Since 1998, China Highlights has been a trusted expert in crafting private, tailor-made journeys across China. We go beyond sightseeing — helping travelers connect more deeply with China's nature, culture, and people. Our belief, “Highlights happen when we get closer,” reflects our commitment to creating meaningful, authentic experiences. From Beijing's Great Wall to the rivers of Guilin and the heritage of Xi'an, our dedicated travel designers and local hosts ensure every trip is personalized, stress-free, and inspiring. China Highlights is part of Highlights Travel, offering private journeys across Asia, including Japan, Thailand, Vietnam, Cambodia, Laos, and India. Here's to more moments that bring us closer.
Reviewers overwhelmingly had a great experience with this company. Travelers frequently praise the dedicated team for creating highly personalized itineraries, noting that advisors remain exceptionally patient, responsive, and professional when organizing complex multi-city holidays. Consumers also deeply appreciate the seamless logistics, comfortable transport, and the outstanding assistance provided by knowledgeable local guides and drivers at every single destination.
Some reviewers were not happy with minor communication barriers regarding English proficiency, encountering an occasional distracted guide or receiving less detailed historical explanations during excursions. These specific issues with communication and guide engagement were occasionally noted by participants as areas requiring improvement.
In Shanghai we were so amazed by this big metropolis. We had three guides, but Martin was specially helpful and kind; he taught us a lot about chinese culture and Shanghai way of life. The weather was hot, that was somewhat unexpected.
Our group of 13 did a oneday private tour to Longmen Grottoes & Shaolin Temple with China Highlights.
Our guide was Lisa. Her English is good and she was very knowledgeable about the places we visited. It was forecast as a rainy day n she thoughtfully prepared raincoats for us, along with umbrellas
Our group thoroughly enjoyed the day
The one day tour of Shanghai was informative and enjoyable
The one day tour of Shanghai was tailored exactly to our needs. Our guide, Wing explained each of the sites very well and was quick to adapt to our requests. She was particularly careful about our comfort and safety and made the day very enjoyable.
Our tour guide David was really helpful and showed us tasty local foods and amazing artistic workshops to try the traditional ways to create local products. He was very knowledgeable about the traditions of the villages we visited and went the extra mile to help us with what we wanted to see and experience. Recommend this company and this tour guide as well.
China Highlights 回复2025-09-25
Hi Roberto,
We’re glad your trip was wonderful thanks to guide David!
David not only showed you local delicious food and traditional craft workshops, but also had great knowledge of the villages’ traditions and went the extra mile to meet your needs.
Thanks for recommending us and David, and we’re happy you had a fantastic journey!
Customer Care Team
I recommend requesting Ethan as tour guide in Beijing. He is knowledgeable, professional, friendly, and always on time. Also speaks perfect English. Great first trip to China with China Highlights.
China Highlights 回复2025-09-25
Hi SL,
Thank you for your recommendation!
We're thrilled that Ethan's professionalism, friendliness and fluent English made your first trip to China wonderful. Looking forward to bringing you more fantastic China journeys!
Customer Care Team
Thanks to China Highlights for a wonderful 2-day tour in Xian. Got to see all the iconic sites and got extremely lucky with the timing. Have been wanting to visit the Terracotta Warriors for sometime now, and was able to do so on its 50th anniversary of its discovery which spotlighted the rare colored warriors. It was wonderous and truly amazing! My guide, Winnie, made it extra special. With her vast experience and being a native of Xian, she shared many engaging stories and pointed out unique sights. My tour also featured stops at the Big and Small Wild Goose Pagodas, the Muslim Quarter, Old City Wall and Xian Museum. And somehow we even fitted in, "The Legend of the Camel Bell" show--another must-see. It gave me a good overview of Xian's importance as the entry point to the Silk Road. Thanks also to the organizing team, Liz, Lussie, and driver Suan. The entire team were friendly, responsive, well-organized and efficient.
China Highlights 回复2025-09-25
Hi Celia,
We’re delighted your 2-day Xi’an tour was wonderful, and you even got to visit the Terracotta Warriors on the 50th anniversary of its discovery!
Local guide Winnie shared engaging stories with her rich experience; the itinerary covered iconic spots like the Giant/Small Wild Goose Pagodas, Muslim Quarter, and the “Legend of the Camel Bell” show, letting you feel Xi’an’s charm deeply. Thanks also to Liz, Lussie, and driver Suan for their great support. Thank you for your recognition!
Customer Care Team
We booked a day tour to Jiuzhaigou National Park and had a wonderful experience. Our tour guide, 陈程, was fantastic and very knowledgeable. She explained the background and history of the area throughout the journey and helped us took lots of photos.
Our driver, 刘师傅, was professional and ensured a safe journey. He even dropped us right in front of the entrance of Jiuzhaigou National Park, saving us extra walking, and sent us to the train station on time.
We truly appreciate their excellent service. Highly recommended!
China Highlights 回复2025-09-25
Hi Xiang Wei,
We’re glad you had a wonderful day tour to Jiuzhaigou National Park!
Your guide 陈程was professional and knowledgeable—she explained the area’s background and history throughout the trip and helped you take many photos. Driver 刘师傅 was professional, ensured a safe journey, dropped you right at the park entrance to save extra walking, and sent you to the railway station on time. Thank you for your recognition and recommendation!
Customer Care Team
An enjoyable experience from two octarians the USA
My wife and I took a tour in China in June of this year. Carol Wang of China Highlights helped planning and implementing a private tour for just two of us. We were a couple of 79-years-olds (now 80) with a desire to take long afternoon naps every day. So, Carol tailor-made an itinerary for the tour for us. Our experience was great! We feel refreshed every day. We now think we are not too old to travel, and we have already planned for another trip next March with China Highlights.
Our tour starts May 27 and ends on June 15, 2025. During the tour, we enjoyed a Yangtze River Cruise and stayed in Chongqing, Chengdu, and Kunming for several days. We appreciated very much the local tour guides, including Mr. Peter Pan at Chongqing, Ms. Sammi at Chengdu, and Ms. Selena Xue at Kunming. All the guides are fluent in English and Mandarin. They were knowledgeable, kind, and helpful.
I feel the hotels were far better than the 4-star hotels I experienced in the US. The hotel staffs gave friendly and efficient service and did not accept tips. The breakfasts served in the hotels each day were feasts that are better than anything I had experienced.
China Highlights 回复2025-09-25
Hi Sze Yang,
We’re delighted you and your wife had such a pleasant China tour in June, and we’re looking forward to your next trip with us in March next year!
A big thanks for recognizing Carol Wang—she tailor-made the itinerary to fit your need for long afternoon naps, keeping you refreshed every day. Local guides Peter Pan (Chongqing), Sammi (Chengdu) and Selena Xue (Kunming) also provided great service with their professionalism and kindness. We truly value your praise for the hotels too. Thank you for your trust!
Customer Care Team
We spent 2 weeks in China in September 2025 - half in Beijing, half in Shanghai. On some days we wanted tailormade support (guide and transport for 2). China Highlights provided that - exactly what we wanted, reliably, on time, and at very reasonable cost. The guides they provided had excellent English, local knowledge, and with professional drivers. They work to plan tailor made services, planned in advance, and at very reasonable cost. Highly recommended.
China Highlights 回复2025-09-25
Hi Hugh Rennie,
We’re glad your 2-week trip to Beijing and Shanghai in September 2025 was excellent!
Thanks for recognizing our tailored services—whether it’s the on-demand guide and transport, the guides with fluent English and local knowledge, or the professional drivers, we strived to meet your needs accurately, while ensuring reliable, punctual service at a very reasonable cost. We look forward to accompanying you on your next wonderful trip.
Customer Care Team
China Highlighted planned everything meticulously and everything delivered as promised. My tour guide, Jason in Beijing is very accommodating and friendly. He goes out of his way to take us to sites that interest to us but not in the itinerary. Very helpful to recommend restaurants and places to shop. Highly recommended China Highlights and their tour guide.
China Highlights 回复2025-09-25
Hi Stephanie,
We’re truly grateful for your praise!
You mentioned our meticulous planning and delivery as promised, and Jason in Beijing even expanded the itinerary for you and recommended great places—these are exactly what we strive to do for every guest. It’s a great honor to help realize your travel dream, and your recommendation is the biggest encouragement for us. Thank you sincerely again!
Customer Care Team
Ken has excellent knowledge about the history and culture of Xi’an and its many attractions, flexibly adjusted our schedule to the wether and added additional activity to address our specific interests (e.g. calligraphy). His English is very good and so were his lunch suggestions.
China Highlights 回复2025-09-25
Hi Willi,
We’re glad your 2-day private Xi’an tour was wonderful thanks to Ken!
Ken has excellent knowledge of Xi’an’s history, culture and attractions. He flexibly adjusted the schedule according to the weather and added extra activities (like calligraphy) to match your specific interests. His English is great, and his lunch recommendations were also excellent. If you plan to explore more destinations in China in the future, we’re ready to customize your next journey anytime!
Customer Care Team
We thank Leon for planning our trip to Chongqing, Yangtze cruise and tour of Wuhan,Nanjing,Hangzhou,Macao. Our guide in DAZU shared her love of the area as well as her knowledge of the history and made this part of the trip most memorable. The Yangtze cruise was a little disappointing because of the low water level of the river and made trips to and from the ship quite tedious.
We were not impressed by the quality of the hotel in particular in Wuhan. We particularly enjoyed the city of Nanjing because of the wonderful guide who was most impressive with her knowledge and her attentiveness in seeing us settled in our train seats for our next journey.
We were disappointed with the private transport service since in several cities we were crammed into a small vehicle, 4 passengers and a guide and suitcases .it was frankly dangerous when suitcases were stacked in the backseat and 2 of us were also squeezed at the back!
We think that this can be improved.
The guides in general were very helpful and knowledgeable.
This was our second tour with China highlights. Our first tour was definitely five stars!
China Highlights 回复2025-06-03
Hi Myriam,
Thank you for taking the time to share your travel experience. We truly appreciate your continued trust in China Highlights, and we’re delighted that this was your second journey with us.
We’re thrilled to hear that your guide in Dazu made such a positive impression and your guide in Nanjing stood out for her expertise and attentiveness, ensuring a smooth transition for your onward travels.
At the same time, we sincerely apologize for the aspects of your trip that fell short of expectations. We regret that the low water level on the Yangtze affected your cruise experience, as well as the uncomfortable and unsafe transportation arrangements in some cities. We take your concerns seriously, and we will ensure better vehicle standards in the future. We also appreciate your feedback about the hotel in Wuhan and will review our selection to maintain higher quality accommodations moving forward.
Once again, thank you for sharing both your positive experiences and constructive suggestions. We hope to have the opportunity to welcome you back for another journey that fully meets and exceeds your expectations.
Customer Care Team
Excellent Service and Amazing Guide, But Room for Improvement
I recently booked a trip through China Highlights, and I want to start by saying that the service was great, and my guide Ada (and the driver) for the Silk Road part was absolutely the best! She was friendly, attentive, and made my experience memorable.
My travel advisor Camilla was also very friendly, always quick to answer and adjust my itinerary whenever needed and helping me with all my questions. She did everything in her power to make my trip better and as comfortable as possible.
However, I did find some areas where the planning could be improved. The initial itinerary wasn’t always aligned with my preferences. After providing feedback, the advisor worked hard to make adjustments, which I appreciated. In the future, I believe the advising process could be enhanced by asking more detailed questions upfront about the client’s wishes, travel style, and interests. This would help tailor the itinerary more effectively rather than just selecting highlights and sightseeing spots.
I also felt that the itinerary and the advice provided lacked some detail. Including more information, pictures, and truthful descriptions of the places would help manage expectations better. Sometimes I was surprised by what I encountered because the information I received was either minimal or based on generic tourist descriptions. It’s important to know exactly what to expect at each location.
Additionally, I recommend checking the travel pace—make sure it aligns with your preferences. For me, the schedule was a bit too slow, and I felt I had too much free time in places with limited activities.
Lastly, I missed a bit more variety in the itinerary. I’d have loved to see a better mix of culture, local life, food, countryside, historical sites, and nature—more than just the typical highlights.
In summary, China Highlights offers good service and excellent guides, but paying more attention to personalized planning, detailed information, and diverse experiences could make their trips even better. I hope my feedback helps improve future travel experiences!
China Highlights 回复2025-05-28
Hi Betty,
Thank you for taking the time to share such detailed and thoughtful feedback about your recent trip with us. We are thrilled to hear that Ada, your guide, and the driver made your experience so memorable with their friendliness and attentiveness. It’s also wonderful to know that Camilla, your travel advisor, provided prompt and helpful support to ensure your comfort and satisfaction throughout the planning process.
At the same time, we sincerely appreciate your constructive suggestions—they are invaluable to us as we strive to improve our services. We acknowledge that the initial itinerary could have been better aligned with your preferences and that more detailed upfront questions about your travel style and interests would have helped tailor your experience more effectively. Your point about providing richer descriptions, photos, and truthful information about each location is well taken; we will work on enhancing our materials to better manage expectations.
We also appreciate your note about travel pace and variety in the itinerary. Balancing structured activities with free time and offering a diverse mix of cultural, historical, and local experiences is something we will focus on refining for future travelers.
Your feedback is incredibly important to us, and we will use it to make meaningful improvements. We’re grateful for your kind words about our team and your willingness to highlight both the strengths and areas for growth.
Thanks for your trust again.
Customer Care Team
The coordinator Virginia Fu is very professional and helpful. Unfortunately, the male guides in Beijing and Shanghai are not as meticulous and attentive as the female guide in Xian. 刘艳(Lily) was our guide in Xian and she was good. The guide 褚力帆(Martin) in Shanghai is not as professional and the driver was also not working with the guide as a team. They provided a 7 seater car in Shanghai for 3 tourists but the boot was too small to fit 3 luggages. The backrest in the 3rd row couldn't be lock and it comprises the safety of the passenger sitting in the 3rd row.
China Highlights 回复2025-04-19
Dear Cecilia
Thank you for taking the time to share your experience with us. We truly appreciate your kind words about Virginia Fu's professionalism and 刘艳 (Lily)’s attentive guidance in Xian. We are encouraged to hear that they left a positive impression on your trip.
We deeply regret that the service provided by our guides in Beijing and Shanghai did not meet your expectations. Your feedback regarding 褚力帆 (Martin) in Shanghai, as well as the coordination between the guide and driver, is invaluable to us. We are also sorry to hear about the issues with the vehicle, including the safety concerns with the backrest and luggage space.
We take these matters very seriously and will use your feedback to improve our services, ensuring that every aspect of the travel experience is made comfortable, safe, and enjoyable.
Thank you again for your constructive comments. Your insights help us learn and grow, and we hope to have the opportunity to provide you with an even better experience in the future.
Regards
Customer-care Team
When we decided to visit Jiangxi China, we approached a number of agents and finally settled with China Highlights. Carol Wang listened and planned an itinerary according to our request. Communications with her were smooth and easy and she was always available to answer any further queries that we had. There were adjustments made along the way and finally came up with an itinerary we liked.
The driver that we had for the 12 day trip was excellent.
We felt safe in his hands.
Kevin our guide for the 12 days was good. He knows his history and was flexible with the itinerary.
I would recommend anyone who wants to do a private tour to approach China Highlights and consultant Carol Wang
China Highlights 回复2025-04-19
Thank you for your thoughtful review! It's wonderful to hear that Carol Wang provided such attentive and personalized service while crafting your itinerary
We're also thrilled to know that the driver made you feel safe throughout the 12-day journey and that Kevin's knowledge of history and adaptability added value to your trip.
We also appreciate the recommendations for us and Carol.
Customer-care Team
Just finished my 9-day guided tour in China and here are my thoughts.
First and foremost, the tour was organized very well. Each our our guides from Beijing to Zhangjiajie to Chengdu were all absolutely wonderful. They certainly did more than necessary to make sure my partner and I were taken care of.
So, why is this a 3-star review?
My main problem is with chandler wang. China/Asia highlights has always been very meticulous in their planning and this wasn't any different. The problem was that after the email exchanges, he gave me a number on Whatsapp to stay in touch and he just simply never responded.
So, what's the problem if he doesn't respond?
The problem is that he is my main contact in case anything changes or if I run into a problem. For example, when I arrived at one of the airports, my guide was about 5-7 minutes late. There is no way for me to contact the guide to communicate this since I wouldn't know who it is, and my only contact with the company doesn't respond in case of emergencies.
This is one those things that could turn out very bad (luckily everything went well).
China Highlights 回复2025-04-01
Thank you for taking the time to share your detailed feedback with us. We’re glad that you enjoyed the organization of the tour and the service of our guides in Beijing, Zhangjiajie, and Chengdu.
We truly apologize for the issue you experienced with communication during your trip. We understand how important it is to have reliable support, especially during emergencies or unexpected situations. Your concerns about not being able to reach your main contact are completely valid, and we regret the unnecessary stress that this caused.
Your feedback is incredibly valuable, and we’ll take immediate steps to improve our communication process to ensure this doesn’t happen again in the future. We’re committed to making every traveller’s experience seamless and stress-free.
Thank you again for bringing this to our attention.
I most enjoyed our service by the tour guides. All three of them, Alvin, Eleven and Sloven provided excellent service. They know the place and history well, they listen tentatively to customers’ requests. Eleven is the one with the highest energy of all the tour guides I have met. This trip Huangshan-Hangzhou- Shanghai is a 5-day trip so the planning is not as well as my previous experiences with China Highlights. Two out of the three hotels we stayed were not up to our usual standards and I hope China Highlights should arrange better hotels. Overall, the trip is OK but not excellent as we have expected or experience before.
China Highlights 回复2025-01-18
Hi Khim Boo
Thank you for your feedback. We're pleased to know that the guides did an excellent job of ensuring your stay was memorable. We were, however, very sorry that the hotels did not match the standards as in your previous visits with us. We will look into them and review the hotels for future arrangements.
Customer-care Team
Leon & the team planned our trip to Chongqing-Yangtze-Zhangjiajie really well! Knowing that we don’t speak the native mandarin tongue too much & not to mention unable to read, him & our local tour guides arranged provided clear instructions & directions to navigate ourselves around easily.
The places & itineraries were well planned that fits our need. Especially loves the Zhangjiajie national forest park where Cindy was proactive to suggest alternative locations when it was too misty to see the scenery.
All in all great experience !
China Highlights 回复2024-12-18
Thanks for your post. We're glad that you had a great experience and that the plans and itinerary suited your needs.
We had a day trip to Suzhou . Arrangements made by Liberman . Guide was Mr. Stone . It was smoothly executed.
The driver was also good .
Highly recommended
China Highlights 回复2024-12-14
Thanks for your post and we appreciate the recommendation.