Fishdeal (fishdeal.co.uk) has a 3.5 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is mixed. Opinions are polarized: 59% rate it 4 stars or higher while 30% give 1 star; The business has replied to 67% of negative reviews; Reviews mostly discuss Product, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Most reviewers were somewhat happy with their experience overall. Consumers frequently find that the online store offers a fantastic selection of quality fishing gear paired with extremely competitive prices and great value. Many buyers happily highlight that their purchases usually arrive quickly, are securely packaged, and precisely match the descriptions provided on the site.
Some reviewers were not happy with extended shipping times, explaining that parcels occasionally took much longer to arrive than initially promised. Furthermore, a few people experienced frustrating communication barriers and considerable difficulties when attempting to resolve complex problems regarding damaged items or missing deliveries.
Auto-generated from all reviews of this business. For reference only.
I ordered an item which never was delivered to me and the carrier company has now returned the item back to fishdeal. I tried to contact dpd but as usual never got through. Absolute rubbish service, won't be using this again. Such a let down.
Reply from Fishdeal2026-05-13
Hi,
Thank you for your feedback and sorry to hear about your experience.
We have checked your case and can confirm that the parcel was returned to us by the carrier. When parcels are returned, this can happen for different reasons, such as damage during transport or issues locating the delivery address. Unfortunately, these processes are outside of our control once the parcel is with the transport company.
However, we offered you a solution in the form of either a reshipment or a refund, and you selected the refund option.
We sincerely regret this experience, as we always do our very best to ensure our customers receive their orders correctly and on time.
Kind regards,
Team Fishdeal
A nightmare,
Order placed in March. Was out of delivery after few days, and the parcel disappear. Of course is DPD fault, but from that moment they have started pushing back to DPD and DPD to them. They have started investigation after investigation. And I’m still waiting an answer about my refund. (1 month after the order). I’m sure they will push back again and again. DO NOT BUY FROM THEM.
Reply from Fishdeal2026-05-06
Hi,
Thank you for your feedback and sorry to hear about your experience.
We opened an investigation with the carrier as an important part of the process to locate your parcel. Unfortunately, the transport company ultimately confirmed the package as lost.
As a result, we offered you either a reshipment or a refund, and you chose the refund option. This refund has already been processed.
We apologise for the inconvenience caused and understand your frustration. Our team always does their best to solve these situations as quickly and fairly as possible.
Kind regards,
Team Fishdeal
I bought a 100 pound carp mystery box it’s says u are guaranteed to get more than you payed it was okay I give it a 6 out of 10 I don’t see how it’s worth more than 100 but it was good to do and did get a few nice bits I’ve don’t a lot of carp mystery boxes from a lot of different places so I’ve had better and worst but it’s a mystery at the end of the day
The item came damaged, really struggled to get through to them on the phone , eventually got a reply off an email, sent item back track and trace said item was received by them , emailed again for refund and they said its not been processed , could take up to 14 days even though ive proof they have received it , just hoping I get refund soon as its over £200 Not good service in my eyes
Eventually got refund but won't be buying again from them
Reply from Fishdeal2026-05-06
Hi,
Thank you for your feedback and sorry to hear about your experience.
We have checked your case and can confirm that the returned parcel was delivered to our warehouse on the 23rd of March, and the refund was processed on the 27th of March.
According to our policy, once a return is received, the refund may take up to 7 working days to be completed, depending on the payment provider.
We always do our best to solve our customers’ issues as quickly as possible, and we appreciate your patience. If you still have any concerns, please contact our customer service team so we can assist you further.
Kind regards,
Team Fishdeal
I purchased this rod as my wife has just started fishing with me and wanted a pink rod. The image appeared to me as hot pink however when it arrived in reality it appeared bright red. After a quick exchange of messages return was relatively easy with the full amount paid refunded (including postage) and free return label supplied.
Reply from Fishdeal2026-05-06
Hi,
Thank you for your feedback and sorry to hear about your experience.
We’re glad to see that after checking the product, we were able to assist you quickly with the return and provide a full refund, including postage, as well as a free return label.
We understand the colour did not meet your expectations compared to the image shown. Our team always does their best to resolve these situations fairly and efficiently.
If you need any further help in the future, please don’t hesitate to contact our customer service team.
Kind regards,
Team Fishdeal
When I ordered it said it 2-5 day delivery. I ordered on 4th of March and it's March 20 today and I'm still waiting for items I ordered. In Q&A it says that some of items might take up to 16 day to be delivered. It didn't say it for items I was ordering, as I said on checkout it stated 2-5 days. I'm going on "fishing" holidays in 2 days, hopefully it will be delivered by then. Other then that shop has a big variety of fishing tackle for all occasions, with reasonable price.
Spoke to company yesterday regarding a return of an item bought and returned ( had faulty zip) 3 weeks ago. Apparently returned item was held up in Dutch customs so had not, as yet, been delivered back to Fishdeal. Without hesitation they offered a full refund even though I’d originally requested a replacement. Really impressed with level of service and will not hesitate to use this company again in the future
I ordered a spinning rod off of them and they sent me a baitcaster which I returned and they said they would be sending me the right spinning rod and when it arrived it was the exact same baitcaster they sent me the first time this is ridiculous got it wrong twice when I specifically ordered a spinning rod
Reply from Fishdeal2026-03-25
Hi,
Thank you for sharing your experience, and we’re very sorry for the issues you’ve faced. Our team always does their best to solve customers’ problems, but we understand how frustrating repeated mistakes and delays can be.
Please contact our customer service team so we can ensure the correct item is sent to you and resolve any remaining issues. If the return is due to a wrong or defective product, there will be no shipping costs.
Kind regards,
Team Fishdeal
Angling Direct
fishdeal.ie
Thetackletavern
Gerrysfishing
Fiskedeal
Total Fishing-tackle
Angling Active
Tackleuk