Quality First Lift Down was founded in 2019 to challenge the headwear status quo. We create colorful, unbranded headwear that complements your outfit without acting as a billboard. Each piece is crafted with a commitment to quality, made to be a staple in your wardrobe. Why Color Matters Color is our guiding star. We curate timeless silhouettes with standout hues that feel both familiar and fresh. By blending customer feedback with our design research, we build a color palette that helps you express your style effortlessly. Our Community We’re inspired by you. At Lift Down, we design headwear that celebrates individuality. Your feedback helps us refine our offerings, ensuring we always provide hats that fit your needs and style. Together, we build a brand focused on timeless, quality design. Discover your next favorite hat at Lift Down—where quality, design, and color come together for a perfect fit, every time.
Written by the business, not verified by us.
Is Lift Down legit?
Lift Down (liftdown.com) has a 4.5 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Business Services and its reputation is excellent. 86% of reviews are 4 stars or higher and 7% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-12.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company. Consumers often mention the fantastic variety of vibrant colors, soft fabrics, and wonderful fits that finally accommodate smaller or larger head sizes comfortably. Many buyers also emphasize the exceptional customer service, explaining that staff members are incredibly helpful, friendly, and quick to resolve any order or shipping hiccups.
Some reviewers were not happy with the thin fabric quality of certain caps and felt that the products looked cheap. Additionally, a few buyers noted that shipments took over two weeks to arrive and came packaged in plain plastic bags without proper boxes.
Auto-generated from all reviews of this business. For reference only.
Although this company makes quality hats their return policy is very lacking. Sometime styles just don't work out for people and the customer is penalized because they have to return (they have a very steep return fee $$$) Also, the returns page is difficult to find on their website. I ended up having to email them to figure it out. I think this is done on purpose and I don't like being manipulated. SO, buyer beware.
Reply from Lift Down2026-02-16
Hi Naomi, thank you for the feedback and for the kind words about our hats.
I'm really sorry to hear about your experience. You're right that our return fee can feel steep, but returns are genuinely expensive to process and we actually subsidize a portion of the cost to keep it as low as we can for customers.
We do display our return policy in multiple locations across our website, but I'll share your feedback with our website team to see if we can make it easier to find. If you ever have trouble with anything, please don't hesitate to reach out to us directly and we'll do our best to help.
Appreciate you taking the time to share this.
- Tarrik
I have a super small head and can NEVER find hats that fit me. My ears always stick out and I can never fill the actual hat with my head. Children's hats always have a brim that is way too small on an adult's head so they never worked. I finally found a hat that actually fits and I can wear without feeling uncomfortable!! I need these in all the colors!
The caps were great fit and people at work were asking were I got them. Everyone liked them
Reply from Lift Down2026-01-22
Hi Heidy,
Love that! Thanks for spreading the word. Glad the fit worked out and that the caps are getting some attention at work. Appreciate the support!
- Tarrik
Very pretty, quality BB caps! Furthermore, when I had a problem their customer service team went above and beyond to help me solve it promptly.
Reply from Lift Down2026-01-22
Hi Ruchelle,
Thanks for the kind words! Glad you're happy with the caps and that our team could help sort things out. We appreciate the recommendation!
- Tarrik
Hi Tadd,
Thanks so much for taking the time to leave a review! Really glad you're happy with both the hats and the service. That's exactly what we aim for. Appreciate the support!
- Tarrik
I recently purchased a lift down hat which ended up being too large. As I am an international customer (Aus) the US shipping/import fees made it too expensive to return. I thought I had wasted my money. The customer service however as Lift Down was 2nd to none, and they offered me a reduced price hat in my size due to this. I couldn't be happier with the service or the hat
Reply from Lift Down2026-01-22
Hi Pat,
Thanks so much for taking the time to share this! We know international shipping can make things tricky, especially when sizing doesn't work out on the first try. Really glad our team could find a solution that worked for you. Making sure customers end up with the right fit is what matters most to us.
Enjoy the cap and thanks again for the kind words about our service!
- Tarrik
A great fitting cap. Very Comfortable to wear all day long. Good selection of colors to chose from. I will be buying more. Shipping was quick and well packaged.
Reply from Lift Down2026-01-22
Hi Philip,
Thanks for the review! Comfort and fit are what we obsess over, so this is great to hear. Appreciate the support!
- Tarrik
Inconsistent sizing, disappointing considering huge mark up on these hats.
I just received two size small hats in different colours. One hat fits well but the other hat is extremely tight. Can't believe I paid over $40 AUD for each hat!
Reply from Lift Down2026-01-21
Hi Jasmine,
We're really sorry to hear about the inconsistency between your two caps. That's frustrating, and we completely understand the disappointment.
Unfortunately, this can happen to a small percentage of orders due to a slight margin of error in manufacturing. That said, we stand behind every cap we sell and would love to make this right for you.
Please reach out to us at [email protected] and we'll get a replacement sorted for you right away.
- Tarrik
I had a problem with my order - it supposedly was delivered to my building, but the staff had no record of it (they are required to log in all packages). Lift Down resent my order which I received in just a couple of days. I love my Lift Down wool caps!
Reply from Lift Down2026-01-22
Hi Steven,
Thanks for sharing this! Sorry about the delivery hiccup but glad we could get it sorted quickly. Enjoy the wool caps!
- Tarrik
Average quality. Very flimsy. Looks the same as the ones on Temu that are 1/4 of the price. Not great value at all.
Hat was delivered in a flimsy unbranded plastic bag with no protective packaging and no tags etc.
Website shows returns address as US however item was obviously drop shipped from China.
Seems like a bit of a scam.
Reply from Lift Down2026-01-08
Hi Stacey,
We're sorry the hat didn't meet your expectations, but we'd like to address a few points:
On quality: Our caps use the same mid-weight cotton twill and construction as name brands selling for $30-40+. We'd genuinely like to understand what felt "flimsy" — if there's a defect, we'll make it right.
On packaging: Our hats don't include hang tags because we're unbranded by design — that's the whole concept. That said, we're currently working on shipping international orders in boxes, and your feedback has been shared with our team.
On shipping from China: You're right that your order shipped from overseas — we use a fulfillment partner in China which allows us to offer shipping that's 75% cheaper than from the US. This is how we're able to sell to customers in Australia and Europe at all. That's not drop shipping or a scam.
If you'd like to return or exchange, we have several options that don't require shipping anything back to the US. Just reach out to [email protected] and we'll make sure to take care of it.
SPEEDY shipping and the hat is very well made. With good stitching. The material is excellent quality and they have lots of colors and friendly folks on staff. But best of all, right out of the box, it fit!! I HIGHLY RECOMMEND liftdown.com.
Reply from Lift Down2026-01-22
Hi Ann,
Thanks Ann! Really glad the fit was right from the start, that's what we're all about. Appreciate the recommendation!
- Tarrik
Superior Quality Product and unparalleled Customer Support and Service.
The products I ordered were of the level of quality and fit that met my expectations based solely on what I saw and read online. That is where my online ordering experience too often leaves something to be desired. I could not ask for more in that regard. The customer service and support far exceeded my expectations when it came to resolving a complex logistical issue with the delivery. In my experience, that is where most companies fail and end up exacerbating a problem rather than solving it and creating a painful experience as a result. I have the product I wanted and could not be happier with the solution they provided. More companies could learn from how this was handled and have more satisfied customers as a result, in my opinion.
Reply from Lift Down2026-01-22
Hi Michael,
Thanks so much for taking the time to share this. Really glad the caps lived up to what you saw online, and even more glad we could sort out that delivery issue for you. Appreciate the kind words!
- Tarrik
Marielle and the best customer service I have ever had made my purchase a great experience! She was so responsive and knew just what I needed and came through with flying colors. It certainly didn't hurt when I received the best fitting hats I have ever owned. I have already placed another order for Christmas. Thank you! Charlie
Reply from Lift Down2025-12-22
Hi Charlie,
Thank you for the kind words. We're happy we were able to assist you and glad the fit is working well. Appreciate you ordering again and taking the time to share this.
- Tarrik
Package was stolen from the front stoop - Marielle at Customer Service was extremely helpful and got me a replacement for shipping cost only. She was incredibly prompt and responsive throughout the issue. Best of all, I love the hat!
Reply from Lift Down2025-12-22
Hi Craig,
Appreciate the feedback. Happy to hear everything worked out and that the hat fits well. Thanks for sharing your experience.
- Tarrik
Soft and excellent fitting cap for my larger head. Also had a bit of an issue and customer service quickly made things right. I’ll be ordering another color from the selection soon.
Reply from Lift Down2025-12-22
Hi Mark,
Thank you for sharing this. That's exactly what we're here for, making sure people with larger heads can finally get a proper fit. Glad we could sort out the issue for you quickly. Looking forward to your next order, and thanks for giving us a shot.
- Tarrik
Great customer service! Marielle responded to my email and offered to help me by changing the color of one that I realized I had ordered incorrectly and was not able to change online. Can’t wait to try these hats when they arrive!
Reply from Lift Down2025-12-22
Hi Barbara,
Thanks for the kind words. We know it can be tricky to change things after an order goes through, so we're always happy to help sort that out. Hope you love the hats when they arrive, and thanks for taking the time to share this.
- Tarrik
So happy to have found this company! As a family with bigger heads, it's thrilling to find baseball hats that look and fit great. Also, customer service is top notch. Highly recommended.
Reply from Lift Down2025-12-22
Hi Ann,
Really appreciate this. We started Lift Down because we've been there, struggling to find hats that actually fit properly. It's great to hear the whole family can finally get caps that work. Thanks for the recommendation and for taking the time to share your experience.
- Tarrik
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