Since 1979, Effy Hematian has been designing some of the world's most distinctive jewelry. At its core, Effy's business is built around family and community. Effy has been living, designing and manufacturing is the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.
Effy Jewelry (www.effyjewelry.com) has a 3.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 65% rate it 4 stars or higher while 26% give 1 star; The business has replied to 32% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-31.
Reviewers had a great experience with this company. Customers frequently praise the stunning jewelry designs and mention how helpful and attentive the staff members are during their purchases. People often feel thrilled when receiving their gorgeous necklaces, rings, and bracelets, noting that the items look even better than expected. Some reviewers were not happy with quality issues, mentioning that small stones frequently fell out of their rings shortly after wearing them. A few consumers also noted frustrating experiences when trying to contact support teams for assistance with repairs and warranty policies. Additionally, buyers expressed disappointment regarding unexpected problems with jewelry metals or sizing adjustments.
Auto-generated from all reviews of this business. For reference only.I ordered on Thursday and got my package on Monday. (USA->Germany) That’s faster than ordering from my own county. I got my second piece from Effy. Both are in perfect quality with every love for details. My favorite brand so far!
My husband was able to buy a tanzanite bracelet that completes my effy set. Great birthday gift.
Received item well packaged in a timely manner.
The experience at Effy is always outstanding. Simone consistently delivers exceptional customer service.
Spectacular piece, but don't think I can have a few links removed to size it better.
I have many pieces from EFFY and this piece just fell short. They took it back no questions asked. Sad to see it go, but I was looking for something in particular. Will keep looking for my unique piece.
Terrible!!!!! I paid $5000 for a ring in 2022. I only wear it for certain occasions. Last week, the main stone fell off and is lost. They want $1500 to replace. And I paid for the warranty!!! Crappy product!!! Beware!
Beautiful necklace with a unique diamond design. I wanted a small cross to wear everyday and this necklace is perfect! Effy is my favorite and this piece adds to my collection.
Great customer service! My ring was being shipped and I was traveling. I contacted them and they held it for me until I was home. I am so pleased with the quality of my beautiful ring! Great company all around!!
I love my necklace thank you very much
I bought a ring at The Hudson Bay in Canada Marla told me to contact Time Central, and they never answered the call; no one called me back. Very disappointed in how this reputable company handled this transaction, very bad, I would not recommend to buy jewelry from them, bad service, bad customer service, they don't stand by warranty policy. Stay away from Effy Jewelry company.
I bought ring at The Bay in Canada and stone fell off 1 month later. I contacted Effy customer service and got instructions on how to send it for repair. That was month ago. When I followed up I was asked when it was sent and tracking number. Provided everything to Marla and no reply. It was not expensive ring but mean a lot to me. Can someone please track it and send it back, I will find some other way to fix it. Very disappointed on how this reputable company handled this transaction
A perfect gift for Christmas. I shop in advance and love that I have her gift. The selections that Effy have makes it easy for me to pick the right ring!
I had an issue with my ring and their customer service was amazing. They took the ring back and sent a replacement within a very reasonable period of time. I was pleased with their response and I am happy with the replacement ring.
Hello! Never answer my emails for return.
Dear Raul, We’re sorry to hear about your frustration. Please note that your return request was received on Friday, and as our offices are closed on weekends, our team had not yet had the opportunity to respond. A Customer Care representative will be in touch shortly to assist with your request. We appreciate your patience and the opportunity to resolve this for you. —Effy Jewelry
Bought a ring off of Royal Caribbean from Effy on 7/29 by 8/17 a stone had already fallen out and I have only worn the ring 4x. I am still waiting to hear back from customer service if they will give me a full refund or replace my missing gem. Very disappointed in the craftsmanship of this ring and it was pricey. I will not be buying from Effy again due to not being able to trust if the other diamonds and gems will fall out. A disappointing purchase.
Dear Shannon, We’re sorry to hear about your experience and understand your frustration. Our Customer Care team has already received your request and will be reaching out shortly to assist with a resolution. Thank you for giving us the chance to make this right. —Effy Jewelry
Your employee, Jhene assisted me on NCL Prima last year. I bought something for my other half- I believe Yellow diamond earrings- and I was looking for a bracelet as well. Jhene offered me - since I am also crew- that she would purchase it under her name, get me some extra discount and I would pay her cash in exchange. While I am not one for doing business that way, she and I got along- at least I thought we did- so figured why not. We agreed that she will send me the appraisal under her name, as well as the COA. Jhene said EFFY takes 90 days for crewmembers to send it. That was ckealry a lie. I paid her the $4000 cash, she gave me a bracelet. And I have been asking for the appraisal and COA ever since. She has been lying to me and finding excuses. Reach out to me, I have all the emails from her as proof. It is clear, that she either sold me a lab grown diamond instead of natural, or she lied to me about the price, and that is why she refuses to send me the paperwork. Either way, it is a shameful way to conduct business, especially lying to another crewmember. I continue to work onboard, and until this is resolved I will make an extra effort to tell every guest how I was treated by an Effy employee. To be fair, I do not have a problem with EFFY- we have spent little over 10k on several pieces- I just protest as a sales man and as a fellow crewmember. Making money on another crewmember is shameful to say the least. Maybe,I'll even start posting the screenshots of her emails on social media and other websites. Let's see how far it will escalate. Shame on you, Jhene, for lying through your teeth for $4K. That is how much your soul worth? People like you,give sales people bad reputation.
I would advise you to avoid this company! Customer service is a disaster. It took me ages to get my issue sorted, which only was sorted with help from my niece which lives in USA. Don't buy anything unless you think you won't need to contact customer service! Tragic, dissatisfied, disappointing how such a company works.
I have contacted your customer service line various times. The first time was to order some items and I spoke with Rafael, he was knowledgeable about the items I was purchasing and assisted in finding the desired items. I also contacted Rafael so I could return one of the items and he promptly sent the return label. Rafael made me feel valued throughout our telephone conversations. He is was kind, knowledgeable and an asset to your company. (4/26/25) I also spoke with Marla, she was also helpful and friendly regarding two items I sent for repair. The only one that I have concerns is the Topaz ring as I was told that they were replacing the stone as a curtesy. I don't agree with this because if a stone falls out of one of your pieces it should be replaced as it is a manufacturer defect. Marla was outstanding and made sure they repaired the ring by adding prongs to ensure the stone will not fall out as this was not the first time this has occurred. Marla service went above and beyond, she is also an asset to your company. (
The ring I bought was accurately represented on the website. The stones aren't quite as dark as depicted on the website, but pretty close.
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