Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
Written by the business, not verified by us.Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases. However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.The young man, Carl, was very polite and professional and resolved the problem with no quibble at no extra cost to us . First rate!
Hi Christopher Thank you for your wonderful feedback! We're so pleased to hear that Carl was able to resolve the issue quickly and professionally, without any hassle. We’ll be sure to pass along your kind words to him. The Joules Team
I had issues today creating a new account so that I could purchase some items quite urgently, as when I tried to fill in the 10% discount application, it just crashed. So I ended up talking to Nicola on their chat line, she was just brilliant & patient in sorting out my issue/s efficiently & quickly, needless to say items were purchased, I received my 10% introductory discount & the products are due to be delivered on Monday! Thank you Nicola, great service from a excellent company to deal with.
Hi Kirbs Thank you so much for sharing your experience! We’re really sorry to hear about the issues you faced, but we're thrilled to hear that Nicola was able to resolve everything quickly and efficiently. It’s fantastic to know you were able to use your discount and get your items on the way! We truly appreciate your kind words and are glad you had a positive experience with us. The Joules Team
Excellent customer service provided by Ms Michelle. No waiting time to get someone to talk with. Problem solved and no stress.
Hi Thank you for your wonderful feedback! We're so pleased to hear that Carl was able to resolve the issue quickly and professionally, without any hassle. We’ll be sure to pass along your kind words to him. The Joules Team
I’ve had 3-4 over the last few years, because the style is - or should be - a staple - but have stopped buying. Something odd about the fabrics. The navy ones shrank, even if I replaced with size 16 (I’m a 12). But I had a light blue one which remained bizarrely enormous. And they don’t wash well, 3 had to be discarded when normal every day marks would not come out.
Hello, We’re really sorry to hear about your experience with our stripy tops. We understand how disappointing this is, that’s certainly not what we aim for. To help us look into this for further you, we've reached out to you to ask for more information - we’ll be happy to help once we receive your reply. The Joules Team.
Neede a winter coat for my Cockapoo Teddy. i shop with Joules for my clothes and on my google search found that they sold dog coats. The coat we both liked was the Joules Cherington coat and it was in the sale £32 down to £9 so it was now definitely our favourite. Ordered online Tue £3.95 delivery and delivered next day Wed. and Teddy loves it. Keeps him warm and keeps him dry. We both say Thank you Joules.
Hi Stephen, Thank you so much for your lovely review. We’re thrilled that you found the perfect winter coat for Teddy and that the Cherington coat was such a great find. Even better to hear it arrived quickly and is keeping him warm and dry. Thank you for shopping with Joules! The Joules Team.
I had a query handled by Jody very professionally. Jody was very friendly, put me at my ease and returned the call as promised.
Hi Maria Thank you for taking the time to leave your review!! We’re so pleased to hear that Jody handled your query professionally and made you feel at ease. It’s great to know she returned your call as promised. We’ll be sure to pass on your lovely feedback to her. The Joules Team
I had such a lovely experience shopping with Joules! I ordered a little coat and some leggings for my friend’s 18-month-old daughter, and oh my days, when they arrived, they were even more adorable in person! The quality is absolutely beautiful. The fabric feels durable yet soft, the stitching is excellent, and the designs are just so charming and well made. I was beyond excited to show my friend, and she was just as delighted when she saw them. It made the perfect surprise gift! Everything from ordering to delivery was smooth and hassle-free, and the overall quality really exceeded my expectations. I would highly recommend shopping with Joules, especially if you’re looking for gorgeous children’s clothing that feels special and well made.
Hello, Thank you so much for your lovely review! We’re delighted to hear that you loved the coat and were so pleased with the quality and design. It’s wonderful to know they made the perfect surprise gift and that your whole experience, from ordering to delivery, was smooth and hassle-free. The Joules Team.
Jody & Joules were excellent. Really helpful & understanding of my delivery issue with Evri and sorted the problem straight away! Will be confident in buying from Joules again. Thank you Jody !!
Hi JV, Thank you so much for your fantastic review! We’re delighted to hear that Jody was able to help resolve your delivery issue so quickly and that you felt supported throughout. We’ll be sure to pass your kind words on to Jody, she’ll be thrilled to read them! The Joules Team.
Spoke to Jody regarding a return. She was very helpful and concise with the options for returning the item. She took her time to explain every option. Excellent customer service
Hi Kerry Thank you for your wonderful review! We're so glad to hear that Jody provided you with excellent customer service and clearly explained all your return options. We pride ourselves on our helpful and thorough team, and it's great to know that Jody made your experience a positive one. The Joules Team
Love Joules clothing and have always had a positive experience when shopping with them, either in store (hard to do now) or online. Today I received a delivery and discovered an item was missing from the bag which was slightly damaged. I rang Customer Services and spoke to the lovely Jody who apologised and quickly arranged a replacement for me. She was extremely pleasant and efficient. A real credit to the Company.
Hi Julie Thank you so much for your lovely review! We're thrilled to hear that you love our clothing and have had positive experiences shopping with us. We're also really sorry to hear about the missing and damaged item, but we're glad Jody was able to sort everything out for you so efficiently. Your kind words mean a lot to us, and we're proud to have team members like Jody who go above and beyond. The Joules Team
Very positive telephone response from Omolola who sorted out my issue quickly and professionally.
Hi Leslie, Thank you for taking the time to leave such a lovely review. We’re really pleased to hear that Omolola was able to resolve your issue quickly and professionally over the phone. I’ll be sure to pass on your kind feedback to her. The Joules Team.
We visit this store quite often plus use their online store. Their merchandise is to our taste as is the pricing. Their staff have always been very welcoming and friendly too.
Hi Kevin, Thank you so much for your lovely review! We’re really pleased to hear you continue to enjoy shopping with us both in store and online. It’s great to know our styles, pricing, and especially our team have made such a positive impression. We’ll be sure to pass your kind words on to the store staff. The Joules Team.
Love shopping with Joules. Always an easy to use website. Today I had to call customer services. What a joy it was. I lovely lady Michelle handled my question. Helpful, efficient, friendly this lady is a great asset to Joules her customer service was excellent.
Hi Deborah Thank you so much for your lovely review! We’re delighted to hear you enjoy shopping with us and that our website is easy to use. It’s especially great to know that Michelle provided such helpful, efficient, and friendly service she really is a fantastic asset to the team. We’ll be sure to share your kind words with her. The Joules Team
Michelle sorted out my query Thank you
Hi Damian Thank you for your review. We’re pleased to hear that Michelle was able to sort out your query, and we’ll be sure to pass on your thanks to her. We really appreciate you taking the time to share your feedback! The Joules Team
I had a faulty coat and Jody instantly sorted it out by sending me a new one out and arranging the return of the other
Hi Linda Thank you for your review. We’re sorry to hear about the faulty coat, but we’re really pleased that Jody was able to resolve it quickly by arranging a replacement and return. We’ll be sure to pass on your thanks to her. The Joules Team
Great support 😊 Jody was very helpful, sorted out queried and explained things well. Most appreciated and thank you Jody 😊👏👏
Hi JKS Thank you so much for your lovely review! We’re thrilled to hear that Jody was able to help and explain everything clearly. We’ll be sure to pass on your kind words, she’ll be delighted. The Joules Team
Jody was very helpful. A technical glitch lost my order and she re-ordered what she could that was in Stock. Very friendly. Thank you
Hi Jemma Thank you so much for your kind review! We’re really sorry about the technical glitch and the inconvenience it caused, but we’re glad Jody was able to help get things sorted and reorder what was available. We’ll be sure to pass along your lovely feedback to her. The Joules Team
I was told that my parcel had arrived at the local Parcel Shop in the High St. Post Office. Despite a 20 minute search the PO clerk couldn't find it. I rang Joules and Jody handled my call with politeness, understanding and efficiency. After a few minutes all was sorted to my satisfaction. Amazing service. TVM Jody!
Hi Tony Thank you for taking the time to share your experience. We’re sorry for the confusion at the Parcel Shop, but we’re so pleased to hear that Jody was able to resolve everything quickly and efficiently for you. We’ll be sure to pass on your kind words to her. The Joules Team
Very helpful customer service. Chat function is very responsive - Lola was excellent
Hi Josh, Thank you so much for your lovely feedback! We’re really pleased to hear you had a great experience with our chat service, and we’ll be sure to pass your kind words on to Lola, she’ll be delighted. Thanks again for taking the time to leave a review. The Joules Team.
I had a problem with a code and contacted them over the live chat functionality. Lola could not have been more helpful & resolved the issue quickly. In a time where the customer always has a choice outstanding customer service makes that choice easy! Thank you
Hi Julie, Thank you so much for your wonderful feedback! We’re delighted to hear that Lola was able to help and resolve your issue quickly. Providing great service is very important to us, and we’ll be sure to pass your kind words on to her. The Joules Team.
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