Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
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Is Joules legit?
Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases.
However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.
Last year I bought the Esme dress in a blue and white floral stripe. The fabric and design were fantastic and colour perfect for Summer. However this year the same dress came out again but in very dull colourways for Summer. I chose the Red colour which looked really good online and the only colour suitable for Summer. I have a Strawberry blonde complexion and unfortunately the dak coral red did not suit me. The design combined with the superb fabric hung beautifully. I am so disappointed that Joules cannot bring this lovely Summer dress out in some brighter colourways. I would certainly have bought all 3 colourways if they had been on offer in Summer colours instead of darkish colours. Sadly I will not be able to add to my Esme dress collection this year. I don't suppose you have a size 14 somewhere in a storeroom in last years beautiful blue and white striped floral fabric that I could buy???
Reply from Joules2026-07-02
Hi Elizabeth
Thank you so much for your thoughtful review and for being such a fan of our Esme dress. We're delighted to hear how much you loved last year's blue and white floral stripe design, and it's wonderful to know it became such a favourite in your wardrobe.
We're sorry to hear this year's colour options didn't meet your expectations. We really appreciate your comments about the brighter summer shades, and we'll be sure to pass your feedback on to our design team as customer feedback like yours is invaluable when planning future collections.
Unfortunately, we're unable to check for individual items that may no longer be in stock, so we can't confirm whether last year's blue and white floral version is available anywhere. We're sorry we can't be of more help on that occasion.
Thank you again for taking the time to share your feedback, and we hope you'll find another Esme dress to add to your collection in the future.
The Joules Team
Great product but to much out of stock and no availability of pre ordering or advising when in stock. No I don't really want to keep on checking to see if the item is in stock.
Reply from Joules2026-07-02
Hi Geoffey
Thank you for your feedback. We're really pleased to hear you like our products, and we completely understand how frustrating it can be when an item you're looking for is out of stock.
At the moment, we don't offer a pre-order service or stock notification system. We appreciate your suggestion, though, and we'll certainly take it on board as we continue to improve our customer experience.
Thank you again for taking the time to share your thoughts, and we hope you'll find the item you're looking for back in stock soon.
The Joules Team
L
LGC · 10 reviews · Experienced 2026-06-22 ·
★★★★★
Excellent customer service
I spoke to Jody today as I was unable to sign into my account. She was very helpful and patient and sorted the problem for me. I am now up and running again.
Reply from Joules2026-06-29
Hi LGC
Thank you for taking the time to share your feedback.
We’re really pleased to hear that Jody was able to help you get back into your account and resolve the issue. It’s great to know you’re now up and running again.
The Joules Team
A
Amy Legg · 4 reviews · Experienced 2026-06-18 ·
★★★★★
Warehouse issues but Jody to the rescue!! …
To be honest this is the second time there have been stock issues when ordering from joules. They sell items that they don't even seem to have in stock! However the reason I've left 4 stars is because when I called to try and sort the problem I spoke to a lovely lady called Jody who went above and beyond to try and fix the problem and ensure I had some socks for my dad for father's day. She is an amazing member of staff and should be highly praised for her to work to sort out the issues that joules have at their warehouse jody deserves a joules shopping spree herself! Thank you jody xxx
Reply from Joules2026-06-21
Hi Amy
Thank you for taking the time to share your feedback and for your honest review. We’re really sorry to hear about the stock issues you’ve experienced on more than one occasion when ordering from us we completely understand how frustrating this must have been, especially when you’re shopping for a special occasion like Father’s Day.
That said, we’re really pleased to hear that Jody was able to step in and support you so positively. She sounds like she went above and beyond to help resolve the situation, and we absolutely agree that this is the level of care we strive for across our team. We’ll make sure your kind words and recognition are passed on to her and her manager.
We’re also sorry that the wider experience with availability hasn’t been as it should be. Feedback like yours is really important and will be shared with our warehouse and stock teams as we continue working to improve our service.
Thank you again for your patience and for highlighting Jody’s support it really means a lot.
Thes Joules Team
Recently had some help from Michelle in the Joules online team regarding a raincoat that was giving me some trouble.
She was a great help and didn't waste any time in getting me a resolution.
Michelle is a credit to Joules.
Thank you so much Michelle, Jesus Loves you.
Reply from Joules2026-06-15
Hi Daniel
Thank you so much for taking the time to leave such a lovely review. We’re delighted to hear that Michelle was able to help resolve the issue with your raincoat quickly and efficiently.
We’ll be sure to pass your kind words on to Michelle she’ll be thrilled to know that her support made such a positive difference. She is a real credit to the team, and we’re lucky to have her.
The Joules Team
T
Toni Hart · 14 reviews · Experienced 2026-06-12 ·
★★★★★
Love Joules clothing
Love Joules clothing, quality fabulous. After sales service excellent. Thank you Jody
Reply from Joules2026-06-14
Hi Toni
Thank you so much for your lovely feedback. We’re delighted to hear you love the quality of Joules clothing and that you’ve had a great experience with our after sales service.
We’ll be sure to pass your kind words on to Jody as well they’ll be thrilled to hear it.
The Joules Team
I ordered a Khaki Hove jacket as looked very versatile and just what looking for .
So ordered a click and collect and came very promptly and picked up not problem and customer service was amazing throughout and happy with my order .
Cannot wait to order jumpers next for autumn.
Reply from Joules2026-06-14
Hi Kelli
Thank you for taking the time to share your experience. We’re so pleased to hear your Khaki Hove jacket was just what you were looking for and that your click & collect order went smoothly. It’s great to know you found the service amazing throughout and are happy with your purchase.
We can’t wait to welcome you back for your autumn jumper shopping soon!
The Joules Team
M
Michael Darmody · 45 reviews · Experienced 2026-06-09 ·
★★★★★
Quality products with 1st class…
Quality products with 1st class customer service, I now have over 20 items, including polo 👕 and casual shirts, shorts and a beautiful fleece ❤️
Reply from Joules2026-06-14
Hi Michael
Thank you so much for your lovely feedback. We’re delighted to hear you’re enjoying your Joules pieces and that our customer service has been first class for you.
It’s wonderful to know you’ve built up such a great collection with over 20 items including polos, casual shirts, shorts, and a fleece you love ❤️
We really appreciate your continued support and look forward to helping you add more favourites to your wardrobe in the future.
The Joules Team
Following a delivery delay, I called Joules customer care and spoke to Jody who was very friendly and understanding, and dealt with my issue very efficiently.
I did not have to wait in a queue for my call to be answered which was a nice surprise.
A refund was set in motion for which I received an email instantly.
Very happy with the service received.
Thank you Jody.
Reply from Joules2026-06-14
Hi Heidi
Thank you for sharing your experience. We’re really sorry to hear about the delivery delay, but we’re so pleased Jody was able to assist you quickly and in such a friendly and efficient manner.
It’s great to know your call was answered promptly and that your refund was processed without delay. We’ll be sure to pass your kind feedback on to Jody.
The Joules Team
K
Karen Carn · 1 review · Experienced 2026-06-09 ·
★★★★★
Do very helpful and courteous
It was a very friendly and helpful service. The operator explained it all so clearly, thank you for not making me feel like an idiot. My query was obvioud but I ddnt see it. Thank you once again.
Reply from Joules2026-06-14
Hi Karen
Thank you for taking the time to share your feedback. We’re really pleased to hear you found the service friendly and helpful, and that everything was explained clearly.
There’s absolutely no need to feel that way about your query we’re always here to help, whatever the question, and we’re glad you felt supported throughout.
The Joules Team
The advisor was very polite and helpful. Understood my question and answered my query very professionally. Thank you for your help Jodie.
Reply from Joules2026-06-14
Hi Anne- Marie
Thank you for your kind feedback. We’re so pleased to hear the advisor was polite, helpful, and able to answer your query professionally.
We’ll make sure your thanks are passed on to Jodie she’ll be really pleased to hear it.
We appreciate you taking the time to share your experience and hope we can help again in the future.
The Joules Team
N
No name, thanks · 14 reviews · Experienced 2026-06-08 ·
★★★★★
Jody was the person who answered my…
Jody was the person who answered my query and she was brilliant!!!
She was courteous, knowledgeable and most helpful. I cannot praise her enough. She went out of her way to make suggestions that resolved the issue that I had.
Reply from Joules2026-06-14
Hi
Thank you so much for your wonderful feedback. We’re delighted to hear that Jody was able to assist you so effectively and that she made such a positive impression.
It’s great to know she was courteous, knowledgeable, and went the extra mile to help resolve your issue with helpful suggestions. We’ll be sure to share your kind words with her she’ll be absolutely thrilled.
We really appreciate you taking the time to leave this review.
The Joules Team
P
Paul Hayes · 2 reviews · Experienced 2026-06-08 ·
★★★★★
Returned item not showing on the…
Returned item not showing on the portal, spoke with operator Jody and sorted in a few mins… good customer service.
Reply from Joules2026-06-14
Hi Paul
Thank you for your feedback. We’re really pleased to hear the issue with your return was resolved quickly and that Jody was able to sort everything out for you in just a few minutes.
It’s great to know you were happy with the customer service, and we really appreciate you taking the time to share your experience.
The Joules Team
My order arrived this morning, though unfortunately one of the items wasn't correct. I spoke to Jody on the chat, who sorted a replacement and the return of my item within minutes. Every time my internet dropped out Jody stayed on the chat, even checking I was there a few times. Jody was patient and reassuring, very pleased with the customer service today.
Reply from Joules2026-06-05
Hi Chloe
Thank you for taking the time to share your experience.
We're sorry that one of the items in your order wasn't correct, but we're delighted to hear that Jody was able to quickly arrange a replacement and return for you. It's especially wonderful to know that Jody remained patient, reassuring, and attentive throughout the chat, even when your internet connection was dropping out.
We'll be sure to pass on your kind feedback to Jody, who will be thrilled to hear they made a positive difference to your day.
The Joules Team
Excellent customer services received from Claire and Bernadette.
100% recommend Joules!
Reply from Joules2026-06-05
Hi Thao
Thank you for your wonderful review!!
We're delighted to hear that you received excellent customer service from Claire and Bernadette. We'll be sure to pass on your kind feedback to them, as they will be thrilled to know they made such a positive impression.
The Joules Team
Excellent customer service. The lady I communicated with online was both professional and friendly. Very satisfied with outcome of my querie. I love Joules.
Reply from Joules2026-06-05
Hi Christine
Thank you so much for your wonderful review.
We're delighted to hear that you received excellent customer service and that the team member you spoke with was both professional and friendly. It's great to know that you were satisfied with the outcome of your query.
The Joules Team
c
customer · 19 reviews · Experienced 2026-06-02 ·
★★★★★
Faulty item issue solved
Jody solved the faulty item issue swiftly. Look forward to receiving the replacement order.
Thank you !
Reply from Joules2026-06-05
Hi
We're sorry that you experienced an issue with a faulty item, but we're pleased to hear that Jody was able to resolve the matter swiftly for you. We'll be sure to pass on your kind feedback.
The Joules Team
I was chasing up a delayed order and Carl was very helpful reassuring me that it was shortly going to be despatched and indeed it was, Carl also sent me tracking link so I could follow the package. Happy with the assistance .
Reply from Joules2026-05-29
Hi Veronica
Thank you so much for taking the time to leave us a review! We know how anxious a wait for a delayed order can be, so we're absolutely delighted to hear that Carl was able to put your mind at ease. It's great to know he got that tracking link over to you quickly so you could watch it all the way to your door. I will be sure to pass your kind words on to Carl he'll be thrilled!
The Joules Team
Today I had cause to contact Joules Customer Service and what a pleasant experience it was.
An agent named Michelle answered very quickly and was an absolute pleasure to deal with. She resolved my query quickly and professionally in a very positive manner.
Reply from Joules2026-05-29
Hi Mr Lea
Thank you so much for taking the time to share your experience! We are absolutely thrilled to hear that Michelle was able to resolve your query so quickly and professionally. We pride ourselves on delivering excellent service, and feedback like yours truly makes our day. I’ll be sure to pass your kind words along to Michelle she will be delighted to know she made such a positive impression!
Then Joules Team
S
Sally · 1 review · Experienced 2026-05-25 ·
★★★★★
Friendly, professional, helpful
Jody, very friendly, professional and helpful. Thank you 🙂
Reply from Joules2026-05-28
Hi Sally
Thank you so much for your kind review! We’re delighted to hear Jody was friendly, professional, and helpful throughout your experience. We’ll be sure to pass on your lovely feedback 🙂
The Joules Team