Huckberry is an independent online retailer and magazine for those who love adventure. We're a team of 80ish based in Austin, Texas with offices in San Francisco and Columbus, Ohio. Over a million and a half young, active professionals trust us as their leading resource for emerging brands, gear, and lifestyle inspiration.
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Is Huckberry legit?
Huckberry (huckberry.com) has a 4.9 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 99% rating it 4 stars or higher; The business has not yet replied to negative reviews; Reviews mostly discuss Product, Customer service, Quality. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the clothing and outdoor gear, noting that all items are durable, beautifully designed, and fit wonderfully. People also love the extremely helpful staff, mentioning remarkably fast responses and very personalized customer support during routine returns and size exchanges.
However, some people mentioned experiencing frustrating communication delays and difficulties getting timely responses from customer service representatives when urgent order issues arose. A few consumers noted annoying instances where messages seemed to bounce or went completely unanswered for several days, leaving them waiting for a resolution.
Auto-generated from all reviews of this business. For reference only.
This company has some of the best customer service on the planet.
I’ve been a customer since 2019! This company has some of the best customer service I’ve ever experienced. On the gen 1 version of the huckberry rain boots I had an issue and submitted an inquiry. They shipped a brand new pair before I could even start the return process. Sooooo goood! No company does that. That experience has made me a customer for life!!!
They have a great, wide selection of products with premium quality and fair pricing. The website design is very easy to navigate, with all the information you need to make a decision without being too complicated. And the customer service is just top notch, best return and refund process I have ever experienced. They invest in the parts that will make customer satisfied. Strong recommendation!
In an AI filled era Huckberry stays grounded in reality
When compared to other online stores that stocked the same product Huckberry came out on top with the better price. Care is given to each order by providing their customers with frequent updates to their order and if any unexpected delays come forward that is provided.
I purchased a 10 Year Hoodie back in 2022 and it was the most loved item in my closet (in the unlikely event it ever was on a coat hanger) I wore it to death and Huckberry Customer Service stepped up when they saw it was not repairable and made sure I got a fair resolution to the warranty agreement which was more generous than I would have expected from any company.
I have confidence in them and their products two-fold now.
Had an issue with a garment recently received and Huckberry immediately sent a new one out expedited. Service does not get better than this! I have always liked Huckberry now I love!
You have a great portafolio of brands and products. Great quality and awesome variety. Sometimes pricey! but love Huckberry! Is an awesome resource of nice clothing and accessories. I also love what you do in social media and all the info you send.
Customer Service was terrific. My boot arrived a bit too tight for my foot and the Customer service team were great end to end on my Return. I was returning from Australia so the return took a while and Huckberry were patient. I loved my order Astorflex: Bitflex Chelsea Boot, very nice boot. Refund was completed same day as return. $80 our of pocket on return postage, hope they can give me discount next time :)
A company that stands behind its price match policy
I recently reached out to Huckberry regarding their advertised price match policy after placing an order for an RRL overshirt. The experience couldn't have been better.
Their support team responded quickly, approved the price match without any hassle, and processed the refund almost immediately. There was no unnecessary back-and-forth, no resistance, and no feeling that I had to justify my request. They simply honored their policy and made the entire process easy.
What impressed me most wasn't just the refund—it was the customer experience. It's one thing to advertise a policy; it's another to execute it with professionalism and respect. Huckberry did exactly that.
I've had positive experiences with Huckberry in the past, and this interaction only reinforced my confidence in shopping with them. Great customer service builds trust, and trust keeps customers coming back. I'll gladly continue shopping with Huckberry whenever the opportunity presents itself.
Huckberry knows their stuff! Stylish clothes, sick gear, style guides, awesome films, and dope emails. I can't say enough good things about their customer service. Highly recommend.
I had an order that appeared to have been stolen, and they got me a replacement order right away (refunded one shirt that was no longer in stock). The original package showed up a week later (2 weeks after it was supposedly delivered per the tracking), and they let me keep the shirt that was out of stock for free (I asked them if they wanted to recharge me and they said it was on the house).
Had an issue with an item purchased a few months ago. Huckberry didn’t make it, but they stood behind it and made things right to resolve my issue without a second thought. Don’t get me wrong, I loved the item and was bummed it broke, but seeing how quick and painless it was to get resolution was also great to see/encounter. It really makes me want to shop here more.
Terrible. Seems like a drop shipping scam to me. Paid for next day shipping. Item wasn't even going to arrive close to next day. Ordered on a Wednesday and was an estimated Monday delivery. Fine. Had them cancel. Next I notice they have only refunded me $152.13 out of the $173.07 I paid. Non-existent customer service. I just tried to reach out to their chat "customer service" and got met with "Please enter your email address below and one of our team members will follow up with you via email". Now I'm without a shirt I needed for a very important occasion and lost $20.94 for a headache and more. If you just want something dropped on your front step without any care or customer service this is the company for you.
I have been a customer of Huckberry since 2012. The reason I keep coming back is their customer service. They stand by their products. It reminds me of the Nordstrom service standard that was set decades ago. They procure and sell great products but occasionally have issues, when they do their customer service takes care of you.