Since 1979, Effy Hematian has been designing some of the world's most distinctive jewelry. At its core, Effy's business is built around family and community. Effy has been living, designing and manufacturing is the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.
Is Effy Jewelry legit?
Effy Jewelry (www.effyjewelry.com) has a 3.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 65% rate it 4 stars or higher while 26% give 1 star; The business has replied to 32% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-31.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the stunning jewelry designs and mention how helpful and attentive the staff members are during their purchases. People often feel thrilled when receiving their gorgeous necklaces, rings, and bracelets, noting that the items look even better than expected.
Some reviewers were not happy with quality issues, mentioning that small stones frequently fell out of their rings shortly after wearing them. A few consumers also noted frustrating experiences when trying to contact support teams for assistance with repairs and warranty policies. Additionally, buyers expressed disappointment regarding unexpected problems with jewelry metals or sizing adjustments.
Auto-generated from all reviews of this business. For reference only.
My wife has purchased quite a bit if jewelry from Effy including several rings purchased while on Princess cruises. In all of those ring purchases except for the last one in June of this year the rings were sized on the ship. This time they did have anyone on board to do sizing so it had to be mailed to their New York office upon our return. We were told by the staff on board it would be a 3-4 week turnaround. After 4 weeks we texted them and they said the turn around time is 6-8 weeks! It had now been over 8 weeks and no ring and no response to our emails. Horrible service
They were very disrespectful and rude, would not give me service and also served all the white people before even acknowledging the black passengers... I was on a carnival cruise when I received this ugly service, they put a very bad taste in my mouth
B
Bibi Khan · 1 review · Experienced 2026-06-11 ·
★★★★★
Refunded less than 50% of the full cost.
I returned a diamond bracelet that I bought on a cruise ship because the clasp was defective. Effy confirmed receipt of the item, but only refunded less than half of the cost. I’m done with this company and will let everyone know about this.
T
Teresa Grek · 2 reviews · Experienced 2026-04-28 ·
★★★★★
I bought my jewellery on the ship,I…
I bought my jewellery on the ship,I have to return one piece.Two months and I still waiting for refund over 20 US dollars,this is disgusting .
My brother is suffering cancer ,I need to help with his treatments,but taking ages to get refunds.
C
Caleb · 1 review · Experienced 2026-06-02 ·
★★★★★
was on a cruise when there was a event…
was on a cruise when there was a event happening went up to the lady and asked for the yellow bell keychain and told me “shush and wait till this is done” as if it takes 10 years to give me a little package out of a bag. they probably dont even get minimum wage yet they are saying stuff like that. very ugly workers i would give 0 stars if i could. very rude
D
Dennise · 3 reviews · Experienced 2026-05-07 ·
★★★★★
I purchased a beautiful ring
I purchased a beautiful ring, consisting of 17 white diamonds and 34 blue diamonds. I bought it in St. Thomas, USVI. Within three weeks I noted the band was cracked. I called Effy, spoken with a lady, who was to email a form to have my ring repaired. I followed up with two more calls and an email. And, as of today, three weeks later, I still have not had any reply. The sales people push the life time warranty, I am very disappointed on the customer service.
Reply from Effy Jewelry2026-06-01
Dear Dennise,
Thank you for your review and for being an EFFY customer. We sincerely apologize that your experience with our customer service team fell short of the standard we strive to provide.
Our lifetime warranty is a commitment we stand behind, and we want to ensure your ring is taken care of properly. Because we are unable to locate your account through this review alone, please contact our customer care team at [email protected] and mention this TrustPilot review. We will ensure your case is escalated and handled with priority.
Thank you for your patience and we hope to turn this experience around for you.
Best regards,
EFFY Customer Care
We purchased what we thought was a white gold pendant and white gold chain from Effy on a Celebrity cruise ship in October 2024. As time passed the “gold” chain was not gold at all. We paid $3,500.00 for the piece and the chain was switched to sterling silver by the salesman. We went on another Celebrity cruise this month, May 2026. We brought the piece to the Effy store on board but the salesman said he could not do anything but gave us the contact information of the corporate office in NY. He assured us they were all about customer service and told us they would make it right.My husband wrote to them immediately upon our return home.
Their response was a joke, They offered that we return the sterling silver chain and would give us a store credit for $165 and if we wanted the gold chain that we originally purchased, we could pay an additional $425 because gold has increased since our purchase. The store representative cheated us and the corporate office of Effy is standing behind this and asking us to pay current mark up for something we already bought. We will never again purchase anything from Effy. I would also urge everyone from supporting this organization that stands behind their dishonest sales people instead of a customer.
Today I had the honor of working with Conquela she was able to solve my problem of not receiving my receipt and she clearly communicated and I have now received my receipts. Very customer focus
Purchased 3 matching Bracelets at Effy in Cozumel. Once I went back on the ship, ads popped up for the bracelet in my feed for a lower price. I immediately contacted, and was told no problem, send us your receipt and will refund the difference. I screenshot the difference in price as if I was going to buy again. I sent in receipts, however, this company went as far as made up fake receipts with my name on it with a different price and sent it back with a no price adjustment necessary. As if I don’t have my own receipts! I been trying to get this escalated and still working on it but if a company will send a long time customer a fake receipt what else is fake, you can decide? Effy can not be trusted!
If I could give less than a one I would. Purchased several rings while on a cruise, spending a considerable amount of money. 2 were in NY so I only saw pictures. Rings needed sizing so was told it would take approx 6 weeks. I asked if I did not like the rings if I could return them. I was told, not only could I return them but had 30 days.
FINALLY received first ring April 18 (cruise was in February). Did not like ring and contacted Effy to return. 1) I have never seen such BAD customer service. Got conflicting info, depending on who you spoke to and the process was very confusing. First told I could not return ring because it was more than 30 days. After CONTINUED efforts on my part received a return label but was told because I paid part of the money by a process called deferred payment (used a credit card) I would not receive this amount back.
I requested the return label the day after I received it(never wore) and sent back the same day received label.
Was told the deposit (very SUBSTANTIAL amount ) was not refundable because goes to celebrity cruise line. I returned a ring I did not receive or see for after 2 months from purchase ( with effy from purchase until receipt) , never wore, asked if I could return when purchased because could not see and effy refuse to return over $5,000. My deal was with effy, celebrity did not have anything to do with me purchasing the ring from effy. This agreement effy has with celebrity is unconscionable, and greed. I would understand if ther is some fee, but the amount here is riduculous. I will not buy anything else from effy or sail on celebrity again.
I want to make sure others know of this policy. They will take your money for doing nothing. DO BE CAREFUL WHEN BUYING FROM THESE PEOPLE. YOU MAY LOOSE YOUR MONEY FOR DEALING WITH THEM.
Worst company ever! HAS taken my jewelry and could fix it or replace it. I have not been issued a refund. This has been going on since January.
Reply from Effy Jewelry2026-04-22
Dear Jenny,
Thank you for sharing your feedback. We are truly sorry to learn about your experience, as it does not reflect the standard we uphold at Effy.
We would value the opportunity to discuss this with you personally and ensure it is properly addressed. Please reach out to our Customer Care team at [email protected] so we may assist you directly.
We look forward to connecting with you.
— Effy Jewelry
After 11 days I learned that the warranty is garbage
I bought diamond stud earrings for my wife in Cozumel while on a Royal Caribbean cruise. The ship had two ladies who talked up different things to see at the port in Cozumel. They assured us that Effy Jewelry was the best place to go to buy jewelry in Cozumel. We were assured that Effy was trustworthy and would give us the best deal, because Royal Caribbean had already made arrangements for them to treat its passengers special.
In the store, the salesman told me that the earrings had a warranty which included replacement if lost. The earrings seemed to be a decent price, and they were beautiful, so I bought them for my wife.
My wife got to enjoy these earrings from Valentine's Day until February 25th. The back came loose in 11 days, and the earring fell out. Our massage therapist found the back of the earring in his room the next morning, but the diamond stud was nowhere to be found.
I checked the receipt to find out how to claim the warranty coverage and noticed the receipt said, "The written information and policy front and back herein, supercedes and nullifies any prior agreements, written or verbal, made between you and any member of the sales staff." Of course the assertion by the salesman of a warranty covering against losses was a lie.
I contacted Effy to assert that the back failed due to a defect. 11 days is way too fast for an earring back to come loose if there wasn't a defect. I had to send several emails to get them to acknowledge my complaint about the earring back failing. When they finally responded, I was told that if the earring is lost they will not replace it, and the failure of the earring back would only qualify me for a new earring back. It is irrelevant to them that the earring was lost due to the failure of the earring back.
Effy also told me that they would not replace a center stone if it falls out. The warranty is useless. The reliability of the jewelry is poor. The customer service is substandard.
I advise that people avoid this jeweler especially when you are out of the country. They are not to be trusted. Royal Caribbean may not be the best partner when it comes to in-port shopping as well.
Buy your jewelry somewhere where you can return to the store with any problems.
E
Elizabeth Marcucci · 2 reviews · Experienced 2025-12-02 ·
★★★★★
Bad experience
My sister, a friend and I purchased three 93) necklaces that were claimed to be "14K Gold" and mine tarnished, My sister didn't wear hers much and my friend bought the only one that was 14K. I spoke with EFFY back in Dec/Jan and they said they will give us a credit voucher to get something else, we just needed to send the items back. Well, none of us trusted anything anymore, so I sent all three (3) back to them.
The package was received by them on 2/4/26 with the promise that they will reach out to me with the next update. Total crickets since then. I wrote again asking about the credit voucher and I received the automated,
"thank you for reaching out to us. We will respond as soon as we can."
I have no idea what is going on, they are not responding and have the necklaces and have not given me the credit yet. I used to be very loyal to EFFY as they were a great jeweler when they first showed up on the scene but now they have turned into a greed based factory with untrained staff and high stress sales people selling wares that are not priced properly for their quality or metal/stone weight and the daily markets. They got too big too fast and now they are producing many items that seem to be flimsy. I have some of their past pieces and they are spectacular. Not so much anymore. I really hope I receive my credit soon as this is edging onto the ridiculous.
We went on an MSC cruise Seashore 2/8-2/12. Andrii at the Effy store on the ship was beyond amazing. He went above and beyond to find my earrings I wanted and shipped to me. I have been an Effy customer for a while. My husband then purchased me a tanzanite bracelet in the Effy store in Nassau. People like that make me loyal to the brand.
I purchases created diamonds with baguettes on the side. I spent a lot of money on this on a Norwegian cruise line sky ship. 2 days after I got home , one of the baguettes was missing. This should not happen to a quality piece.
Waiting to hear from customer service.
M
Moira · 9 reviews · Experienced 2025-08-04 ·
★★★★★
Gold turned black
I brought earrings around 21 months ago yellow diamond in gold. I've worn them permanently for about a year cost was $1600 i took a ear infection around the earrings when i took them out the gold had turned black. I sent them to effy in England after weeks of messaging to head office. After 2 months they sent them back in the same packaging they sent them back the same way id sent them. Head office message lie after lie then told me to post them to head office but I had to pay customs etc and I might not get them back i asked them to confirm the address they never replied they also kept asking for customs and tax receipts from the u.k the customs told me i didnt have to declare them as I was in u.k waters when I brought them. But they said I had to have this for u.s customs or i may not get them back
So im left with these earrings no better off sent email to N.C.L never heard back. DONT BUY ANYTHING CHEAP DEFECTIVE JUNK.
Bought a bracelet in port while cruising. Sales associate said it was 14K gold. Received email receipt once home. It’s gold plated. I WAS LIED TO. I assume they believe they can get away with this.
Gift was for my niece who is allergic to trash metals. She gave it to her cousin and I bought her a real 14K butterfly bracelet for $180 less. Have been going in circles with EFFY “customer service.” Must be an AI bot as responses never address the issue.
DO NOT EVER buy anything from this company who lies about a product. Shameful.
Reply from Effy Jewelry2026-02-11
Dear Janice,
We’re very sorry to read this and are truly concerned by your experience, as transparency and craftsmanship are values we take seriously at Effy. We would never intentionally misrepresent the materials of any piece we sell, and we want to make sure your concerns are fully reviewed.
At this time, we have not been able to locate prior correspondence or a purchase under the name shown on this review, which may be why your situation has not yet been properly addressed. We would genuinely appreciate the opportunity to look into this further and provide clear assistance.
Please contact our Customer Care team directly at [email protected] and include your order details, a copy of your receipt, or the email address used at purchase so we can investigate and work toward a resolution. We are committed to ensuring every customer feels confident in their Effy purchase and experience.
- Effy Jewelry
Would give it zero stars if I could.
Bought a halo diamond ring on am NCL cruise. Spent $2,000. It needed resizing but our last port stop was cancelled because of the weather and so it couldn't be done before we disembarked. I was given a $50 discount to have the ring resized myself when I got home. This I did using a reputable jeweller in the UK. Several of the tiny halo diamonds have fallen out over the last 12 months. Yesterday I got the ring back after yet another repair and today, low and behold, a different stone in a different place on the ring has fallen out. It's never ending. In total, I've only worn the ring for about 8 days out of just over 12 months because of stones falling out. Avoid this company unless you are absolutely sure about the quality of the workmanship. Don't fall for the hype, especially on board a cruise ship. No doubt Effy will say I'm out of warranty because I didn't use an Effy store to resize etc. Hard lesson learned and I won't be purchasing anything from them again. I know I'm out of warranty, but I stand by my claim that Effy craftsmanship cannot possibly be as good as they claim.
Do not buy from the Cruise ship stores. Over priced and poor quality. Lab grown diamond vastly over priced and the mined diamond poor quality. After 5 months the ring lost one of the diamonds. I appreciate they are showcasing on the ship to people with lots of money who probably don't do their research. I don't have lots of money and unfortunately I did not do my research, and I can blame no one but myself. After weeks of communication with customer service in the US I am resigned to the fact that I can only have the ring repaired if I post (at my cost and my cost to insure) to London. Not the customer service I expect after spending what is "a lot of money to me" Ensure you do your research on lab grown diamonds before you buy from them - especially on the cruise ships.
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