Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
Written by the business, not verified by us.Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases. However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.Jody was extremely helpful. The web browser did not send promo code. Jody resolved this immediately and without any hassle. Very delighted with customer service
Hi Robert, Thank you for your wonderful feedback! We’re thrilled to hear that Jody was able to quickly resolve the promo code issue and make the process hassle-free. We’ll be sure to pass your kind words on to her, she’ll be delighted to hear them! The Joules Team.
Today I received an eMail confirmation that my returned items had been received. Unfortunately 1 item I didn't return was on the list and 1 item I did return wasn't on the returned list. Not another job I have to do was my first thought but Joules made this very easy. Firstly written very clearly in the confirmation eMail was a telephone no. to call if you needed to speak to someone (not a FAQ to read). The person I spoke to about my issue was Jody and she apologised for the error and very quickly clarified the issue and then within not time at all I received an email confirming my revised re-imbursement with all paperwork supplied. I buy items from Joules frequently and this issue has never happened and I can honestly say it was dealt with in no time and Jody was very pleasant and efficient. Thank you Jody and thank you Joules. Cheryl Hadley
Hi Cheryl Thank you for taking the time to share your feedback with us! We're really sorry for the initial mix-up with your return, but we’re so pleased to hear that Jody was able to resolve everything quickly and clearly for you. It’s great to know you found the process straightforward and that the support you received made things easier exactly what we aim for. We’ll be sure to pass your kind words on to Jody, she’ll be delighted to hear them. The Joules Team
Spoke to the most lovely Michelle who was so helpful.Gave me the information I needed . Then parcel arrived today. Thanks Michelle
Hi Marjory Thank you so much for your kind words! We're delighted to hear that Michelle was able to assist you and provide the information you needed. It's also great to know your parcel arrived safely. We’ll be sure to pass your lovely feedback on to her. The Joules Team
My £60 Wellingtons that I bought in November2025 sprang a leak in early March 2026. I was disappointed that they had only lasted 4 months. I called Customer Service and spoke to Michelle who was extremely helpful. She sent me a label to return the leaky boots and put in an order for another pair to be sent to me. The new pair arrived today so I am very pleased with the service I received from Michelle who could not have been more pleasant. Thank you Michelle and Joules! Alison de Candole
Hi Alison Thank you so much for sharing your experience! We’re really sorry your original Wellingtons didn’t last as long as expected, but we’re delighted to hear that Michelle was able to resolve the issue quickly and make things right. It’s wonderful to know that your replacement pair arrived safely and that you’re happy with them. We’ll be sure to pass on your kind words to Michelle she’ll be thrilled! The Joules Team
My call was answered promptly and very politley Michelle was really friendly and helpful and resolved my query in a matter of minutes I was very pleased with the service she gave.
Hi Thank you so much for sharing your experience! We’re thrilled to hear that Michelle was able to assist you promptly and make the process smooth and pleasant. We’ll be sure to pass on your kind words to her she’ll be delighted! The Joules Team.
I spoke to a lovely lady Michelle today, it was about a query on an order. I explained the matter to her and she was lovely, she resolved the query in a matter of minutes. I just wish all customer services with other companies were as good as Joules. Thank you Michelle, for your help 😊
Hi Julie, Thank you so much for taking the time to share your experience! We’re delighted to hear that Michelle was able to help resolve your order query so quickly and that she made the process such a positive one. We’ll be sure to pass your kind words on to her, it will mean a lot! The Joules Team.
The delivery is fast and next day free delivery. Very quality shirts and excellent fabric. Worth buying . Jody | The Joules Team, was very helpful, proffesional and understand my querry which she is going to solve it for ne.
Hi Vida, Thank you for taking the time to share your feedback! We're so pleased to hear you're happy with the fast delivery and the quality of the shirts and fabric. It’s also great to know Jody was helpful and professional while assisting with your query. We’ll be sure to pass your kind words on to her. The Joules Team.
I called Customer Services with a query regarding a return I wanted to make, that was not a straightforward issue. Michelle understood my concern immediately and was very understanding. She dealt with the issue, which was my fault, in a professional, friendly, non judgemental and helpful manner. The issue was resolved very satisfactorily, without any fuss, much to my relief and gratitude. Michelle was excellent in handling this situation and is a credit to Joules. I have been a customer of Joules for some years and have always experienced good customer service in store. However, this experience exceeded the positive view I already had of Joules. Thank you so much Michelle, you were great !!!
Hi Jane, Thank you for taking the time to share your experience. We’re so pleased to hear that Michelle was able to help resolve your query and make the process straightforward and stress-free. We’ll be sure to pass on your kind feedback, she’ll be delighted to hear it. Thank you as well for your continued loyalty to Joules over the years. We really appreciate your support. The Joules Team.
I'd like to thank Jody for the lovely conversation and for solving my problem. I highly recommend shopping at Jules, as the quality and prices are good, as well as the friendly and easy service. Thank you again, Jody. Best regards, your client, Elzbieta.
Hi Ezbieta, Thank you for your lovely review. We’re so pleased to hear that Jody was able to help resolve your issue and that you enjoyed your conversation with her. We’ll be sure to pass along your kind words. Thank you as well for recommending Joules, we really appreciate your support. The Joules Team.
My order hasn't arrived yet Jody was super helpful today and hopefully now my delivery will be with me tomorrow!! Thanks very much
Hi Anna, Thank you for your review. We’re sorry your order hadn’t arrived yet, but we’re really pleased to hear that Jody was able to help and provide support. We'll be sure to pass on your comments to her! The Joules Team.
The problem I had was of my own making although I didn’t know it at the time. Michelle took my call and couldn’t have been more helpful. She looked at my order asked a few questions and put my mind at ease. My email address was spelt incorrectly, all me! I’m so glad I didn’t go in all guns blazing. Michelle was very calm and so helpful. Note to self…double check your addresses before pressing ‘Buy’
Hi Grace Thank you so much for taking the time to share your experience! We’re thrilled to hear that Michelle could help and put your mind at We’ll be sure to pass your kind words along to Michelle; she’ll be delighted to hear them. We really appreciate your honesty and for giving us the opportunity to assist. The Joules Team
Jody was super efficient & polite. Resolved my return collection without any problem. Thankyou.
Hi Thank you for your kind words! We’re delighted to hear that Jody was able to assist you efficiently and politely. We’ll make sure to pass your thanks along to her. We really appreciate you taking the time to share your experience. Then Joules Team
Carl in customer service was absolutely amazing, and I am so touched at him ringing me today after sending pictures of a pair of shoes I received that had been worn, and the box they were sent in looking like it had been in a car crash. There were no more of this size in stock so I was a given a discount to keep them, which wasn't ideal, and I could have returned them, but wanted them for a holiday, so wouldn't be able to get anymore, and Carl double checked online and this size had come into stock since talking to his colleague earlier today which was great, he ordered them to arrive tomorrow, arranged the return of the worn shoes, and gave me a gift card. Thank you so much Carl, and a phone call was so much more personal than a email, and I really appreciated that he had seen the pictures that I had sent on the email and reached out to me this afternoon. This is what customer service is. I have also asked that the employee that thought it was ok to send the disgusting item in the battered box to me is spoken to also, as there was no quality control for this employee, and totally unacceptable to even consider sending what they did to a customer Thank you Carl, and continue to be the amazing employee that you are. Jules
Hi Jules Thank you for taking the time to share such detailed feedback. We’re very sorry to hear about the condition your shoes and the box arrived in that’s certainly not the standard we aim to deliver, and we completely understand your frustration. We’re really pleased to hear that Carl was able to step in and turn the experience around for you. Providing a personal follow-up and finding a quick solution, especially with your holiday coming up, is exactly the level of service we strive for. We’ll be sure to pass along your kind words to him he’ll be delighted to know his efforts made such a difference. The Joules Team
Love the brand. The clothes fit well and are of high quality. Has a range of options accommodating the whole family.
Hi Dhyan, Thank you for your lovely review. We're delighted to hear how much you love the brand and that you're happy with the fit and quality of our clothing. It's great to know you enjoy the wide range of options available for the whole family. We really appreciate you taking the time to share your feedback and hope you continue to enjoy shopping with Joules. The Joules Team.
Contacted Joules customer services for help with an order, Jody was extremely helpful and knowledgeable. It’s great to know that good customer service is alive and well, at joules. Well done Jody. The clothing is great too, fantastic quality and style.
Hi Yvonne, Thank you for taking the time to share such lovely feedback. We’re delighted to hear about your positive experience with our Customer Services team and that Jody was able to help with your order. We’ll be sure to pass on your kind comments. It’s also wonderful to know you’re enjoying the quality and style of our clothing. The Joules Team
Very kind, helpful and prompt response to my query this from Joules customer service agent, Michelle. Thank you for resolving the issue, Michelle!
Hi Sw, Thank you for your lovely feedback. We’re delighted to hear that Michelle was able to help resolve your query and that you found the service kind, helpful and prompt. We’ll be sure to pass your thanks on to her. Thanks again for taking the time to share your experience with Joules. The Joules Team.
I had reason to check when the delivery was coming and spoke to Michelle who was most helpful and provided me with the information I needed. It was good to speak to someone who made you feel like you were important to them and was willing to help.
Hi Stephen Thank you so much for your kind words! We're thrilled to hear that Michelle was able to assist you and provide the information you needed. We always strive to make our customers feel valued, and it’s wonderful to know that she made a positive impact. The Joules Team
Following my disappointment at not having my purchase delivered to the store on the day it was promised I spoke to Jody at customer service. Jody was very helpful in resolving the issue sending a replacement to my home which I received the following day. I also received a call to ask if I was happy with the delivery, which I am.
Hi Suzie Thank you for sharing your experience with us. We’re sorry to hear about the initial delivery issue, but we’re so glad that Jody was able to assist you in resolving it promptly. It’s great to know you received your replacement the next day and were satisfied with the delivery. We truly appreciate your feedback! The Joules Team
I used the number that was sent to me by Joules. Because my order had got lost in transit. Michelle who answered straight away was so helpful! And resolved everything. Thank you
Hi Chris Thank you for taking the time to share your experience! We're really sorry to hear about the issue with your order, but we’re so glad Michelle was able to assist you and get everything sorted out quickly. Your feedback means a lot, and we appreciate you reaching out. The Joules Team
Rosaline resolved a query and was superb with all the help she was able to give.
Hi Edi Thank you for your kind words! We’re so glad Rosaline was able to assist you and provide the help you needed. We’ll be sure to pass on your feedback to her. The Joules Team
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