Joules is a British, premium lifestyle brand. The Company designs and sells Joules branded clothing, footwear, accessories and homeware and operates a multi-channel proposition which encompasses retail (stores and e-commerce), wholesale and other smaller channels such as country shows and events and licensing.Joules was founded in 1989 by Tom Joule, who identified a gap in the market for colourful country clothing. The company currently* has 100 stores in the UK and ROI, alongside an established e-commerce platform and a fast growing international presence. Joules is also a top selling wholesale brand in major UK retailers such as John Lewis and Next Label and, in 2015, won “Fashion Retail Business of the Year” in the £30-£100m turnover category at the Drapers Awards.
Written by the business, not verified by us.
Is Joules legit?
Joules (www.joules.com) has a 4.7 out of 5 rating on OK.one, based on 198 user reviews collected here. It is listed under Shopping & Fashion and its reputation is excellent. Praise is nearly unanimous, with 94% rating it 4 stars or higher; The business has replied to 100% of negative reviews; Reviews mostly discuss Customer service, Product. Last updated 2026-08-27.
What reviewers say
AI generated
Reviewers overwhelmingly had a great experience with this company, often mentioning how much they enjoy shopping both online and in stores. Customers frequently praise the helpful staff and efficient customer service team for stepping in and resolving queries with incredible speed and care. Consumers also mention that orders and deliveries are typically handled very smoothly, leaving them completely satisfied with their purchases.
However, some customers also noted occasional delivery delays or missing parcels that required extra effort to sort out. A few reviewers experienced minor problems regarding unexpected product quality issues or sizing inconsistencies that didn't quite meet their expectations.
Auto-generated from all reviews of this business. For reference only.
What people say
c
customer · 8 reviews · Experienced 2026-05-06 ·
★★★★★
The T-shirt I ordered was out of stock…
The T-shirt I ordered was out of stock until July so I contacted Joules through their chat system. I spoke to a lady called Jody, I just wanted to say how easy Jody made the process in swapping my out of stock T-shirt for a different one. Great customer service, thank you.
Reply from Joules2026-05-06
Hi
Thank you for your lovely feedback! We’re so pleased to hear that Jody was able to make swapping your T-shirt easy and hassle-free. We’ll be sure to pass your kind words on to her – she’ll be thrilled to hear them!
The Joules Team
L
Liz House · 1 review · Experienced 2026-05-05 ·
★★★★★
Good resolution in the end!
Had an issue regarding a delayed delivery, no comms from Joules for nearly two weeks! Not impressed. However, I emailed yesterday evening to query the issue and had a very quick and excellent resolution from Renee, great comms and service. I received said item this morning! So, not 5 stars to Joules, your comms need to improve, but Renee saved the day so I’ll give you 4!
Reply from Joules2026-05-06
Hi Liz
Thank you for taking the time to share your experience. We’re really sorry for the delay and the lack of communication you experienced initially that’s definitely not the standard we aim for.
We’re thrilled to hear that Renee was able to resolve the issue quickly and provide excellent service. We’ll be sure to pass on your kind words to her!
We really appreciate your feedback and will take it on board to improve our communication going forward. Thank you for giving us 4 stars, and we hope your next experience with Joules will be a full 5-star one!
The Joules Team
C
CG · 2 reviews · Experienced 2026-05-04 ·
★★★★★
5 Stars for Michelle
5 Stars for Michelle, the Advisor who was very kind and polite. And helped me for a full refund. Her positive attitude helped me to calm down.
Reply from Joules2026-05-05
Hello,
Thank you so much for your kind words!
We're thrilled to hear that Michelle was able to assist you with your refund. Your kind words mean a lot, and we’ll be sure to pass them on to her!
The Joules Team
C
Claire Davis · 3 reviews · Experienced 2026-05-02 ·
★★★★★
Cannock outlet
Cannock outlet
Great choice, good bargains, excellent and friendly staff. Thank you to Kerrie and Nikki for help in store .. lovely team
Reply from Joules2026-05-04
Hi Claire
Thank you so much for your kind words!
We’re thrilled to hear you enjoyed your visit to our Cannock outlet and found some great bargains. Kerrie, Nikki, and the rest of our team will be delighted to hear your lovely feedback. We really appreciate you taking the time to share your experience.
The Joules Team
Chatted with Michelle and she resolved my problem and organised an exchange. Very easy. Thank you
Reply from Joules2026-05-01
Hi Rebecca,
Thank you for your kind review! We're so pleased to hear that Michelle was able to resolve your issue and arrange your exchange smoothly. It’s great to know you found the process easy. We’ll be sure to share your feedback with her. Thanks again for taking the time to let us know!
The Joules Team.
Spoke to Michelle this morning - so nice to speak to a real person in the UK. Very pleasant and helpful lady. Quickly resolved my issue.
Reply from Joules2026-05-01
Hi Susan,
Thank you so much for your lovely feedback! We're delighted to hear that Michelle was able to help you quickly and that you enjoyed speaking with her. We’ll be sure to pass on your kind words, she’ll really appreciate it.
The Joules Team.
J
Jason Lewis · 3 reviews · Experienced 2026-04-29 ·
★★★★★
Contacted customer services where they…
Contacted customer services where they dealt with my query swiftly, thank you to Jody for your help, much appreciated.
Reply from Joules2026-04-30
Hi Jason,
Thank you for taking the time to share your experience. We’re delighted to hear that your query was handled swiftly and that Jody was able to assist you so effectively. We’ll be sure to pass on your kind feedback.
The Joules Team.
C
Customer · 2 reviews · Experienced 2026-04-27 ·
★★★★★
Michelle was efficient and polite
Michelle was efficient and polite. Yet again, JOULES provide another excellent service for me
Reply from Joules2026-04-28
Hi
Thank you so much for taking the time to leave such a lovely review!
We are thrilled to hear that Michelle provided you with efficient and polite service we’ll be sure to pass your praise along to her and the rest of the team.
The Joules Team
L
Lisa Saville · 1 review · Experienced 2026-04-27 ·
★★★★★
Delivery Issues
I used the chat facility through the website and Jody was fantastic, totally understood my problem and resolved the issue quickly and effectively. A very refreshing experience.
Reply from Joules2026-04-28
Hi Lisa
Thank you for the fantastic feedback!
We are delighted to hear that your experience with our website's chat facility was so positive.
It’s great to know that Jody was able to understand your situation and provide a quick, effective resolution.
We’ll make sure Jody gets the recognition she deserves.
The Joules Team
21 April 2026 - I spoke with Michelle about acquiring a product, she was most helpful, especially since it was a difficult find. Michelle kindly went above and beyond to assist me in acquiring the product, it was a wonderful experience. Thank you Michelle! Continued success in your lovely demeanour! Gail 🪷
Reply from Joules2026-04-23
Hi Gail,
Thank you so much for your kind words.
We’re delighted to hear that Michelle was able to help you track down the product you wanted. She’ll be thrilled to know her efforts made such a positive difference to your experience. Going above and beyond for our customers is exactly what we strive for, and it’s wonderful to see that reflected here.
The Joules Team.
I couldn't find the promo code box in the shopping bag - it turns out that it disappears if you have any sale items in your bag. It would be good if Joules could write that on their website. However, I messaged with Jody at Joules through the chat function and she was able to manually sort it out for me. Thanks Jody!
Reply from Joules2026-04-23
Hi Jacqueline,
Thank you for your feedback.
We’re sorry for the confusion around the promo code box in your shopping bag. We’ll be sure to pass this on to the team.
We’re so pleased to hear that Jody was able to step in and get everything sorted for you through the chat, she’ll be delighted to know her help made a difference.
Thanks again for taking the time to share your experience, and we hope you enjoy your order!
The Joules Team.
I
Ian s · 13 reviews · Experienced 2026-04-21 ·
★★★★★
Jodie was awesome and super helpful in…
Jodie was awesome and super helpful in sorting out my delayed order, she arranged a free reorder which will hopefully get here before my holiday if the original order doesn't.
Reply from Joules2026-04-21
Hi Ian
Thank you so much for your kind words!
We're thrilled to hear that Jodie was able to assist you with your delayed order and arrange a free reorder for you. Your kind words mean a lot, and we’ll be sure to pass them on to her!
The Joules Team
K
Kim Williams · 1 review · Experienced 2026-04-20 ·
★★★★★
There has been a delay on the joules…
There has been a delay on the joules blouse I ordered, I just had a phone call with Jody at joules and she was so amazing. Has issued a full refund and I can honestly say she went above and beyond helping me out. Thank you so much Jody
Reply from Joules2026-04-21
Hi Kim,
Thank you for your wonderful feedback! We’re really sorry to hear that there was a delay on your order but thrilled to hear that Jody could assist you immediately and that you were happy with the outcome. Your kind words mean a lot, and we’ll be sure to pass them on to her!
The Joules Team
A
Annie · 18 reviews · Experienced 2026-04-15 ·
★★★★★
Great Customer Service
Great Customer Service
I spoke to Jodie who was very helpful and quickly dealt with my problem.
I was so delighted I ordered another item as well as my original order.
Reply from Joules2026-04-19
Hi Annie
Thank you so much for your kind words!
We’re thrilled to hear that Jodie was able to help you quickly and that you were delighted enough to place another order.
We’ll be sure to pass on your kind words, she’ll really appreciate it!
The Joules Team
S
Sue Duquemin · 1 review · Experienced 2026-04-15 ·
★★★★★
Thank you Jody for the refund I do…
Thank you Jody for the refund I do appreciate it.
Reply from Joules2026-04-19
Hi Sue
Thank you for sharing your experience!
We’re glad Jody could help, and we really appreciate you taking the time to share your feedback.
We’ll be sure to pass on your kind words, she’ll really appreciate it!
The Joules Team
K
Karen · 1 review · Experienced 2026-04-16 ·
★★★★★
Michelle resolved my query…
Michelle resolved my query fabulously!!!
BUT since you have been with next I am querying so much !! Joules themselves are delightful!!!
Reply from Joules2026-04-19
Hi Karen
Thank you for sharing your experience!
We’re so glad Michelle was able to resolve your query fabulously. It’s wonderful to hear that Joules themselves have been such a delight too!
We’ll be sure to pass on your kind words, she’ll really appreciate it!
The Joules Team
Jody was brilliant she sorted my refund very quickly over the phone.
Reply from Joules2026-04-19
Hi Michelle
Thank you for your kind words! We’re delighted to hear that Jody could sort your refund quickly over the phone. We really appreciate you taking the time to share your experience!
The Joules Team
J
Janet · 2 reviews · Experienced 2026-04-17 ·
★★★★★
Order not received
Spoke to Jody straightaway no holding on. She was very friendly and sorted things immediately. I was very happy with outcome.
Reply from Joules2026-04-19
Hi Janet
Thank you for your wonderful feedback! We’re thrilled to hear that Jody could assist you immediately and that you were happy with the outcome. Your kind words mean a lot, and we’ll be sure to pass them on to her!
The Joules Team
K
Kate · 4 reviews · Experienced 2026-04-16 ·
★★★★★
Great help re an order from Michelle…
Great help re an order from Michelle today.
Reply from Joules2026-04-17
Hi Kate,
Thank you for your kind feedback! We’re so pleased to hear Michelle was able to help with your order. We’ll be sure to pass this on to her, she’ll really appreciate it!
The Joules Team.
A
A J Race · 6 reviews · Experienced 2026-04-14 ·
★★★★★
Polite and prompt!
My issue was dealt with quickly and efficiently. No delays in any part of it. Thanks, Jody.
Reply from Joules2026-04-17
Hello,
Thank you for your kind review! We’re so pleased to hear your issue was handled quickly and efficiently, with no delays. We’ll be sure to pass your thanks on to Jody, she’ll be delighted to hear it!
The Joules Team.