Since 1979, Effy Hematian has been designing some of the world's most distinctive jewelry. At its core, Effy's business is built around family and community. Effy has been living, designing and manufacturing is the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.
Is Effy Jewelry legit?
Effy Jewelry (www.effyjewelry.com) has a 3.7 out of 5 rating on OK.one, based on 200 user reviews collected here. It is listed under Shopping & Fashion and its reputation is mixed. Opinions are polarized: 65% rate it 4 stars or higher while 26% give 1 star; The business has replied to 32% of negative reviews; Reviews mostly discuss Product, Quality, Customer service. Last updated 2026-08-31.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the stunning jewelry designs and mention how helpful and attentive the staff members are during their purchases. People often feel thrilled when receiving their gorgeous necklaces, rings, and bracelets, noting that the items look even better than expected.
Some reviewers were not happy with quality issues, mentioning that small stones frequently fell out of their rings shortly after wearing them. A few consumers also noted frustrating experiences when trying to contact support teams for assistance with repairs and warranty policies. Additionally, buyers expressed disappointment regarding unexpected problems with jewelry metals or sizing adjustments.
Auto-generated from all reviews of this business. For reference only.
I recently bought some BEAUTIFUL emerald earings for my wife while cruising on Celebrity. She loved them and wanted a nice necklace to match them. So, I went on the EFFY site and found a perfect emerald and diamond palm tree necklace. When I called the EFFY service number, I was fortunate to be connected with Conquela Dorrell. Conquela is a wonderful resource who helped me complete my purchase. She was so knowledgeable and provided product details that I was unaware of. Her response to all my questions was immediate and professionally delivered. She went to bat for me and made sure I received not only a terrific deal, but also fast and accurate delivery service. I recommend Conquela to anyone who is looking for a great EFFY resource who will work for you!
Conquela at the Effy Concierge Dept. went above and beyond! I inquired about a sailboat gold and diamond necklace. She went out of her way to send photos and a video of the item. As anticipated, the pendant is more beautiful IRL! The bail is large enough to utilize a more durable gold chain; I was able to use a larger chain with a 3/8inch connector ring. The website photos did not detail the bail, her video helped to view how durable the connecting bail is.
Thanks to her, we are very happy with our experience!
Conquela Dorrell at EFFY Concierge Department is an extraordinary person with positive energy and has extraordinary customer service. She is very knowledgeable of the EFFY business and the jewelry which they have. She also has so much patience and compassion with the customers she serves. A true diamond is what Conquela has been for me from day one to present. Promptly responding to any issue or concerns that her clients may have. I feel because of her dedication to the high commitment of representing the EFFY brand, she should be the President of Customer Relations.
I had a great educated person on Westerdam Tiaan help me purchase my ring. Unfortnately, QUEENS Jewellery will NOT TELL ME WHEN THEY ARE FINISHED RESIZING MY RING.
I purchased an Effy watercolor bracelet on a cruise. The first time I wore it, the clasp came undone. I sent it back for Repair, and it was basically returned in the same condition. The clasp was a box clasp. It would not snap shut and would fall out and the safety on the side was very flimsy and would not stay closed. I sent it back a second time and a safety chain was added. The clasp tongue was very thin and would not stay shut. I called Effy and they told me they would give me a Cash credit towards a new purchase but the price had doubled, and they were only gonna give me back a credit for the price I paid. There was not much I could purchase at that price so I took it to a real jeweler who couldn’t believe that Effy would not fix that clasp. The jeweler told me that the tongue was too thin and it would not hold so they rebuilt the clasp and added two figure 8 safeties on the side that snap shut perfectly. I am very disappointed that Effy would sell a beautiful piece of jewelry with a crappy clasp.
Sent item for repair.
Never heard back.
Totally unreliable.
Reply from Effy Jewelry2025-01-21
We appreciate your feedback and sorry to hear about your experience. Without more details however, we are not able to look into your case. Kindly reach out to us at [email protected] and an agent would be happy to assist your further.
-Effy Jewelry
I was on a cruise in September 2024 on the Royal Caribbean Brillance with my youngest daughter. I had lost my husband a year prior due to his military service in Vietnam (Agent Orange). Per the ship Effy was supposed to be a wonderful place to get good prices. I wanted to get a new ring because that is what my husband would have purchased for me if he was alive. I picked out a ring and then of course they pushed additional items. One of the items was to be free because of the amount items I was purchasing. I was charged for the full amount of the item that was supposed to be free. I contacted customer service at Effy and after several emails with them I was told the manager over all Land stores (Anthony) would be contacting me. Well that never happened. I tried several times to get an answer. They really stole $630.00 from me. I even sent them copies of the Receipt after the Customer service person stated, "you were not charged for it". Don't know what kind of calculator they use. When I had the item appraised when I got home it was not even worth that much. I will never step inside one of their stores and advise others not to do so.
Reply from Effy Jewelry2025-01-23
Thank you for your sincere feedback and we are sorry to hear about your experience. In order for us to assist you further and resolve any pending issues, kindly write to us at [email protected] and request to speak with a supervisor. We look forward to assisting you at the earliest.
-Effy Jewelry
Beautiful ring, great customer service follow up. Have been an Effy customer for years and the quality of the products has always been top notch and unique. Never disappoints.
We were given some info and shown some pieces by a great salesperson aboard the Royal Caribbean Odyssey. We didn't end up buying while on the ship, but we did end up purchasing later through the website. We are really happy with the service and quality of the piece.
Hi
Please tell me who is going to reimburse me for the money i spent on my plane ticket as i am from Durban your invitations are very misleading especially for such a big company i used my savings to pay for this. Pathetic all of your information is misleading i will take this further.
Instead of sending me a email of going with candidates how will i be reimbursed i have bought a outfit to where.
I need feedback
I love the jewelry and do go to the website and browse from time to time. I saw my ring and fell in love with it. As it was a final call I knew I could not wait too long. Then there was 40% off final call so I jumped at it. I am not disappointed as it is so pretty.
I have several beautiful Effy pieces and I love them all! Jocky and his team on our last Princess cruise taught us so much about multiple gem stones, their origin and how to choose wisely! Thank you, Mary
I would give 10 stars if I could! My husband and I were taken care of by Danny at the Effy store in the port at St Maarten where the Carnival Vista was docked. This was today, 11/20/24. Danny was helpful, kind, informative, professional, and more! I couldn’t be more pleased! Thank you again, Danny!
Brant Schwartz, my Club Ambassador since April 2024, has expertly helped me customize several stackable rings that help me to create some amazing and fun combinations of colors that celebrate trips to Greece, Italy, France and within USA!!! I love to wear them to sporting events as I cheer for teams from Washington DC and Pittsburgh PA!!! Customer Service is more than a job to Brant as he supports his customer’s ideas while promoting the brand, encouraging creativity and achieving great STYLES!! Thank you Brant!!!!!
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