Animoto's award-winning online video builder makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The company’s partnerships with Facebook, Instagram, YouTube, Twitter, and the Small Business Administration give them unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world use Animoto to create marketing that stands out on social media and beyond.
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Is Animoto legit?
Animoto (www.animoto.com) has a 3.9 out of 5 rating on OK.one, based on 100 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is mixed. Opinions are polarized: 71% rate it 4 stars or higher while 28% give 1 star; The business has replied to 18% of negative reviews; Reviews mostly discuss Customer service, User experience. Last updated 2026-08-11.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the dedicated support team for being extremely responsive, polite, and consistently effective at resolving technical issues quickly. Many consumers highlight that staff members go completely out of their way to provide personalized, patient, and caring assistance whenever help is needed with projects. Additionally, users truly love the platform because the video editing tools are exceptionally intuitive, allowing anyone to effortlessly craft custom creations.
However, some people mentioned difficulties reaching customer service, noting that getting a reply to sent emails took far too long and speaking directly with a live representative proved impossible.
Auto-generated from all reviews of this business. For reference only.
Fraud/scam. My wife signed up to make a funeral slideshow as she was grieving the loss of a grandparent. She signed up for what was advertised as a monthly 15 dollar a month cancel any time membership. Was fraudulently charged 180 for a recurring annual membership, immediately contacted company via email to rectify and they said too bad so sad! No number to call even. Don’t recommend, poor customer service.
Reply from Animoto2024-06-21
Hey Jonathan,
Thank you so much for taking the time to reach out about your experience. First of all, I’m so sorry to hear about you and your family’s immense loss. I can’t imagine how difficult that must continue to be for you and your loved ones. Stay strong! You got this.
Our Annual Plan is listed as $180/year, evening out to $15/month to show you how much you’d be saving per month by opting for the up front annual payment. To view monthly billing options on our pricing page, you can click “Monthly” on the top menu header, and see the monthly pricing displayed. I’m sorry for any confusion here! I hope this explains for next time.
Our annual plans are paid up front for the year. Canceling the plan directly after purchasing just ensures that you won’t be charged the next year according to the scheduled renewal date agreed upon at check-out.
I was able to check into your request to make sure that you received a resolution to this, and it looks like you and your wife were able to work with my colleague to reach one. If anything else comes up in the future, or there is anything outstanding we can lend a hand with here, we’re always reachable at [email protected].
I recently needed to retrieve pictures from archived videos on my Animoto account to create a new video for my dad's funeral. My account had been archived, and I required help accessing the necessary images. Nadia from Animoto's support team went above and beyond to assist me. She worked tirelessly, personally downloading all the pictures I needed. Her dedication and persistence ensured I got everything required for the new video. Nadia’s exceptional customer service made a challenging time a bit easier. Thank you, Nadia, and the Animoto team for your incredible support!
I signed up to Animoto 6 years ago and have used the service a few times to make simple videos. I was planning not to renew the service this year and when I logged in to cancel it, found the payment had been taken 7 days prior. I didn't receive any notice by email that it was due to renew soon. When I contacted them they would not issue a refund after I explained what had happened, and only offered to freeze my account until I was ready to start using it again, which I clearly didn't want to do.
I don't recommend this company at all as they have some extremely poor company practices and customer service.
There are numerous poor reviews listed for Animoto all echoing the same issues I have had. Please avoid giving them any credit card details and keep clear of this service at all costs.
I would give them zero stars if this option was available.
Reply from Animoto2024-06-21
Hey Richard!
Thank you so much for sharing a bit about your experience. I’m sorry to hear the auto-renewal took you by surprise! We send a confirmation email receipt after your initial purchase with the auto renewal information agreed upon at check-out, and that email provides a link to your order receipt, but we understand these emails may not always be seen right away when the purchase is top of mind. If you ever need to find past receipts or look up subscription details, you can log into your Animoto account and click the "Billing" tab from the Account page under the “My Workspace” menu on the left hand side. You mentioned being charged 7 days prior, but in looking into your account, your plan renewed exactly one year later on May 23rd of each year, the date that the current subscription was originally purchased. Depending on your time zone and your financial institution, the automatic renewal will hit your account within 24 hours of your renewal date, so getting charged 1 day before or after the renewal date is normal but seven days is definitely not. It’s not showing that early charge on our side of things, but it may be worth it to check in with your bank!
I was able to check into your request to make sure that you received a resolution to this, and it looks like you were able to work with my colleague to reach one. If anything else comes up in the future, or there is anything outstanding we can lend a hand with here, we’re always reachable at [email protected].
Trash company!
I signed up in 2021 days o make one video at an agreed price of $97 a year. They increased the price with no notice and then continued at the new price for 2 years. I noticed the second year and canceled the day after the charge but they refused to refund anything. They charged the full amount and then turned off my access. So I paid full price for 1 day of service. I tried to ask questions 5 times with no reply so I disputed the charge. Then they respond with everything saying I was in the wrong.
Shady terrible company. Stay away!!!
I have never created a video before and Animoto led me through ever step and it turned out great! Their customer service answered all of my emails as well.
Beware of the poor business practices by Animoto. They have your credit card information and are afraid to notify you that renewal is approaching.
Instead they slam your credit card and do not send a receipt confirming the charge.
Their malfeasance is extraordinary of illegal business practices.
A year ago I was charged $133.56. This April I am charged $190.00 without notice of a price increase of 42.8%, will next year be $270.00 without notice.
Customer service is busy telling everything you must do to be a customer.
They refuse to refund the unauthorized charge. Then they sent me a discount of 50%, but didn’t honor either.
Run as far away as you can...they suck!
Here is another review from another person being ripped off by their mafia terms of doing business. See below
Extremely disappointed! I purchased the Animoto for a $126 in Feb 2023. I used it for maybe two days and then forgot I even had it! I was charged $180 on Feb 13 2024 a day before it was due. I canceled the auto renewal and asked for a refund but was denied. The CSR admitted there was no intention of there being a surprise but advised I was told at the time I purchased it, it would auto renew which was a year ago, and offered me a code to pause the account. After that response, I received a 40% off coupon (as a reaction to my cancellation). There were no notices nor reminders of upcoming charges nor any price increase. I ultimately, placed a claim with my financial institution. I was contacted again this time by a senior person and advised they suspended my account (which I cancelled anyway so no biggie) because I filed a claim, which could have been avoided if the company had just complied with my request to begin with.
I am hoping I ultimately get my refund but I will never do business again with his company.
Reply from Animoto2024-06-21
Hey Don! Thank you so much for sharing a bit about your experience, and I’m so sorry to hear you felt at all misled by the auto-renewal process. We hope by sending a confirmation email receipt after your initial purchase with the auto renewal information including a link to your order receipt that we’re being clear, but we understand these emails may not always be seen right away when the purchase is top of mind. If you ever need to find past receipts or look up subscription details, you can log into your Animoto account and click the "Billing" tab from the Account page under your My Workspace on the left hand side menu.
I’m happy to address the price change, as understand that was unexpected. When you first subscribed with us April of 2023, you used a promo code for 30% off. All of our promos aside from our nonprofit codes are one-time use cases, and do not roll over onto renewals. Apologies for any confusion there! We're always happy to offer a seasonal promo or see what may be available if you reach out to us a few days before the renewal date agreed upon at check-out.
All that said, we’d love to help turn this around for you, and would welcome any further communication with us under [email protected]. Please feel free to reach out to us there to continue the conversation!
I would like to compliment Savannah Frazier. Not only was she prompt in replying my queries but she took time & effort to give me detailed information on how i may resolve my issues. This was additionally helpful to a senior citizen like me who is not so IT savvy.
Her response was much appreciated !
I been using Animoto since 2012, and I’m a huge fan. It’s easy and looks amazing when finished. The customer service is also, attentive and quick to respond.
The customer service in this company is excellent . I never realised that I had clicked the auto subscription button and they took full payment out my account .. they do have a no refund policy but after emailing we came to an arrangement and we met in the middle and they refunded half … and still
Let me use the software ( I don’t use it as business is quiet ) but there is not many companies left that would even meet you half way so I am very grateful .
Extremely disappointed! I purchased the Animoto for a $126 in Feb 2023. I used it for maybe two days and then forgot I even had it! I was charged $180 on Feb 13 2024 a day before it was due. I canceled the auto renewal and asked for a refund but was denied. The CSR admitted there was no intention of there being a surprise but advised I was told at the time I purchased it, it would auto renew which was a year ago, and offered me a code to pause the account. After that response, I received a 40% off coupon (as a reaction to my cancellation). There were no notices nor reminders of upcoming charges nor any price increase. I ultimately, placed a claim with my financial institution. I was contacted again this time by a senior person and advised they suspended my account (which I cancelled anyway so no biggie) because I filed a claim, which could have been avoided if the company had just complied with my request to begin with.
I am hoping I ultimately get my refund but I will never do business again with his company.
Animoto was great at returning an answer to my question within a great timely manor. And, I must say that the info given to me helped a great deal. You are just fantastic! Thank you!
Using the video software was fine, and I got a nice video for my grandmother's funeral. However, I had to pay $100 to be able to download it, and then apparently it auto-signed me up for a recurring annual fee. Well in the middle of grief and chaos, I don't remember this and if I did sign up, I never canceled. When I got the charge, I marked it as fraudulent, but Animoto convinced my credit card company that they were in the right. So I went back to Animoto and explained the situation, and they snarkily told me that because I went to the credit card company first, they are "unable" according to "federal regulations" to reimburse me. I never received a reminder email that I was going to be charged again (which all *reputable* companies send, like Amazon, Google, etc.). I am just fed up because I bought this for my grandmother's funeral and now a year later I'm getting slapped in the face right before Christmas.... So anyway, be careful if you sign up. They won't remind you.
Great tool, very useful for creating short videos.
Some regular improvments.
A great support.
I use it since 2011
They really deserve a 5 star rating ;-) And more customers.
I received a bill from paypal for a subcription on the 15th for Animoto. It was for $108.00 so I did not reconize the name and deceided to investigate this. The company has me down for a subcription for which they said I agreed to. I have never used the program other than a year ago for the free trial. Apparently they uped me for the subcription then and charged me the same $108 which I must have missed last year. That's old business now.
However this year after getting the charge yesterday I sent them a letter explain I don't want the product. Now this is the same day. Animoto told me they do not give refunds, but said they would give me a special code to use the program for six months at a time! Nice of them. On the same day I contacted PayPal to see what they will do if anything.
After reading this I hope any future purchaser or user will cease, as they are in for poor CS service.
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