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Shopping & Fashion

Joules

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198 reviews

4.7198 reviews
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About Joules

Data updated
Website
www.joules.com
Category
Shopping & Fashion
Location
United States
Status
Unclaimed
Last 12 months
198 reviews
Replies to negative
100% (11/11)
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About this business

Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.

Written by the business, not verified by us.

Is Joules legit?

Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.

What reviewers say

AI generated

Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases. However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.

Auto-generated from all reviews of this business. For reference only.

What people say

I contacted customer services ,got…

I contacted customer services ,got through straight away to a warm welcome from Jeffrey. Explained I had just placed an order within minutes and realised I could of had my parcel delivered free of charge to Next store. Rather than go through the hassle of cancelling order and placing a new order, he kindly processed a refund of my carriage out of goodwill. He was helpful, clear ,efficient and had a helpful tone. Customer services excellent by Jeffrey and has encouraged me to shop more with Joules online due to a very good experience. Thank you !!

Reply from Joules2026-08-26

Hi Julie, We’re delighted to hear that Jeffrey was able to resolve your query and provide great service. We’ll be sure to pass on your kind words to him. The Joules Team.

5 STAR CUSTOMER SERVICE!

I spoke with Jeffrey (Jeff) today and …. What a great guy! How lovely to have someone so upbeat, helpful & friendly …and to kindly handle my query and situation with such ease; making it totally stress free! Jeff offered a great solution and I left the call completely satisfied. 5 star customer service!!!

Reply from Joules2026-08-16

Hi Karen Thank you so much for your fantastic feedback! We’re thrilled to hear how helpful, friendly, and reassuring Jeff was during your call. It’s wonderful to know he was able to make your experience stress-free and provide a solution that left you completely satisfied. We’ll be sure to share your kind words with Jeff, he’ll be delighted to hear them. The Joules Team

Just to say a very kind thank you to…

Just to say a very kind thank you to Jody from joules clothing team for resolving my issue I had with the courier that had delivered my package to the incorrect address. This issue was resolved straight away I received my package with out any stress .

Reply from Joules2026-08-16

Hi Tracy Thank you so much for your lovely feedback! We’re delighted to hear that Jody was able to resolve your courier issue quickly and make sure your package reached you without any further stress. We’ll be sure to pass on your kind words to Jody she’ll be thrilled to know she made a positive difference. The Joules Team

I bought the Olivia ditsy dress in size…

I bought the Olivia ditsy dress in size 14 as size 12 was out of stock. I loved the dress but it was slightly too big but I was willing to keep it, but I saw a size 12 came back in stock. I returned the 14 and ordered the size 12. To my disappointment when I open the packet I could see that the dress had been worn and returned. I will be returning it as I am not prepared to wear second hand dress in poor condition at this price. Joules need to put visible tags on garments that if removed then you know that it has been worn and cannot be returned.

Reply from Joules2026-08-26

Hi Paula, Thank you for taking the time to share your experience. We’re really sorry for the trouble you experienced initially, but we’re glad our team was able to get everything sorted for you! Thanks again for your patience. The Joules Team.

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Emma Pringle · 7 reviews · Experienced 2026-08-06 ·

Proper customer service

Proper customer service, Jeff most helpful went over and above to sort my problem. Quality clothes that last rare these days as trying not to add more to landfill.

A great web site with plenty of choice…

A great web site with plenty of choice at reasonable prices from Joules. Unfortunately, my chosen shoes failed to arrive but a single, quickly answered telephone call resolved the issue with a re-order, which was delivered in 2 days, and an immediate refund of the original postage cost. Brownie points for Customer Service. The shoes (woven leather strips, great design) did not fit - too tight, very disappointing. So I used Joules/Next's simple return system. There was a bit of a delay with the refund so I phoned again to chase it. I spoke with two very friendly agents, Nicola and Michelle, who resolved the issue immediately and professionaly. Great customer service, all credit to them.

Reply from Joules2026-08-08

Hi Steve Thank you so much for taking the time to share such detailed feedback with us. We’re really pleased to hear that, despite the initial delivery issue and the disappointment that the shoes weren’t quite the right fit, our Customer Service team were able to resolve everything quickly and efficiently for you. It’s wonderful to hear that Nicola and Michelle were so friendly and helpful, and we’ll be sure to pass your kind comments on to them. We know how frustrating it can be when an order doesn’t go as expected, so it’s particularly important to us that our customers feel supported when they get in touch. We’re delighted that our service helped to turn things around, and we really appreciate your kind words. We'll sure to pass this on. The Joules Team

J
Jennifer Bywater · 2 reviews · Experienced 2026-08-03 ·

Michelle made it easy for me to rectify…

Michelle made it easy for me to rectify the error I had made on my order :)

L
Lorna · 5 reviews · Experienced 2026-08-05 ·

I had great service from Jeff today who…

I had great service from Jeff today who resolved a problem I’d had with EVRI not delivering my order to the right address.

C
C Allen · 24 reviews · Experienced 2026-07-29 ·

Brilliant customer service

There was an issue with collection of my order but was able to webchat Joules and Jeffrey was absolutely brilliant - he went above and beyond to resolve the issue and was super-efficient. Rare to get such good customer service.

Reply from Joules2026-07-31

Hi C Allen Thank you so much for your wonderful review. We're sorry there was an issue with the collection of your order, but we're delighted to hear that Jeffrey was able to turn your experience around. It's fantastic to know he went above and beyond to resolve everything quickly and efficiently. We'll be sure to share your kind words with him they'll mean a lot. The Joules Team

G
Gill · 15 reviews · Experienced 2026-07-29 ·

Faulty item

I contacted Joules regarding my faulty flip flops - I received a prompt response and have been given an apology a full refund and a gift. Excellent service thank you

Reply from Joules2026-07-31

Hi Gill Thank you for taking the time to leave us such a lovely review. We're sorry to hear your flip flops were faulty, but we're pleased we could resolve the issue promptly and provide a solution that met your expectations. Your kind words mean a great deal to us, and we're delighted you were happy with the service you received. The Joules Team

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Mike Orridge · 1 review · Experienced 2026-07-30 ·

Great service from Jeff in customer…

Great service from Jeff in customer service who went the extra mile for the customer. I was very impressed and remain an extremely happy customer of Joules.

Reply from Joules2026-07-31

Hi Mike Thank you so much for your fantastic review. We're delighted to hear that Jeff went the extra mile to provide you with great customer service. It's wonderful to know he made such a positive impression and that you're an extremely happy Joules customer. We'll be sure to pass your kind words on to Jeff. The Joules Team

G
Gerald Dunn · 13 reviews · Experienced 2026-07-29 ·

Excellent service from Jeff online when…

Excellent service from Jeff online when I raised a query about exchanging an item. Quick and efficient resolution of the issue.

Reply from Joules2026-07-31

Hi Gerald Thank you for taking the time to leave such a kind review. We're delighted to hear that Jeff was able to assist you quickly and efficiently with your exchange query. We'll be sure to pass your feedback on to him. The Joules Team

M
Margaret Neilson · 3 reviews · Experienced 2026-07-15 ·

The call was answered very quickly.

The call was answered very quickly.My query was delt with very efficiently and professionaly.Thank you.

Reply from Joules2026-07-16

Hi Margaret Thank you for taking the time to leave us such a positive review!! We're delighted to hear that your call was answered quickly and that your query was handled efficiently and professionally. Your kind feedback is greatly appreciated, and we'll be sure to share it with the team. Thank you for choosing our service. The Joules Team

M
MICHELLE · 2 reviews · Experienced 2026-07-10 ·

Thank you to Reena on the live chat for…

Thank you to Reena on the live chat for helping me with an order and updating my details very efficient and friendly service resolved straight away

Reply from Joules2026-07-12

Hello Michelle, Thank you so much for your kind words! We're delighted to hear that Renee provided you with excellent customer service on the live chat. We'll be sure to pass your feedback on to her it will mean a lot. We really appreciate you taking the time to share your experience and look forward to helping you again in the future! The Joules Team.

J
Joanna · 2 reviews · Experienced 2026-07-07 ·

A massive thank you Jodie

A massive thank you Jodie, excellent customer service!

Reply from Joules2026-07-09

Hi Joanna Thank you so much for your kind words! We're delighted to hear that Jodie provided you with excellent customer service. We'll be sure to pass your feedback on to her it will mean a lot. We really appreciate you taking the time to share your experience and look forward to helping you again in the future! The Joules Team

T
Tracey Morris · 4 reviews · Experienced 2026-07-03 ·

So pleased with my sale purchases such…

So pleased with my sale purchases such good quality clothing. Beautifully made & true to size. Super fast delivery. Thank you

Reply from Joules2026-07-09

Hi Tracey Thank you so much for your lovely review! We're thrilled to hear you're so pleased with your sale purchases and that you found the quality, fit, and craftsmanship to be just right. It's also great to know your order arrived so quickly. We really appreciate your support and hope you enjoy wearing your new pieces. The Joules Team

A
Ann Jameson · 8 reviews · Experienced 2026-07-04 ·

Excellent response from online chat…

Excellent response from online chat with Sophia. Issue resolved promptly. Good service.

Reply from Joules2026-07-09

Hi Ann Thank you for your wonderful review! We're so pleased to hear that Sophia was able to resolve your issue promptly and that you had a positive experience with our online chat service. We'll be sure to share your kind feedback with her. The Joules Team

V
Val · 2 reviews · Experienced 2026-07-02 ·

Purchased from Nantwich store 2nd July…

Purchased from Nantwich store 2nd July at 14.43. Usually store assistants are really friendly and welcome you to store. Unfortunately today different assistants myself and another customer were served by two staff who were too busy talking about Formula One with a teenager stood at end of counter. Only time spoken to was to ask if I wanted a bag. Did not ask if I wanted an email receipt as usually happens. Totally different reception when I visited the new White Stuff store in town!

Reply from Joules2026-07-12

Hello Val, Thank you for bringing this to our attention. We're very sorry to hear that your recent visit to our Nantwich store on 2nd July didn't reflect the friendly and attentive service you normally receive from our team. It's disappointing to learn that you felt overlooked while our colleagues were engaged in conversation, and that you weren't offered the usual level of customer service. This is not the experience we aim to provide, and we appreciate you bringing it to our attention. We're pleased to hear that you've had positive experiences with our team in the past, and we're sorry we let you down on this occasion. Your comments will be shared with the store management team so they can address this with the colleagues involved and ensure every customer receives the warm, attentive service they expect. We hope you'll give us another opportunity to provide the experience you know and expect from us. We have reached out to you and we will await your reply. The Joules Team.

B
Bill · 8 reviews · Experienced 2026-07-03 ·

Ordered a home delivery then realised…

Ordered a home delivery then realised that it could be picked up for free at Next, so contacted Jody at Joules via website and she quickly cancelled my order.

Reply from Joules2026-07-09

Hi Bill Thank you for taking the time to leave us a review! We're so pleased to hear that Jody was able to help you quickly and make changing your delivery option a smooth and easy process. We'll be sure to pass on your kind feedback to her. The Joules Team

J
Julian A. Lewis · 6 reviews · Experienced 2026-06-30 ·

Terrible packaging. No protection.

£60.00 for a pair of wellies and they didn't even come in a box. Dispatched to me in a bag. Anything could have happened to them. This was a birthday present for my mother. I don't have a box for them, and wrapping them will now be very difficult. This is an inconvenience I could have done without. For this price, they should have come in a box. Aside from that, they are the right size and the right colour. They look very nice and the quality is excellent.

Reply from Joules2026-07-09

Hi Julian Thank you for taking the time to leave your review. We're very sorry that your wellies arrived without a box, especially as they were intended to be a birthday gift for your mother. We completely understand how disappointing and inconvenient this must have been, particularly when it made wrapping the present more difficult. Your feedback regarding our packaging is appreciated and has been shared with our team for review. We always aim to ensure our products arrive safely while also meeting our customers' expectations, especially for special occasions. We're pleased to hear that you were happy with the size, colour, and quality of the wellies, and we hope your mother enjoys them. Thank you again for your valuable feedback. The Joules Team

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