Shore Excursions Group is the market leading and world's largest shore excursion company. Since 2008, we've provided cruise passengers with higher-quality, lower-priced, and smaller group shore excursions from a portfolio of over 4,000 tours in over 300 ports that covers 99% of major cruise line itineraries. Over the last 17 years, we've delivered more than 4.9M excursions with a 4.7 out of 5 star rating from more than 49,200 reviews.Our excursions are higher quality, lower priced, and travel in smaller groups averaging just 12 guests per departure, allowing our guests to truly connect with the local culture and enjoy a more enriching travel experience. Our website provides a personalized shopping experience highlighting the top-rated and most popular excursions in each port of call with authentic photos, videos, and reviews from other guests.Our proprietary itinerary search technology makes booking easy by displaying the excursions guaranteed to work for your ship's scheduled arrival and departure into each port of call. We also feature hand-curated multi-port packages with the top-rated excursion for each port bundled together at an additional discount.Our Unique ApproachWhile the cruise lines and other companies also offer excursions, we are the experts and our experience and approach set us apart. Our exceptional excursions travel in smaller groups and visit more interesting and authentic locations, using more personalized tour guides.Our team uses a comprehensive approach to select the leading guides and best tour providers around the world. Every excursion is carefully curated and closely monitored through quality control and customer feedback.High quality service is very important to travelers and leads to better experiences with higher satisfaction. We encourage you to call us, so our experts can answer your questions and help you select the best excursions for your cruise.
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Is Shore Excursions Group legit?
Shore Excursions Group (shoreexcursionsgroup.com) has a 4.3 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Travel & Vacation and its reputation is good. 80% of reviews are 4 stars or higher and 12% are 1 star; The business has replied to 73% of negative reviews. Last updated 2026-08-27.
What reviewers say
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Reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the website is extremely user-friendly, making it simple to search for tours, read detailed descriptions, and seamlessly complete bookings. Travelers also love the local guides, describing them as exceptionally knowledgeable, kind, and professional individuals who ensure everyone feels safe and well-cared for.
However, some customers also noted confusion regarding meeting locations, mentioning a lack of clear instructions or details about where to find their guide upon arrival. A few reviewers expressed frustration when tours missed advertised attractions or when drivers were uncommunicative and failed to follow the expected itinerary.
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Easy to Book Excursions and clear to understand what tours were available. Having the Cruise itinerary on site was very helpful with my daily planning. Locations available was enlightening.
Reply from Shore Excursions Group2026-07-01
Thank you for your kind review. It's great to hear our website made it easy to find and plan your excursions, and that the cruise itinerary integration assisted well and aided in helping you arrange your daily schedule. We appreciate your feedback and look forward to helping you plan your next voyage!
I've used this site multiple times and I get quality excursions at cheaper prices than the cruise lines. I completely recommend it.
Reply from Shore Excursions Group2026-07-01
Thank you for your feedback. We’re pleased to hear you found our website user-friendly and appreciate you sharing your helpful tip for fellow travelers. We look forward to helping you plan your next voyage in the future.
User friendly website! New users should know your website should be accessed via the cruise confirmation email from AAdvantage Cruises, NOT the reminder email to book shore excursions!!
Our tour guide, Lily, made this excursion a level higher! She was very knowledgeable about the island, beginning with Geology. We felt like we made a good friend
Reply from Shore Excursions Group2026-07-01
Thank you for your feedback. We’re thrilled to hear Lily made your excursion even more memorable with her knowledge and passion for the island. It’s especially great to know she made you feel like you made a new friend. We appreciate you sharing your experience and hope to welcome you on another adventure soon!
It was fairly easy, but we really wanted to order a port guide for Mykonos and Kusadasi, but those were not available to order when we were doing the combined excursions package - is there a way to order the port guides now? How can we get port guides, now that we finalized our order?
Reply from Shore Excursions Group2026-07-01
You can always reach us toll-free at +1-866-999-6590, Monday through Friday, 9:00 AM to 6:00 PM Eastern Time, to speak with one of our Excursion Experts. They will be happy to assist you with adjusting your order to include our port guides with your purchase.
so easy and so helpful with all the pictures and peoples reviews and sharing their experiences. I love Costco Travel they make every thing so customer service satisfaction focused.
Reply from Shore Excursions Group2026-07-01
Thank you for your feedback. We’re glad to hear you found the photos and traveler reviews helpful in planning your excursions. We look forward to helping you plan your next voyage!
Kept getting errors about listing cruise info. We aren’t there on a cruise so I used hotel but it took about three tries of re-entering info to get it to finally work. Almost gave up.
Shore Excursion Group Insurance Was A Big Waste of Money
I've used Shore Excursions Group for the last couple of years and have been much happier with them then taking cruise ship excursions. But my most recent experience was not good. I took a cruise and I didn't know until the night before that the ship I was on was docking at the farthest area of the cruise port. It was a 30 minute walk to the Shore Excursion meet point and 5 minute ride by bus. By the time I exited the ship, there were no taxis on site. My excursion was at 2:00pm and our ship was due to dock at 1:30pm. However, our ship arrived earlier and we were allowed to disembark. My family was placed in a line that was stopped for long periods of time. We made if off the ship before 1:30 pm but there were extremely long lines for the shuttles and there was a priority system in place. My family walked to the pick up and we got there at 2:00pm. I wasn't able to contact our driver and communicated through a person on the emergency number. We were informed that we were too late. The chaos was with our cruise ship. However, I purchased insurance and thought I was good to go, but, my claim was denied because the tour went as scheduled and supposedly others from my ship arrived in time. The insurance definitely wasn't worth it. In the past, the cruise ship skipped a port and I received and automatic refund. You can cancel your excursions, but it has to be 24 hours in advance. I can see no reason at all for buying the insurance. In Juneau, there were many vendors with comparable or better pricing. I ended up taking the excursion I wanted at a better price. I also learned that I could book through local vendors online. Whenever I book an excursion even with Shore Excursion Group, I want to know that the goal is to get me back at least two hours before all aboard. I blame my cruise ship for the chaos, but I will keep my options open moving forward with excursions and I'll never waste money again on a Shore Excursion Group insurance policy.
Absolute horrible experience with our excursion. The driver knew nothing pertaining to our tour. He had us lost several time during the tour and we did not see half of the places that were highlighted in the description. I called them the second I returned to the ship and have heard nothing back from them.
Reply from Shore Excursions Group2026-06-15
We sincerely apologize for the experience you encountered. This is certainly not the level of quality that Shore Excursions Group aims to provide through its offerings.
When you have a moment, please provide these details, along with any additional information you may have regarding the experience and your order number, and email our team at [email protected]. The team will review the information provided and begin working toward an appropriate consolation regarding the experience you described.
Our tour guide was terrific. Very knowledgeable and made the excursion amazing! Kudos to Tracy who had a wealth of Beatles knowledge and shared her pictures as well as general knowledge. This was the best tour we have taken with either our ship or SEG
We had a great excursion on March 12 at St Luca. We took the 5- hour Soufriere Island Delight and falls tour. It was beautiful and just as represented. The Diamond Botanical Gardens and Waterfalls were spectacular and our guide explained all the unique ad beautiful flowers to us. The views of the twin peaks of the Pitons was a sight to behold and we took photos from an excellent vantage point. Driving into the crater of the volcano was something and the tour there was enjoyable and informative. Our guide and driver were the best, so friendly and caring about our experience. We highly recommend this tour.