VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
Written by the business, not verified by us.VIMA Cosmetics (vimacosmetics.com) has a 4.1 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 81% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 75% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
Reviewers had a great experience with this company. Customers frequently praise the product's ability to blend beautifully, adapt to skin tone, and provide excellent coverage without feeling heavy or caked on. Many users find that the product, especially when paired with the primer, creates a natural look that lasts throughout the day while smoothing out imperfections. Conversely, a small portion of people felt issues regarding product consistency, with some noting it dries the face out or exhibits cracking, similar to experiences with other returned items. Reviewers also mentioned drawbacks concerning shipping timelines, including delays of over a month, and were aware that some items might not match expectations as displayed online before purchase.
Auto-generated from all reviews of this business. For reference only.Fast Shipping and i love the Colour Change Foundation & Mascara this is my second order with Vima its a definite 10/10 for me & 5 stars 🌟 😊
Hello Jacq, A second order and a 10/10 — we are so happy to have you back! The foundation and mascara together are such a great combo. Thank you for sticking with us! VIMA Cosmetics 💖 Customer Support Team
I have finally found something that works. That's not cakey and cracky looking. It really is a wonderful product. Everything goes on smooth! I have mature skin. This is the third time I have purchased from this company! I have never had a problem. I have never had to file a complaint. I have never needed to contact them! The shipping timing is pretty good. The products last a while! You only need to use a small amount! I absolutely love how the color works perfectly for my complexion! I keep my orders coming before I run out. Thank you so much!
Hello Cindy, Three purchases in and not a single complaint — that's the kind of loyalty that genuinely means the world to us. 🧡 Knowing the foundation fits so seamlessly into your routine, your complexion, and your life without ever giving you a reason to reach out is honestly the highest compliment we could receive. Thank you for keeping us in your corner! VIMA Cosmetics 💖 Customer Support Team
I only had one foundation I used to use for years until the company stopped. It was cruelty free which was the most important and I was very disappointed. I saw an advert for Vima and thought it would be another 'gimmik' company, but tried it anyway as it was also cruelty free and vegan. I have been using the foundation for 2 years now and will never use another. I am light to medium skinned and it is wonderful! It is light, my skin can breath. I've never had a spot since and it doesn't even look like I'm wearing make up!! And if you get a tan, no need to buy another shade, it adjusts perfectly. Thank you so much Vima! You're part of my family too now x
Hello Kirsty, Two years and counting — and winning over someone with such high standards means everything to us. 🧡 The fact that you found us after losing a brand you truly trusted, and that we've been able to earn that same place in your routine, is something we don't take lightly. Thank you for welcoming VIMA into your family — you're very much part of ours too. VIMA Cosmetics 💖 Customer Support Team
I recently reordered the VIMA foundation which I love because the coverage is natural, matches my complexion color and doesn't cake in my fine lines and wrinkles. I had a delivery issue with this order and contacted the company. Mila worked with me to get this issue resolved and kept me informed of the progress along the way. It was nice to know that someone cared enough to take care of the problem as quickly as they could! Thank you!
Hello Arlene, Hearing that the foundation continues to work so beautifully for you as a reorder means a great deal — and we're so glad Mila was able to step in and turn a frustrating situation around. 🧡 Keeping you informed every step of the way is exactly the standard we hold our team to, and it's lovely to see it recognised. Thank you for your patience and for coming back to us! VIMA Cosmetics 💖 Customer Support Team
As an older female this foundation is a game changer. I was very sceptical about buying it but thought I would give it a go. I love it, you can put on just a little for a more natural look or more for example when I go to the office. It feels smooth and doesn't sit in my wrinkles so much. I love how light weight it is. I also love the brush. I actually brought a second bottle. This is my new go to foundation
Hello Wendy, A second bottle already — that tells us everything! 🧡 It's especially wonderful to hear that the coverage works both ways for you, light and effortless for everyday wear and a little more polished for the office. That kind of versatility is exactly what we had in mind when we developed the formula. Thank you so much for giving it a chance and for sharing this — it genuinely made our day. VIMA Cosmetics 💖 Customer Support Team
Excellent product. A lovely smooth finish Easy to apply and seriously says what it does! Highly recommended 👌
Hello Ann, Honestly, reviews like yours make our day! So glad you found us. 💛 VIMA Cosmetics 💖 Customer Support Team
This makeup is the best. Feels light on my skin. Goes on smooth and blends to my skin tone. I am in my 70’s and it does not get in any wrinkles!! Always a plus.
Hello Diane, This just made our whole day honestly! So glad you found us. 💛 VIMA Cosmetics 💖 Customer Support Team
I love this product! My skin has never looked more flawless and smooth. The color match is perfect. Make sure you pair it with the makeup brush for the smoothest application. Will continue to buy!
Hello Keanna, That really does make our day to read! The brush pairing tip is a wonderful thing to pass on too. So glad you're happy and we'll see you back soon! VIMA Cosmetics 💖 Customer Support Team
The coverage is great, I was extremely surprised how well it blended into my skin tone. I find it to feel a little sticky on my skin
Hi Kayla, That surprise of watching it blend so seamlessly into your skin tone is one of our favourite things to hear about! We appreciate the honest note on the texture too — applying a thin layer over a good primer can really help with that feeling. Thank you for giving it a go! VIMA Cosmetics 💖 Customer Support Team
Absolutely love love love this product! I’m on my fourth bottle and many more will be bought❤️😊it’s very light on my skin I don’t need to use a lot and it just looks natural and blends in the way it should😉🥰
Fourth bottle and counting — now that is the kind of loyalty that truly makes our day Amanda! The fact that a little goes a long way and still gives you that natural, seamless finish is exactly what we hoped for. Thank you so much for sticking with us! VIMA Cosmetics 💖 Customer Support Team
I love this makeup, it makes my skin look flawless.
Hello Laura, "Flawless skin" — that's everything! So happy it's working that beautifully for you. Thank you for sharing that! VIMA Cosmetics 💖 Customer Support Team
The item arrived quickly and was packaged well. The foundation is like magic - no color matching or shade selecting. I just put it on and rub it in and voila, it matches my skin tone!
Hello Megan, We couldn't have said it better ourselves! The fact that it just works without any shade-guessing or colour-matching stress is exactly what we designed it for. So glad it arrived safely and that first application was such a good moment. 💛 VIMA Cosmetics 💖 Customer Support Team
Hi I have tried 5 different brands and I Wu say this is the top 2 .. … matches perfect and has 30 sunscreen.. always use a primer on your face before applying your base
Hello Dee, Top 2 out of 5 is no small thing, and we'll take it! The perfect match and the built-in SPF 30 are two of our absolute favorites too. And thank you for sharing the primer tip — that's such a lovely thing to pass on to other customers reading this. 💛 VIMA Cosmetics 💖 Customer Support Team
If I could give no stars i would have. Terrible company. There make up i found didnt do what the advert shows.. it didnt go to my skin colour. Left me orange so I contacted them straight away and asked to return.. I got ignored. I then emailed off a 2nd email address which they replied to straight away. Claiming that they had no emails from me. This company made me jump through hoops just to return my item. Your not charged shipping on ordering but if you return you loose £20+ plus the price you pay to return the item. I brought this in january and I had to fight till today to finally get my refund minus £40 in total for postage. Would never touch this company again. *After your reply.. id like to be clear and transparent back (this is how u always start your emails!).. this is exactly how you started the email process with me when I emailed off my spare email address.. you claimed you couldnt find my email. I have all the evidence of everything which id be happy to share because this is a real review and it all happened. I ordered directly through vima. All my emails were with VIMA.. the name Mila was always at the bottom of the emails. Stay clear.
Hello Charlotte, We're sorry to read about this experience, and we want to be transparent in our response. We have searched our records thoroughly and have been unable to locate any order, return request, or customer service interaction linked to this review. This matters, because we want to be clear to anyone reading this that the process described, including the email exchanges, return deductions, and the months-long resolution, does not reflect how VIMA Cosmetics operates or how our support team communicates with customers. We also want prospective customers to be aware that unauthorized third-party listings using the VIMA name exist on external platforms that have no connection to our store. Products purchased through those channels are not sold or fulfilled by us, and any customer service experienced through them is entirely outside our control. If your purchase was made directly through vimacosmetics.com, we would genuinely welcome the opportunity to look into this. Please contact us with your order number and we will make it a priority. VIMA Cosmetics 💖 Customer Support Team
I'm in love with this. Blends in so perfectly!
Hello Lori, Short, sweet, and everything we could ask for! We're so glad you love it, and honestly, we're a little in love with hearing that. Welcome to the VIMA family! 💛
It works as advertised. It’s a fantastic product perfect for my skin tone no matter what. I recommend it to anyone of any color. It does not matter.
Hello Angela, No matter what" and "anyone of any color" — that's exactly the kind of inclusive, confidence-boosting result we set out to create. So happy it's landing perfectly for your skin tone, and thank you so much for recommending it! 💛 VIMA Cosmetics 💖 Customer Support Team
I don't write a review unless it deserves one. This one does. I've used another product for years. It went on white and stayed white. This one blends into your skin color. Its great.
Hello Celia, Coming from someone who doesn't review unless it truly earns one, that means a lot to us! The way it blends right into your skin tone rather than sitting white on top is one of our favourite things about it too. So glad it's won you over! 💛 VIMA Cosmetics 💖 Customer Support Team
I was very sceptical, as have tried many so called amazing foundations. I am so, so happy with this. You don't have the caking or weird colours, it gives you coverage but you skin looks glowing and healthy. Will definitely be buying it again.
Hello Deb, That scepticism is completely understandable — there are so many foundations out there that promise the world and deliver cakey, mismatched results. So hearing that ours actually won you over genuinely makes our day! That healthy, glowing finish with no caking is exactly what we set out to create, and it means everything to know it's landing that way for you. Welcome to the VIMA family — we can't wait to have you back! 💛 VIMA Cosmetics 💖
This really is the perfect matching foundation. It’s lightweight and doesn’t cake up. I love that it last all day. I wish it was a little more buildable but it’s overall the best foundation I’ve ever worn.
Hello Whitney, "Best foundation I've ever worn" — we don't take that lightly, and thank you so much for saying it! Knowing it matches so well and stays put all day without caking is exactly what we hoped for. We also really appreciate the honest note about buildability — that kind of feedback genuinely helps us as we continue to develop and improve. So glad you found your match! 💛 Love, VIMA TEAM
So far I am impressed with my purchase. Solid product.
Hello Chesley, "Solid product" from someone who doesn't throw compliments around lightly means a lot! So glad it's hitting the mark so far. 🤍 Love, VIMA TEAM
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