Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
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Is Joules legit?
Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases.
However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.
After the website was a bit slow at giving the intoductory discount I got through to Naomi who sorted me instantly. Great Service!
Reply from Joules2025-12-14
Hi TK,
Thank you for your review.
We’re sorry to hear the website was a little slow in applying your introductory discount, but we’re delighted that Naomi was able to sort it out for you straight away. We’ll be sure to pass on your kind words to her. Thanks for your feedback, and we hope you enjoy shopping with us again soon.
The Joules Team
After my parcel didn’t arrive as expected I called Joules to say how concerned I was as clothes were required for a funeral 3 days later. I spoke to Jody who was so lovely and promised me that I would definitely receive them as she would put in a further order and I would receive them on Friday. She really pulled out all the stops as Evri had returned my original order and when I spoke to her on Friday at 12.30 she told me the new order had arrived with Evri 35 minutes prior and that they would deliver definitely. She was so right and within an hour my parcel had arrived. It was such a relief and thankfully both dress and fleece fit perfectly. Thank you so much Jody I am so very grateful to you for all the help and reassurance you gave me. I hope that before too long Joules will reopen a store in Cardiff - I have really missed you there
Reply from Joules2025-12-13
Hi Eileen
Thank you for your great feedback!!
We are so happy that Jody was able to give you the reassurance and resolved your query. We will pass on your thanks to Jody.
The Joules Team
Fantastic customer service.
I had an issue with a delivery and within minutes the matter was resolved by Naomi it’s the best customer service I’ve had for a long time.
Reply from Joules2025-12-14
Hi Melissa,
Thank you so much for your fantastic review. We’re delighted to hear that your delivery issue was resolved so quickly and that Naomi provided such excellent service. We’ll be sure to pass on your kind words to her, she’ll be thrilled.
Thank you for sharing your experience, and we hope to welcome you back again soon.
The Joules Team
Great customer service - answered my call really quickly and was very helpful
Reply from Joules2025-12-13
Hi Jacqueline,
Thank you for your great review!
We’re really pleased to hear your call was answered quickly and that our team was so helpful. Providing excellent customer service is very important to us, and your feedback means a lot. We hope to welcome you back again soon.
The Joules Team
Extremely disappointing experience from start to finish. The quality of the jumper I purchased was far below acceptable — after just one wash, following the care instructions, it was left bobbled and looking worn.
I contacted customer service immediately with photos and requested an exchange. This was refused without any meaningful explanation or attempt to resolve the issue.
What’s most frustrating is the complete lack of accountability. Once payment was taken, there was no interest in helping or standing behind the product. I regret this purchase and would not buy from this company again.
Reply from Joules2025-12-13
Hi Roshni
Thank you for taking the time to share your feedback. We are really sorry to hear about your experience and the disappointment caused by the jumper you purchased.
This is certainly not the standard we aim to provide, and we understand how frustrating it must have been to see the garment deteriorate after following the care instructions.
We do take product quality and customer satisfaction seriously, and we regret that this was not reflected in your interaction with our customer service team. We would appreciate the opportunity to review this matter again and see if there is a way we can resolve it more satisfactorily for you.
We have sent you an email, so if you could kindly reply to that we will be able to assist you.
The Joules Team
Jody was very helpful sorting a return today, thank you
Reply from Joules2025-12-13
Hi Justin
Thank you for your lovely feedback!!
We are so happy that Jody was able to assist you with your returns query and resolved your query. We will pass this to Jody.
The Joules Team
Even though it’s taking ages for my refund the staff were very helpful. And the lady I spoke to Jody sounded gorgeous!!
Reply from Joules2025-12-13
Hi Michael
Thank you for your feedback.
We’re sorry for the delay with your refund, but we’re really pleased to hear our team was helpful during the process. We’ll be sure to pass your kind words on to Jody, she’ll appreciate them.
Thank you for your patience, and we hope to welcome you back again soon.
The Joules Team
Had problems with my delivery jody from customer service sorted it out for me got it sent
Reply from Joules2025-12-13
Hi Harry,
Thank you for your review. We’re sorry to hear there were issues with your delivery, but we’re really pleased that Jody from our Customer Services team was able to get everything sorted and sent out for you. We’ll be sure to pass on your thanks.
We appreciate your feedback and hope you enjoy your order.
The Joules Team
Naomi on the chat line was super helpful. Non delivery by evri sorted promptly and efficiently. Thank you Naomi
Reply from Joules2025-12-12
Hi
Thank you so much for your feedback. We’re delighted to hear that Naomi was able to sort your delivery out promptly and efficiently. We will pass your super feedback to her.
The Joules Team.
Hi Catherine,
Thank you for your kind feedback! We’re delighted to hear you received a prompt call back and great customer service. We’ll be sure to share your comments with the team.
The Joules Team.
Naomi at Joules was very helpful today - she is going to keep me updated regarding a delayed delivery
Reply from Joules2025-12-09
Hi Stacey,
Thank you for your feedback! We’re delighted to hear that Naomi was able to assist you and will be keeping you informed about your delayed delivery. Clear communication is a priority for us, and it’s great to know Naomi provided the support you needed.
The Joules Team.
I received excellent support from Naomi today. She was very helpful, friendly and resolved my issue quickly. I really appreciated her clear communication and patience. Thank you, Naomi, for the great service!
Reply from Joules2025-12-09
Hi Emel,
Thank you so much for your lovely review! We’re delighted to hear that Naomi was able to support you so well. Providing clear, friendly, and efficient service is exactly what we aim for, and it’s wonderful to know she made such a positive difference to your day.
We’ll be sure to pass along your kind words to Naomi, they’ll mean a lot to her.
The Joules Team.
Naomi was both efficient and effective when resolving the problem I was experiencing.
Also, the Joules chat service was easy to use, with prompt responses.
Reply from Joules2025-12-10
Hi Jim,
Thank you so much for your feedback. We’re delighted to hear that Naomi was both efficient and effective in resolving the issue you were experiencing. It’s also great to know that you found our chat service easy to use with prompt responses.
The Joules Team.
My parcel was not delivered despite the delivery company saying it had been. I phoned Joules to report this. Adam was extremely helpful. He ordered the item for me again, this time to be delivered to a store of my choosing and refunded the delivery charge .
Reply from Joules2025-12-10
Hi Ann,
Thank you for taking the time to share your experience. We’re really sorry to hear that your original parcel didn’t reach you, but we’re delighted that Adam was able to get everything sorted quickly. We’ll be sure to pass your kind words on to him.
The Joules Team.
Contacted Joules today, was helped by Jody.
She has helped me sort out a problem I had, sorted now, thank you
Reply from Joules2025-12-09
Hello,
Thank you for getting in touch and for sharing your experience! We’re so pleased to hear that Jody was able to help resolve the issue for you. It’s great to know everything is now sorted.
The Joules Team.
I was extremely impressed with Joules customer service. Lola was extremely helpful on the live chat, even on a Sunday afternoon. The delivery company Evri had completely messed up and lost my parcel and Lola immediately re-ordered the items, refunded me for one of the items that was no longer available and also refunded my delivery cost. Fantastic customer service - I am a long time customer of Joules and will continue to be in the future!
Reply from Joules2025-12-08
Hi Keri,
Thank you so much for taking the time to share your experience!
We're delighted to hear that Lola was able to support you so promptly and help resolve the issue with your delivery. We’re truly sorry for the inconvenience caused by the courier, but we’re glad we could get everything sorted quickly for you.
The Joules Team.
A
Andie · 7 reviews · Experienced 2025-11-27 ·
★★★★★
Brilliant customer service.
I would like to thank Renee, Stacy and Tasha for all their help today when I stupidly put the wrong address on my order yesterday. They couldn't have been kinder or more efficient. Although I buy from other websites, there is no doubt that Joules' customer services are head and shoulders above the rest. I shall continue to shop with confidence from Joules.
Reply from Joules2025-11-28
Hi Andie
Thank you for the great Review!!
Thanks so much for your lovely review! We’re really pleased Renee, Stacy and Tasha could help get everything sorted for you. We’ll be sure to share your kind words with her - they’ll make her day!
The Joules Team
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