At Benisouk, we bring the timeless art of Moroccan craftsmanship to homes worldwide. Focused on authenticity, our collection includes handcrafted rugs, brass lighting, dinnerware, and more, all made by skilled artisans from the Atlas Mountains of Morocco. Each piece tells a story, carefully crafted using traditional methods passed down through generations. Our mission is to celebrate Moroccan heritage while offering unique, high-quality products that add beauty and warmth to every space.We believe in the beauty of preserving Moroccan heritage while offering functional, high-quality products that elevate any space. From vibrant rugs that add warmth to your living room to unique ceramics that celebrate Moroccan artistry, every item in our collection is a testament to the passion and skill of its maker.As we continue to grow, we are proud to share these beautiful traditions with our global community, offering not just decor, but a connection to the rich history of Morocco. With Benisouk, you’re not just purchasing a piece for your home — you’re embracing a story of craftsmanship and culture.
Written by the business, not verified by us.
Is benisouk.com legit?
benisouk.com (benisouk.com) has a 4.1 out of 5 rating on OK.one, based on 101 user reviews collected here. It is listed under Hobbies & Crafts and its reputation is good. 78% of reviews are 4 stars or higher and 18% are 1 star; The business has replied to 35% of negative reviews; Reviews mostly discuss Product, Quality. Last updated 2026-08-24.
What reviewers say
AI generated
Reviewers had a great experience with this company, expressing deep satisfaction and joy with their purchases. Customers frequently praise the stunning designs, rich colors, and exceptional quality of the handcrafted rugs that arrive at their homes. Many people note that these decorative pieces are wonderfully soft, comfortable to walk on, and add an elegant touch to living spaces.
However, some customers also noted that shipping took significantly longer than initially expected, resulting in prolonged delivery times and sparse tracking updates. A few individuals additionally mentioned that the items experienced noticeable shedding and required extra care during the first few weeks of regular use.
Auto-generated from all reviews of this business. For reference only.
I just received my first rug from the company and I am over the moon about it. It is even better than in the photos. It is plush and luxurious and extremely well-made. It was very, very well packed, and although it was delivered in a snowy climate, the rug was not at all impacted by moisture. I just bought a second rug for my house from them.
Reply from benisouk.com2026-04-29
Yaaaaay! This is exactly what we love to hear. We are so happy that the plush pile lived up to the hype and that our packaging stood up to the snow!
Knowing you’ve already picked out a second rug for your home is the ultimate compliment. We’re getting it ready for you now and can’t wait for you to see it!
In addition to their beautiful work their customer service is excellent. I would absolutely order from them again
Reply from benisouk.com2026-04-29
So glad we could help! There’s nothing better than hearing a customer is happy with the service and the final result.
Feel free to share a photo of the space at [email protected] so we can see it in action. Thanks for choosing us!
Just purchased the beautiful Nassij Rug and absolutely love it. After just getting back from Morocco, we fell in love with the beautiful Moroccan rugs, between the quality and various lovely designs. I was so happy to discover Benisouk here in Los Angeles, with their artisan made rugs, it feels like it came straight out of the Medina. Many thanks to Younes for the great service.
Reply from benisouk.com2026-04-29
We love that we could bring a piece of the Medina magic to you in Los Angeles.
We would love to see how the rug has settled into its new home. If you have a moment, please feel free to send a picture of the room to [email protected]. Thank you for the wonderful review!
Beautiful rug--even better in person, with sophisticated depth of color and an appealing hand. Terrific value (especially for a custom size) and outstanding, personal customer service. Will definitely order for another project.
Reply from benisouk.com2026-04-29
We are so happy to hear this! It is always our goal to make sure those colors and textures feel even more special when you finally see them in your own space. Knowing that the custom sizing and our team's support hit the mark for you truly means the world to us.
Thank you for the kind words about the value and quality. We are already looking forward to collaborating with you on your next project!
Our vintage rug is beautiful. Quite a bit of shedding the first few times we vacuumed. The fringing is pretty tattered, and uneven and some pieces came off with vacuuming. Shipping was prompt and rug was packed really well.
Their product is horrible! The rugs constantly should even after giving it time to settle. They do not accept refunds and they do not help you out.
Do not purchase any of their rugs!
The shedding is insanely terrible, and it sticks to all of our clothes
4 x 6 clearly doesn’t mean anything to this company
i ordered my second 4 x 6 rug which arrived months later and measures 44 x 69. that is not 4 x 6. after going back and forth with the company and they asked to send pictures with a tape measure to show the inaccuracy i did. then i received an email that showed a screenshot of the disclaimer that i never saw that says the rugs can be + or - 5 %. huh. i now have a rug that i cannot use that they are refusing to refund or allow me to send back. bad business imo to make a customer pay for. not be allowed to return a rug that is NOT as advertised.
it isn’t 70” it’s 69 and you write me prior saying you would do anything to make it right. 3inches of the length of the rug is not a minor discrepancy. i would never buy another rug from a company that doesn’t value customer service. as i stated you were ready to do “anything” 5 inches off the dimensions of a 4 x 6 rug should not be advertised as 4 x 6. i would never order from a company like yours again.
happy holidays
Reply from benisouk.com2025-11-25
Hello Julie,
Thank you for sharing your feedback. We truly appreciate hearing from our customers and are sorry that your experience has caused frustration.
The rug you purchased was a made-to-order, handcrafted piece, created by skilled artisans who put their heart and soul into every knot. Each custom made rug is individually woven, and slight variations in size are a natural part of this artisanal process. You ordered a 4 x 6 ft rug, and the rug we sent measures 46 x 70 inches—slightly smaller than the nominal size (2 inch less), which falls well within the typical ±5% variation allowed for handmade rugs.
Our artisans dedicate considerable time and care to each piece, ensuring that every rug is not only functional but also a work of art that carries the history, tradition, and unique character of the weaving culture. These small differences are a testament to the authenticity, warmth, and soul of handcrafted rugs Qualities that cannot be replicated by mass-produced items.
For clarity, in-stock rugs are exact in size, so the dimensions you see are the dimensions you receive. Made-to-order rugs, however, celebrate natural variation and individuality. We sincerely regret if the disclaimer about size variation was not clear at the time of purchase, as we specify this slight size variation directly on the product page of the concerned items to ensure customers have this information before purchasing.
We also note that this is not your first rug order with us, and hope you may consider in-stock rugs in the future if precise sizing is a key priority, as these items are available to exact dimensions while still reflecting our quality and design standards.
We understand that receiving a handcrafted piece that differs slightly from the expected size can be disappointing. We hope that knowing the rug is within the handmade tolerance and the story of the artisans behind it helps you appreciate the care, dedication, and passion that goes into each rug. Every piece tells a story and brings a sense of warmth, beauty, and originality to the home it adorns.
Thank you again for your feedback and for supporting artisanal craftsmanship and our dedicated artisans.
Warm regards,
I purchased a beautiful large kilim rug. This is my second purchase from Benisouk and I can’t be happier. The rug has a rich blue color and is tightly woven with nicely finished edges. It uplifted the entire room with its easy elegance and artistic craftsmanship. I was lucky to find exactly what I was looking for and with a great price. I’m looking forward to my next purchase.
Reply from benisouk.com2025-11-25
Thank you so much for your wonderful review! 🌟 We’re thrilled to hear that your new kilim rug has brought elegance and warmth to your space. It’s always a joy to know our artisans’ craftsmanship is appreciated, and we can’t wait to help you find the perfect piece for your next purchase.
Warm regards,
The Benisouk Team
Wonderful selection of beautiful rugs. We are so happy with the rug we chose - it fits wonderfully in our new space. Also, customer support was incredibly helpful and easy to chat with. Just a great experience all around!
Reply from benisouk.com2025-11-25
Thank you so much for your kind words! We’re thrilled to hear that your rug fits beautifully and that you enjoyed chatting with our team. It means a lot to us to know our customers are happy, and we can’t wait to help you find more rugs you’ll love in the future!
Warmly,
The Benisouk Team
I ordered two pillow covers and three rugs. The pillow covers arrived within a week which impressed me with international shipping. They are beautiful, but the rugs are PHENOMENAL. They are well-crafted and designed. I just purchased another two rugs.
Reply from benisouk.com2026-06-01
Thank you, Matt! Pillow covers AND five rugs, you're officially part of the family. We can't wait to see what you pick next!
I got a beautiful custom rug and a few cactus pillows. My rug constantly gets comments from guests. Great service as well!
Reply from benisouk.com2026-06-01
That's wonderful to hear, Sean! A rug that gets comments from guests is exactly what we're going for. Enjoy every compliment and the cactus pillows too!
The rug I purchased met and exceeded all my expectations. I have never been so impressed with the quality of any rug I have EVER purchased. This rug is a work of art. I purchased the Afta-Beni Ourain rug. It is thick and so luxurious and exceptionally well made. The artist who created it is a master at her craft. I also contacted their customer support for a question regarding shipping. Excellent! Friendly, courteous, professional and made me feel like a valued customer. I have found my rug company.
Reply from benisouk.com2026-06-01
Suzanne, this genuinely made our day. The Afta-Beni Ourain is one of our favorites too — the artisan behind it is so happy to know her work found such a loving home. We look forward to being your rug company for years to come!
Ordered a rug in December and still waiting for delivery. Informed it’s being made from scratch and may take three months .
It would be helpful to know ETA on this
I requested a return 1 day after the 14 day return policy, explaining that my purchase was delivered whilst I was interstate caring for a family member who was a medical emergency. There was no recourse, no compassion even though I offered to obtain a medical certificate as evidence. Customer service has ignored all, but one, of my emails. Very disappointing.
Placed an order for 2 rugs in early December. I am located in Canada, and there are significant issues with Benisouk's chosen carrier/delivery agent, Aramex. My order sat in customs for a long time, and I wasn't notified that duties were owed. I attempted to connect with Benisouk customer service numerous times; they were very unhelpful and offered no recourse. Eventually I contacted the carrier directly; they advised they often have to "chase down" this company to get customer information to send to customers about owed fees. Very unprofessional and such a hassle. If you want good communication and customer service, don't order from Benisouk—there are so many great rug vendors on Etsy that make purchasing internationally easy. This experience was a nightmare. Express 5-7 day shipping will mean nothing—I have been waiting for communication for over 20.
Edit- I have yet to receive a payment link from the carrier or contact from Benisouk. I have no issue paying customs, but I need to be made aware they are required, how much they are and how to pay them????? Apparently, my order has been sitting in customs for a long period because the carrier they use doesn’t contact customers, and Benisouk has no ability to provide this information. This seems really standard for a company- Benisouk has major challenges with shipping and after product support. Wonder if/when my orders will arrive. Totally unprofessional. I would avoid dealing with Benisouk at all costs.
Reply from benisouk.com2024-12-26
Hello Kim,
Thank you for sharing your feedback. We sincerely apologize for the inconvenience you've experienced with your order. We understand how frustrating it can be to have delays and issues with customs and communication, and we truly regret that this has affected your experience.
Regarding the situation, we want to clarify that your rug was not stuck due to any fault on our part. The parcel was held in customs because payment for duties was required, which is a standard procedure for international shipments. Once we were made aware of the issue after your complaint, we immediately contacted the carrier, Aramex, to ensure that the package was released from customs. They confirmed that the customs fees had not been paid, and we promptly requested them to resend the payment link so you could clear the package and proceed with delivery.
We have no interest in keeping your parcel blocked, and we always strive to provide the best service and communication possible. We understand the importance of clear and timely updates, especially when it comes to international shipping, and we are working on improving these processes to avoid such issues in the future.
Again, we apologize for the frustration you've encountered and appreciate your understanding as we work to resolve this. If there is anything else we can do to assist you, please don’t hesitate to reach out.
Kind regards,
BohemiaMarrakech
TilesDirect™
Perigold
Elegant Gifts
KitchenAdvisor
ACityDiscount
Soufeel 
LinenTablecloth