Alltrue is a membership for those who want to shop consciously and support brands that care about social and environmental impact. It’s a place to discover thoughtfully made products while learning, growing, and taking action on the issues that matter most. We are best known for seasonal subscription boxes, delivering 6–8 carefully curated products each quarter. Each box is filled with ethical, sustainable, and impact-driven items, from beauty and self-care to home goods, lifestyle upgrades, and eco-friendly essentials. Members also enjoy access to seasonal curated Markets and Add-On Shops featuring favorite ethical brands at up to 70% off, along with exclusive pop-up shopping events and educational content designed to inspire more mindful living.At our core, we are committed to making sustainable, responsibly made products more accessible and affordable. Every item is chosen from brands that prioritize fair practices, low-waste solutions, and meaningful impact, so members can feel good about what they bring into their lives.More than a subscription, Alltrue is a growing community built around shared values, thoughtful consumption, and positive change, with new perks and experiences added each season.
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Is Alltrue legit?
Alltrue (www.alltrue.com) has a 3.7 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. 61% of reviews are 4 stars or higher and 9% are 1 star; The business has replied to 59% of negative reviews; Reviews mostly discuss Product, Quality, User experience. Last updated 2026-09-04.
What reviewers say
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Most reviewers were somewhat happy with their experience overall. Consumers genuinely appreciate discovering unique, sustainable products and enjoy supporting small ethical businesses through their subscriptions. Many people also express joy when opening the boxes, appreciating the thoughtful curation and the accompanying seasonal magazine.
Some reviewers were not happy with consistently slow shipping times and frustrating delivery delays experienced over the years. Others mentioned missing essential customization notifications, which unfortunately resulted in automatically receiving unwanted items rather than preferred choices. Additionally, a few customers felt that the variety and quality of items have decreased recently compared to past years.
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It’s a nice subscription box , although you have to be on top of your emails and check your junk box or you’ll be disappointed. I have been introduced to some great products and companies that I may not have ever found on my own . And everything has been a good quality. But sadly by not being able to do any choices or customization for the past two box’s I’ve ended up wasting most of the box and won’t be subscribing again . As well as having been a part of this for 3 or 4 years the box’s have gone downhill. They used to be more unique
These guys have the best customer service. Hyper responsive and excellent to deal with. I received a box that had obviously been opened and was missing some items. I reached out and they replaced one and gave me an alternative for the other (that was sold out). Phenomenal to deal with. I’ve been a member for 8 years and excited to remain one for many more.
I love being surprised the anticipation, waiting on the beautiful boxes and content at times overwhelm me I share the contents of the very thoughtful gifts well thought out pieces well intentioned gifts they are amazing I thank you for the talent and thoughtfulness. It’s been all that and more for me!
Alltrue seasonal boxes are a great way to experience new products, and to purchase products from small businesses, especially black and women owned companies. You receive a great value for the purchase price.
Four stars because the box choices can sometimes be repetitive (some same items from a previous season), and it would be nice if the variety could be expanded to include partnerships with more small businesses.
At first I really enjoyed getting the products. However, after many years there has been duplication in the products. And many of the products seem beauty-care related, which does not interest me. Also, often when I go to create my box, several of the items will be out of stock already, even though I attempt to do it right after receiving the email that it's time to create my box. It seems the last few years I am not interested in the majority of the items offered and mostly give them as gifts.
I have cancelled my subscription via AllTrue's website and through emails, at least five times. I continue to receive boxes of products I will NEVER use, as I do not use make up. The majority of the time some sort of makeup is exactly what I receive. I finally had to contact my vredit card company to tell them to refuse charges from this company.
Reply from Alltrue2026-05-15
Hi Pam!
We're terribly sorry to hear of any issue. While we were unable to locate a cancellation request in your account or any related communication from your contact information, a member of our team has reached out to you directly to see how we may be able to assist further and help resolve the situation.
Please also know that our team is always happy to help and can be reached anytime at [email protected] or through the chat feature on our site.
I often choose my products the first day I am notified and already there are products unavailable. Next box the very same items are listed again… the ones I didn’t want the first time.really need to mix up new products.
The folks in Alltrue’s customer service are always polite and empowered and have always solved the minor issues I’ve had with great service and communication.
They have done better with keeping you updated on shipping. The products are of good quality. I have noticed that some selections for the boxes mare sold out even if I go in the same day to make my selections. This has happened in at least 2 boxes in the past 12-18 months
Have also noticed that the variety of products in some boxes has also decreased
Some boxes I don't like the choices.
I find the communication is not great; it never emails me to let me know my box has been shipped.
I would like more products in home and health and electronics
I’ve been an Alltrue member since 2014 and over the years there have definitely been many positives and exciting moments with the membership. Unfortunately, in more recent years I’ve experienced increasing issues that have impacted my overall satisfaction and are the reason for my 3-star review.
The biggest concerns have been around product quality, consistency, and the overall customer experience. I’ve received multiple items that arrived damaged, leaking, defective, or simply not as expected based on the product descriptions and marketing. At times it has felt like the quality control has declined significantly compared to earlier years.
I’ve also consistently experienced technical issues with the website, especially during box customization, viewing order history, and managing deliveries. These issues have made what should be a fun and seamless experience feel frustrating and unreliable.
Additionally, the product selections and offerings no longer feel as unique, exciting, or useful as they once did. Earlier years felt more curated and higher quality, whereas recent boxes have felt less aligned with the value and excitement that originally drew me to the membership.
I still believe in the concept of the company and appreciate the years of enjoyment it once brought, which is why I’m not rating lower. However, I do hope improvements are made to product quality, fulfillment, website reliability, and overall member experience moving forward.
I find the products to be of good quality, and they are often things I wouldn't consider buying for myself outside of this program. In fact, I wouldn't even know that some of them existed. I find useful items for myself and things I can use as gifts.
Even if I look at the choices on the first day, there is always something sold out. I think there are too many make up products
Reply from Alltrue2026-05-14
Hi Susan,
Thank you so much for taking the time to share your feedback with us. A member of our team has reached out to you directly to see how we may be able to improve your experience, as we truly appreciate your longtime support and being part of the Alltrue community over the years.
To provide a bit more context, each season our Product Team carefully forecasts which products they believe will be most popular with our members. While they’re often very accurate, there are times when certain items become especially popular within our community and sell out more quickly than anticipated. As part of our commitment to reducing unnecessary product waste, we work with limited inventory quantities for many seasonal items. In some cases, our brand partners may also have limited inventory available. Even so, we always strive to feature exciting and thoughtfully curated products while also offering several additional options within each customization category.
If there is ever an item that has sold out that you were especially hoping for, please don’t hesitate to contact our team at [email protected]. We’re always happy to see if there may be anything we can do to help.
Regarding product selections, we absolutely value feedback from members like you. In addition to the seasonal box surveys we send out to help guide future curations, our team has also reached out to see whether you may be interested in joining our product survey group, where members can provide additional input to help shape future boxes.
Again, we truly appreciate you taking the time to share your thoughts and can't thank you enough for being part of the Alltrue Community!
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