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Shopping & Fashion

Effy Jewelry

Claimed

200 reviews

3.7200 reviews
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About Effy Jewelry

Data updated
Website
www.effyjewelry.com
Category
Shopping & Fashion
Location
United States
Status
Unclaimed
Last 12 months
50 reviews
Replies to negative
32% (20/63)
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About this business

Since 1979, Effy Hematian has been designing some of the world's most distinctive jewelry. At its core, Effy's business is built around family and community. Effy has been living, designing and manufacturing is the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.

Is Effy Jewelry legit?

Effy Jewelry (www.effyjewelry.com) has a 3.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 65% rate it 4 stars or higher while 26% give 1 star; The business has replied to 32% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-31.

What reviewers say

AI generated

Reviewers had a great experience with this company. Customers frequently praise the stunning jewelry designs and mention how helpful and attentive the staff members are during their purchases. People often feel thrilled when receiving their gorgeous necklaces, rings, and bracelets, noting that the items look even better than expected. Some reviewers were not happy with quality issues, mentioning that small stones frequently fell out of their rings shortly after wearing them. A few consumers also noted frustrating experiences when trying to contact support teams for assistance with repairs and warranty policies. Additionally, buyers expressed disappointment regarding unexpected problems with jewelry metals or sizing adjustments.

Auto-generated from all reviews of this business. For reference only.

What people say

This store is a complete scam

This store is a complete scam. I will never make a purchase here again. I spent three days negotiating with a supervisor at the Effy store on an MSC cruise ship. From the beginning, I made it clear that I was only interested in 18k gold, not the 14k gold they usually sell. On the last night of the cruise, around 11 pm, the supervisor sold me two rings and a bracelet, assuring me they were all 18k gold with white and yellow diamonds. He claimed he was too busy to prepare the certificate at the moment and would send it to my room after they closed. The next day, which was also the last day of the cruise, I received the certificate and was shocked to find that it stated the rings were 14k gold and contained only white diamonds. There were no yellow diamonds—just some yellow gold around the stones to make them look like yellow diamonds. I immediately contacted a cruise ship supervisor, and they got in touch with the Effy store supervisor. I asked him to put everything in writing, and this is what he sent: *"I'm writing the email to make sure we are going to find a solution to exchange the gold from 14k to 18k in the ring she purchased, and that the warranty will cover anything that happens with the pieces, and that the upgrade can be done with another value that is not double the value purchased. Thank you."* I waited over two weeks for a response. They finally got back to me, only to say: *"They will contact you to get a special order to make the same ring in 18ct gold, but unfortunately, there will be a cost involved. They will try to minimize it as much as they can."* So here I am, having already paid around $20,000, and they have the audacity to ask me to pay extra. It’s been almost two months, and I haven’t received the refund after I sent the items back the day after discovering the scam. This is for something sold to me as 18k gold and yellow diamonds that turned out to be 14k gold and white diamonds. Save your money and avoid these scammers at all costs.

Reply from Effy Jewelry2024-09-20

Thank you for your feedback regarding your recent experience in one of our Effy Shops. When you reached out to our Customer Care team, we advised that the items could be made for you in 18K, and there would be an extra cost incurred. Once that offer was declined, we promptly moved forward with a refund which was requested once the information required was received in our offices.

Why I love EFFY

i love EFFY, I trust them100%. I have a bracelet that need to be length and they were glad to do it. I also bought a lot of Jewelry on the recent Charter Cruise and once I got home I sent the needed funds to release my items from hold. I can hardly wait for them to show up > show I can show the piece around. I love it. And again I will say the cruise was great.

The jewelry is top quality. Thank you

The jewelry is top quality and beautiful. 5 star!! I love it very special.😀 I was unaware of the amount of import duty applied to the delivery. Big surprise. AU $90 delivery. + AU$268 duty. Added a lot to the purchase. I am really happy with the piece, but will only buy while on a princess cruise from now on. So that will not be often.☹️

I have been unable to get my jewelry…

I have been unable to get my jewelry because of the restrictions placed by your company. You make it too difficult to get any packages. Most people have to work and are unable to be available for signature deliveries. I order a lot of items including jewelry from other vendors, but I have never seen the type restrictions placed that I can not pick up what I bought. I will not buy more items from your company because of these rules and restrictions.

My last two purchases from Effy …

The last two purchases from Effy have been disappointing to say the least. A red ruby ring posted on their website came in pink and not red. It was celebrating our 40th anniversary which is ruby and to match my wife’s red ruby pendant. My wife liked the ring but not the color. I don’t believe I will be using Effy as my to go jewelry connection in the future. Very upsetting as it took me hours to find the right ring and no match.

Reply from Effy Jewelry2024-09-12

Dear Angel Marquez, Thank you for your recent purchase and we appreciate your feedback. We are sorry to hear about the disappointment with the ring. As with all natural stone, color variation is quite common, especially with Rubies, and unfortunately we cannot guarantee a color match to a previously owned piece. More so if the items are not from the same style set or produced together with a color match. We do offer easy and free returns should you choose not to keep the ring, and hope we can provide a better experience next time. For any support issues or questions, you may reach our team via email at [email protected] Thank you.

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