From a bit of an education to…
From a bit of an education to delivering a rather feching hat. These chaps tick the boxes. I am extremely pleased with what I have received. All the best from Hong Kong.
About Panama Hats Direct
Data updated- Website
- panamahatsdirect.com
- Category
- Shopping & Fashion
- Location
- United States
- Status
- Unclaimed
- Last 12 months
- 20 reviews
- Replies to negative
- 100% (1/1)
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About this business
Custom design your very own genuine Panama hat, or choose one from our inventory. We have 17+ years of excellent service.
Is Panama Hats Direct legit?
Panama Hats Direct (panamahatsdirect.com) has a 4.9 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 99% rating it 4 stars or higher; The business has replied to 100% of negative reviews; 20 of them were added in the last 12 months. Last updated 2026-09-01.
What people say
Panama Hats Direct timeless quality!
Panama Hats Direct Hi, You ever love a hat? I do; you need a hat to protect from the sun, to stay cool on hot days, and most all to look good. Panama Hats Direct makes it possible to own truly amazing high quality hats. I own several and Panama Hats Direct purchasing process is amazing, you are informed of each step in the creation of your hat, they answer your questions and follow up after you receive your hat to make sure you are satisfied. The skill to weave and time required to produce quality Panama Hats like the ones Panama Hats Direct offers will likely someday disappear. Spring, summer or fall , a sharp looking Panama hat always brings a smile to my face. We are lucky to have the opportunity to own a truly quality hat, grab one from Panama Hats Direct, you will be happy you did. James from US Gulf Coast.
You cannot beat the quality of the finer weaves!
Finest quality hats at the fairest price, considering all the hand labor that goes into them. This is our 2nd Panama hat, with the fine weave, $300+, but worth every penny. First hat is decades old and showing it's age, so a new one was ordered. Imagine our surprise at the upgrades over the years: now with a liner and protector to keep the straw from damage, exact diameter you need, made to order in every way, truly a bespoke product, you won't be disappointed in the quality. Color us Highly Satisfied! Cheryl and Charles
Customer focus and great hats!
Panama Hats Direct have a strong customer focus. They remain in contact during the hat creation process, sending pictures as stages are completed. The hat is high quality, and looks like it will last for years.
Great quality hats
Great quality hats, amazing customer service and care and very reasonable prices. Repeat customer and very happy with my hat(s)
Extraordinary Product & Customer Service.
This has been one of the very best online purchases I've ever made. The order entry process was both comprehensive and intuitive. Communication was excellent from order confirmation through all steps of manufacturing and delivery. The finished product is a "work of art" and far too nice for an old bloke like me.
My second Panama hat from Casey
STRONGLY RECOMMENDED This is my second Panama hat from Panama Hats Direct. The first one was 10 years ago and was one of the inexpensive Cuenca models; inexpensive, but nice. This time I ordered a Fino Fino quality Havana with a shorter 2.6"-2.9" brim. Casey and his staff were responsive to my questions and provided two in-progress photographs of the hat in it's final stages of weaving. The Fino-Fino is tightly woven and very light, and comes with a leather sweat band and a liner; though, I might remove the liner .... Although expensive at around $300, I think the hat is worth every penny. It is autumn in California now and I cannot wait for summer to arrive so I can wear it. I did not receive notice that the hat shipped, and recommend PHD do so in the future. However, I received the hat in a well-constructed and sturdy cardboard box that had a crown-holder so the hat did not shuttle around during shipping. I just might buy another one ...... -- GHP in San Jose
new hat
followed my order from womb to tomb---very helpful and responsive--will def use again---Ray Nadeau The hat was beautiful
Nice Hat, Poor Service
I hope that my experience is the exception that proves the rule. Panama Hats Direct provides some excellent quality hats and I respect what they do. But my experience with the company has been poor. To begin with, I began the design process and ordered a hat — a Plantation model that I really liked the look of online. I ordered it, inputted my size, and went on with it. A day or two later I got a message checking the details I had inputted. The hat was all good UNTIL we got to size — it was a hat that was far too small for me. Thankfully the team and I communicated, and after a decent wait time, this was resolved. When my hat arrived, I appreciated its quality and design, but was disappointed that it made me look a bit too much “Wild Wild West”. Credit due to the team, they were willing to take the hat back after some communication. But I didn’t want to do that, because I felt that I had made the mistake, and it wasn’t fair. So I ordered a second hat. This is where my mistake began. Having an account with them, I assumed that all would be good, and I inputted my measurements again. This time I was aiming for a Havana model. Because of the issue I had had previously with sizing, I was ESPECIALLY careful to make sure I inputted the correct size. You can imagine my surprise when I got a message again, checking the details for my hat, and again, it was the wrong size. I accept, it could’ve been a mistake or technical error on either side of us, but thankfully, it was resolved. Here’s where the professionalism begins to slide — after everything was arranged, I received my second hat, and found it was far too small. Immediately I reached out to them — on September 27, 2024, I said: “I believe that there has been a mistake. I just received the hat I ordered in August today, and it’s too small to fit my head.” The response came back the next day on September 28, 2024: “ I see the original order you asked for was sent to you in that size but their was also an email from you so i am trying to find out what happened but we will get this taken care of for you. tomorrow i will sort this out.” As of writing this review, there has been no further reply to me. On October 3 and 10, I reached out to them, asking for updates, and have heard nothing. So, while I loved my first hat, I’m left wishing I returned it and got my money back. Instead, I’ve got a hat that I have limited occasion to wear (it’s very nice still), and a hat that’s far too small, that I’ll have to either give away or try and sell at a loss. It’s a pity too, because I liked them, and I like what they stood for. If you choose to use them, do be careful. For the sake of balance, if I do hear back from them, I will be happy to update my review, but it saddens me that they haven’t had a chance to work with me yet.
Reply from Panama Hats Direct2024-10-26
I will be happy to resize your hat for you. I am sorry this has been difficult for you. Please contact me for the address to send your hat to for servicing, and I will reblock it for you myself.
Top Quality, great service
I am very impressed with the quality of the new hat. I selected an Optimo style and it is beautiful. The weave is great, the color is great, the hat band is handsome. The Company kept me informed every step of the process. From the finish to the shipping, I always knew where the hat was. When I need a new Panama, I will get it from here.
Excellent hat
Excellent hat, beautifully fine weave and as described. Th ehat band tha I was looking for was not on the web site but I was sent a couple of alternatives for free and they are all great. My second hat from these guys and I am very happy with both.
Panama Hat Company is extremely…
Panama Hat Company is extremely efficient and professional. They seem to have this whole buying and shipping process down to a science. I live on the Cape Verde islands but received this hat in perfect condition just 21 days from day of purchase. The hat is outstanding and fits perfectly. Highly recommend this company.
Exceptional Hats and Exceptional Service
Over the last few years, I have purchased five hats from Panama Hats Direct. The hats have been mostly Fino or Super Fino weaves, and each reflects the quality of expert craftsmanship I have come to expect from this company. Moreover, their delivery process is down to a science, and service extends well beyond the purchase. One of my custom hats recently blew into a lake and became soaked and deformed. They restored it for the price of shipping and a modest five dollars. Of course, I will make more purchases from them in the future.
Second hat I’ve bought now but this is…
Second hat I’ve bought now but this is first one I’ve designed myself, it’s wicked, the journey was a pleasure from start to finish with photo and info updates, Thanks, Pete
Top quality hat.
Top quality hat. Delivered in sturdy box, hat has no damage at all. Super great customer service. If I had two heads I would order an other one without a question.
My husband has been searching for years…
My husband has been searching for years for a hat that fits him well and that he likes. Finally! Fantastic hat, fantastic company and great customer service! He is so happy!
It isn't just about the terrific hat, it's about the art form and the experience.
My second Panama Hats Direct Montecristi is now in hand - or rather - on my very happy head. Custom Fino Fino Havana with 3/4 small curled brim. Each time I have worn it so far I've received compliments on the unique style and workmanship. Beyond the exceptional handiwork provided through Panama Hats Direct is a through, thoughtful, and individually oriented customer service experience that included regular status reports of my specific hat with process photographs as well as informative narrative on the process. Every detail of my hat is exactly as ordered including the precise size of 59 1/2 cm as requested and measured by me. I feel that I have received tremendous value by working with Panama Hats Direct AND have had an individually tailored experience that makes me feel like an important and unique person, a valued client, and someone who has been welcomed into a very special community. Thank you all for your ongoing commitment to this important art form.
Received my custom-made hat today and…
Received my custom-made hat today and it was perfect! If you have issues with website, call customer service, they are awesome. Highly recommended!!!!!!!!!!!
Superb Service
Just received my hat and am delighted. Perfect fit and beautiful quality. Terrific value for money and brilliant service can't be beaten
custom hat and experience
great ordering experience, they send you pictures of your hat in process! Also terrific customer service. And of course, the hat is beautiful.
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