Scheels is an American privately held, employee-owned and operated sporting goods and entertainment chain store headquartered in Fargo, North Dakota.
Written by the business, not verified by us.
Is Scheels legit?
Scheels (scheels.com) has a 1.7 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Sports and its reputation is poor. 75% of reviews are 1 star, a relatively high share; The business has replied to 70% of negative reviews; Reviews mostly discuss Product, Customer service, Price. Last updated 2026-08-28.
What reviewers say
AI generated
Most reviewers were dissatisfied with their experience overall. Many consumers expressed frustration regarding long delays with online orders, with some items taking weeks to ship even after being listed as available. A significant number of people found the company's processes lacking, citing difficulties with price matching procedures and issues with product discrepancies upon arrival. Consumers also pointed out problems with merchandise quality, receiving items that appeared used or were not as described.
Conversely, a small portion of people felt that certain staff members provided outstanding help, noting friendly and understanding assistance when issues arose. Some customers praised specific helpful interactions, such as when staff assisted with resolving order issues or when they found unique items that were otherwise unavailable. However, a few other people also felt that during customer interactions, some staff members displayed condescending or perceived rude behavior, contributing to dissatisfaction.
Auto-generated from all reviews of this business. For reference only.
I got their credit card and it was all fine and dandy but then I almost died and they are trying to sue me bacause i can't pay it back. Like I have a brain injury dude, i'm not physically capable of working as of now. You don't need to kick a man while he's down.
Placed an order for a in stock item on sale, $599 normally $899. They cancelled the order 3 days later saying it was out of stock. I spent an hour on their "Chat" customer service to see if they were willing to match the price of a similiar item, or special order the item at the price I purchased it at. Their answer was NO, sorry for the inconvenience.
Reply from Scheels2026-06-03
Thank you for your review! We do fulfill our online orders at our store locations. FWe unfortunately cannot guarantee that it will be on the sales floor during the fulfillment process that takes place in-store. Nonetheless, I do apologize for your experience, and hope we can better serve you in the future!
Hides behind policy instead of taking care of the customer,
I placed an order based on a listing for sealed Magic: The Gathering product that clearly indicated a specific product offering (a full box). I ordered multiple units based on that description.
Shortly after my purchase, the listing was removed from the website. However, my order was still processed and fulfilled with a different product (a single pack) than what was advertised at the time of purchase.
When I contacted customer service, I was informed that the listing was incorrect and that they would only offer a return for a refund. I requested alternative resolutions given that the order was fulfilled after the listing was taken down, but was told no other options were available.
They did confirm a full refund upon return of the items, but did not offer any adjustment or accommodation despite the discrepancy between the advertised product and what was shipped. This felt like classic bait and switch. Advertise one product, take my order, pull the product down and instead of canceling the order, fulfill the order with product different than was listed.
I’m sharing this so other buyers are aware to double-check listings and confirm stock details before purchasing, especially when dealing with sealed collectible product where listings may change or be removed quickly.
Love this store!! Helpful, knowledgeable, and friendly!
Reply from Scheels2026-04-09
Thank you for your review! We’re glad you had a great experience, and hope we can continue to provide great service for you in the future. We look forward to your next visit!
Scheels in Sparks told me they price match if I showed proof, which I did. I found it for $249 on MidwayUSA and Scheels was selling it for $429 they verified the lower MidwayUSA price on the exact same Vortex Viper HS scope on their website , then refused to honor it after speaking with a manager. Then I was given an excuse about limited inventory that had nothing to do with what I was originally told and promised. I’ve spent thousands of dollars at this store, including over $2,500 recently, and as a veteran and loyal customer, this kind of treatment is extremely disappointing. Losing a customer over a simple price match is terrible business. Buyers beware they do not keep their word and honor things they claim to stand on.
Reply from Scheels2026-03-21
Thank you for your review. We've sent a request for further information, as we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
***RASICT EMPLOYEE WORK HERE!!!*** We will absolutely not be back, as scheels is employing racists. We came to purchase a firearm today and the staff would not help us. We looked around for 15-20 minutes, not a single person spoke to us once. My husband was in line at the counter to purchase the one he wanted and there were about 5 people working. Once he got towards the front of the line they would make eye contact with him and either just blatantly ignore him and start personal conversations with other employees or go to the back. After being ignored repeatedly so the staff could help other customers (who were white) instead of him he finally left. I brought it to one of the managers (Lindsey D) to which her response was "we employe a lot of Hispanic people so I don't think it was racist". Fun fact, just because you're employing peopl of color doesn't mean you aren't ALSO employing racists. I asked her for scissors to cut up my Scheels card since she was clearly defending the racism and she told me she couldn't do that because it's a weapon. I told her to cut it up then and she said absolutely. Once she received the scissors she handed them to me and let me cut it up. I do not appreciate how my husband was treated or the insinuation that I was going to attack someone with scissors because I wanted to cut up my credit card. The entire Scheels management team should be ashamed. Lindsay D I hope you sleep well at night knowing you're part of the problem with racism still being rampant in this country. Disgusting.
Reply from Scheels2026-03-21
Thank you for your review. We've sent a request for further information, as we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
Dishonest policies and lack of follow-through on promotional offers through third-party vendors (Rakuten.com).
Participated in a Black Friday offering Scheels.com had with Rakuten for 15% off all purchases (excluding the typical items [e.g., gift cards, ammunition, firearms]).
Made a significant purchase, over $1800 to only be 'disqualified' on the promotional transaction.
Shadey company with false offers. I even have a $50 dollar gift card from them and I don't even want to use it now.
Highly recommend finding another place to spend your money!
Reply from Scheels2026-03-21
Thank you for your review. We've sent a request for further information, as we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
They will take your money and run. I’m going to walk the Camino this spring, all my research says get Salomon shoes, they had a pair my size but these shoes are made narrow. Evan told me he could get the same shoe in wide from another store but I had to pay for it and give my home address for purchase purposes only. He obviously was ordering on line. I double checked Salomon - they do not have an option for a wide shoe. I would have received the exact same shoe that didn’t fit delivered to my house, although he stated I could bring it back I was certain when the time came they would have a policy against returning shoes once worn and I couldn’t prove I didn’t wear them.
I brought it to Evan’s attention that Salomon didn’t have wide shoes, his answer was hmm. No indication I was wrong or showing me the shoe he was going to order - can’t say this for all Scheels stores (if they actually have more than one as implied). But the one in Waite Park will rip you off.
Reply from Scheels2026-03-04
Thank you for your review. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
The Height of Hypocrisy: Scheels’ Price Match is a Fraudulent Sham
Scheels is a company that operates on "Rules for thee, but not for me." I attempted to use their advertised Price Match Policy. After they forced me to create an account (harvesting my data), they denied the match because the competitor wasn't "BBB Accredited," claiming that meant they weren't an "authorized dealer."
Here is the kicker: SCHEELS IS NOT BBB ACCREDITED.
Their agent (I have the screenshots) explicitly told me that lack of BBB accreditation equals a lack of authorization. If that’s the case, Scheels just admitted they aren't authorized to sell their own inventory.
When I brought this to a manager, he called it a "miscommunication." It wasn't. It was a calculated lie used to protect their margins. They lure you in with the promise of a price match, take your data, and then move the goalposts with fake requirements they don't even meet themselves. They are intellectually dishonest and treat their customers like fools. Avoid their "Price Match" gimmick at all costs.
This establishment will lie to you about items being shipped.
Reply from Scheels2026-02-10
Thank you for taking the time to leave us a review, Moon. We would greatly appreciate the opportunity to address your concerns, and rectify the situation. Please reach out to us through the support link provided below, and we are happy to do our best to make this right for you.
https://www.scheels.com/help-center
Be aware and very cautious of The Shield's credit card issued by first national Bank of Omaha they will set an initial high credit limit in 3 months later lower it for no reason and put your usage up to 90 to 95% so it takes your credit score it just happened to me in less than 3 months be aware if I could give this company a zero it would be a minus zero I had two cards with that bank and close them both.
Reply from Scheels2026-02-10
Thank you for your review, Tim! We value your feedback and appreciate you taking the time to share it with us. At SCHEELS, we are always looking for opportunities to improve. Your message has been forwarded to our leadership team for review.
Customer service is exceptional! Excellent product quality, pricing. and again impressive customer service! One call, one issue, immediate follow-up and a resolution beyond my expectation. Good job Scheels!
Reply from Scheels2026-02-10
Thank you for your review! We’re glad you had a great experience, and hope we can continue to provide great service for you in the future!
Been purchasing equipment including golf and fishing from Scheels for years now. A+ customer service, product always arrives as expected in the mail. Warranties on broken fishing rods have been used to replace them, and Scheels has always made it a swift process.
Reply from Scheels2026-02-10
Thank you for your review! We’re glad you have had great experiences, and hope we can continue to provide great service for you in the future!
Sold me boots online at 220$. Waited a week for them to get here, only to discover they sent a clearly used pair, that was also the wrong color. Heavy creasing, and scuffing were present. I immediately shipped the product back using their return label. It's been over two weeks since USPS shows the return as delivered back to their store, three since I initiated the return. Even after contacting customer service, I have not been refunded and have received no communication from them. I had no other choice but to go directly to my bank to formally dispute the charge.
Customer service is terrible, i ordered some items because they said they shipped to Canada, the shipping was really cheap too. Turns out after i placed the order they must have realized they didn't charge me enough because they told me they could no longer ship to me and cancelled the order, just like that. Highly recommend taking your business elsewhere.
Unfortunately, 2 online orders in a row with bad experiences. The first order which was a hat and a hoodie. The hat looked like it was worn already and was dirty, the hoodie wasn’t the same color to the picture on their website. The 2nd order was showing it was in stock, but then was canceled after three days saying they didn’t have stock so I checked the website which says it’s still in stock. Unfortunately, I paid with gift card and I don’t show the credit back on the gift card which looks like I will have to call to see what’s going on.
The instore experience is great but I don’t think I will ever order anything on the web store again. The competitors will give you a better experience online.
Reply from Scheels2026-02-10
Thank you for your review. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We hope to serve you better in the future and look forward to your response.
We purchased an Otter flip over ice shack on 12/31/2025 from the Eau Claire store. We chose this one because the sales person said it had integrated lights. We asked if they could assemble it and he said they could. They didn't have any in stock but could ship from another store. Even though it was being shipped between stores it would cost $175. We purchased $550 worth of accessories that we left there to install. Total spent that day on just this was $2200.
We received an email confirmation which showed it was setup to ship to our home so we had to call and get that straightened out. Once it arrived at the store, they called to notify us and learned it did not have integrated lights. We asked to have Otter lights installed and we would pay when we picked it up. They told us no, we'd have to buy them separately and install them ourselves.
When we went to pick up the shack we looked for lights but we're told scheels didn't have any in stock and we'd have to order online. OK fine. So we drive around to get the ice shack only to be handed a bill for clam lights they installed and a$300 assembly fee. Not only were they the wrong lights but we were never told about an assembly fee - for that cost plus the shipping between stores, we would've just did it ourselves.
We went in to speak to the store manager, who was quite frankly a jerk. We simply said if the fee wasn't waived we'd like to return it all and go somewhere else. He eventually agreed to refund the fee but said "I'm looking you in the eye and telling you we're never refunding this fee in future" and made us feel like WE did something wrong.
There were so many mistakes made by scheels throughout this entire process and we never received any apologies. We've spent a lot of money here over the years but this one experience has us reconsidering shopping here in the future.
Reply from Scheels2026-02-10
Thank you for your review. We've sent a request for further information, as we'd like to take a deeper look and seek a resolution. We hope to serve you better in the future and look forward to your response.
They sold me a fake Ugg coat! The first day i tried it on the string pop. I was asked to show them the tag on the inside which I then realized the coat itself is a fake. All official ugg products should scan and this coat didn’t. They also refused my refund.
Reply from Scheels2026-02-10
Thank you for your review. We've sent a request for further information - we'd be happy to take a deeper look to seek a resolution with you. We look forward to your response.
If you choose to get the Scheels visa card be forewarned that this card is as predatory as the worst out there. For several years we diligently paid the monthly statement balance (usually $1500-$2300). A couple of partial payments and our yearly interest charged for 2025 is already over $400.
As a bonus, last year (Oct 2024) they would not unblock the card even after we cleared the balance in time for us to visit my sister before her unexpected death from an aggressive cancer. Their justification? It is not "policy", even if the funds are there, for them to shorten the wait period to un-block the card.
Anyway, we have re-evaluated our loyalty to Scheels and decided the company does not align with our ethics. We can shop elsewhere thankfully.
Scheels Visa seems like a good idea until you realize they do not care one bit about you as a customer. That is a fact we found out the hard way.
Reply from Scheels2026-01-07
Thank you for your review. I apologize that you have not had a good experience with our SCHEELS Visa! I have since passed this along to our representatives at the issuing bank, as well as our banking coordinators in the office. We appreciate the feedback, as we are always looking for ways to improve. We hope to gain the opportunity to serve you better in the future.