BOOX is a leading global electronic brand specializing in ePaper devices. Designed to reduce digital fatigue and boost productivity, BOOX caters to a diverse audience, including professionals, academics, and anyone who wants to enhance their reading and note-taking experience. By combining E Ink technology with the Android operating system, BOOX provides flexibility, cutting-edge hardware, and advanced software. For more information, visit https://shop.boox.com/
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Is BOOX legit?
BOOX (shop.boox.com) has a 3.5 out of 5 rating on OK.one, based on 50 user reviews collected here. It is listed under Electronics & Technology and its reputation is mixed. Opinions are polarized: 60% rate it 4 stars or higher while 28% give 1 star; The business has replied to 86% of negative reviews; Reviews mostly discuss Product, User experience, Quality. Last updated 2026-10-24.
What reviewers say
AI generated
Most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the long-lasting battery life, noting that the compact devices are exceptionally great for reading books and handling various file formats easily. People truly love the advanced note-taking capabilities, frequently describing the screen as very comfortable for the eyes and the overall hardware build as premium.
Some reviewers were not happy with the customer service experiences and the unhelpful support received when dealing with product returns. A few individuals also mentioned frustrating delivery delays from couriers, while others noted serious concerns regarding fragile internal screens breaking unexpectedly during normal use.
Auto-generated from all reviews of this business. For reference only.
Product is as described. I love how easy it is to travel with and the battery lasts forever!
Reply from BOOX2026-10-16
Dear customer,
Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know that you enjoyed the product. We hope you continue to enjoy it on many trips to come!
Please let us know if you have any questions. Have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Shopping and delivery were super! I'm still reviewing the new device.
The experience was good
When my 5c arrived; however, I had already changed my mind and ordered the 6c. Stay tuned for review of that device! I hope to have my return processed soon!
Reply from BOOX2026-10-12
Dear customer,
Thank you so much for your kind review — we're thrilled to hear that your shopping and delivery experience went smoothly! It's great to know you've moved on to the Note Air6 C, and we look forward to your review of the new device!
Thanks again for your support, and we hope you enjoy your Note Air6 C! Please let us know if you have any questions.
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
I really wanted to like this product and did a lot of research. This product has promise, but it is not there yet. Ultimately, I realized how important it is to go with expensive products when you know and trust the brand or can test out the product in person. The advertising is sleek, but the user interface is not as advertised. The pen is also terrible; it opens up and sprays out the inserts, and lags. I could just have a faulty product, and I emailed them over two weeks ago to start a return and am getting ghosted. If you do decide to purchase, do not order directly from Boox. Go with Best Buy or Amazon or a place that has good, transparent customer service.
Reply from BOOX2026-09-29
Dear customer,
Thank you for taking the time to share your detailed feedback, and we're truly sorry to hear about your disappointing experience — both with the product and, most importantly, with our lack of response to your return request.
Emailing over two weeks ago to start a return and receiving no reply is completely unacceptable. We'd like to resolve this for you right away. Could you please reply to our Trustpilot information request or contact us again at [email protected] with your device model, order number, and device serial number? Our team will pull up your case immediately, and we will make sure your return is processed without further delay. We'll also look into why your original emails went unanswered so this doesn't happen again.
We're also sorry the pen and user interface didn't meet your expectations. Whether or not your unit is faulty, we understand your frustration, and we want to make things right for you through the return process.
We hope to have the opportunity to make things right. Looking forward to your reply.
I like the device a lot but hate the new case without a stylus holder
I like the device very much. It is my second one, as I lost my multi-year-used Boox Onyx that I loved. Unfortunately, the current case doesn't have a loop for the stylus, so I have no idea how to keep them together. So effectively, I don't use the stylus anymore.
Reply from BOOX2026-09-28
Dear customer,
Hi there! Thank you for sharing your feedback.
We apologize for any inconvenience caused by the lack of a pen loop on the case. I've noted your feedback about it and will pass it along to our product team for further improvement.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
I’m happy that I transitioned to Boox from a kindle. I love the size, weight and the ability to use other android Apps for reading. In particular, I use Libby, short form and my newspaper subscription. Bonus is the note taking capabilities. The only downside for me is that takes a longer time to boot. I just get used to delay and do something else. Bottom line, I’m still using it a month after and I have given away my kindle. 😀
Reply from BOOX2026-09-28
Dear customer,
Hi there! Thank you for sharing your feedback. I've noted your feedback about the start-up time and will pass it along to our product team for further improvement.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
The interface could be a LOT better. I had to spend some real time with it. And more to get the dictionary straight.
I think it's useless to advertise it as an android ereader if a lot of the apps don't function very smoothly there. I still cannot manage to have the dictionary work with my Notability app. These touch ups would really make the device much smoother and useful.
Reply from BOOX2026-09-28
Dear customer,
Hi there! Thank you so much for sharing your feedback. We're truly sorry to hear about your experience, and we apologize for any frustration this has caused.
I've noted your feedback about the interface and the experience of using third-party apps, and I will pass it along to our product team for further improvement.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
BOOX Palma Pro 2
I purchased a Boox Palma Pro 2 directly from Boox August of 2026. I had heard that some people had trouble with direct orders so my other purchase, a Note Air 5C, I had purchased from Amazon in December 2025. However, this most recent purchase directly from the company was easy and the device arrived in the time that they stated on the website. I would purchase from them again.
Reply from BOOX2026-09-20
Dear customer,
Hi there! Thank you very much for taking the time to share your feedback, and we are delighted to know that you enjoyed the product.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Right off the bat, the pen slipped out of the holder and the tips fell on the floor. The color is not a color at all, its a shadow of a shade of color. The cover doesn't hold the pen or the tablet, it almost fell on the floor. There is absolutely no USA based seller. This review to start off with was the first 15 minutes of opening it. 1 out of 10, 10 being the best. Next review will be on the unit it self. Not a good start at all. I ordered a real case to hold it all together. Ill re-review it when the case comes in.
Reply from BOOX2026-09-16
Dear customer,
We are truly sorry to hear that your first 15 minutes with the device were so disappointing — having the pen slip out, the tips fall on the floor, and the cover not hold everything in place is a frustrating way to unbox a new product, and we apologize wholeheartedly.
Regarding the pen and packaging: We're sorry the pen and tips came loose during unboxing. If the pen, tips, or device sustained any damage, please contact our support team with photos or an unboxing video, and we will assess the situation and assist you in accordance with our warranty policy.
Regarding the color display: We understand your disappointment. Color E Ink displays use a different technology than regular LCD/LED screens, and the colors are intentionally more subtle and paper-like rather than vivid and saturated. This is a characteristic of the display technology itself. If you'd like to share more about what you were expecting or how you're using the device, our team would be happy to discuss this further with you.
Regarding the protective cover: Some of our covers are designed with the pen attaching magnetically to the side of the device itself, rather than being held by the cover. If the cover also doesn't seem to hold the tablet securely, please reach out to our support team so we can confirm the correct cover model for your device and guide you on how to use it properly.
Regarding US-based support: For your information, we have a physical store in Times Square, New York. For questions about online orders, shipping, or warranty service, please contact our support team.
If you run into any other issues or have questions, please don't hesitate to contact us at [email protected].
Again, we apologize for the poor start, and we appreciate you giving the device a chance.
I really love the Palma 2 Pro. It's really great for reading since its lighter and smaller of my ipad and the screen doesn't affect my sleep. The cover coming with is kind of weird, its only holding by magnet and doesn,t really hold. Same for the pencil that can be really be hold by the cover. It can't be handle by magnet, but hey... it's an High risk of losing it.
Reply from BOOX2026-09-16
Dear customer,
Thank you so much for your thoughtful review and for your kind words about the Palma 2 Pro! We're thrilled to hear that its lightweight, compact design and eye-friendly screen have made reading such a great experience for you — that's exactly what we aim for.
We also appreciate you taking the time to share your feedback about the included cover and stylus. We understand your concern about the magnetic attachment and the risk of the pen getting lost, and we'll make sure to pass your feedback along to our product team for future improvements.
Please let us know if you have any questions. Our support team would be happy to help — just reach out to us at [email protected].
Thank you again for your support, and we hope you continue to enjoy your Palma 2 Pro!
EDIT 2: Thank you for admitting that the mistake was on your end, unlike your customer service representative who told me it was my fault.
Now I will require you to follow Australian Consumer Law and honour the price of our contract, not the price that your mistake charged me.
The email chain has the refund I am requesting for the price different and the charge for foreign conversion I was separately charged
EDIT: Boox response is not genuine. I reached out to them directly (26/Aug) before posting this review, and I provided proof of the au address and the $ price. They have told me it was my mistake and offered me a $10 discount on my next purchase. But that's a marketing stunt, not a refund. I have provided photographic evidence, and the australian law they violated, but they have simply stopped replying to my emails
__________
Really bad customer service. They advertised one price then charged me a higher one. I tried to raise this with me but they gaslit me "You mistakenly thought that $ meant AUD when it actually means USD" ...on a website with au in the address. That's not my mistake Boox, its yours, and one you are legally required to rectify
Reply from BOOX2026-09-10
Dear customer,
Thank you so much for sharing your feedback. We're truly sorry to hear about your experience, and we apologize for any frustration this has caused. We take pricing transparency and customer concerns very seriously, and we'd like to look into this further for you.
To help us investigate accurately, could you please share with us the specific URL or a screenshot of the page where you saw "au" in the website address, along with the price that was displayed to you at the time? This will allow our team to trace the exact page and understand what happened.
For your reference, the official BOOX global store can be found at https://shop.boox.com, and BOOX does not have an official Australian store. The store that supports shipping to Australia is the official BOOX global store, and the currency of the prices in the official BOOX global store is US dollars. As your order was placed on our official BOOX global store, the total of your order is in USD. The currency is clearly indicated on the product page and your order confirmation. Therefore, we are afraid that there may be a misunderstanding here.
However, we want to make sure we're looking at the same page you saw, so any details you can provide would be extremely helpful. Once we have this information, our team will promptly review the pricing issue and work with you to find a resolution. Please feel free to send the details to [email protected], and we'll follow up with you directly.
Thank you for your patience, and again, we apologize for the inconvenience.
09/11 Update:
We sincerely apologize for the frustration and disappointment this whole experience has caused you. After re-checking our chat history, we found the screenshot you had previously provided showing "au" in the URL, and we are truly sorry for our earlier oversight and for repeatedly asking you to resubmit evidence that you had already shared. We also apologize for the delay in our email correspondence — that was not acceptable.
Upon investigation, we confirmed that the website automatically appended "en-au" to the URL when it detected an Australian IP address. This was caused by an incorrect setting on our end, and we apologize for the misunderstanding it created. We have now corrected this setting to prevent the same issue from happening again.
We take your feedback regarding the currency display very seriously. Our team will keep following up with you personally by email and work toward a resolution.
Thank you for bringing this to our attention, and again, we apologize for the inconvenience.
I ordered a BOOX product for the first time this time and used it. I like both the design and performance. Thanks for the great product.
Reply from BOOX2026-09-08
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know that you enjoyed the product.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Note Air5 C has exceeded my expectations. It is a perfect device in any sense.
The only thing I did not like is the keyboard. It is too thick, heavy, lacks versatility, the keys could be bigger size, typing is too noisy, connection quality can be better, many languages can be added, many of the shortcuts coincide with software-specific shortcuts activating a function I did not intend to do. Both overall build-quality and experience using it just makes the keyboard useless to me.
I still give the highest rating due to the exceptional experience I had with the Note Air5 C
Reply from BOOX2026-09-08
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know that you enjoyed the product. I've noted your feedback about the keyboard of the Note Air5 C and will pass it along to our product team for further improvement.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
I bought BOOKX GO 10.3 2. Really good for the eyes, refresh rate is superb for e-ink, and really feels like paper. Downside is 10.3 screen isnt very well optimised for many apps, and text appers small for apps like chatgpt. For obsidian, the text size is adjustable so it was not an issue. For the hardware itself i have had my colleagues try the pen and they were so impressed, saying its even better than the feel of ipad paper style texture. Overall, very good experience thats comfortable for the eyes, premium feeling package and full android support.
Reply from BOOX2026-09-08
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know that you enjoyed the product. I've noted your feedback about the text size on the third-party app and will pass it along to our product team for further improvement.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Wonderful device. Writing on it is such a nice feeling. I read alot of reviews that boox devices are fragile. I hope mine will last!
Reply from BOOX2026-09-08
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know that you enjoyed the product.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Very disappointing customer experience
I honestly felt misled by the way the price was displayed on the BOOX Australian store. The BOOX Go 7 was advertised as $239, but at no point during the purchasing process — including checkout — was it clearly stated that this was USD rather than AUD. I have screenshots from the actual checkout proving this.
As I was purchasing from the Australian store, it was completely natural for me to understand $239 as AUD 239, not USD 239. I only discovered that BOOX considered the price to be USD after receiving the order confirmation.
I contacted customer service and provided all the screenshots, but after many emails and a delayed delivery, the only “goodwill gesture” management offered was a $10 coupon requiring a minimum $20 purchase. Honestly, I found this compensation laughable and extremely disappointing considering the situation.
I was initially excited about the BOOX Go 7 and wanted to be able to recommend BOOX. Unfortunately, the way this situation was handled has seriously damaged my trust in the brand.
The product itself may be good, but the customer experience was not.
Reply from BOOX2026-08-31
Dear customer,
Thank you for sharing your feedback, and we're sorry to hear this experience has been frustrating for you. We'd like to take a moment to clarify a few points.
Firstly, BOOX does not have an official Australian store. The store that supports shipping to Australia is the BOOX global store(https://shop.boox.com), and the currency of the prices in the BOOX global store is US dollars.
Since your order was placed on the BOOX global store, the total of your order is in USD. The currency is clearly indicated on the product page and your order confirmation. Therefore, we are afraid that there may be a misunderstanding here.
Anyway, we have shared your valuable feedback with our team to help us improve, and we will make sure to provide better products and service in the future
We highly appreciate your understanding and support! Please do not hesitate to contact us if you have any further questions.
Steep learning curve for the Boox Go! So far I love the reading experience BUT I still haven't figured out how to add EPUB files, how to highlight on the Libby app, how to figure out optimal settings for apps on my Boox, how to clear a note, and so many more things.
Documentation is practically useless. I've been learning to use my Boox ereader from YouTube videos and reddit posts.
The NeoReader is gorgeous, but I can only read books in the public domain on it. I can't figure out how to add any other purchased ebook to the Boox. So I am stuck reading things in the Libby / Bookshop.org / CloudLibrary. I'm trying so hard to avoid using Amazon and the Kindle app, but the Libby app (where I read 90% of my books, from the public library) does not support highlighting and has only rudimentary note-taking--so I've had to use the Kindle app on my Boox. I'm bummed about that.
Reply from BOOX2026-08-28
Dear customer,
Hi there! Thank you so much for sharing your feedback — we really appreciate it, and we're sorry the learning curve has been such a bumpy ride.
We hear you loud and clear on the User Manual, and we're actively working to make it more helpful. In the meantime, we'd love to help you tackle those pain points directly! A few quick pointers:
1. Adding EPUB / purchased ebooks: You can transfer files via USB, Wi-Fi transfer, or BOOXDrop — they'll show up right in NeoReader, no public-domain limit! To learn more about transferring files, you can visit the instructions via this link: https://help.boox.com/fa5fa/48481
2. Highlighting in Libby: Since Libby is a third-party library app, the highlight function is limited by the Libby app. We suggest contacting the Libby app support team for help highlighting the book.
3. Notes & settings: We've got quick guides for clearing notes and tuning app-specific settings that we'd be happy to send your way.
We would appreciate it if you could provide us with your email address, or please contact us with the following info:
Customer service contact link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Our team will analyze the issue that you are encountering and provide you with a quick solution. Thank you so much for your understanding!
I had to replace my old Nook ebook reader, and for the replacement I wanted something that was equally small, but that could do a bit more: allow me to read ebooks both from B&N and Amazon, and borrow them from the library using Libby. The Boox Go 7 does that, and does that well. Downloading Libby and the Nook and Kindle apps was straightforward, and the black and white text is crisp and very legible.
Reply from BOOX2026-08-28
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know you enjoyed the product.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
Boox Products are INSANELY WELL DONE. I am amazed that you can even buy them - the tablet is particularly well done with the Android integration. You can use this as a daily sync to google calendar / outlook calendar + Inkday overlay, to have what everyone has always wanted, a Filofax like experience that ties back to the calendar program. Also: better kindle experience than kindle. Further: daily newspapers such as USA Today and other pdf-based, true newspaper experiences are AN ABSOLUTE DELIGHT! I'd give 10 stars, if available.
Reply from BOOX2026-08-28
Dear customer,
Hi there! Thank you very much for taking the time to provide us with a five-star review, and we are delighted to know you enjoyed the product.
Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
The instructions on the website for purchasing the producto are clear.
And my box was on time in my address.
Reply from BOOX2026-08-25
Dear customer,
Thank you for sharing your feedback. Please let us know if you have any questions. We hope you have a wonderful day!
Customer service link: https://shop.boox.com/pages/contact-us
Customer service email: [email protected]
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