Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
Written by the business, not verified by us.
Is Joules legit?
Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases.
However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.
My parcel was delivered to the wrong address, contacted Joules and Evri and between managed to resolve the problem. My parcel was re-delivered, new coat is fabulous, always love Joules coats especially in the sale.
Thank you to Michelle at Joules for resolving this with no hassle at all
Have a lovely bank holiday
Reply from Joules2026-05-23
Hi Elaine
Thank you so much for taking the time to share your experience with us!
While we are so sorry for the initial delivery hiccup with Evri, we are absolutely thrilled to hear that Michelle was able to step in and get everything sorted out for you swiftly and without any hassle. We will be sure to pass your kind words along to her she will be delighted to know she made a difference!
We hope you have a wonderful bank holiday weekend and enjoy the great weather too!
The Joules Team
Spoke on chat to Michelle today as I was waiting for a refund. She sorted it out straight away for me. Really pleased with the prompt response.
Reply from Joules2026-05-23
Hi Gillian
Thank you for your lovely feedback! We're so pleased to hear Michelle was able to sort your refund quickly and provide a prompt response. We’ll be sure to pass your kind comments on to her. Thanks again for taking the time to leave a review!
The Joules Team
J
JD · 1 review · Experienced 2026-05-20 ·
★★★★★
Got through to an actual person
Got through to an actual person! 👏🏻Jody was professional, efficient and resolved my issue straightaway. Thank you Jody 🤩
Reply from Joules2026-05-21
Hi JD
Thank you so much for your kind words! We’re delighted to hear that Jody was able to resolve your issue quickly and provide such professional service. We’ll be sure to pass your lovely feedback on to her 😊 Thanks again for taking the time to share your experience!
The Joules Team
F
Francesco · 14 reviews · Experienced 2026-05-20 ·
★★★★★
LED wall light is well made and as described
The LED wall light is well made and as described.
The delivery company damaged one of the boxes which damaged one of the products. Jody from Joules was very helpful and efficient in getting me a replacement sent out right away.
Reply from Joules2026-05-21
Hi Francesco
Thank you for taking the time to share your feedback! We’re delighted to hear that you’re pleased with the quality of the LED wall light and that it met your expectations.
We’re sorry to hear the delivery company damaged one of the products, but we’re glad Jody was able to assist quickly and arrange a replacement for you straight away. We’ll be sure to pass your kind comments on to her
The Joules Team
M
Ms E Ward · 12 reviews · Experienced 2026-05-20 ·
★★★★★
Fantastic service.
The consultant I spoke to was excellent. Thank you very much for your help.
Elaine Ward
Reply from Joules2026-05-21
Hi
Thank you for your lovely feedback! We’re so pleased to hear that you had an excellent experience with our consultant. Your kind words are greatly appreciated, and we’ll be sure to pass it on to her.
The Joules Team
G
GaryWatson · 4 reviews · Experienced 2026-05-18 ·
★★★★★
Very helpful and sooo pleasant!!!
Very helpful and sooo pleasant!!!
Issue resolved. Thank you!!
Reply from Joules2026-05-20
Hi Gary
Thank you for your lovely review! We’re so pleased to hear your issue was resolved and that you found the service helpful and pleasant. We really appreciate you taking the time to share your experience!
The Joules Team
E
Elizabeth Heard · 6 reviews · Experienced 2026-05-19 ·
★★★★★
A very encouraging experience
I will definitely be buying more items from you in the future and extolling the virtues of your Company to my friends.
You have a gem in your customer services team called Jody, who not only answered my call quickly and cheerily but immediately understood my query and solved it to my great benefit.
Altogether à very encouraging experience. I hope other companies will copy your professional approach.
Reply from Joules2026-05-20
Hi Elizabeth
Thank you so much for your wonderful feedback. We’re absolutely delighted to hear about your positive experience and that Jody was able to assist you so quickly and effectively. Your kind words about both Jody and our customer service team truly mean a lot to us, and we’ll be sure to pass your comments on to her.
It’s especially lovely to hear that you’ll continue shopping with us and recommending Joules to your friends. Thank you again for taking the time to share your experience your support is greatly appreciated
The Joules Team
V
VP Mum · 20 reviews · Experienced 2026-05-19 ·
★★★★★
Great customer service from Jody!
Many thanks to Jody at Joules who was extremely helpful and resolved my issue promptly.Can highly recommend Joules’ customer service which was very responsive and effective :)
Reply from Joules2026-05-20
Hi
Thank you so much for your lovely feedback! We’re delighted to hear that Jody was able to help resolve your issue promptly and that you had such a positive experience with our customer service team. Your recommendation means a great deal to us, and we’ll be sure to pass your kind comments on to Jody.
The Joules Team
S
Scott Merry · 1 review · Experienced 2026-05-18 ·
★★★★★
customer services experience
I had to contact customer services about a missing order. Very easy to get through by phone and Jody dealt with the query very efficiently , refunding and reordering the missing item. She then offered to refund the original delivery charge as means of apology. Exceeded my expectations.
Reply from Joules2026-05-20
Hi Scott
Thank you so much for your wonderful feedback. We're sorry there was an issue with your order, but we’re delighted to hear that Jody was able to resolve everything quickly and efficiently for you. Providing excellent customer service is very important to us, and it’s great to know we exceeded your expectations. We’ll be sure to pass your kind comments on to Jody.
The Joules Team
c
customer · 2 reviews · Experienced 2026-05-18 ·
★★★★★
Customer service
Unfortunately, after many years of purchasing from Joules, I've just had my very first faulty item... Jody was so helpful, organised a replacement and talked me through the returns process... She couldn't have been more helpful... A fantastic service... Thank you...
Reply from Joules2026-05-20
Hi
Thank you so much for your lovely feedback and for being a loyal Joules customer over the years. We’re sorry to hear you experienced your first faulty item, but we’re delighted that Jody was able to help make the process as smooth and straightforward as possible. Your kind words will mean a lot to her and the team. Thank you again for taking the time to share your experience with us.
The Joules Team
chips took forever asked for them about 4 times never came with garlic sauce waited about an hour and a half for them weren’t even that nice didn’t come with salt staff are lazy dpnt recommend.
Reply from Joules2026-05-20
Hi Olivia
Hi, we believe this review may have been posted for the wrong company, as the experience described does not match our records or services. We’d appreciate it if you could double-check the business reviewed and update accordingly. Thank you.
The Joules Team
N
NEIL · 6 reviews · Experienced 2026-05-14 ·
★★★★★
Great chat service with Jody today
Great chat service with Jody today. Fast and resolved my issue chasing delivery tracking.
Reply from Joules2026-05-20
Hi Neil
Thank you for your great feedback! We're so pleased to hear Jody was able to assist you quickly and help resolve your delivery tracking issue. We’ll be sure to pass your kind comments on to her. Thanks again for taking the time to share your experience!
The Joules Team
We had a problem with our package, we phoned I think it was Jodie, lovely girl, helped us resolve the issue, really good customer service, friendly and helpful
Reply from Joules2026-05-13
Hi Beverley
Thank you so much for taking the time to leave us a review! We’re thrilled to hear that Jodie was able to help and that you had such a positive experience with our customer service. We’ll be sure to pass on your kind words to her
The Joules Team
A
Anne Dickson · 4 reviews · Experienced 2026-05-13 ·
★★★★★
Roxana-Georgiana
Roxana-Georgiana
Was extremely helpful very professional and solved my query promptly. A great asset for the Joules company.
Many thanks
Anne Dickson
Reply from Joules2026-05-14
Hi Anne
Thank you so much for your kind words! We’re delighted to hear that Roxana-Georgiana was able to assist you promptly and professionally. We agree she’s a fantastic member of the Joules team, and your feedback means a lot to us.
The Joules Team
A
Auriol · 11 reviews · Experienced 2026-05-13 ·
★★★★★
Thank you so much to Jody who was a…
Thank you so much to Jody who was a great help to me just now. I Inadvertently ordered two dresses instead of one and she was so friendly and helpful. Thank you!
Reply from Joules2026-05-13
Hi Auriol
Thank you for your lovely feedback! We’re so glad Jody could help and make the process easy for you. We’ll be sure to pass on your kind words she’ll be thrilled to hear them!
The Joules Team
Thanks Emily for sorting my problem today. I ordered a delivery to the wrong store and couldn’t collect it so you said you would cancel my order for me. Thanks again Emily for the prompt response.
Reply from Joules2026-05-12
Hi Julie
Thank you for your lovely feedback!
We’re so glad Emily was able to help and sort out your order quickly. We always aim to make things as easy as possible for our customers, and it’s wonderful to hear that you had a positive experience.
The Joules Team
I love Joules clothing and the customer service is excellent
I love Joules clothing and unfortunately I encountered an issue with my favourite Black Heidi Frill Neck Jersey top. It shrunk in the wash and I made contact with Joules to get this sorted out. Deborah from The Joules Team was really helpful and resolved my issue very quickly - I have been sent a replacement top. I am super pleased and delighted with how my issue has been dealt with and resolved.
Reply from Joules2026-05-12
Hi Tina
Thank you so much for your kind words!
We’re thrilled to hear that Deborah was able to help and that your replacement Black Heidi Frill Neck Jersey top has reached you quickly. We really appreciate you taking the time to share your experience, and we’re delighted that you’re happy with how everything was resolved.
The Joules Team
I want to say a massive thank you to Michael Almond and staff at Disbury Road branch in Heaton Mersey Stockport.
He gave invaluable support throughout a very prolonged and stressful purchase. He was professional and empathetic, im sure if it wasnt for Michael the completion wouldn't have happened when it did
He is fantastic and a really great employee to have on board. Forever Grateful 🙏
Reply from Joules2026-05-11
Hi Lisa,
Thank you so much for your lovely feedback. We’re delighted to hear Michael and the team at our Didsbury Road branch supported you so well throughout your purchase.
Michael’s professionalism and empathy truly make a difference, and we’ll be sure to share your kind words with him. Wishing you all the best in your new home!
The Joules Team.
My advice would be to avoid the retailor Joules. Here is my experience. I ordered a shirt from the web site on the 27th April and received confirmation my order had been received and of course my credit card had been charged. Next I was advised on the 3rd May that the shirt had been despatched and an estimate for date of delivery given. Another email the next day advised that a minor delay meant it would be delivered a few days later than previously advised. Then a further email on the 5th May advising another delay and offering the option of a refund. I rang to be advised the shirt was lost in the factory! Clearly the advice about it being on the way and then slightly delayed was COMPLETELY FALSE!
I requested a refund on the 6th May for both the shirt and the shipping cost. I got an email saying a refund for the shirt was in progress, no mention of shipping cost. Later an email said a separate refund for shipping was underway but no indication regarding the amount. I rang and asked about this and was told all items shipping costs are the same so the refund amount not mentioned in the email!
I then received another email later on the 6th May after requesting a refund telling me that they had to cancel my order because they had not received the items from the manufacturer making it appear that they had been proactive, which is a joke particularly given the emails I had received about delays in delivery to me and then lost in factory. It's just so dishonest.
I think this experience speaks volumes, need I say more!
I have been asked for more information or else my review will be assumed to be fake! However no email was provided to allow me to do this as I have all the emails supporting the claims in the review. It seems this is a way of discounting poor serive. If TRUST PILOT can provide an email I will forward the draft response I received
Reply from Joules2026-05-11
Hi Grant,
We’re very sorry to hear about your experience and understand your frustration. This is not the level of service we aim to provide.
To help us look into this for further you, we've reached out to you to ask for more information - we’ll be happy to help once we receive your reply.
The Joules Team.
I have just completed an online chat with Renee from Joules, who has helped me extend the collection period for my parcel. The response and help was so good and fast, and Renee put my mind at rest knowing I could pick my parcel up at a later date, and not have to worry about tracing it at a later date. What a great member of staff you have.
Reply from Joules2026-05-07
Hi Melanie
Thank you so much for taking the time to share your experience! We’re thrilled to hear that Renee was able to help you so efficiently and put your mind at ease. She’s a valued member of our team, and we’ll be sure to pass on your kind words. It’s fantastic to know our support made your parcel collection stress-free!
The Joules Team
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