Quality First Lift Down was founded in 2019 to challenge the headwear status quo. We create colorful, unbranded headwear that complements your outfit without acting as a billboard. Each piece is crafted with a commitment to quality, made to be a staple in your wardrobe. Why Color Matters Color is our guiding star. We curate timeless silhouettes with standout hues that feel both familiar and fresh. By blending customer feedback with our design research, we build a color palette that helps you express your style effortlessly. Our Community We’re inspired by you. At Lift Down, we design headwear that celebrates individuality. Your feedback helps us refine our offerings, ensuring we always provide hats that fit your needs and style. Together, we build a brand focused on timeless, quality design. Discover your next favorite hat at Lift Down—where quality, design, and color come together for a perfect fit, every time.
Written by the business, not verified by us.
Is Lift Down legit?
Lift Down (liftdown.com) has a 4.5 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Business Services and its reputation is excellent. 86% of reviews are 4 stars or higher and 7% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
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Reviewers overwhelmingly had a great experience with this company. Consumers often mention the fantastic variety of vibrant colors, soft fabrics, and wonderful fits that finally accommodate smaller or larger head sizes comfortably. Many buyers also emphasize the exceptional customer service, explaining that staff members are incredibly helpful, friendly, and quick to resolve any order or shipping hiccups.
Some reviewers were not happy with the thin fabric quality of certain caps and felt that the products looked cheap. Additionally, a few buyers noted that shipments took over two weeks to arrive and came packaged in plain plastic bags without proper boxes.
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Excellent customer service. My original parcel was lost, but the seller responded quickly and sent me a replacement cap without any hassle. Communication was great throughout, and the issue was resolved professionally. I’m very happy with the outcome and would definitely buy from this seller again. Thank you Marielle 😊
I have a large Scottish head, and I have never found a billed hat that fits me. The XL fits great, and the hat is great quality. I highly recommend. Great customer service, too.
My husband and I both purchased hats from Lift Down, and we couldn't be happier. One of the things that sets this company apart is that they offer hats for small heads, regular sizes, and larger heads—a feature that's surprisingly hard to find.
I have a very small head, and for the first time, I found a hat that fits perfectly without looking oversized or constantly slipping down. My husband has a larger head, and the XL fits him comfortably as well.
We also loved the wide variety of colors to choose from, making it easy to find something that matches our personal styles. The quality is excellent, the hats are well made, and they've held up beautifully.
If you've ever struggled to find a hat that actually fits, Lift Down is definitely worth checking out. It's refreshing to find a company that recognizes one size does not fit all!
Marielle at Lift Down went above and beyond to help me with the cap I bought. She was patient, responsive, and made sure everything was taken care of. I truly appreciated her excellent customer service. Thank you, Marielle, for turning my experience around! Your help made the sale happen.
Really poor quality, at least for the international version.
Took 2.5 weeks to ship to Canada, only for it to arrive in a plastic bag, and the brim attached crooked. I saw it mentioned in other reviews but was trying to be optimistic, but these hats are definitely just Alibaba partnerships where they get their logo tag added on the inside. Really disappointed as they make it look like a more premium brand, and tout “in depth QA” when this is something that apparently happens frequently.
Reply from Lift Down2026-07-08
Hi Sean,
Sorry to hear the cap arrived with a crooked brim and in a poly bag. That is not the experience we want anyone to have. We have actually just transitioned to shipping boxes for all non-US orders, so this will not happen going forward.
On why we ship non-US orders from China at the moment: we manufacture overseas like nearly every hat brand, and we fulfill international orders through a partner in China. That lets us offer shipping that is roughly 75% cheaper than shipping from the US, and it is what makes it possible for us to serve customers in Canada, Europe, and Australia in the first place.
If your cap was damaged in transit, we would be more than happy to replace it free of charge. Just reach out to [email protected] and we will take care of you.
- Tarrik
These are the best caps ever! In all the colors you could ever want. The fabric is very pleasing and comfortable on my bald head too. Plus, they have great specials, their customer service will go above and beyond to make things right for you. I will always come back for more of these caps for myself and as well, they make fantastic gifts too.
I love these hats! I now own 4! I needed to return one because the color was not quite what I wanted and the company could not have been more supportive through the return process. I am recommending Lift Down to all my friends! The small hat fits my head perfectly and doesn’t blow off while I am walking on a windy day!!
Reply from Lift Down2026-07-03
Hi Cheryl,
Glad you're loving the hats and thank you for owning four! Per our return policy, we charge a return fee to partially cover the costs of processing a return, which is why the refund wasn't the full amount.
Our team usually offers the exchange option first since it's free for you and the easiest route, though we completely understand it's not always what you'd like to proceed with when a color isn't right.
If you'd like to revisit the exchange or have any questions, reach out and we're happy to help
- Tarrik
Lift Down is an exceptional company. Not only offering a great product but also giving great customer service.
I was contacted about a possible mistake I made in ordering. They helped me by fixing my error and refunding my repeat order. Service like this just doesn’t happen anymore!
After a couple weeks I noticed a small defect on the crown of my new cap--a small hole that if washed may have continued to grow and fray. Lift Down acknowledged the defect and immediately rectified it with a promise of a discount on my next order. Immediate service was greatly appreciated. Thanks Lift Down!! I'll be ordering again soon.
Nice hats which fit larger heads but once you get past the slick website you find that they are made in china, come in the worst type of temu like bland plastic packaging and take over 2 weeks to get to the UK. Offers to buy more are also uninspiring.
Reply from Lift Down2026-06-20
Hi Adam,
Thanks for the honest feedback, and I'm sorry the experience fell short in a few spots.
On where they're made: manufacturing in China is what lets us keep the quality high while staying competitively priced, and it's also how we're able to offer 24 colors across 3 sizes.
On packaging: I hear you. We're in the process of transitioning to shipping all non-US orders in boxes, since we've heard the same preference from other customers.
On delivery: most UK orders arrive within 7-10 days, but occasionally things outside our control like customs clearance cause delays. We're working to be as transparent as possible with tracking so you always know where your order is along the way.
Appreciate you giving us a try, and we hope to earn a better score next time.
- Tarrik
CUSTOMER SERVICE
A birthday gift.
There was a hiccup with the courier having the correct address for our delivery, so our original order went to an incorrect location.
Marielle worked with me for a week, emailing back and forth daily, to figure out a solution. She was very kind and supportive. Using an alternative address, our oder was received within three days.
The Lift-Down baseball cap is the first one I’ve ever had that properly fits my massive bonce.
When it first came out the packaging I was slightly underwhelmed and didn’t think it would fit. Once on, I really liked it, though. It has a great depth and height (I’ve never had a baseball cap that comes down to my ears)!
It’s stylish in an understated way, too. I reckon I look effortlessly cool in it :).
The hats we ordered came quickly and the process was very smooth. I had to exchange the small ones for medium ones and the process was really easy and the customer service was friendly.
The quality of their hats are really wonderful and I'm looking forward to buying from them again!
I've bought several hats from Lift Down. They're top quality. Their customer relations are equally impressive. Got a question or concern? They'll respond immediately.
I bought several caps from Lift Down and they're all high quality and they arrived in a very reasonable amount of time. I'm excited about all of them and I'm sure I'll wear them for years. I got a nice message after I wrote an honest review about one style of cap, too, so that's nice.