Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.
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Is Firmoo legit?
Firmoo (www.firmoo.com) has a 4.3 out of 5 rating on OK.one, based on 203 user reviews collected here. It is listed under Health & Medical and its reputation is good. 81% of reviews are 4 stars or higher and 14% are 1 star; The business has replied to 100% of negative reviews; Reviews mostly discuss Product, Quality, Price. Last updated 2026-08-28.
What reviewers say
AI generated
Reviewers had a great experience with this company. Customers frequently praise the high quality of the products, noting that they feel solid and durable while being remarkably affordable. People are also very satisfied with the assistance provided by the customer support team, describing interactions as helpful and patient throughout the buying process.
However, some people mentioned encountering specific issues, such as receiving frames that were too large for their face upon arrival. Conversely, a small portion of people felt that there were significant problems related to prescription accuracy or had difficulties with faulty items, with some reporting challenging returns.
Auto-generated from all reviews of this business. For reference only.
I have an issue with my glasses (#26033101102056
), sent a mail on 09/04 and a reminder on 13/04, so far no reaction at all. Seems only focussed on selling and not on service.
update 29/04. in all fairness they did reply to my mail on 09/04 en again om 13/04 but these replies ended up in my spam box, so i did not see them.
therefor I adjusted my review to 4 stars, awaiting a permanent solution to my issue.
20-05 received new glasses, these are exactly what wanted. Firmoo resolved the issue perfectly
Reply from Firmoo2026-04-29
Hello Cees,
Thank you for bringing this to our attention. We’re truly sorry to hear about your experience and sincerely apologize for the frustration caused by the delayed response.
We would like to inform you that our team has already sent you an email on the same day regarding your case. We kindly ask you to also check your spam/junk folder, or try searching your inbox using “Firmoo” or your order number, as the email may have been filtered.
In addition, we have created a follow-up ticket for your case, and our team will carefully review all previous communication to ensure everything is properly addressed and to avoid any misunderstanding.
You will receive a further update from our agent within 24–48 hours.
We truly appreciate your patience and thank you for your understanding.
Kind regards,
Firmoo Customer Support Team
I ordered two pairs of glasses which had attachment sunglasses however when they come they was not magnetic. They was clip on and looked terrible so I contacted them and they said no problem. They’ll issue a refund. No refund had been issued.
They gave me an A R.N. number I contacted the bank they haven’t done it. It’s a shame as I’ve bought glasses off of them before but I wouldn’t buy them again. They’re okay taking your money with orders but if there’s any issues and you need a refund they take forever I still at present have not received a refund for them. I’ve had to contact my bank to now do the work for me.
Reply from Firmoo2026-04-29
Hello LullyTwinkie
Thank you for sharing your feedback with us. We’re truly sorry to hear about your experience and understand how frustrating this must be, especially regarding the product expectation and refund process.
Refund timing may sometimes vary depending on bank or payment provider processing after the refund has been arranged.
As we’re currently unable to locate your order with the information provided here, we kindly ask you to contact our customer service team with your order details via email at [email protected] or through our 24/7 Live Chat so we can carefully review your case and assist you further.
We truly appreciate your previous support and thank you for bringing this to our attention.
Kind regards,
Firmoo Customer Support Team
I love Firmoo! I’ve been buying glasses from them for over 9 years now ever since High School. Their glasses are reasonably priced, they’re always having deals, and they’re great quality! Their customer service team is very helpful as well!
I have been purchasing all of my eyeglasses from Firmoo for years and years. It would be embarrassing to tell you how many pair I have!
Every thing about doing business with Firmoo is fantastic to the nth degree. The glasses frames and the lens quality and the prescription accuracy are superb! The quality for the price is without match anywhere!
I find their website is super customer friendly and easy to maneuver. Ordering is a breeze. Delivery is very quick considering the glasses are shipped to USA from China. I have never waited more than 10 days from moment of ordering.
Customer service, both on the website or through email is equal to the quality of the most excellent customer service you could find in the States.
Kudos to all of you at Firmoo!! I hope you stay around forever!!
They cancelled my glasses because of bvd being on the prescription. Meaning base vertex distance not Binocular Vision Dysfunction. Kinda weird They can't see its base vertex distance. Have now ordered from another vendor I've used before.
Reply from Firmoo2026-04-27
Hi Paul,
Thank you for sharing your feedback. We understand your frustration regarding the cancellation of your order.
To clarify, Firmoo UK follows GOC (General Optical Council) regulations, which means prescriptions containing BVD details cannot be processed through our UK site requirements. This is part of our compliance process to ensure we meet the necessary optical standards and regulations in the UK market.
We understand this may be inconvenient, especially if the prescription format has been accepted elsewhere, but these guidelines are in place for regulatory compliance for online purchase.
If you have any further questions or need additional assistance, please feel free to contact us at [email protected] or reach out via our 24/7 live chat support. We're always here to help.
Kind regards,
Firmoo Customer Support Team
Love the glasses! 4 stars because they took a while to get here, but the glasses and lenses are very good quality and I would definitely order from them again.
Reply from Firmoo2026-04-27
Hello Christian,
Thank you so much for your kind feedback! We’re really happy to hear that you love your glasses and are satisfied with the quality of both the frames and lenses.
Regarding the delivery time, we appreciate your patience and understanding while waiting for your order to arrive. Shipping times may vary depending on the destination and logistics process, and we’re glad it still reached you safely. We will continuously work on improving our shipment process to provide a better experience in the future.
We truly appreciate your support and are happy to know you would order from us again.
Kind regards,
Firmoo Customer Support Team
I really like the glass, good fit.Also, good service. I ordered the wrong prescription. And they gave me a voucher for the new glasses. Really appreciate it!
I highly recommend this company! Their specs are exceptional. My first pair that I bought from them lasted 4 years. Its SUPER affordable with what they offer. Ordered my second pair and they have definitely upted their game since 4 years ago, the quality of the frame is exceptional, it feels like you not even wearing specs, its really comfortable fit and this time my spec box came with little tools(NO extra charge even). I added anti glaring and blue light blocking, its like my eyes gpt so used to it that I cant without it, it made such a difference with providing that relief.
If you are doubting, just do it, you wont regret it! They are absolutely amazing even with customer service. Their customer service is just as amazing as their products.
Very happy with my experiences with Firmoo. My first pair of glasses worked out so well I decided to purchase some more with tinted lenses. Unfortunately the frames I chose did not suit and were too large for my face when they arrived. After contacting CS a helpful agent offered me an exchange credit and went through steps and tips on how best to pick and measure frames to avoid disappointment in my replacement pair.
Good costumer service and website easy to navigate.
Very easy to purchase new pair of glasses and costumer service is very helpful with my concern and quick response. Delivery is fast too.
Thanks Firmoo
Mark - Australia
From choosing to delivery I was so excited. It honestly took me like 2 weeks to CHOOSE a frame as there is soooooo much lovely frames to choose from. Honestly I’m addicted and as soon as I can, I will making another selection pretty soon🩷🩷💜💜
Was really easy to order. Decent delivery time (to Ontario, Canada). I got progressive glasses and they were great. I didn’t like one pair so I returned them. Great, fast, & friendly customer service. I would definitely recommend.
Glasses are OK, they get very loose, very quickly.
Ordered from this website quite a few times now as the pretty frames keep drawing me back in, but the quality of the glasses isn't very good, they scratch easily, even with scratch protection and customer service asks for so many specific photos if there is an issue, I keep sending what they ask for in regards to photos and they keep requesting more photos.
Stick to the shops (or another website) ordering online from here isn't great.
Reply from Firmoo2026-04-20
Hello Sarah,
Thank you for sharing your feedback and for your continued support, we truly appreciate you choosing us multiple times.
We're sorry to hear about your experience with the frame becoming loose. Please note that glasses may require minor adjustments over time to maintain a comfortable fit, and you may visit a local optical store for quick adjustments if needed.
Regarding the lenses, please note that anti-scratch coatings can help reduce minor scratches but cannot fully prevent them from daily wear. Proper care and maintenance also play an important role in keeping the lenses in good condition. You may check some helpful care tips here: https://www.firmoo.co.uk/tips?id=120
To help better understand the issue, we may ask for photos of the product. This allows us to identify the issue and find the best solution. We know that repeating steps like this can be inconvenient, and we're working on making this easier in the future. Sorry for any inconvenience caused.
As we're unable to locate your order based on the information provided in this review, please kindly reach out to us via email at [email protected] or through Live Chat (24/7) with your order details so we can further assist you.
Thank you again for your feedback.
Kind regards,
Firmoo Customer Support Team
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