Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
Written by the business, not verified by us.Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases. However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.Hi Vickie, Thank you so much for your kind words! We're thrilled to hear that Jody was able to assist you so well. We'll be sure to pass along your feedback to her, it's always wonderful to know when our team members have made a positive impact. The Joules Team
Spoke to Samantha and her colleague Adam both provided with excellent customer service , compassion and understanding. Truly great job Joules please keep it up!
Hi Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Samantha and Adam was able to provide you an excellent customer service with compassion and undertanding. . We will pass on your thanks to Adam and Samantha The Joules Team.
Very disappointing customer experience and support with Joules. Very surprised that this once amazing brand does not put their customers first. Such a shame!! I look forward to receiving your email/message. Email received - pointless reaching out unless there is a solution. Your message trying to resolve is clearly just so others can see it and think you are being helpful. Your team are not and for the Joules brand that is less than ideal. I hope your customer service and experience team get some training before you wonder why you sustain customer losses!
Hi Nick Thank you for your feedback, and we’re very sorry for the experience you’ve had. This isn’t the level of service we aim to provide. To help us look into this for further you, we've reached out to you to ask for more information - we’ll be happy to help once we receive your reply. The Joules Team
Every aspect of dealing with Joules is hassle-free; from the speedy delivery service and straightforward returns system, to the refreshingly helpful customer service staff - and especially Jody! And on top of all that, the quality and value of Joules products are second to none. What's not to like? :)
Hi Julie Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Jody was able to deal with your query in a speedy and hassel free way. , she’ll be delighted to know she made a difference. The Joules Team.
I had a query and spoke to Jody at Joules. Her kindness, knowledge and support was something exceptional! Thank you so very very much and it speaks volumes that not only is Joules an incredible company and I love their products so much but to have such after care is wonderful. Thank you so much xx
Hi Amanda Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Jody was able to provide you exceptional support and knowledge and was able to resolve your query. We will pass on your thanks to her. The Joules Team.
Very good customer service. Was helped by Jody to solve an issue. Many thanks!
Hi EAM Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Jody was able to solve your issue. We’ll be sure to pass on your kind words to her, she’ll be delighted to know she made a difference. The Joules Team.
I emailed Joules today (NY Day) not expecting a response but Carl called me a little later and sorted out the query. Amazing customer service. T
Hi Angela Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Carl called you and resolved your query, We’ll be sure to pass on your kind words to him, he will be delighted to know he made a difference. The Joules Team.
Naomi was super helpful with my query, made everything really clear and double checked the specific store details for me too! Gave me peace of mind when I was panicking just before Christmas when everything was busy and chaotic, so I’m very grateful!
Hi Juanita, Thank you so much for taking the time to leave this lovely review. We’re really pleased to hear that Naomi was able to support you and give you peace of mind during such a busy time of year. We’ll be sure to pass on your kind words to her, she’ll be delighted to know she made a difference. The Joules Team.
First class service from Carl
Hi Agnes, Thank you for taking the time to leave a review. We’re delighted to hear that Carl provided first-class service while helping with your order amendment. I’ll be sure to pass on your kind feedback to him. Thanks again for choosing Joules, we hope to welcome you back soon! The Joules Team.
I am bowled over with the incredible response I received from the Joules team including Jody and Angela. Nothing was too much trouble! Swift and professional responses including follow ups, calling as well as e-mailing, they were polite, friendly and intent on solving my queries. I can't recommend them more highly!
Hi Linda, Thank you so much for taking the time to share such a great review. We’re absolutely delighted to hear about your experience with Jody, Angela, and the wider Joules team. Providing friendly, responsive, and thorough support is something we truly pride ourselves on, so it’s fantastic to know this came across. Your kind recommendation really means a lot to us, and we’ll be sure to pass on your feedback to the team. The Joules Team.
Phoned joules about a coat for a Christmas present it had been out of stock at the time.excellent service problem resolved in a few minutes by Jada who refunded my delivery charge and reordered the coat to be delivered Monday.great service.
Hi Stuart Thank you for the lovely review!! We are so happy that Jada was able to provide you an excellent service and resolved your query so quickly. We will pass on your thanks to her. The Joules Team
I would like to thank Naomi for being so helpful with my order! Made my day!
Hi Maria Thank you for the lovely review!! We are so glad that Naomi was helpful and resolved your query and made your day. We will pass on your thanks to her. The Joules Team
I had ordered a Joules jacket (because the store didn't stock the colour I wanted) and I requested to have it delivered to my local Next store. I didn't receive any notification that my order had arrived so I phoned Joules the following day and spoke to a lady called Jody and she found out that there had been a typo when the order was placed in store. She was very helpful and assured me that it had been delivered to my local store and was ready to be collected.
Hi Maureen Thank you for leave a great review!! We’re glad Jody was able to quickly look into the issue, identify the typo, and confirm that your jacket was safely delivered and ready for collection. We’ll be sure to pass on your kind words to her. The Joules Team
When I had an issue and rang customer service Jody was amazing and helped me with my query.
Hi Josh Thank you so much for leaving a lovely review!! We are so happy that Jody was able to help you with you query, we will pass your thanks to Jody. The Joules Team
Contacted customer services today with a problem with an order I placed. Was super happy I got someone in the UK ( overseas call centres and customer services can be such a nightmare ) Carl who answered was polite and really helpful and resolved my problem swiftly and to my satisfaction. Overall very happy... Thanks Carl 👍
Hi Lee, Thank you so much for taking the time to leave such a lovely review. We’re delighted to hear you had a great experience with our Customer Services team and that Carl was able to resolve your issue quickly and to your satisfaction. We’ll be sure to pass on your kind words to him, he’ll be thrilled to hear them. The Joules Team.
When my collection hadn't been made I called Jody and she assured me that if it wasn't collected by 8pm it would be collected the following day, which is what happened. She also followed up with and email having checked herself that the items were collected. It was refreshing to have such a confident and knowledgable customer service member who genuinely cared about my query and closed it out promptly. I did find it difficult to locate the original collection request in my inbox because the email was a DONOTREPLY one and therefore I made a second request which I probably didn't need to.
Hi Nicola Thank you for your lovely review!! We are so delighted the Jody was able to assist you and dealt with your query so promptly. We will pass your thanks on to Jody. The Joules Team.
Very helpful support with a technical difficulty which was quickly and successfully resolved.
Hi Roderic, Thank you so much for taking the time to share your feedback. We’re really pleased to hear that our team was able to help you quickly and resolve the technical issue successfully. Your kind words mean a lot to us, and we’ll be sure to pass them on to the team. We hope to welcome you back to Joules again soon! The Joules Team.
Hi we brought our daughter really nice fleece to treat her fore all the care she gives me it was delivered by evri at 1130 at night left on door step we found it next morning when we looked back ring doorbell it was just left at door night before I have been told retailer is responsible fore the parcel i with there was option fore royal mail delivery they are so good regarding my disability ie given me longer to answer door the fleece we were so pleased with quality nice present but we would not purchase again joules because off delivery problems
Hi Sharon, Thank you for your feedback. We’re really pleased to hear you loved the quality of the fleece and that it made a special gift for your daughter. We’re very sorry about the delivery experience and understand how concerning it must have been to have the parcel left on your doorstep late at night, especially given your disability. This isn’t the service we expect, and your comments will be shared with the relevant teams. Thank you for bringing this to our attention. The Joules Team.
Naomi was very polite and helpful and resolved the issue quickly answering all of my questions. Thank you very much
Hello, Thank you very much for your kind feedback. We’re delighted to hear that Naomi was polite, helpful, and able to resolve your issue quickly while answering all of your questions. We’ll be sure to pass on your thanks to her. We really appreciate you taking the time to share your experience. The Joules Team.
Adam was extremely helpful today in resolving my issues with delivery of my items, I’m looking forward to receiving them! Thanks Adam
Hi Diana, Thank you for your lovely review. We’re delighted to hear that Adam was extremely helpful in resolving the delivery issue for you. We’ll be sure to pass on your thanks to him, he’ll really appreciate it. We hope your items arrive with you very soon and that you love them! The Joules Team.
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