Medical and its reputation is good. 78% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 88% of negative reviews; Reviews mostly discuss Product, Customer service, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers had a great experience with this company. Consumers are really happy with the easy-to-use application, which offers clear guidance, insightful information, and wonderful recipes for tracking daily food choices easily. People also genuinely appreciate the customer service team, noting that responses are exceptionally prompt and staff members are consistently supportive when questions arise.
Some reviewers were not happy with technical glitches in the application, mentioning occasional app crashes, unexpected freezing issues, and difficulties with food logging. A few other people also felt that customer support could be improved, pointing out communication delays, rigid return policies, or unhelpful automated responses.
Auto-generated from all reviews of this business. For reference only.
What people say
A
Alice WellsUnited Kingdom · 3 reviews · Experienced 2026-05-27 ·
★★★★★
Having been a member since 2020 I have…
Having been a member since 2020 I have cancelled my membership in frustration. I have talked to a robot for 2 months who has the mental capacity of a goldfish to try and get access to the app since the upgrade. I have now given up. Plagued by cheery emails that one minute thin my issue is resolved and, of course, wants a review or emails repeating the instructions on the last email. Hopeless and deeply disappointing.
Reply from ZOE2026-08-03
Hi,
Thank you for your feedback.
We’re sorry to hear this has been a frustrating experience and that you have had difficulty accessing the app since the upgrade.
You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Team
It takes a bit of time to find out how to get in touch wuth Zoe customer services if you dont have the App or do social media.
Yet when you dig a bit there is an email address.The support Fin and Will were very heloful.
Reply from ZOE2026-08-03
Hi,
Thank you for your review. We’re glad to hear Fin and Will were helpful once you were able to get in touch.
We appreciate you highlighting the contact experience and taking the time to share this.
Kind Regards,
ZOE Team
DanUnited States · 8 reviews · Experienced 2026-07-31 ·
★★★★★
Exceptional Customer Service
Does Zoe people are completely and totally well trained and extremely responsive they can virtually answer any possible question you could have about your personal health. The artificial intelligence is absolutely extraordinary on the Zoe website.
Reply from ZOE2026-08-03
Hi,
Thank you for your generous feedback. We’re pleased to hear you have found the team responsive and the digital support helpful.
We appreciate you taking the time to share your experience.
Kind Regards,
ZOE Team
Really great customer service response. Replied promptly and managed my query with humanity. Really meaningful to have proper human interaction.
Reply from ZOE2026-08-03
Hi,
Thank you for sharing your experience.
We’re glad to hear your query was handled promptly and with a human touch. Your feedback is very much appreciated.
Kind Regards,
ZOE Team
Anton BUnited Kingdom · 2 reviews · Experienced 2026-05-31 ·
★★★★★
⚠️ WARNING — BE VERY CAREFUL WITH AUTO-RENEWAL ⚠️
The app itself is good, but I’m extremely disappointed with the way they handle renewals.
Be very careful — if you miss the renewal notifications, you can find yourself automatically locked into another 12-month subscription, with the company refusing to let you cancel. What makes this even more frustrating is that this can happen even if you haven’t actually used the service for 6–12 months.
I find this incredibly unfair and disappointing. If a company can see that a customer hasn’t been using its service for a significant amount of time, I would expect some reasonable flexibility rather than insisting they pay for another full year.
It has completely changed my opinion of the company. A good app is one thing, but how a company treats its customers when there’s a problem matters just as much.
Reply from ZOE2026-08-03
Hi,
Thank you for sharing your feedback. We’re sorry to hear this has not worked as expected for you, particularly in relation to your renewal experience.
You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Team
Great support when I had an issue. Wonderful product , information and service.
Reply from ZOE2026-08-03
Hi,
Thank you for your lovely feedback.
We’re glad to hear you received great support and are enjoying the product, information, and service. It means a lot to the team.
Kind Regards,
ZOE Team
C
Carol SmithUnited Kingdom · 2 reviews · Experienced 2026-07-31 ·
★★★★★
The Zoe support team (via the chat box)…
The Zoe support team (via the chat box) were very efficient at helping me resolve a problem that was caused by my own carelessness.
Reply from ZOE2026-08-03
Hi,
Thank you for taking the time to share this. We’re pleased to hear our support team were able to help resolve the issue efficiently.
Kind Regards,
ZOE Team
Hi Shirley,
Thanks so much for your 5-star review! We’re delighted our team was efficient, friendly, and helpful. We hope you have a great day!
Best,
The ZOE Team
Very courteous. Replied quickly & dealt with query swiftly
Reply from ZOE2026-07-31
Hi Margaret,
Thank you for your 5-star review! We’re happy to hear our team replied quickly, treated you courteously, and dealt with your query swiftly. Please reach out if you need anything else.
Best,
The ZOE Team
I was impressed by the genuine interest in my well-being, and the non-pushy way the company deals with new customers.
Reply from ZOE2026-07-31
Hi Mr.Bingel,
Thanks so much for your 5-star review! We’re glad you felt a genuine interest in your well-being and appreciated our non-pushy approach with new customers.
We hope you have a great day!
Best,
The ZOE Team
Emily was excellent in responding to my difficulties flexibly and sensitively.
Reply from ZOE2026-07-31
Hi Emma,
Thank you so much for your 5-star review! We’re really pleased Emily was able to respond to your difficulties with flexibility and sensitivity.
Please contact us if you need anything else.
Best,
The ZOE Team
J
Jet United Kingdom · 6 reviews · Experienced 2026-07-30 ·
★★★★★
Excellent really attentive
Reply from ZOE2026-08-03
Hi,
Thank you for your feedback. We’re pleased to hear you had an excellent experience!
Kind Regards,
ZOE Team
I ordered what I thought was a special discount trial pack - turns out they automatically take £133 without warning, and won’t refund…. Disgusting service for such an apparently “good” brand - ridiculous to not help people with unexpected costs when we all have so little atm
Reply from ZOE2026-08-03
Hi,
Thank you for taking the time to share your feedback. We’re sorry to hear this has not worked as expected for you, especially regarding the charge and refund outcome.
You are welcome to reach out to our customer support team at [email protected] if you would like to discuss this further, and we will endeavour to assist you as best we can!
Kind Regards,
ZOE Team
Paul GatehouseUnited Kingdom · 4 reviews · Experienced 2026-07-31 ·
★★★★★
Always prompt and helpful customer…
Always prompt and helpful customer service for the team at Zoe.
Reply from ZOE2026-08-03
Hi,
Thank you for your review. It’s great to hear the customer service team has been prompt and helpful.
We appreciate you taking the time to share this.
Kind Regards,
ZOE Team
Really helpful customer support person, Sam. I forgot to cancel my renewal and emailed as still within cooling off period. I think they responded and sorted it within 3 minutes at 9pm!
Shame the email reminder about membership doesn’t come from a different address from the usual emails so that it’s easy to spot
Reply from ZOE2026-07-31
Hi Lucilla,
Thanks so much for your 5-star review! We’re pleased Sam was able to help so quickly with your renewal cancellation during the cooling-off period, even late in the evening. We also appreciate your feedback about making membership reminder emails easier to spot. We hope you have a great day!
Best,
The ZOE Team
I had a problem with my subscription.
I chatted with the AI assistant who passed my query on to a human. The problem was solved the same day.
Communication was first class, efficient and polite.
Reply from ZOE2026-07-31
Hi Chris,
Thank you for your 5-star review! We’re really glad the AI assistant could pass your subscription query to human support and that the issue was solved the same day with efficient, polite communication. Please contact us if you need anything else.
Best,
The ZOE Team
OGUnited States · 2 reviews · Experienced 2026-07-29 ·
★★★★★
Great customer service!
Reply from ZOE2026-07-30
Hello,
Thank you for your 5-star review! We’re so glad to hear you had a great customer service experience. Please contact us if you need anything else.
Best,
The ZOE Team
Zoe is an integral part of my daily life ,especially helping me to eat healthy balanced meals for my own body's needs. To me that is what is so unique about the app. Everything is based on your own personal test results. I have fibromyalgia and related IBS and I havecalways had to watch my weight. This is a game changer for me.
The app does play up at times and it takes dedication to update all the ingredients and log your meals. So many people I speak to cant be bothered/say they don't have time to log. However, like anything you get out what you put in and the photo meal creation has really improved and often just needs a tweak and youre done. I was a bit sceptical about beans and Ziggi the AI assistant as I thought they were a bit childish but actually they are great. I love that I can now track my gut biome feeders with the bean count and plan my shopping and my meals around my list and achieving that score. Ziggy and I have had quite a few chats about my most recent gut biome test and my gut feeder list. It is instant feedback so I forgive the names because they are a great addition.
Reply from ZOE2026-07-30
Hi Carolyn,
Thank you so much for your 4-star review! We’re delighted to hear ZOE has become such an integral part of your daily life and that the personalised insights are helping you plan healthy, balanced meals around your own needs. It’s also great to know you’re finding the improved photo meal creation, bean count, and Ziggie helpful.
Please contact us if you need anything.
Best,
The ZOE Team
My query to customer service about the trial supplement was handled promptly and to my satisfaction.
Reply from ZOE2026-07-30
Hi Eta,
Thanks for your 5-star review.
We’re pleased your trial supplement query was handled promptly and resolved to your satisfaction. We hope you have a great day!
Best,
The ZOE Team
I had a question in regards to my Daily 30 repeat order & I received a prompt, caring & understanding of my problem as well as a sympathetic solution- thank you
Reply from ZOE2026-07-30
Hi Amanda,
Thank you so much for your 5-star review! We’re glad our team could respond with care and understanding about your Daily30 repeat order and provide a sympathetic solution.
Please reach out if there’s anything else we can help with.
Best,
The ZOE Team
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