With over 30 years in the industry, Direct Line Cruises has grown to become one of the largest and most trusted cruise-only travel agencies in the United States. By offering highly competitive fares, unbeatable promotions and 5-star customer support, Direct Line Cruises is the #1 choice for planning and reserving your dream cruise vacation. Popular cruise lines available through Direct Line Cruises include Carnival Cruise Line, Celebrity Cruises, Holland America, MSC Cruises, Norwegian Cruise Line, Princess Cruises, Royal Caribbean, Viking River and more.Read the Direct Line Cruises' reviews today. Once ready, book online at www.DirectLineCruises.com or call to speak with a cruise specialist at 1-877-731-1915. LEARN MORE
Written by the business, not verified by us.
Is Direct Line Cruises legit?
Direct Line Cruises (directlinecruises.com) has a 4.9 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Travel & Vacation and its reputation is excellent. Praise is nearly unanimous, with 96% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Travelers frequently highlight the exceptional customer service, noting that agents are incredibly patient, courteous, and always willing to go above and beyond to help. People consistently praise the staff for providing detailed guidance and seamless booking assistance for their family vacations. Consumers also appreciate the platform's user-friendly interface and highly competitive pricing options compared to direct bookings.
Some people were dissatisfied with occasional communication delays, mentioning frustratingly long hold times when attempting to reach support over the phone. Reviewers also noted minor technical difficulties with computer systems or experiencing limitations regarding specific specialty dining and excursion bookings.
Auto-generated from all reviews of this business. For reference only.
Good customer service and advice. Helped us get the lower price. Took time to explain options. However, computer system went down causing us to have to call back to complete purchase. This may have been a cruise line issue rather than Direct Line Cruises.
Reply from Direct Line Cruises2026-08-07
Hi Curt, We apologize for that glitch but glad all got resolved!
Experienced with DLC it’s never disappointing. They always managed to make sure to meet all our requirements and needs. We only use DLC. Everyone on the staff works hard to take care of us. They are very knowledgeable. they always suggest the best ships, ports and prices for us to book.
Reply from Direct Line Cruises2026-08-07
HI Cheryl, Thank you for that lovely review and for your loyalty! We appreciate your business.
The agents I have dealt with over the years, I have been booking with Direct Line Cruises, have all been very helpful and able to get back to me in a timely manner, when an issue popped up.
Reply from Direct Line Cruises2026-08-07
Hi Eva, Thank you for your loyalty. We appreciate your business.
I don’t like the fact that we have to pay in full online
I don’t like the fact that we have to call to make payments instead of going online to make payments as we go along. The only option is to pay in full.
Reply from Direct Line Cruises2026-08-05
Hi Robert,
While we are constantly striving to improve our system, right now partial payments require a manual adjustment that our agents must do internally. Therefore, partial payments cannot be made online through our member portal at this time. We appreciate your feedback and thank you for booking with Direct Line Cruises.
Easy booking thru the website and follow up with agent about life threatening food allergies was great.
Reply from Direct Line Cruises2026-08-05
HI Marie, We're glad you found that booking on our website is an easy process! And our in-house agents can always assist with those special needs! Bon Voyage!
Booking my cruise was quick and hassle-free. The website was easy to navigate, I found exactly what I was looking for, and the payment process was smooth. Overall, a great experience from start to finish.
Reply from Direct Line Cruises2026-08-05
Hi Monika, We're glad to hear that your booking experience was quick and hassle-free! Have fun on your cruise!
In a world that's becoming increasingly filled with AI and automated phone systems, it's refreshing to call a company and immediately speak with a real person who genuinely wants to help.
This is now my third time booking through Direct Line Cruises, and once again the experience was excellent. Leslie was friendly, knowledgeable, patient, and incredibly helpful throughout the entire booking process. She answered all of my questions, made everything easy, and never made me feel rushed.
One of the biggest reasons I continue booking with Direct Line Cruises is that they consistently have the best prices and promotions. Not only are their cruise fares often lower than booking directly with the cruise line, but they also include valuable extras like $50 shore excursion credits and additional onboard credit that you simply don't get on the cruise line's website.
What really sets Direct Line Cruises apart, though, is the team's experience. They know the ships inside and out. On a previous cruise, they recommended a cabin that cost the same as the one I was considering but happened to have a significantly larger balcony because of its location on the ship. That's the kind of insider knowledge you only get from people who truly understand the cruise lines and their ships—not from an online booking engine.
Every interaction I've had with the Direct Line Cruises team has been professional, courteous, and genuinely helpful. Leslie continued that tradition, and I'll absolutely be booking my next cruise with them as well. Highly recommended!
Reply from Direct Line Cruises2026-08-05
Hi Brian, Thank you for taking the time to write up such a comprehensive review! Thank you for that, but also, thank you for trusting us with your cruise reservations time and time again! We appreciate your business!
Wonderful customer service. The travel agent was great. She took the time to answer all my questions and made me feel confident in my selections. Sent a follow up email with all necessary information.
Reply from Direct Line Cruises2026-08-07
Hi Linda, We're glad you found our customer service wonderful. Thank you for booking your cruise with us.
I have used Direct Line Cruises for years and years now. I have been fortunate enough to have wonderful experiences every time I book a cruise. All the agents I have dealt with throughout the years are very helpful, professional and friendly They value their clients and they are all a wonderful asset to DLC. Thank you for all that you do!!! Denise L.
Reply from Direct Line Cruises2026-08-05
Hi Denise, We appreciate you sharing your experience of working with us! Bon Voyage!
We have used this company for the past 4 years for our cruises.
We have used this company for the past 4 years without any issues. They have always been helpful with any questions or concerns and always have given us the best prices possible.
Reply from Direct Line Cruises2026-08-05
HI Vanessa, We appreciate you taking the time to leave us a review, and of course, for booking with us!
Bait-and-switch advertising with much lower prices advertised in emailed solicitations.
Reply from Direct Line Cruises2026-08-04
Hi Jon,
Our marketing emails reflect starting from prices. These prices are typically based off the lowest fare available, and it may not align with the preferences you are looking for. Typically these are nonrefundable, cruise only rates offered on double occupancy guarantee cabins. These rates are controlled by the cruise line and are subject to change at any time. We understand this may be frustrating, but hope this provides some clarity on the matter. Thank you for your interest in Direct Line Cruises.