Fishdeal (fishdeal.co.uk) has a 3.5 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is mixed. Opinions are polarized: 59% rate it 4 stars or higher while 30% give 1 star; The business has replied to 67% of negative reviews; Reviews mostly discuss Product, Price. Last updated 2026-08-12.
What reviewers say
AI generated
Most reviewers were somewhat happy with their experience overall. Consumers frequently find that the online store offers a fantastic selection of quality fishing gear paired with extremely competitive prices and great value. Many buyers happily highlight that their purchases usually arrive quickly, are securely packaged, and precisely match the descriptions provided on the site.
Some reviewers were not happy with extended shipping times, explaining that parcels occasionally took much longer to arrive than initially promised. Furthermore, a few people experienced frustrating communication barriers and considerable difficulties when attempting to resolve complex problems regarding damaged items or missing deliveries.
Auto-generated from all reviews of this business. For reference only.
Terrible customer service. Takes my money for an item, days later tell me they never had it in stock and it was a computer error. Tried selling me a much cheaper completely different product without the offer of returning money and then kept delaying confirming a refund. Week and half later and they are suggesting they won’t refund the postage dept ire never honouring any sort of order. No offer to reaolve the issue or compensate for their failures and yet still not money returned.
Currently going through a situation with delays receiving goods. Ordered a carp set on the 28th July, had to chase the order during that week as it hadn’t been shipped, order got shipped on Monday 3rd August. Parcel cleared customs with DPD then no movement. Contacted fishdeal who advise that there is a backlog at DPD, firstly how do they know if there is a backlog or not. After 3 days of no movement I contacted DPD who advised that they hadn’t received the customer details. Informed Fishdeal and they replied with couriers say this when they haven’t scanned the parcel into the local system. It’s now August 8th and still have no idea where my goods are. At no point have fishdeal taken the responsibility and contacted DPD. I have had to open a search request with DPD. Extremely disappointed with the service and hoping for an outcome where I receive the goods
When I make the order, I was waiting to be shipped. The money was taken. I ask after 3 days how is my order going? Then I gotta answer. Oh, something happened with the system, we don't know what we don't see your order and I was asked do I want to receive the money back or have my order to be sheep? I answer, I wanna receive the rod then I got an email from you guys which was saying we're gonna put this order manually as the money was taken, I agree to that. Wait. 4 days didn't have any tracking information. Send the question again, what is my order status then with no answer I received the money back . I'm not happy with your service. Thank you.
Ignoring emails- returned item 7+ days ago, no refund
Returned item 28 July. Tracked service.7+ days later - no refund,no response,no replies to emails. They are just ignoring customers who return items. Opening a payment dispute. DO NOT SHOP HERE IF YOU MIGHT NEED A REFUND.
I am extremely disappointed with the handling of my order
I am extremely disappointed with my experience with Fishdeal. I ordered a fishing rod for a specific event, but the parcel was lost by DPD. While I understand couriers can make mistakes, the way this has been handled afterwards has been frustrating.
DPD has already confirmed that the parcel was lost, yet I have still had to complete multiple forms and deal with repeated delays. After I submitted the requested declaration, I was then told it had to be handwritten because I had signed it on an electronic signature pad, despite the signature being written by hand. This requirement was only mentioned after I had already completed the paperwork.
It has now been nearly two weeks without my order, I missed the fishing event I purchased the rod for, and I am still waiting for a resolution.
The customer service staff have been polite, but the overall claims process has been unnecessarily slow and frustrating. I expected Fishdeal to take ownership of the issue and resolve it much more quickly, especially once the courier had admitted the parcel was lost.
I hope they improve how they handle lost parcels in the future, as this experience has left me very disappointed.
Ordered a carp bundle and my package arrived completely destroyed with most of the contents missing, completely the couriers fault. Emailed their support on the Saturday and had a reply in minutes. With a replacement order shipped out on the monday and delivered in perfect condition less than a week after the first delivery. Very happy with my products and the excellent customer service. Would recommend.
If I could give half a star I would I ordered 4 items and only 1 came dpd and fishdeal said everything was delivered but after sending the evidence I had the conversation went quiet I wont be ordering from them again I tried talking about a full refund and had no response absolutely rubbish I DO NOT RECOMMEND ANYONE BUY ANYTHING FROM HERE!
Ridiculous communication regarding a return of a faulty item. Customer service stated they would try to repair the fishing barrow despite me telling them on numerous occasions that it hadn’t even been used it was faulty when tried to assemble it. All in all I won’t bother again with Fishdeal as they based in Netherlands not UK so any returns you have to send to Holland despite the .co.uk website.
Absolute shite item not compatible for uk use
Useless messaging service
Expect a disabled person to print return label and take to parcel shop
All other messages ignored
No option for no stars
Do not purchase from these jokers
The best price I could find for the fish finder I was after.
Delivery a bit slow as not UK based (not immediately apparent on the website). I actually had a battery box, ordered the same day from Temu, arrive about two days sooner😄
Bought two bags of carp bait then realised they had put the wrong postcode on the parcel. Tried to sort it with DPD told to contact seller. Only way to contact Fishdeal was through an email form which I filled in. No reply. Tried DPD again totally useless. Emailed fishdeal again still no reply. Parcel Tried to be delivered to wrong address. Tried DPD again but still useless. Next day spent an hour sitting at wrong postcode area when I saw a white van with the driver looking at his phone go past. As he came back down the road I waved him down and luckily it was a driver for DPD and he had my parcel. It is ridiculous the address was right just wrong postcode which is what the driver looked at. I only live 5 minutes away had he read the address. I have not heard anything from fishdeal customer service, so as far as I am concerned I would not recommend them or be using again.
The item a daiwa rx rod bag arrived but it took an extra ordinary long delivery time plus I thought I was ordering from the united kingdom but it came from nederlands and took forever to arrive
Ordered three bite alarms, two of them were constantly ringing without a reason.
Contacted customer service and had no response from them.
Don’t believe the reviews on their website a gave a bad review for these bite alarms but they didn’t put my review on their website.
Ok where do I start!!! This is my second review.
I received the product which didn’t work. I sent this back and I have heard nothing since. I have emailed three times and the only response I have received is we are looking at it. No timescales.
I still dont know if they have agreed to fix, replace or return my money. Meanwhile the season is passing and I dont have an outboard.
I am so fed up with the lack of any response from this company.
Help
Michael
Angling Direct
fishdeal.ie
Thetackletavern
Gerrysfishing
Fiskedeal
Total Fishing-tackle
Angling Active
Tackleuk