VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
Written by the business, not verified by us.VIMA Cosmetics (vimacosmetics.com) has a 4.1 out of 5 rating on OK.one, based on 102 user reviews collected here. It is listed under Beauty & Well-being and its reputation is good. 81% of reviews are 4 stars or higher and 17% are 1 star; The business has replied to 75% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-08-30.
Reviewers had a great experience with this company. Customers frequently praise the product's ability to blend beautifully, adapt to skin tone, and provide excellent coverage without feeling heavy or caked on. Many users find that the product, especially when paired with the primer, creates a natural look that lasts throughout the day while smoothing out imperfections. Conversely, a small portion of people felt issues regarding product consistency, with some noting it dries the face out or exhibits cracking, similar to experiences with other returned items. Reviewers also mentioned drawbacks concerning shipping timelines, including delays of over a month, and were aware that some items might not match expectations as displayed online before purchase.
Auto-generated from all reviews of this business. For reference only.Definitely THE VERY BEST foundation creme you will ever buy!! I love their products and would recommend it to everyone! It will enhance your beauty!!
Hello Anita, "Enhance your beauty" said it perfectly and honestly we could not have put it better ourselves! The enthusiasm in this review is everything, and knowing you love the whole line makes it even sweeter. Thank you for spreading the word! 🤍 Regards, VIMA TEAM
Bought colour changing foundation - Money back guarantee is not true and customer service is horrible from this company. I have never experienced such horrible customer service. A market has better return policy not to mention customer service. Stay away from this company.
Hello LW, We're sorry to read this, and we take feedback about our customer service seriously. That said, we've searched our records thoroughly and have been unable to locate any order linked to this review based on the details available. We'd genuinely like to look into what happened. Please reach out to us directly at vimacosmetics.com with your order number and we'll make it a priority to review your case properly. We'd also like to note for anyone reading this that unauthorized listings using the VIMA name exist on third-party platforms with no connection to our store. If your purchase was not made directly through vimacosmetics.com, the experience described, including any contact with customer service, may not have been with us. VIMA Cosmetics 💖 Customer Support Team
I’ve tried this on and off now for a few months and makes me look like a ghost. I’m quite olive skinned but this makes me look grey. Not good and wouldn’t buy again.
Hello Pamela, We're sorry to hear the product didn't work for you, and we'd genuinely like to look into this. However, we've been unable to locate any order in our system that matches this review. Could you reach out to us directly at vimacosmetics.com with your order number so we can investigate? We want to make sure we're looking at the right account and can help properly. We'd also like to make prospective customers aware that unauthorized listings using the VIMA name exist on third-party platforms that have no connection to our store. If your purchase was not made directly through vimacosmetics.com, the product and experience described may not be ours. VIMA Cosmetics 💖 Customer Support Team
I spent years struggling to find the perfect foundation to match my skin tone but finally bought from Vima and I need look no more. It absolutely matches my skin perfectly without all the hassles iv had. It goes on white and changes to match my exact skin colour without leaving any caking or tide marks. Using this foundation along with their primer is the perfect addition to my make up routine and it lasts all day. It’s hands down the best foundation and primer iv ever bought and worth every penny. Thank you so much for your amazing products.
Hello Nicola, Years of searching and it finally just works, that is such a relief and we are so glad you found us! The fact that it adapts to your exact skin tone without any tide marks or caking, and that the primer pairing is working so well for you, honestly makes all the effort we put into these products feel so worth it. Thank you for trusting us with your routine! 🤍 Love, VIMA TEAM
I have ordered a foundation beginning of March from this company and it did not arrive to this date, all I keep receiving is automated responses that product is on the way, they do not answer back on Facebook either, their customer service is non existent!! Please avoid this company at all costs. It is a scam. Please read their response after a month of me fighting to find out where my product and money is!! Avoid them at all cost, they will not refund your product neither if you are not happy with it WHAT A SCAM. I am reporting them to Trading Standards UK. With every email from them they keep adding new things: Firstly it was that they will reship makeup for me AS A MATTER of courtesy ONCE I DELETE BAD REVIEW on Trust pilot. Secondly when I said no- I have a right to post bad review as it took you a month to respond and I don’t want a product- they told me they DON’T REFUND MONEY, furthermore when I continued telling them I don’t want product send I want my money they said oh well your prosuct was NOT INSURED we will not send you a product nor refund you WHAT A TOTAL SCAM OF A COMPANY! My bank thankfully refunded me all money but to ALL CUSTOMERS do NOT buy from VIMA cosmetics!!! See one of their emaila below. Hi Jo, Thank you for taking the time to write to us, and I want to start by sincerely apologising for the experience you've had. I completely understand your frustration, and I won't try to dismiss how this situation has made you feel — you deserved better, and I'm sorry we fell short. I want to be transparent with you about why we reached out regarding the Trustpilot review. It wasn't to silence your feedback or pressure you in any way — we genuinely wanted the opportunity to make things right before a permanent impression was left, especially since a replacement was already being arranged for you. We would never want to muzzle a customer's voice, and we respect absolutely that you have every right to share your experience. That was never our intention, and I'm sorry if it came across that way. Regarding your order — once parcels leave us, they are entirely in the hands of the courier, and unfortunately we have no control over how or when they are handled in transit. Every order we send out goes with the best of intentions, and it genuinely hurts when something goes wrong along the way. I do want to be upfront with you, Jo: our policy does not cover refunds for orders lost in transit, and we would have been well within our rights to decline any form of replacement on this occasion, as your order was placed without shipping protection. Shipping protection exists specifically to cover situations like this, and without it, we are under no obligation to reship. However, because we genuinely care about our customers and want to do right by you, we are choosing to send a full replacement completely free of charge as a gesture of goodwill. We hope this shows that, despite the delays and frustration you've experienced, we are committed to making this right. Your replacement is on its way, and you won't be charged a penny for it. Once again, I am truly sorry for the stress this has caused you, and we hope to have the chance to restore your confidence in us.
Hello Jo, We are genuinely sorry for the distress this experience has caused, and we want to address this as transparently as possible. We have searched our records thoroughly and have been unable to locate any order linked to this review. This is important context, because unauthorized listings using the VIMA name exist on third-party platforms that have no connection to our company. Products sold and fulfilled through those channels are entirely outside our control, as is any customer service communication that may have taken place through them. We want to be direct: VIMA Cosmetics does not condition refunds or reshipments on the deletion of reviews. We do not operate that way, and we do not endorse that practice under any circumstances. If those communications came from a seller representing themselves as VIMA, they were not acting on our behalf. We would strongly encourage you to reach out to us directly at vimacosmetics.com with any order confirmation you have. If your purchase originated from our store, we will investigate immediately. If it did not, we hope this response helps clarify the source of the experience you had. We take allegations of this nature seriously and appreciate you raising them publicly. VIMA Cosmetics 💖 Customer Support Team
I tried it when it came in yesterday. It feels great on my skin, not like the foundations I used to wear when I was younger. I'm not a big makeup gal anymore. I've been using a powder foundation that I love, but thought I'd give this a try. It's blends great, I'm not sure if it is getting dark enough for my skin with the one time use at home. I need more time to check it in different lighting. But I did love that when I got warm, and my cheeks got pink the makeup went with that as I like a natural look. I wish it did a little more to blur my fine lines, but maybe I'm the only one that notices. Well, I tried it again. And with my skin getting darker, it doesn't blend well. I am more brown than most people though. It still feels great, just not good for my summer tone.
Hello Jacqueline, Oh, the way it moved with your natural flush when your cheeks went pink, that detail really stuck with me! That kind of natural, skin-like reaction is so hard to find. Give it a few more wears in different lighting, layering can also help build a little more depth if you want it. And you are definitely not the only one who notices fine lines, we all do! 🤍 Regards, VIMA TEAM
Hello Joanne, That means so much to hear, truly! Love right back at you. 🤍 From your VIMA FAMILY
I'm not going to lie I'm always a skeptic to all these new products popping up. Honestly for me I am in love! 1. It matches perfect 2. It's light weight, but covers good 3. It's so easy to use doesn't have that heavy or greasy feeling it feels like o have nothing on! I will be sticking with thos product
Hello Leanne, Honestly, converting a self-proclaimed skeptic is the best kind of review we could ever get! That feeling of having nothing on while still getting real coverage is exactly what we were going for, so hearing that it actually delivers that for you makes us so happy. Glad you're sticking with it! 🤍 Thank you for sharing this and for being part of the VIMA family. 💛
After ordering four different color matching foundations from popular tic toc shops and online, (which I cannot name here. They removed my last post bc I named names), I finally found the perfect one! The other foundations were cakey, too thick, terrible color match and two of them went on and stayed white! I was extremely disappointed until I found Vima foundation. I absolutely love it! It goes on so light and smooth and blends miraculously! I am over 50 and have dark sun spots and wrinkles. Vima does not settle into the wrinkles or accentuate them. Rather it moisturizes and leaves a nice glowy, dewy look, not greasy or too shiny and great coverage! It goes on so easily and blends perfectly with your skin tone. I am 100% amazed and happy I found it.
Hello Suzanne, Reading this truly made our day. After trying four different color matching foundations and being disappointed with cakey textures and shades that stayed white, it means so much that VIMA was the one that finally worked for you 💛 We’re especially happy to hear that it feels light and smooth while still giving you great coverage without settling into wrinkles. That soft, glowy look on mature skin is exactly what we hoped women would experience when they wear it. Thank you for sharing your experience and for trusting VIMA. We’re so glad you found us ❤️ VIMA Cosmetics
I was skeptical to try this product, but I do really like it. It works well with my skin gives me just enough color. I don’t wear a lot of makeup and this works great just enough to be on my face and look natural. I will be curious to see what it looks like in the summer when I have a little bit more color on my skin to see how it changes, but I do plan on continuing to use the product and think other others should try it
Hello Teri, Thank you so much for giving us a chance — and for sharing your experience! We're really happy to hear it's working well with your skin and giving you that natural, effortless look. That's exactly what we go for! We love that you're curious about how it'll wear into summer — we have a feeling you'll be pleasantly surprised. Can't wait to hear what you think! Thanks again for the kind words and for recommending us to others. It truly means a lot to our team. 😊 Regards, VIMA TEAM
Terrible product. I bought the colour changing foundation and it’s awful. It made me so pale colleagues were commenting. It gives poor coverage. They say they have a money back guarantee but customer services are so obstructive, after several emails of them refusing to refund (even the sealed unopened bottle as I bought 2) I have given up on them. Save your money and don’t buy this terrible product.
Hello Rebecca, We're sorry to read this, and we want to address it honestly. After searching our records thoroughly, we have been unable to locate any order linked to this review. We take every customer concern seriously, and we would genuinely encourage you to contact us directly through vimacosmetics.com with your order confirmation so we can investigate further. We also want to make prospective customers aware that unauthorized third-party listings using the VIMA name exist on external platforms that have no connection to us. Products purchased through those channels are not sold, fulfilled, or quality-controlled by VIMA Cosmetics, and any experience with those products cannot be attributed to our brand. If you did not purchase directly from vimacosmetics.com, it is possible that is the source of the issues described. Should you be able to provide a valid order confirmation from our store, our team is ready to look into this and make it right. VIMA Cosmetics 💖 Customer Support Team
Wow. I love these products. After always struggling to match my skin tone, my professional in a bottle gets it right every time. At one of my parties I showed the girls how fabulous it was & they all use it now. Thank you for these little gems!
Hello Carole, Your message gave us the biggest smile. After struggling to match your skin tone, hearing that it gets it right every time and feels like your “professional in a bottle” is exactly what we hoped for 💛 We also love that you showed it to the girls at your party and now they’re using it too. That kind of word of mouth means the world to us. Thank you for sharing the love and for calling our products your little gems ❤️ Regards, VIMA TEAM
money back guarantee is a joke customer service is terrible stay away from this company the changing foundation was not 30ml dont go by what they say abount the guarantee
Purchased two bottles of the foundation with a free brush. The product falls well below what is stated. Feels like a very cheap moisturiser with a little tint. This product caused skin reaction which I sent pictures to prove. I asked to return it for a full refund as per their 100% no quibble guarantee. This is where it becomes laughable. Firstly they offer 50% or a store credit to for replacement product. No the product causes irritation. I thanked them for offer but outlined they promote 100% money back if not happy. They then claim that they only offer this back if the product colour doesn’t suit. As outlined it’s skin reaction which outweighs any issues with colour. I again outlined it’s false advertising and in the Uk (which they are not from) they are breaking the consumer right act 2015. In the early hours of the morning they then gave an 80% discount claiming the rest was for postage ((£10.46)Though apparently when you order it’s free delivery. I can’t be bothered to argue anymore with them as at least I got some money back. BUT I WILL NEVER DEAL WITH THIS COMPANY AGAIN!! Very Very DISHONEST. Stick with your other foundations if you want quality and no hassle. Update now as 17th April. The reply from them below is a load of rubbish. They have my order information and I have a trail of emails to prove their unprofessional business ethos. This company needs to learn the words HONESTY and INTEGRITY as they appear to have neither. Clearly shows how untrustworthy they really are.
Hello Victoria, We're genuinely sorry to hear you experienced a skin reaction, and we want to be clear that this type of concern is always taken seriously by our team. That said, we have been unable to locate any order in our system linked to this review. We would warmly encourage you to reach out to us directly at vimacosmetics.com so we can look into this properly. Without a verified purchase from our store, we are unable to confirm that the product and experience described are connected to VIMA Cosmetics. We also want to gently note for anyone reading this: our money-back guarantee terms are published on every product page, and our support team follows those terms consistently across all customer interactions. We remain open to resolving this should you be able to provide your order details. VIMA Cosmetics 💖 Customer Support Team
Really good product and was delivered safe and not damaged
Hello Laura, So glad to hear this! We’re really happy your order arrived safely and that you’re enjoying the product. That means a lot to us. Thank you for taking the time to share your experience and for supporting VIMA. 💛
I have tried every foundation out there - from low-end to super high-end and I can honestly say that VIMA is the best one ever. It completely absorbs on my skin and feels very light and refreshing. It gives my face a natural "glow" from within. It doesn't look like I have any foundation on my face but just perfect skin. It doesn't settle into my fine lines, although I am no longer young. I love using the special brush, which makes application quick, easy, and flawless.
Hello Rosaria, This truly made us smile. Hearing that you’ve tried everything from low-end to high-end foundations and still found VIMA to be your favorite means so much to us. We love that it gives you that natural glow and feels light on your skin without settling into fine lines. And yes, the brush really does make application so quick and flawless. Thank you for sharing this and for being part of the VIMA family. 💛
here is yet another company that claims they delivered my order however i never received it. i asked for proof of delivery, picture, something; they cannot provide anything. i requested a refund.....zero response from the company. so i have no product AND i paid a decent amount of $ for no product. DO NOT BUY FROM THIS COMPANY they lie.
Bought the 3 pack primer but on opening 1 of them the pump doesnt work and there doesnt seem anywhere near as much in the jar as the others. Unfortunatley I had disposed of the other empty one and given the other to a friend so couldnt swap the top by the time i had realised it wasnt working and didnt seem full. Contacted Vima but they are not willing to do anything due to 30 days passing. Who on earth would use all the 3 multipack within 30 days. Had to send several emails before I received a reply. Wouldnt purchase again.
Hello there, We’re sorry to hear about your experience. However, after carefully checking our system, we have not been able to locate any order under the details associated with this review, so unfortunately we cannot verify the purchase being described. For transparency, any concerns about product condition or packaging are normally addressed within the timeframe outlined in our policy so our team can properly investigate and provide a solution. This allows us to verify the item and ensure fairness for all customers. Our primers are filled according to strict manufacturing standards, and pump mechanisms can occasionally require a few presses to activate when first opened. That said, if a genuine defect is reported within the appropriate timeframe, our team always reviews the case and works with the customer to resolve it. If you did place an order directly through vimacosmetics.com, please feel free to contact us with your order number so we can properly locate the purchase and assist you further. We’re always happy to help once we can verify the order. Regards, VIMA TEAM
I very sceptically tried Vima, really was a bit worried it would not be as good as promised…. I was wonderfully surprised. The foundation goes on white, I use my fingers to blend it in. As it’s going on it changes to my skin colour. It’s a perfect match. It gives great coverage, not heavy or tacky. It feels like I just have moisturiser on. I do like a light natural look so it is perfect for me. I’m converted totally. Highly recommend. Delighted to finally have found a product that suits me. It’s a bonus that it’s 100% natural and vegan. Could not be happier.
Hello Ruth, This is so lovely to read. Many women tell us they feel nervous at first when they see it go on white, so hearing that it blended into a perfect match and felt as light as a moisturizer means the world. That natural, comfortable coverage is exactly what we hoped to create. We are truly happy you found something that suits your skin and gives you that fresh, effortless look. Enjoy every drop! Regards, VIMA TEAM
I love this product I tried so many and I broke out. So I was scared to try something new. Also because I have red patches in different spots no one could take care of it all. But this took care of everything matched my color and covered the red I haven't tried the primer because this does it all for me.
Hello Deborah, This is so wonderful to hear. We know how scary it can be to try something new after breaking out from other products, especially when you’re dealing with stubborn red patches that nothing seems to help. It means so much that the foundation matched your color and gave you the coverage you needed without irritation 💛 We also love that you’re getting such great results even without the primer. When something works beautifully on its own, that’s the best feeling. Thank you for trusting it with your skin and for sharing your experience. Stories like yours truly make our day! Regards, VIMA TEAM
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