VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
Written by the business, not verified by us.
Is VIMA Cosmetics legit?
VIMA Cosmetics (vimacosmetics.com) has a 4.1 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 81% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 75% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the product's ability to blend beautifully, adapt to skin tone, and provide excellent coverage without feeling heavy or caked on. Many users find that the product, especially when paired with the primer, creates a natural look that lasts throughout the day while smoothing out imperfections.
Conversely, a small portion of people felt issues regarding product consistency, with some noting it dries the face out or exhibits cracking, similar to experiences with other returned items. Reviewers also mentioned drawbacks concerning shipping timelines, including delays of over a month, and were aware that some items might not match expectations as displayed online before purchase.
Auto-generated from all reviews of this business. For reference only.
Avoid as you do not get 100% money back guarantee, only 30% of cost and this is having to go back and forth on email. They want to avoid abuse of product, well I am offering to return for money back. If you attempt to get a refund for product, then be prepared to give step by step of your skin care routine, what you use and a video of you applying product so they can assess. I mean seriously never heard such crap. I have brought foundations online previously and never had an issue with refund if needed. This product may suit some but clearly this company does not appreciate people’s skin is not the same. Never again
Reply from VIMA Cosmetics2026-03-03
Hello Claire,
We’re genuinely sorry to read that you feel this way. That’s never the experience we want anyone to have.
At the same time, for transparency, we have not been able to locate an order under your name, email, or details provided. We always investigate concerns thoroughly before responding, and without an order linked to our system, we are unable to verify the interaction or the refund request being described.
To clarify for anyone reading:
Our 100% Money-Back Guarantee applies within the stated period and does require basic verification when a product has been opened. This may include simple photo or video confirmation so we can assess concerns properly. This is not limited to colour matching. It also helps us evaluate texture, finish, application method, and product condition. These steps exist to prevent policy abuse and to keep things fair for all customers.
If a customer prefers not to complete the verification process or does not wish to return the product as outlined in the policy, a full refund cannot be processed. In some cases, as a goodwill gesture, we may offer a partial refund instead. That is not a replacement for the guarantee, but an alternative resolution when standard return conditions are declined.
We absolutely understand that makeup is personal and may not work for everyone. However, we do stand by the quality of our formula and by the fairness of our policies, which are clearly stated prior to purchase.
If this review relates to a legitimate order placed directly through vimacosmetics.com, we invite you to contact us with your order number so we can properly investigate and assist. We are always willing to help when we’re given the opportunity to review a verified purchase.
Warmly,
VIMA TEAM
Easy to order and kept up to date with the shipping. Very happy with it, felt nice going on, light as I do not like heavy foundations. Lasted all day even with the Queensland humidity, without feeling like it was coming off. Very happy with this product.
Reply from VIMA Cosmetics2026-02-17
Hello Tania,
Thank you so much for your lovely feedback! We’re so happy to hear that ordering was easy and that you felt well-informed throughout the shipping process — that peace of mind really matters.
It means a lot to know the foundation felt light and comfortable while still lasting all day, even in Queensland humidity (that’s a tough test!). We designed it to give breathable coverage that stays put without ever feeling heavy, so your experience is exactly what we hoped for.
We’re truly grateful you chose VIMA and that you’re enjoying the product.
With love,
VIMA Cosmetics
This company is a CROOK. I DID NOT COMPLETE MY ORDER WENT BACK TO LOOK AGAIN THEY PROCESSDD THAT ORDER. I CALLED TO CANCEL and they said they couldn't 30 mins later said it was shipped which was a lie. I can't wear sunscreen in makeup. It didn't state that now I'm paying for two orders I cannot wear. Beware they are in UK and want me to pay for insurance and tracking to UK to return. Im going to dispute the charge. AWFUL COMPANY. BUYER BEWARE. Order 145120
Reply from VIMA Cosmetics2026-03-08
Hello Judy,
We’re sorry to read this and take concerns like this seriously. However, after carefully checking our system, we have not been able to locate any order under your name or the details associated with this review. Without a verified purchase, we’re unable to confirm the situation being described.
For transparency, orders on our website are only processed once checkout is fully completed and payment is confirmed. Our ingredients and policies are also clearly listed on our website prior to purchase so customers can review them before ordering.
If this review relates to a genuine order placed through vimacosmetics.com, please contact our support team with your order number or the email used at checkout so we can properly locate the purchase and assist. We’re always happy to help once we can verify an order.
Regards,
VIMA TEAM
I was tired of foundation not blending that thick heavy feeling. I stopped wearing makeup. I saw vima on Facebook white and turns into your color match. Yeah right. I said what the heck. I bought it. Omg it worked. It doesn't feel caked on no heavy feeling and it blends with your skin tone. No makeup lines . My face is combination of dry and oily and it works. I love it will definitely buy again.
Reply from VIMA Cosmetics2026-02-10
We’re so glad you decided to give it a try and found it worked beautifully for your skin. Hearing that it feels light and blends seamlessly truly means a lot to us.
This is the worst makeup I have ever purchased! It turned a different color than my skin tone and didn’t cover up my red face at all! 5 dollar products do better job than this one.
Reply from VIMA Cosmetics2026-03-06
Hello Carly,
We’re sorry to hear the foundation didn’t meet your expectations. Makeup can be very personal, especially when it comes to redness and skin tone.
Our Magic Skin Changing Foundation adjusts once the pigment capsules activate during blending. Because the formula is highly concentrated, using too much product can sometimes affect how the shade adapts or how the coverage appears. Starting with a small amount and blending with fingertips usually allows the tone to adjust more naturally and gives a smoother finish.
While our policies normally require verification when assessing product concerns, a partial refund was offered and accepted in your case as a goodwill gesture to resolve the situation.
Many customers love the lightweight, natural finish this foundation provides. While it may not suit every preference, we do stand by the quality of our formula and always aim to reach a fair solution when concerns arise.
Regards,
VIMA TEAM
I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of cakey and cracks, but as far as color, matching and having good coverage, it definitely does that. So four stars just for the wear of it being cakes and cracking after few hrs. I ordered the other two online also the Korean skin therapy and the ilmakiage and both of those are horrible and I returned both of those, but easy simple return process with those companies.
Reply from VIMA Cosmetics2026-02-10
Thank you for sharing such thoughtful feedback. We’re pleased to hear the shade matched beautifully, the coverage performed well, and your order arrived quickly. Your note about the consistency and finish is truly appreciated and helps us continue refining the experience.
This actually works! I’m surprised by how good it is. I’m 42 and with a primer it covers all of my fine lines
Reply from VIMA Cosmetics2026-02-10
Thank you for sharing this lovely feedback. We’re so happy to hear the foundation worked beautifully for you, especially with a primer, and gave such a smooth result
I haven’t received such prompt customer service for quite some time, thank you Vanessa. I’m also very happy with this foundation and primer, a good product at good prices.
Thank you VIMA
Reply from VIMA Cosmetics2026-02-04
Thank you for your kind feedback. We’re so pleased you’re enjoying the foundation and primer and felt well supported by our team.
I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It blends beautifully, doesn't cake & lasts all day.
There is one small gripe, I wish the pump was removable so you could access the last bit from the sides and bottom of the bottle with a brush, other than that its fab.
Reply from VIMA Cosmetics2026-02-04
We’re so grateful for your continued trust and for choosing our foundation. It means so much to hear it stands out among so many others you’ve tried and performs so well throughout the day. Thank you for also sharing your feedback.
Omg absolutely love love Magic changing foundation,Magic smooth skin primer,All day glow setting spray! I’m feeling on top of the world 🌎 ❤️
Reply from VIMA Cosmetics2026-02-02
Thank you for taking the time to share your experience. We’re thrilled to hear you’re enjoying the foundation, primer, and setting spray. Your support is sincerely appreciated.
Awful product - thick and claggy, like wearing a mask. I tried to return it, but couldn't as it was "started" - 2 pumps worth. How on earth can you tell if you like a product without testing it? They will only consider a return if a video is sent proving there is no colour match. I wasn't complaining about the colour match, i was complaining about the quality! I have thrown the product away, and wasted my money. Never again will i buy make up on the internet.
I received a reply from this company - what a shame i did not reach out directly to them. I DID> I was refused a refund because the product had been tried. (See wording above). This is against their own Terms of Business. Now it's because the argument has lasted more than 30 days, i am out of my time limit for a refund! I repeat - DO NOT BUY FROM THIS COMPANY.
Reply from VIMA Cosmetics2026-03-03
Hello Norma,
I’m really sorry to hear this was your experience. That’s never what we want for anyone, especially when trying something new online.
Our Magic Skin Changing Foundation is designed to be lightweight and breathable, so if it felt thick or mask-like, that usually points to application technique rather than the formula itself. Because it’s highly concentrated, using even slightly too much can create that heavier feel. We always recommend starting with a very small amount, blending with fingertips to activate the tone-adjusting capsules, and allowing it to settle for a few minutes. When applied this way, most customers describe it as smooth, natural, and skin-like rather than heavy.
Regarding returns, we completely understand wanting to test a product. At the same time, as a small business, we do have policies in place to prevent abuse and excessive product depletion. The short video we sometimes request is simply to help us assess issues properly and offer the right solution. It isn’t limited to colour concerns. It also helps us understand texture, finish, and application so we can support concerns about quality or feel. We never ask for this to make things difficult, only to ensure fairness for everyone.
It’s unfortunate that the product was discarded before we had the chance to properly review the concern and explore a solution together. We genuinely do our best to work with customers when we’re given the opportunity.
For anyone reading this, thousands of women love the breathable coverage and natural glow this foundation gives when applied correctly. It’s lightweight, buildable, and designed to enhance mature skin rather than sit heavily on it.
We always encourage reaching out to us directly so we can personally guide you and make sure you get the best possible results.
Regards,
VIMA TEAM
I originally wrote a review a couple of months ago but felt that I needed to be honest and update it. I had to stop wearing Vima after a couple months due to eye irritation. I had constantly red eyes for weeks that ached and were sore and dry. Never had this in my life! I initially thought I had an infection until it was determined that it was a delayed reaction to the VIMA foundation. After I stopped using it, my eyes cleared right up. I do not recommend this product as this could easily happen to anyone.
Comes out white, but blends into the perfect match! My daughter and I are both different skin tones and it matched into both of us! Definitely works and will buy again! I’m so mind blown that it can come out white and blend into a perfect match, not heavy, or caked looking. Really a great foundation!
Reply from VIMA Cosmetics2026-01-31
We’re delighted to hear how well the foundation blended into the perfect match and felt light on the skin. Knowing it worked beautifully for both you and your daughter means so much to us. Thank you for your support
Buyer Beware. Terrible product and even worse customer service.
The foundation is extremely drying and caused skin irritation. The brush I purchased literally fell apart after a single use — it disintegrated when I washed it. I took photos immediately and sent them to the company.
When I first requested a return, the brush was still intact and sitting in a bowl drying. Instead of honoring their own return policy (which allows returns for “gently used products”), I was brushed off repeatedly. Over three emails, they avoided responsibility and even asked me to send a video of myself reapplying makeup after I had already explained it irritated my skin.
Eventually, they refused a refund altogether and said they would only accept the return if I could send back the brush — despite knowing it had fallen apart into wet pieces. That’s unreasonable and impossible.
I had no choice but to dispute the charge with my bank. The company has since claimed they will “fight the dispute fully.”
This is not how reputable businesses operate. Poor-quality products and customer service that appears designed to block refunds. Spend your money elsewhere.
Just bought Vima Magic skin changing foundation SPF 30, it’s brilliant!!!
I have Rosacea and I have tried lots of different products, I never write reviews but this product is a definite keeper for me. 100% fabulous x
Reply from VIMA Cosmetics2026-01-30
We’re incredibly grateful for your kind 5-star review and for taking the time to share your experience. As a small, growing business, your support means more to us than we can express. Thank you for being part of our journey.
I firstctime user of this orieuct, ourchasedcthecprimer also love both will purchase again!!
Reply from VIMA Cosmetics2026-01-28
We’re grateful you decided to give our products a try and took the time to leave such kind feedback. It’s wonderful to hear you loved our the products. Thank you for your support.
First foundation I’ve EVER had that makes my face look natural and not FAKE. Im 76 years young, but don’t think I look it!
Perfect match! The primer is also IMPRESSIVE. Adds moisture to my face. I cannot say enough great things about these two products. I’ve placed 2 orders. Can’t wait to order more primer, mascara and double ended brush.
Things
Reply from VIMA Cosmetics2026-01-22
We’re incredibly grateful for your 5-star review and for taking the time to share your experience with our product. Knowing that you’re enjoying it means so much to us, especially as a small and growing company.
Arrived timely and nice packaging but, It feels like sunscreen on the skin and was far too pale, I look like a ghost!
Might be ok just to use as a sunscreen and then use my regular foundation over the top.
Disappointed.
This foundation is beyond any I’ve used. I am 68 years old. I look younger and would like for it to stay that way. Most foundations make women look older. VIMA is so smooth and it actually moisturizes my skin in a blurred effect. It does not show fine lines. It feels freshly applied, all day. I’m so glad that I ordered it!!!
Reply from VIMA Cosmetics2026-01-20
Thank you for taking the time to leave us a 5-star review and for your kind words about our product. Knowing that you’re enjoying it truly means a lot to us, especially as a small and growing company. We really appreciate your support.
It did take a while to arrive, but it was worth the wait. I've never worn makeup and I'm in my 60's, but the red rash got so bad I thought I'd give this a try. It works :) It feels great on my super sensitive skin and doesn't aggravate it. Best of all, it doesn't make the wrinkles more pronounced which I thought it may. Also, great to see mature women on the website. Nice work VIMA.
Reply from VIMA Cosmetics2026-01-20
We’re truly grateful for your 5-star review and for sharing your experience with our product. It means so much to our team to know that you love what we’ve created. As a growing company, your support is incredibly valuable to us.