Scheels is an American privately held, employee-owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota.
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Is Scheels legit?
Scheels (scheels.com) has a 1.7 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Sports and its reputation is poor. 75% of reviews are 1 star, a relatively high share; The business has replied to 70% of negative reviews; Reviews mostly discuss Product, Customer service, Price. Last updated 2026-08-28.
What reviewers say
AI generated
Most reviewers were dissatisfied with their experience overall. Many consumers expressed frustration regarding long delays with online orders, with some items taking weeks to ship even after being listed as available. A significant number of people found the company's processes lacking, citing difficulties with price matching procedures and issues with product discrepancies upon arrival. Consumers also pointed out problems with merchandise quality, receiving items that appeared used or were not as described.
Conversely, a small portion of people felt that certain staff members provided outstanding help, noting friendly and understanding assistance when issues arose. Some customers praised specific helpful interactions, such as when staff assisted with resolving order issues or when they found unique items that were otherwise unavailable. However, a few other people also felt that during customer interactions, some staff members displayed condescending or perceived rude behavior, contributing to dissatisfaction.
Auto-generated from all reviews of this business. For reference only.
Purchased corner flags for our soccer organization on a Saturday, August 16th. Received a message that the flags would be shipped on Monday. On Wednesday, I received an email thanking me for my return and stating they would refund the money that I paid...there was no return since they never shipped the items.
I sent an email to their customer service the next day and received a message saying they would respond within 24 hours. It's been 6 days with no response. Very poor experience and would not recommend them to anyone.
Reply from Scheels2025-09-10
Thank you for your review. I apologize for the situation at hand. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
On 827 2025 at around 1 pm I went to Scheels in Sandy, Utah, and I had my firearm in my box. Unloaded I go inside no issues I go upstairs. I go to the customer service desk and some Female comes up. Ask if I need your help. She seemed a little bit condescending. I asked her I needed to get some sites for my handgun so that she brings me over to a different area where they sell magazines. She really didn’t seem like she wanted to help too much. The impression I got from her. She was anti-gun and one of those woke far left people now because of her experience that I had with her I will never go back to the store again to buy anything Sheels you can do better than that. Pay attention to who you hire because it’s gonna cost customers and they’re not gonna come back. She was completely anti-gun now unless Sheels is anti gun then I would understand. I didn’t like this Female from the go. She made me feel like I was a criminal or some sort just by her attitude.
I ordered football cleats for my son. The whole reason I chose to order from SCHEELS.com was because the cleats would have been here the day he needed them or sooner. The day they were set to arrive,at latest, the cancelled my order. Being a single working mom that sent my day into a scramble. I live 50 mins from closest store to be able to buy football cleats, hence the reason I ordered online. Now I have had to call off work and drive the 50 mons just to hope I can find his size. Company is ridiculous, they charged me then cancel order I have to find money to buy new ones travel 50 mins one way. Will never order from them again!!!
Reply from Scheels2025-09-10
Thank you for your review. We apologize for this experience. We have sent this to our management to follow up regarding a resolution. We hope to serve you better in the future.
My favorite go to place for adult kids and Grands.
Great selection of brands and available items online - great sales - in store shopping a pleasant experience as a Christian founded Company - the atmosphere is nice and employees seem to love their job - Refreshing - Returns made easy if needed -
Reply from Scheels2025-08-26
Thank you for your review! We’re glad you had a great experience, and hope we can continue to provide great service for you in the future! We look forward to your next visit!
This place may have brick and mortar locations, but its online store has to be a front or a joke. Customer service is TERRIBLE! I attempted to make a purchase online several times and it consistently gave an error and the one time it went through, it was cancelled. I called to speak to customer service, they claimed it was because my shipping and billing address were different, verified my info, ordered and they canceled again! I verified my info with my bank and the info they have and they still cancelled yet again. Do NOT shop here! This place sucks and they clearly don't want your money.
Reply from Scheels2025-08-26
Thank you for your review. I apologize for the situation at hand. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
I ordered baits for an upcoming fishing tournsment. They were posted to be delivered the day before but when i ordered them i looked at the tracker and they are set to deliver the day of the tournament. I also seen one of them never got shipped and customer service said they were not in stock. So they charged me for items they did not have. If i would of known this i would of ordered from another online business. Now i have no way of having these items for an important tournament. I would not suggest anyone order from this company maybe its better to go to the store but this is awful service on their part.
Reply from Scheels2025-08-20
Thank you for your review. I apologize for the situation at hand. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response
OUTSTANDING! This was my first try with Scheels.com. First, they had an item, in a size that no one else had, and on a site that had plenty of pictures of the swim trunks from different angles. It was easy to place the order. I had plenty of information to confirm and track the order. The entire process was convenient and my item arrived quickly and in perfect condition. There was one follow up question I had about the item, and shockingly, I had an answer within a few hours; and the answer was better than I expected! Their customer service is hands down one of the best I have ever experienced. Friendly, fast response, total success. In short, I was able to buy an item that I could not find anywhere else, I got a great deal, with phenomenal support. A+++
Reply from Scheels2025-08-20
Thank you for your review! We’re glad you had a great experience, and hope we can continue to provide great service for you in the future! We look forward to your next visit!
Canceled my credit card because I didn't use it enough
Overall the shopping at Scheels is good. Prices are pretty high though. The cashier talked me into applying for a credit card with them so I did and was approved, however I received a letter in the mail saying they were canceling it after I had it for 1 year due to not using it enough. Good riddance then to you as I will not be back in a Scheels store.
Reply from Scheels2025-08-20
Thank you for your review, I apologize for your experience. If you are willing, please visit our Help Center, or contact our Customer Experience team directly, as one of our managers would like to look into this for you.
Today is 26th July. When I ordered the merchandice on 21st July, they promised to deliver on 24th July.. The tracking system on their website is unable to indicate the location of the package except saying that it is in transit.
Reply from Scheels2025-08-20
Thank you for your review, I apologize for your experience. If you are willing, please visit our Help Center, or contact our Customer Experience team directly, as one of our managers would like to look into this for you
The price I paid for the gun was $20 cheaper at Cabela’s. The people at the service desk were very unhelpful to say the least will not be back.
Reply from Scheels2025-07-23
Thank you for your review. I apologize for this happening. We do price match, and have sent a request for more information to look into this further. We hope we get the opportunity to serve you better in the future, and provide the correct experience!
got a $1500 rifle & $1500 scope from Scheels and I was going to get a suppressor from Silencer Central as I already had a trust account for that purpose but, NO I wanted to get it through Scheels to keep it local and all in one place. Well I got my $200 federal stamp but, the suppressor wouldn't fit on my rifle. They told me I would have to go out on the Internet and find an adapter. BS So much for keeping it local, I had to go to Silencer central to get an adapter to make the Scheels stuff work. So much for local - NEVER AGAIN
Reply from Scheels2025-07-23
Thank you for your review. I apologize for the situation at hand. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
Delivery service and customer communication are terrible. I purchased 2 pairs of shoes with an estimated delivery date of 06/27/25. Today is 07/08/25, I have not received the products and there is no information available regarding these deliveries except for the USPS status saying that the product was shipped shortly after ordering.
Reply from Scheels2025-07-23
Thank you for your review! I found your order, and it appears this is now delivered. I apologize for the delays, and hope we can better serve you in the future! If you have any additional questions or concerns, please don't hesitate to reach out to us via our Help Center.
I believe Scheels uses bait and switch tactics hoping you will still purchase from their website after they confirm a product is in stock. Once you pay for the product and wait 24 to 48 hours for the tracking, mysteriously, the product will be "sold out". However, if you go back to the website, the product is still available for sale online. Pretty sure these are illegal but definitely unethical, tactics.
Reply from Scheels2025-07-23
Thank you for your review! We do fulfill our online orders at our store locations. We unfortunately cannot guarantee that it will be on the sales floor during the fulfillment process that takes place in-store. Nonetheless, I do apologize for your experience, and hope we can better serve you in the future!
Tried ordering a $3,000 kayak off their website and kept getting the same error message with different payments. Emailed them and got an email back saying they could place the order on their end then send me a link to do the payment. Got the link, put in all my payment info and it said payment complete. Shortly after I got an email saying the payment was stopped in their system and their was nothing more they could do besides suggesting I call the store. I now have a pending payment on my account holding up a good chunk of money for a product I'm not getting. Worst online shopping experience ever!!
Reply from Scheels2025-07-23
Thank you for your review. We apologize for your poor experience, and the delay in our response! We would like to assist further in completing your purchase, and creating a better experience for you. We have sent this to our management to follow up regarding a resolution. We hope to serve you better in the future.
I CAN NOT SAY ENOUGH ABOUT OUR EXPERIENCE WITH A LADY NAMED CHRISTINE IN THE SHOE DEPARTMENT LAST WEEKEND...I TOOK MY HANDICAPPED BROTHER IN TO BUY A PAIR OF SHOES WHICH ARE A HARD SIZE TO FIND ...SHE WAS ONE OF THE MOST KIND AND PATIENT CLERKS I HAVE EVER HAD BEFORE..SHE TOOK TIME WITH US TO MAKE SURE THEY WERE A GOOD FIT AND EXACTLY WHAT HE NEEDED! WENT ABOVE AND BEYOND TO HELP US! THANK YOU FOR YOUR KINDNESS AND HELP! YOUR A GREAT EXAMPLE OF WHAT CUSTOMER SERVICE IS ALL ABOUT!
Reply from Scheels2025-07-23
Thank you for your review! We’re glad you had a great experience, and hope we can continue to provide great service for you in the future! We look forward to your next visit!
Ordered 3 Stanley’s for gifts for my Mom and 2 Daughters. Tracking says they put wrong address and they are basically lost in mail! Contacted customer service no I’m sorry no we will make it right just maybe your address is wrong. I order hundreds of items from other sites never an issue checked my order online and I have correct address on my order. Poor customer service the unfriendly lady said hopefully you have them by end of the month!!! Not holding my breath poor customer service and poor company first and very last order from this company!!! Thanks for ruining 3 gifts. Don’t order from this company!!!
Reply from Scheels2025-07-23
Thank you for your review. After a delay in processing, the package appears to have been delivered on 5/22/25. We apologize for any delays with the carrier, and hope to serve you better int he future!
I do not recommend this pace at all. I order a $500 camo turtle box that i never received they stated that the carrier delivered which i see the delivery picture and that’s definitely not my home at all. I’ve been back and forth with these ppl and unfortunately i have to wash $500 Down the drain because obviously they aren’t trying to replace my item which i was asking for. To be completely honest i wouldn’t dare purchase from this place whatsoever.
CHANDLER, AZ (Tempe)
Got to do something about the attitude on the 'hiring manager' in the firearms section.
Big beard, big belly, big attitude. Acted like a total tool on Mother's Day Sunday afternoon.
Did not listen to me at all.
Tried to physically intimidate me by invading personal space after I told him the product he tried to push on me was NOT what I was looking for. Each time I moved to the left and away from him while walking the same direction back to the firearms section, he continually shifted to the left. I thought he was going to step on my shoes. This person should not be a public-facing employee. Let alone someone who's working with weaponry. He's clearly got anger issues and a distinct lack of self-control. I'd encourage the store manager or corporate to review security camera footage to confirm this.
Against my better judgement, I did attempt to ask him a follow-up question shortly after this interaction, as he appeared to be the only employee not currently busy with anyone else. He gave me a side eye sneer, acknowledgement, mutter something and quickly disappeared to behind the counter/backroom.
I really liked this store until meeting him.
It would be great if the store manager or corporate would reach out to me to discuss my experience. I get the feeling, based on his demeanor, that I am not the only person who has had a poor experience with him.
Reply from Scheels2025-07-23
Thank you for your review. I apologize for the situation at hand. We'd be happy to look into this further. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
The staff was very nice, but the expensive shirt I bought was at least 2 sizes smaller than other shirts I bought on the same trip (from other stores). I contacted their online customer service, but I got the feeling no one would know about it. They seemed to want to get me off as quickly as possible. I normally wear an XL - or an XXL in a cheaper shirt. These shirts seemed small, so I bought an XXL. It was about the size of a small XL shirt.
Reply from Scheels2025-07-23
Thank you for your review. I apologize for your experience. We do have a 90 day return policy, with some exceptions, and are happy to help look into this for you! If you are willing to reach out to us at [email protected] with more information, and some details regarding the interaction, one of our managers would like to look into this for you.
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